Dave Murphy

Blending timeless wisdom with modern neuroscience to deliver programs and experiences that help business leaders and teams access optimal states of consciousness for creativity, performance and wellbeing.

Learn more at dave-murphy.co

Flow State & Breathwork Facilitator 

ReWild Projects

Brand strategy and creative consultancy for impact-led businesses reimagining our future.

Learn more at rewildprojects.co

Founder // Strategist

Optus

Led the brand, creative and design team for Optus portfolio company, amaysim, Australia’s most loved telco.

Head of Brand Strategy (amaysim)

Booking.com

Established the brand positioning and built awareness of the alternative accommodation segment (Booking Home) at the global headquarters of Booking.com, Europe’s largest e-commerce company.

Global Brand Strategy

DDB Amsterdam

Led the agency team of strategists, creatives, producers and account managers to develop compelling digital brand experiences for Heineken. 

Clients: Heineken global

Global Client Lead (Heineken)

Droga5

Managed client relationships as well as the strategic & creative development for a range of US and global brands. 

Clients: 
Toyota (co-led the global positioning and launch of the world's first commercial hydrogen fuel cell vehicle)
Motorola (for their re-launch as a Google company)
Comcast Xfinity (special projects including the Glued TV series)
Johnsonville (brand refresh) 
Smartwater

- Adweek Agency of the Decade: 2010-20
- Ad Age Agency of the Decade: 2010-20
- Ad Age Agency of The Year: 2016
- Fast Co. Most Innovative: 2013 | 2017 
- Cannes Independent Agency of the Year: 2015 | 2016 
- Creativity Agency of the Year: 2015 | 2016 
- AdWeek | Agency of the Year: 2014
- One Club | Agency of the Year: 2014

Account Director

DDB Group Australia

Clients: 
Volkswagen
Tourism Australia
Unilever (Lipton Ice Tea) 
Arnott's Tim Tam. 

- Campaign Magazine | Asia Pacific Creative Agency of the Year: 2013
- Mumbrella | Asia Pacific Creative Agency of the Year: 2013
- Spikes | Asia Pacific Agency of the Year: 2013
- B&T Australia | Agency of the Year: 2010
- Adnews Australia | Agency of the Year: 2009

Y&R ANZ

Clients: Telstra (Australia's largest telco and the country's largest account)

Account Executive

I spent over 15 years working in marketing with, and for, some of the most creative and iconic brands all around the world.

But a few years ago, something changed.

It was all seemingly successful on paper, but inside I had become disconnected - from my work, and from myself. 

I had a deep and growing sense that I was here for more. 

Following my curiosity, I began an experiential dive into breathwork which quickly transformed my state of mind.

Through the process, it became clear that what energizes me most life is creativity and wellbeing (of both the human and planetary kind).

Seemingly separate worlds but I figured there had to be an overlap. Thankfully, the more I explored, the more I learned there was. 

There’s a deep connection between our internal state of consciousness, our ability to create, and our relationship with the natural world around us. 

It’s a big beautiful journey that starts inside our own mind. 

As a certified Flow State Facilitator and Breathwork Facilitator, today I offer transformative experiences and programs that teach teams how to access altered and optimal states of consciousness for creativity, wellbeing and performance. 

If you’d like to learn more please say hello:
 
- visit me at dave-murphy.co
- email me at dave@rewildprojects.co
- join me on Instagram @davemurphy_
 
Always happy to chat about: Creativity | Flow State | Breathwork | Consciousness | Culture | Leadership | Employee Wellbeing | Regeneration | Brand building | Systems thinking

Nicola Stanton

The Australian Ballet

Head of Audience Growth

MYER

In this role, I oversee the strategic brand direction for Myer, working closely with the CMO to ensure that our brand resonates consistently with customers at every touchpoint. From leading Christmas peak trading season to developing high-impact initiatives like Myer’s Salvos textile recycling initiative, contributing to circularity and brand trust, I drive campaigns that bring our brand to life and amplify our community focus. Recently, I helped develop a sustainability roadmap to align with the Australian Recycling Label, redesigning 80% of packaging.

Senior Brand Manager - overseeing the Myer brand

At Myer, I led the Fashion & Beauty portfolios, driving the business to its highest profit growth in five years. I oversaw strategy and creative execution for impactful campaigns, such as the “Find Your Dream Fit” denim initiative, which reached 5.8 million people and delivered a 113% uplift in category sales. During challenging lockdowns, I launched “The Movement at Myer,” our first sports line, which achieved $4 million in sales within just three weeks.

Senior Brand Marketing Manager - Overseeing Fashion & Beauty

Coles

Contractor Marketing

Jetstar Airways

Responsible for the marketing launch of the new Jetstar credit card, including creation of plastic, improvements to the application process, trigger emails and mobile app design.

Senior Marketing Manager

As the Head of Brand at Jetstar, I managed our brand identity across six international regions, including Australia, Japan, and Singapore. I introduced a new brand platform to unify our global presence and spearheaded customer insights initiatives, like developing a persona framework that elevated our marketing relevance across diverse markets. My team and I collaborated on high-impact campaigns, driving brand loyalty through initiatives such as airport signage, plane livery, uniforms, and the Jetstar Customer Panel, ensuring our brand reached millions of passengers.

Head of Group Brand 

Qantas

Leading Qantas Loyalty’s next big venture, I was responsible for the launch of the first ever credit card direct from Qantas, Qantas Premier - the fastest growing credit card in Australia (2017).  	
 
Responsibilities include: 
•	Producing the ‘go to market’ strategy, overall annual marketing plan and growth tactics.  
•	Developed and lead a large scale above the line launch campaign and media strategy.  
•	Developed the life-cycle communications for acquisition, on-boarding, engagement and dormant members. 
•	Part of the team to deliver a new online banking platform (qantasmoney.com) and innovative financial service app (android and ios). 
•	On-going optimisation of the channel mix via attribution based modelling and a test & learn strategy. 
•	Management of multi-million dollar budget and go to market launch timings. 
•	Team management.

Venturing Marketing Lead Role 

As the Marketing Lead for Qantas Wine and Qantas Golf Club, I developed omni-channel strategies that increased Qantas Wine’s revenue by 69% in FY16. My role focused on brand strategy and digital engagement, including the launch of a mobile-responsive e-commerce platform that exceeded revenue targets in its first month. Additionally, I developed Qantas’s first app with beacon technology, setting the foundation for a five-year omni-channel strategy and fostering stronger member engagement.

Manager, Marketing Communities

DDB Sydney

Accountable for developing and implementing long term strategic marketing experiences in multi-channel environments for both brand, tactical and partner marketing. Overseeing digital creative for Tourism Australia across the DDB network, covering 20 countries.

Part of the team that created a $4million TVC campaign, print, partner templates and an augmented reality launch stunt that aired in China. TVC film was awarded ‘Australia’s favourite TV ad’ at the Mumbrella Awards 2013.

J. Walter Thompson Worldwide

Managed the digital account for Rimmel, Tourism Ireland and Johnson & Johnson.  Responsible for evolving and management of their brand & eCommerce websites and optimising digital channel mix.

Senior Account Manager

Crayon Direct Advertising

Account Manager

🌟 Shaping Brands, Inspiring Teams, Driving Change 🌟
With over 17 years at the forefront of brand transformation, I’ve crafted stories that resonate, driving growth across sectors like travel, fashion, and lifestyle. 

By harnessing customer insights and digital innovation, I cultivate loyalty for iconic brands, spearheading growth-focused initiatives that drive memorable, world-class customer experiences. 

🌏 Today, my passion lies in aligning brand purpose with commercially sound strategies that prioritise sustainability and community engagement. I'm dedicated to building partnerships that leave a lasting impact, shaping brands that not only thrive in today’s market but contribute meaningfully to the future.

💬 Let’s connect if you're interested in forging powerful brand stories or discussing industry insights. I’m always open to new connections and collaborations!

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The Battle

Dave Murphy

Nicola Stanton

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