Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Helping B2B Tech and SaaS brands scale with paid ads (Linkedin + Meta), using a multi level funnel with high-converting ads and landing pages.

B2B Linkedin & Meta Growth Marketer

Suplient

Suplient is a Martech SaaS tool that helps independent mental health therapists grow their practices by launching ads, generating leads, and streamlining sales, so they can focus on their clients. We got funding by Antler. I choose to exit for personal reasons.

Co-founder, CMO

Invesp

Joined Invesp, North America's second specialized CRO consultancy, where I launch A/B tests for major U.S. eCommerce and SaaS businesses, driving higher conversion rates and enhancing user experience

Senior CRO Consultant 

Universal Robots A/S

Leading a team on Growth Marketing and Experimentation

Head of Growth Experimentation

Eupry

Interim Head of Growth Marketing

Ageras

We launched a spin-off called Meneto: An app-based accounting service for SMEs. 
I lead the marketing team and to work closely with Sales to kick-off the customer growth.

Achievements:
• Established our paid acquisition engine, growing more than 100% YoY
• Built and managed the marketing team

Head of Marketing

Using data + intuition to identify and experiment with new lead-opportunities together with the marketing team.

Achievements:
• Established a process and a tool to launch and keep track of our growth experiments.
• Built our data infrastructure (KPI tools and reports) - tracking ROI on every campaign we launch.

Senior Growth Specialist

Responsible for all paid channels (Facebook and Google Ads), successfully growing and launching Ageras in Netherland, Germany and UK.

Achievements:
• Built and managed our paid acquisition team
• Co-wrote the Ageras marketing playbooks
• Establishing a training and onboarding program for junior marketers

Head of Paid Acquisition

First marketing hire in Ageras.
l was responsible for building the marketing engine from scratch - successfully growing and launching Ageras in Denmark, Sweden and Norway.

Achievements:
• Building and scaling our Facebook and Adwords channels
• A/B tested our landing pages - increasing our conversion with 450%
• Build the first edition of the company North Star dashboard

Digital Marketing Specialist

The Many (former Brickshare)

Joined Brichshare in its earliest phase, where I took on multiple roles from crafting a compelling pitch deck to developing the brand's visual identity. It was an exciting hands-on experience shaping the company's foundation before transitioning to new opportunities

Co-Founder

During my studies, I occasionally helped web agencies with different User Experience tasks, such as making wireframes, interactive prototypes and conduct user testing & interviews.

Among the companies I had the chance to work with is: 
- HelloUX 
- TV 2 Sporten 
- Usable Machine

UX Designer

Dwarf A/S

During my studies, I worked part time at Dwarf, where I worked with UX design, making wireframes, mockups and prototypes.

Among the projects I had the chance to work on is:
- Jobzonen iPhone app
- Feriepartner.dk 
- Tingbjergforum.dk

Anytable

Developed a user friendly concept for booking tables at restaurants. Project was closed down due to poor market projections and lack of supportive clients in Denmark.

Jeg hjælper B2B Tech og SaaS virksomheder med paid ads (Linkedin + Meta). 

Jeg bruger et flere-lags funnel strategi med fængende annoncer og landing pages. Den er exceptionel effektiv til skabe trails signups og/eller demo kald for virksomheder med høj kontraktværdi og relativ lang salgscyklus.

Book et møde i dag, så fortæller jeg hele min strategi!

NB: Derudover elsker jeg at starte mini-projekter og bygge produkter! Jeg har launchet over 10 produkter i løbet af årene, og selvom de fleste fejler og dør ud, er det en fantastisk læring og spænding hver gang!

taplio

The Battle

Chris Marsh

Yassin Khedri

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