Dave Gerhardt

Hey I'm Dave Gerhardt. I created Exit Five, which has turned into the top community for B2B marketing professionals. Before starting Exit Five I had a 10 year career in marketing and grew from PR intern to CMO. I even once had hair! My wife says I'm more handsome now though, and she's quite pretty so that means a lot -- but the internet just boxes me in as the typical bald guy tech bro. So oh look, another bald tech guy writing on LinkedIn! whoopty freaking do.

Anyway. Where was I... OH. Receipts! I wanted to talk about receipts, because in a world of fluff and online influencers, I actually have some receipts and I want to tell you about them here because it signals power, credibility, and makes it seem like I'm super rich, so: I used to be pretty good at marketing, and my work as a marketer played a key role (at least I think so) in helping two software companies to successful exits: Drift for $1B+ and Privy for $100M+. I certainly helped the founders make a bunch of money, and I was able to comfortably purchase a brand new Toyota Sienna minivan for my family in 2021.

Today I spend my time working on Exit Five, and it's actually been super fun and given me a bunch of purpose. We're a team of six full-time team members now, and we have a private online community and host in-person events around the world. Plus there's a popular podcast and newsletter for marketers. We reach something like 20 MILLION marketers with our content every year, and we've got a pretty special thing going on. I hope to keep it going. You can learn more about it all at exitfive.com.

I spent most of my life in the Boston area but now live in the woods in Vermont with my wife, two kids, two cats, and one dog.

You can reach me at dave@exitfive.com if you want, but TBD if I reply. Depends on the message. But please don't send me any more swag or books. But if for whatever reason you do want to send me something, I play the ProV1x golf ball and like the low numbers.

PS. Find my podcast “The Dave Gerhardt Show” on Spotify

Founder & CEO

Exit Five is a media company focused on B2B marketing. We help B2B marketers build successful careers through our content and community. Learn more at exitfive.com

The CEO should put the Product team and Marketing team together. 

In lock step. 

To drive momentum and success for the company. 

I see so much about Sales and Marketing. 

Not enough about Product and Marketing. 

There should be a vision. And a roadmap. And regular launches. Some small. Some big. And this becomes the operating system for the company. 

You can CREATE momentum for your company by doing this. Deadlines drive actions. 

These regular launches give Marketing and Sales regular opportunities to talk to new customers. 

The CEO should be in the middle of this.

PS. If this topic lands with you and you're a CMO: we've been running a super secret group for CMOs / VP Marketing doing $25M+ ARR at Exit Five over the last few months and we're now accepting new members. Community is more important now than ever and it's all about who is in the room. We have curated the right room for you. If you want a peer group like this you can apply for a spot here: tinyurl.com/23h2c5eh

Founder: Exit Five. Community Builder. Former CMO. Building the top community for B2B marketers right now at exitfive.com

I didn't want my team to publish this talk. It was too good. Should have only been for the memory of the people that went to Drive this year.

But I'm also a marketer and understand the power of social media and free content, so fine. 

We published my pal Harry Dry's talk from Drive 2025 yesterday, and if you missed it he gave a masterclass in storytelling.

The long lost art of conflict and emotion in the world of AI, PLEASE GO LISTEN TO THIS MAN.

The first line of this clip says it all "You should know so much about your category you could write a book on it."

You're not creating a category to fit into Gartner or G2. You are creating a category because you are literally inventing a new of way of doing things!

That's the opportunity.

I'll put the recording in the comments (audio only)

Founder: Exit Five. The top community for B2B marketers.

Collin Cadmus

Collin Cadmus, LLC

Sales Consulting, Advising, Training, Coaching, and Fractional / Interim CRO for B2B SaaS, AI, and technology companies. Visit collincadmus.com to learn more and get started.

Customers include: AiSDR, Artos, Ascend, Avoma, Bookt, Cascade, Chatdesk, Checkr, Cloudtalk, Cometly, Countly, Dasha, Datasaur, DevStats, Dutchie, FullEnrich, Fyxer, Gemography, Hifive, Hint Health, Inex One, Insycle, Ixon, Lari, Lessonly, Liftoff, Lightbeans, LuminUltra, Mighty, Momentum, Neologic Vision, Nettly, Nom Nom Data, Ordant, Pathlock, Payara, PayFit, PilotHouse, Pipedrive, Polymer, Pragmatic, Prehired, ProcureSpark, Qobra, Rampd, RepVue, Resquared, Sales Virtual, SalesDock, Sendlane, SentiSum, SolarWinds, Spiff, StackShine, SunDevs, Swogo, Sybill, Truly, Veza Digital, VideoForm, Vimeo, Wavv, Winn, Zeni, and many more.

Consultant & Advisor

Collin Cadmus Podcast

If you're into sales, marketing, leadership, and technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts. Follow this page for podcast clips!

Creator

Qobra

Advisor

Momentum.io

AiSDR

Hifive

WINN.AI

Pipedrive

Fyxer AI

Veza Digital

Fractional CRO

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

Salespeople love to say how much revenue they produced... but have no proof.

We make promises to recruiters and hope they'll take our word for it.

- Closed over $10M in new business
- Self-sourced 60% of my revenue with outbound
- Over 50% of my deals are SMB 30 day cycles

The list goes on...

We do a lot in our careers but aside from commission checks we get nothing to show for it.

- Founders & Engineers show the products they've built
- Investors show the companies they've invested in
- Salespeople say they worked there, but have nothing to show

Finally that's changing...

TrackRec is like a baseball card for salespeople, organizing and displaying your career stats.

Recruiters don't need to take your word for it, because it's verified by your previous employers. 

I've wanted something like this for over 15 years and it's finally real.

Get the credit you deserve by documenting and verifying your sales success as you go.

Keep yourself in demand by letting the world know what you've accomplished.

Make recruiting you the easiest thing a recruiter can do.

Track your sales record at https://www.trackrec.co

Brand partnership • 5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

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