Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Allivet

Conversion Rate Optimization Manager 

Lendingkart

• Owned performance marketing strategy & execution. Business loans worth INR 113 Crores disbursed 
  from paid channels - Google & Meta ads. An increase of 112% compared to last year
• The best COCA - 'spend to amount disbursed in a month' (north star metric) achieved for Google at 
   4.44%. The lowest in 3 years. Consistent improvement shown MoM without reducing spends.
• Improved conversion rate by 18 - 23% of key landing pages by conducting several tests in terms of 
   messaging, creatives, testimonials, form fields
• Reduced CPL on Google ads by 15.29% and on Meta ads by 14.9%

Sr. Manager - Digital Marketing & CRO

• Expanded my skills in CRO by taking courses on CXL & other platforms
• Conducted high impact, data driven website audits using structured conversion research 
• Helped clients in optimizing e-commerce, B2B websites that resulted in 10-22% improvements in conversions

Digital Marketing & CRO Consultant

Hansel.io acquired by Netcore Solutions

• Created different buyer personas to test content marketing efforts via email marketing.  
• Reduced cost per lead by 40% under 30 days on Google ads using data driven landing page 
   optimization, conversion copywriting and fine-tuning value propositions
• Created a measurement plan, set up analytics to map user journey with proper attribution
• Launched ‘Hansel Onboard’ a self-serve product in the US market

Digital Marketing Manager

RoofandFloor (The Hindu Group)

• Led digital marketing strategy and execution for Trueassist- a personalized home buying assistance service
•	Accelerated revenue growth by 5X in 6 months with sophisticated performance marketing and conversion optimization
•	Contributed to 100% Q-O-Q revenue growth for 3 quarters straight 
•	Increased property visits to leads ratio from 22% to more than 50% in 2 months by designing persona driven campaigns & creating high converting landing pages in collaboration with sales & UX teams 
•	Received The Outstanding Performer of the Year award in 2018
•	Coached 3 interns on performance marketing

CapriCoast.com-Acquired by Homelane.com

• Spearheaded performance marketing & social media. Helped increase revenue growth by 168% in 6 months by scaling Google ads as the main acquisition channel. Close to 45% of revenue share was contributed by Google ads. 

• Boosted sales qualified leads from 21% to 46% in 4 months by restructuring campaigns as per the buyer journey, improving search remarketing and leveraging audience expansion on Google & Facebook

• Improved conversion rate - sales qualified leads to customers from 11% to 23% by working closely with product & sales teams to gather customer insights. Ran experiments on ad copies and creatives, content formats, targeting, bidding strategies, landing pages etc. to consistently improve campaign performance and conversion rates across the funnel 

• Slashed cost per lead by 87% in 3 months for search ads by data-driven campaign optimization 

• Consistently maintained search impression share at 75-85% for non-brand keywords

• Leveraged video testimonials for lead gen campaigns on Facebook that delivered more than 900 qualified leads and 37 customers 

• Conceptualized and launched a referral program on Facebook and got 12 referrals in 2 weeks  
Increased Facebook community size from 14,000 to more than 1,55,000 in 8 months with a mix of organic & paid content marketing.

Performance Marketing Manager

Toolagen

• Led Inbound marketing. Scaled the organic presence of the website from zero on Google SERP. Got the website to rank in first 3 search results in UK region for the relevant keywords which helped in getting new clients
• Researched & wrote niche, SEO focused content for the website, blogs, and case studies
• Managed social media to build relationships with influencers and thought leaders in Microsoft SharePoint community

Digital Marketing Analyst

Web Marketing Academy

Digital Marketing Intern

Asian Paints

- Achieved 167.7% of the annual target & 162% growth over last year with consultative sales, 
   customer centricity and effective stakeholder management
- Closed 5 key accounts with combined revenue over 1 Cr. INR
- Added 11 new dealers in the territory over the existing 32 dealers for Project Sales 
- Boosted the sale of Apex Ultima (Luxury category exterior paint) by 330% over last year
- Achieved 468% of the sales target for the factory segment- highest in the region.
- Recaptured 4 lost project sites contributing 23.4% to the overall revenue for the year in Nasik region
- Maintained the SBA(Site billing account) of the territory over 95% in each month throughout the
  year
- Assisted Area Sales Manager in promotional activities for exterior texture products by giving
  creative inputs and implementing them successfully

Project Sales Officer

Conversion Rate Optimization | Performance & Growth Marketing | CXL certified | Available Immediately

Growth-driven digital marketer with 8 years of experience in leading digital marketing for both B2C, B2B companies & start-ups. 
Demonstrated high marketing ROI and growth in quick time using problem solving skills, cross-functional collaboration and creativity.

Appreciated & recognized for the work and the results shown at every company I worked at. 

Open for roles in Conversion rate optimization (CRO), and performance/ growth marketing. 

Key skills: 

Performance/ Growth marketing
Customer/ User acquisition 
Conversion rate optimization
Conversion copywriting
Landing page optimization
Consumer research
Lead generation
Social media marketing

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Chris Marsh

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