Prismatic

Previously ghostwritten & consulted for:

- An AI-powered marketing agency founder working with 8-9-figure multinational brands
- A software solutions agency CBO who's worked with 70+ B2B SaaS brands
- An email marking agency owner that's made $50M+ in revenue for clients
- A SaaS founder & CEO of a 7-8 figure Ecom entrepreneurs community
- A brand strategy agency owner who specializes in GTM
- A DTC performance ad creatives agency founder
- A DTC Ecom founder of a 7 figure baby brand

So far, I've accrued over $50K in revenue and over 600K impressions for personal brands.

Founder & Lead Ghostwriter

Ruts Technologies

Currently building Jodles, a product aimed to connect adventure enthusiasts to the vehicles they need, quickly and accesibly.

Chief Marketing Officer

Agency Elevation

Increased top 3 keywords by 62% and top 10 keywords by 33% for 59 local business clients across multiple industries in a 6 month period (including many featured snippet and local map pack rankings)

Conducted keyword research & working with content team to help clients gain a monthly flow of 15-30 backlinks

Helped a pain clinic in the Midwest increase their organic clicks and impressions by 121% and 28% respectively through on-page optimization of service pages and technical SEO monitoring

Ranked for 5 featured snippets and increased organic traffic by 51% over 3 months for an East Coast arborist client

Ran technical SEO audits for a tint shop client that redesigned their website and cleared out 100+ broken links. Wiped out HTTP links as well to increase Ahrefs audit score from 38 to 94, ensuring a seamless SEO transition

SEO Specialist

Gamerabble

Created over a dozen SEO optimized, long form pieces with the help of a combination of AI tools like Jasper & Surfer SEO to help boost organic visibility for an eSports startup.

Digital Marketing Specialist

Created an SEO optimized Wordpress blog with nearly 2,500 organic clicks and 50,000 impressions in 12 months without any backlinks or social media promotion (shortfilmhacks.com).

Doubled backlinks for a small wine business client (increased referring domains by 142%) using digital PR and citation building. Additionally increased the traffic by 322% from October 2022 to March 2023, helping the client rank #4 for “best organic wines 2023”

Contributed approximately $12,268 through 2 engagements with nonprofit organizations (DreamCatchers Foundation and Boston Festival Orchestra), conducting SEO strategy and implementation.

Upmarqt

Experience with content writing for email marketing campaigns that have a consistent 35-40% open rate.

Worked with developers (specialized in PHP) to implement changes to help technical SEO such as schema markup and adjustments to improve site speed (cutting load times by over 50%)

Drafted the company’s PR for CES 2023 as one of the 40 Dutch startups to appear at the event

CRM/SEO Strategist

Increase your SaaS MRR w/o paid ads. SEO & Copywriting to transform products into market leaders, reaching wider audiences | Featured on Entrepreneur & HubSpot

Struggling to attract high-value agency clients on Linkedin?

You're probably posting on here without a plan.

Your posts are inconsistent. 
Your value is unclear. 
Your leads? Stuck in a cycle of chasing.

But LinkedIn doesn't have to be this frustrating for you.
↳ It can be your #1 lead-gen engine to scale your agency.

Without paid ads, cold emails, or pitching at conferences.

Here’s how I help agency founders like you:

✅ Content Strategy: Posts aligned with your business goals & ICP.
✅ Authentic Ghostwriting: Content that builds trust in your voice.
✅ Scroll-Stopping Visuals: Carousels & templates that grab attention.
✅ Profile Optimization: Turn your profile into a client magnet.

The Proof?

- $50K+ in revenue and 600K+ impressions for personal brands
- Coaching founders & marketers on getting leads on LinkedIn
- Ghostwriting for an 8-figure email marketing agency owner
- Growth for 7-figure Ecom & DTC agency founders

Ready to level up your LinkedIn?

Grab my free LinkedIn Content Dashboard to effortlessly create content on LinkedIn.

Want it done for you? Book a free strategy session now.

Scroll up to my featured section or DM me for the link.

David Begazo

Eden Prime

•	Developed a strategy for product promotions seamlessly into social media content
•	Optimized product descriptions, images, and specifications for search engines
•	Leveraged social media channels to drive traffic to specific product pages
•	Paid media buying with a focus on Facebook Ads and Google Ads
•	Monitored social media platforms for customer inquiries related to products
•	Conducted website audit & keyword research on competitor products using SEO Tools
•	Executed social media campaigns for new product launches
•	Planned content calendar for product promotions

E-commerce Product Marketing Assistant

The Bizventures

•	Analyzed products, pricings, and social media strategies
•	Utilized data analytics to drive decision-making across social media
•	Analyzed e-commerce product data, including sales, customer feedback, and inventory metrics
•	Collaborated between product, marketing, and customer support teams
•	Implemented SEO strategies to improve product visibility and conversion rates
•	Monitored and analyzed the performance of social media campaigns
•	Executed multiple launch campaigns with an emphasis on Google Ads, Facebook Ads
•	Focused on building trusted product relationships with users

ShopForLess LLC

•	Developed a social media strategy aligned with the target audience
•	Created content calendar for social media platforms, product highlights, and promotions
•	Planned and executed SEO campaigns designed to drive traffic 
•	Run social media marketing campaigns on Facebook and Google
•	Used social media platforms to provide customer support and inquiries
•	Regular reports on key metrics and analysis trends

Social Media Manager

Inventerit

•	Developed and implemented social media strategies aligned with the company's objectives
•	Identify target audiences and create content plans to engage them
•	Fostered community engagement and built relationships with the audience
•	Managed the company’s social media pages on Facebook and LinkedIn
•	Planned and executed SEO techniques to drive traffic
•	Use social media analytics tools to track performance metrics

Social Media Executive

•	Developed engaging content for social media and digital platforms
•	Assisted in managing and scheduling posts across social media channels
•	Conducted keyword research using SEO Tools for content optimization
•	Assisted in creating and optimizing paid advertising campaigns
•	Conducted research on industry trends and competitors
•	Gathered data for market analysis to inform marketing strategies

Digital Marketing Intern

Digital Marketing

Digital Marketing Specialist by profession with an interest in Digital Marketing and a Computer Science graduate who realized later that marketing is something I am really good at, or that’s what people say.

Started off my career as an e-commerce product analyst and inbound marketer where the main focus inclined toward acquisition and ROI marketing. Optimizing landing pages, content, and Facebook / Google Ads to leverage potential customers to the website and then ultimately increasing the efficiency by acquiring conversion objectives at the lowest cost per result.

Developing extensive strategies and planning thematic/generic campaigns has been a vital part of my digital transformation journey. I create social media content, specialize in digital marketing, and am passionate about modern technologies. In a multinational marketing agency, I developed impactful brand visions, gaining recognition from clients.

I strive to consistently deliver valuable, actionable, and relevant content that helps my audience of brands, business owners, executives, entrepreneurs, and working professionals achieve their personal and professional goals.
 
Looking for Digital Marketing / Paid Ads help? Shoot me a message with what you have in your mind.
I'd love to help you in scaling! 

Contact me by email: Hasnainareeb22@gmail.com

Hasnain Areeb

The Power of Community: Why We Need Local Growth & Partnerships Hubs

Big thanks again to Michał Śledziowski, @Alejandro Albi, and the entire Trackdesk team for hosting and visioning this. 🤝

Trackdesk helps companies manage and grow affiliate & partnership programs. 

Check them out if scaling partnerships is your goal...


Over 100 professionals gathered in Prague last week, many of whom said they'd been searching for a local community for 2-3 years.

This doesn’t mean innovation was missing; it means the right space to connect was. 

The demand for real-world exchange in affiliate and partnerships is huge.

Here’s what made this meetup a great...

1. 🎯The New Community Reality:
>Professionals seeking peers beyond UK/US events
>Strategies born from local market nuances
>Relationships built face-to-face, not just in LinkedIn DMs
>Value found in shared experiences, not just presentations

What Made It Work:
Shared Goals & Challenges 
→ A room where everyone speaks the same "growth" language
→ From tracking puzzles to partnership scaling
→ Immediate relevance in every conversation

Expert-Led, Peer-Driven 
→ Huge thanks to Alejandro Albi, CRO at Trackdesk, for framing the discussion
→ Real insights from the field, not just theory
→ Attendees weren’t just listeners, they were contributors

Space That Encouraged Exchange 
→ Not just a lecture hall, a roundtable
→ Structured networking that felt organic
→ Conversations that continued long after the official end

Local Focus, Global Mindset 
→ Solving Central European challenges
→ Applying globally-tested strategies locally
→ Building a network that thinks both near and far

⭐Why This Matters:
Innovation accelerates in the community.

Growth roles can be isolating, but meetups can break that silence.

The next big partnership or strategy might come from the person across the room.

We rise by lifting each other and our market along with us.

💡Key Takeaway:
Stop working in a vacuum. 

Start building your tribe. 

Be where your peers are learning and sharing, especially if they’re just a city away.

#AffiliateMarketing #Partnerships #GrowthMarketing #Community #Networking #Prague #Meetup #Trackdesk #AffiliateSoftware #PartnerProgram #BusinessGrowth #EventMarketing

Ever feel like you spend more time organizing your design work 

 Than actually doing it....

Sitemaps in one tab. 

User flows in another. 

Wireframes in a separate file. 

Feedback scattered across emails and Slack.

For a field built on clarity, our process can get surprisingly messy.

Recently, I started using Flowmapp, a visual planning platform 

That acts like a unified workspace for the entire foundation of a UX/UI project.

It’s one of those tools that makes you wonder how you managed to work without it. 

Here’s why:

1. Visual Sitemaps & User Flows in One Place
→Plot the entire journey from homepage to subpage, visually. 
→It instantly reveals gaps and logic flaws before you dive into high-fidelity design.

2. Attach Content & Notes Directly
→No more lost Google Docs.
→Link copy, images, and requirements right to the page node. 
→It keeps the context glued to the structure.

3. From Plan to Quote
→This is a game-changer for freelancers and agencies. 
→You can estimate hours and costs directly with project map. 
→Turning your plan into a client-ready proposal or invoice.

4. Built for Collaboration
→Share a live link with clients or developers. 
→They can comment directly on the flow.
→Killing the endless "what did you mean here?" email chain.

The core idea? 

→Stop using 5 different tools to find clarity. 
→Start with clarity in one tool, and let everything else flow from there.

 If you're tired of the planning chaos, it's worth a look:
https://www.flowmapp.com/

👇 I’m curious: 
What’s the one part of your planning...

 An IA process that always feels more complicated than it should?

#UXDesign #UIUX #ProductDesign #DesignTools #Workflow #FreelanceLife #AgencyLife #UserExperience #Sitemap #UserFlow #FlowMapp #DesignProcess

GEO Prompt Research: The New SEO Game Changer

Prompt Research is the biggest shift since AI Overviews...

It's how we understand what AI models actually respond to, and it's changing everything about SEO.

My 4-Step Prompt Research Process:

1. Discover Prompt Opportunities 
→ Start with any keyword
→ Semrush suggests related prompts people actually use
→ See real usage data and visibility estimates

2. Analyze Prompt Demand 
→ Identify which prompts have high engagement in AI tools
→ These become your content roadmap
→ Focus on what AI users actually ask for

3. Optimize Content for Prompts 
→ Tailor blog titles around prompt phrases
→ Make AI see your content as the perfect answer
→ Update existing content with prompt-focused angles

4. Track and Iterate 
→ Monitor which prompts surface your brand
→ Refine headlines, metadata, and examples
→ Continuously improve AI visibility

Why This Matters:
Prompt Research bridges keyword SEO and AI intent mapping. 

It's where content meets conversation, and visibility meets trust.

Early adopters will dominate this new layer of search. 

Those who ignore it will struggle to appear in AI-generated answers.

The Bottom Line:
AI will surface brands that align with its internal prompts. 

That's the future of search visibility, and it's already here.

👇 How are you tracking your AI prompt coverage?

♻ Repost to help your network stay ahead in AI SEO
➕ Follow me, Hasnain Areeb, for more AI & SEO insights

#AISEO #PromptResearch #DigitalMarketing #SEO #ChatGPT #AI

AI search is here, but tracking it is tricky...

Unlike traditional SEO, where clicks are directly tied to measurable results, LLMs like ChatGPT keep users within their platform.

So how do you measure success?

The Problem:
→LLMs don’t send traffic like Google
→Mentions ≠ revenue
→No direct CTR or conversion tracking

The Solution:
Stop looking for direct metrics. Start building a data story.

3 Ways to Measure LLM Impact:
1. Track Branded Search Trends 
→ Compare LLM mentions with branded search volume
→ Example: If LLMs mention your product more, do branded searches increase?
→ Look beyond traffic analysis, which branded keywords are growing

2. Monitor Direct Traffic 
→ Direct traffic often reflects brand awareness
→ Correlate LLM visibility spikes with direct traffic increases
→ People typing your URL, strong brand recall

3. Analyze Keyword Diversity 
→ Don’t just count visitors, count how many different branded terms they use
→ More keyword variations equal broader brand awareness
→ LLMs pick up on this diverse brand presence

Key Insight:
LLM data is a starting point, not the answer. Use it to:
→ Identify opportunities
→ Ask better questions
→ Guide deeper investigation

The Bottom Line:
Stop trying to force LLM data into traditional marketing funnels. Instead, use it as:
→ An early warning system
→ A brand health indicator
→ A strategic conversation starter

👇 How are you measuring AI search impact?

♻ Repost to help your network navigate AI analytics
➕ Follow me, Hasnain Areeb, for more AI & marketing insights

#AI #LLM #DigitalMarketing #SEO #Analytics #BrandStrategy

10 GEO Terms Every Marketer MUST Know in 2025

Master these terms or risk falling behind in the AI search revolution...

The Essential GEO Vocabulary:
1. GEO (Generative Engine Optimization) 
The new SEO → Optimizing for AI engines like ChatGPT & Perplexity

2. LLM (Large Language Model) 
The AI brains behind ChatGPT & Claude

3. LLM Sources 
Pages that AI cites in answers → The new SEO battleground

4. AI Overviews 
Google's AI summaries at the top of search → Threatens traditional rankings

5. Citations 
Links in AI answers → The new backlinks

6. RAG (Retrieval-Augmented Generation) 
How AI pulls real-time info from web content

7. AEO (Answer Engine Optimization)
Optimizing for AI & voice assistant answers

8. Perplexity
Rising AI search engine blending citations + generative answers

9. ChatGPT Browsing
OpenAI's tool uses Bing + Reddit for real-time answers

10. Vector Search
Search by meaning, not keywords → Powers AI engines

💡 Why This Matters:
AI search is changing everything.

These aren't buzzwords; they're the new fundamentals of digital visibility.

Save this post and master these terms before your competitors do.

👇 Which term is most crucial for your strategy right now?

♻ Repost to help your team stay ahead of AI search
➕ Follow me, Hasnain Areeb, for more GEO and AI SEO insights

#GEO #AI #SEO #DigitalMarketing #ChatGPT #AISEO #MarketingStrategy

OpenAI CEO Sam Altman just revealed his vision for ChatGPT ads,

&

It's a direct challenge to Google's model.

Altman's Key Points:
Google's Problem:
"Ads on Google search are dependent on Google doing badly. If it was giving you the best answer, there'd be no reason ever to buy an ad above it."

ChatGPT's Approach:
→ Show the best answer first
→ Take a small commission if users book/buy with one click
→ Never let payments influence rankings

What This Means for Marketers:
The Future Could Look Like:
User asks: "Best hotel in Paris?" 
ChatGPT shows a top recommendation
One-click booking → OpenAI takes commission
No pay-to-play results

Why This Changes Everything:
→ Trust becomes the currency> corrupt rankings = catastrophic
→ Direct commerce inside conversations
→ New visibility challenges for brands
→ Commission-based model vs. traditional ads

The Bottom Line:
ChatGPT ads won't be about "beating" Google at its game; they're creating a completely new game where trust and accuracy drive revenue.

👇 How would your marketing strategy adapt to commission-based AI recommendations?

♻ Repost to prepare your team for the future of AI commerce
➕ Follow me, Hasnain Areeb, for more AI and digital marketing insights

#ChatGPT #AI #DigitalMarketing #OpenAI #GoogleAds #FutureOfSearch #MarketingStrategy

AI search like Google AI Overviews & ChatGPT is changing everything. 

Users now get answers directly on the results page, often without clicking a single link. 

But here's the good news: You don't need to start from scratch to be seen.

Here are 7 simple AI SEO tips to get your content cited. 

→What is AI SEO? 
It’s about optimizing your content so it appears as a source in AI-generated answers, not just in the traditional "10 blue links."

→Why It Matters?
AI search is exploding. With AI Overviews appearing on billions of searches, being cited puts your brand in front of your audience right when they're asking questions.

𝟕 Practical AI SEO Tips for Visibility:
1. Front-Load Your Answers 
Put the direct answer in the first sentence of every section. Make it easy for AI to grab and use.

2. Fix Your Site’s Tech Health 
A fast, mobile-friendly site with no broken links is easier for AI to crawl and understand.

3. Structure for Easy Scanning 
Use clear headings, short paragraphs, and bullet points. AI reads in chunks, so make your content bite-sized.

4. Keep Content Fresh 
AI loves current info. Regularly update your pages with new examples and data.

5. Build a Strong Brand Signal 
Get mentioned on reputable sites, forums, and publications. A trusted brand is a cited brand.

6. Be Original 
Share your own data, case studies, and unique insights. AI prioritizes content it can’t find everywhere else.

7. Use Topic Clusters 
Group related content together with internal links. This helps AI understand your expertise on a subject.

→FAQ: Quick Answers
Does Google penalize AI-generated content? 
No. It rewards helpful content, no matter how it's created.

Do I need to rewrite everything? 
No! You can start by optimizing your most important pages first.

The core principles are simple: be clear, be authoritative, and be original.

♻ Repost to help your network get ahead in AI search
💬 Comment with your biggest AI SEO question below

Follow → Hasnain Areeb for more digital marketing insights.

#AISEO #SEO #DigitalMarketing #GoogleAI #ChatGPT #SearchEngineOptimization

Agentic AI is Changing SEO Forever.

Traditional AI helps you work faster.

Agentic AI helps you work smarter. 

What is Agentic SEO?
It’s AI that doesn’t just generate content, it autonomously executes complex SEO workflows:
→ Researches competitors
→ Identifies content gaps
→ Maps keyword clusters
→ Plans multi-step strategies

Why It Matters:
→Market projected to grow from $5.4B to $50.3B by 2030 
→Accelerates workflows by 30-50% 
→Reduces human error by 25-40% 

Key Differences:
Traditional AI: Needs constant prompting
Agentic AI: Works autonomously toward goals

Common Use Cases:
→Automated keyword research & clustering
→Content optimization at scale
→Real-time adaptation to algorithm updates
→Competitive analysis & gap identification

The Human Advantage:
You focus on strategy & creativity while AI handles the heavy lifting. It’s not a replacement, it’s amplification. 

Important Guardrails:
→Always validate AI outputs
→Maintain human review processes
→Cross-check data sources
→Watch for AI hallucinations

The Future:
Small teams can now compete with enterprise resources through intelligent automation & human creativity. 

👇 Are you using Agentic AI in your SEO workflow?

♻ Repost to share with your network
➕ Follow me, Hasnain Areeb, for more AI & SEO insights

#AgenticAI #SEO #ArtificialIntelligence #DigitalMarketing #AI #SearchEngineOptimization

Managing budgets across multiple paid channels is a critical PPC skill. 

In an AI-driven world, it's one of the few levers you still fully control.

A. Structuring Your Budget:
Start with Your Total 
→ Don't spread small budgets too thin
→ Larger budgets allow for testing new channels
→ Example: If search is maxed out, test Google Demand Gen or social

Consider Brand Awareness 
→ Building credibility? Invest in social prospecting
→ Established brand? Focus on retargeting and conversions

Factor in Creative Resources 
→ Hard to get creative assets approved? Stick to search
→ Have creative ready? Explore YouTube or display

B. Connecting Budgets Across Channels:
Don't view channels in isolation
→ A YouTube campaign might boost search conversion rates
→ Video viewers often perform well as remarketing audiences
→ Look at the full funnel impact, not just direct conversions

Aligning with Seasonal Demand:
→ E-commerce: Ramp up before holidays 
→ B2B: Often stronger earlier in the year 
→ Use Google Trends & Keyword Planner for historical data

Responding to Budget Shifts:
When Cutting Budget: 
→ Don't spread too thin - pause campaigns instead
→ Focus on the highest-performing campaigns
→ Use stricter CPA thresholds

When Increasing Budget: 
→ Prioritize campaigns limited by budget
→ Be cautious of rapid increases causing inefficiency
→ Consider testing new channels

C. Choosing Budget Types:
Total Budgets: 
→ Best for short campaigns
→ Strict budget caps
→ Avoids overspending

Daily Budgets: 
→ Best for longer campaigns
→ Monitor for overspending 
→ More flexible for adjustments

💡 Pro Tips:
→ View budgets holistically across all channels
→ Consider how channels affect each other
→ Set clear KPIs for test campaigns
→ Use data, not just platform flags, to guide decisions

The Bottom Line:
Smart budget management, balancing ongoing performance with strategic testing across your full marketing ecosystem.

👇 What's your biggest paid media budget challenge?

♻ Repost to help other marketers with budget planning
➕ Follow me, Hasnain Areeb, for more PPC & digital marketing insights

#PPC #PaidMedia #DigitalMarketing #BudgetPlanning #GoogleAds #MetaAds

Tired of switching between tabs and tools to create content...

I've found the solution, and it lives right inside WordPress. 

It Works with 6 Simple Steps:
1. Add AI Block 
→ Type "/ai assistant" in WordPress editor
→ No plugins or setup needed

2. Write Your Prompt 
→ Describe what you need
→ AI reads your context and tone

3. Generate Content 
→ Get structured content in seconds
→ Lists, sections, comparison tables

4. Insert Inline 
→ Add AI content directly into your draft
→ No copying/pasting between tools

5. Refine Instantly 
→ Rewrite, shorten, or expand with one click
→ Keep your unique voice

6. Publish 
→ Review, tweak, and hit publish
→ Never leave WordPress

Why This Changes Everything:
1. No more tab switching
2. Maintains your writing flow
3. Understands your context
4. Saves hours per post

After testing dozens of AI tools, this is the first one that truly stays where I work.

👇 Have you tried AI writing inside WordPress yet?

♻ Repost to help content creators work smarter
➕ Follow me, Hasnain Areeb, for more SEO and content tips

#WordPress #AI #ContentCreation #SEO #DigitalMarketing #Productivity #AITools

Want to boost your local visibility? 

The secret might be in your reviews...

Here are 7 powerful ways keyword-rich reviews help your business:


1. Review Justifications 
→ Google shows your profile for relevant searches
→ "Recommended because of reviews mentioning [keyword]"
→ Higher click-through rates = better rankings

2. Place Topics 
→ Google creates clickable topics from review keywords
→ Highlights your specialties
→ Filters reviews for customers

3. Review Snippets 
→ Google bolds frequently mentioned terms
→ Draws attention to your key services
→ Increases profile clicks

4. Menu Highlights 
→ Keywords in reviews trigger menu highlights
→ Directly impacts local rankings
→ "Known for their amazing pizza"

5. AI Editorial Summaries 
→ Google's AI describes your business using review keywords
→ "Cozy atmosphere" "Family-friendly" "Fast service"
→ Shapes how new customers perceive you

6. AI Review Summaries 
→ Google analyzes common themes in reviews
→ Keywords influence the overall summary
→ Makes your business more compelling

7. Ask Maps Feature 
→ New AI-powered Q&A pulls answers from reviews
→ Detailed, keyword-rich reviews = better answers
→ Replaces old Q&A section

How to Get Keyword-Rich Reviews:
Don't: "Please add [keyword] to your review"
Do: Use smart review request templates that guide customers naturally

Example templates:
→ "What was your favorite [service/product] and why?"
→ "Which feature helped you the most?"
→ "What would you tell friends about our [specific offering]?"

The Bottom Line:
Even if keywords in reviews don't directly boost rankings...

They drive engagement, clicks, and trust which ultimately improves your local visibility.

👇 How are you using reviews to boost your local SEO?

♻ Repost to help local businesses improve their visibility
➕ Follow me, Hasnain Areeb for more local SEO tips

#LocalSEO #GoogleReviews #DigitalMarketing #SmallBusiness #SEO #GoogleBusinessProfile

SEO backlinks get you rankings...

GEO backlinks get you citations...

Together, they make your brand the TRUSTED answer everywhere.

It’s about building authority that works for both algorithms and AI.

6 Powerful Ways to Build Authority:
1. Digital PR 
Get featured in top publications
Journalists trust these → so do Google & AI models

2. Guest Articles 
Publish on relevant blogs & partner sites
Builds SEO value + increases AI citation chances

3. LLM Source Outreach 
Target publishers already cited by ChatGPT/Perplexity
Get links from sources AI models actually use

4. Featured Answers 
Answer questions on Featured.com
Share expertise to earn high-quality backlinks

5. Podcast & Webinar Guesting 
Guest appearances = backlinks in show notes
Build authority + surface expertise to AI

6. Partner & Industry Roundups 
Join "Top Tools" or "Expert Predictions" posts
Boost SERP visibility + LLM citation probability

Key Takeaway:
Build once, rank everywhere.

Authority works across search and AI.

👇 Which strategy are you trying first?

♻ Repost to help your network build better authority
➕ Follow me, Hasnain Areeb, for more SEO & AI insights

#SEO #Backlinks #AI #DigitalMarketing #LinkBuilding #ContentStrategy

How to Create Answer-First Content That AI Loves!!!

AI search tools like ChatGPT & Perplexity are changing the game.

They don't just find web pages; they gather and serve direct answers. 

And they LOVE content that's easy to understand and extract.

1. Start with Core Questions
→ Identify what people actually ask
→ Use natural language, not just keywords
→ Example: "How do I measure AI visibility?" instead of "AI visibility metrics."

2. Lead with the Answer 
→ Put the main answer in the first 1-2 sentences
→ Make it so clear that AI can lift it directly
→ Instead of: "In today's evolving landscape..."
→ Try: "AI visibility measures how often your brand appears in AI-generated answers."

3. Use Q&A Structure 
→ Frame headings as questions people ask
→ Makes it easy for AI to match user queries
→ Example: "What is answer-first content?" followed by a clear definition

4. Front-Load Facts 
→ Start with verifiable data and statistics
→ Save opinions and stories for later
→ AI prefers concrete information over narrative

5. Be Consistent with Names 
→ Use full, consistent entity names
→ Example: Always use "Google Search Generative Experience" not "Google SGE."
→ Helps AI recognize and trust your content

6. Add Schema Markup 
→ Use FAQ, HowTo, and Article schema
→ Helps AI understand your content structure
→ Increases chances of being cited

7. Write for Readability
→ Short paragraphs 
→ Bullet points and numbered lists
→ Clean formatting for easy extraction

8. Cite Credible Sources 
→ Link to authoritative research and data
→ Builds trust with both readers and AI
→ Example: "According to HubSpot's 2023 report..."

9. Test with AI Previews
→ Check how AI interprets your content
→ Ensure key answers are easily extractable
→ Optimize based on what AI actually sees

10. Track Inclusion, Not Just Traffic 
→ Monitor where you're cited in AI answers
→ Measure citation share and sentiment
→ Iterate based on actual AI visibility

Key Takeaway: 
Stop optimizing just for rankings. 

Start optimizing for answers. 

Be clear, factual, and easy to extract.

👇 Which of these strategies are you using?

♻ Repost to help your team create AI-friendly content
➕ Follow me, Hasnain Areeb, for more AI & SEO insights

#AISEO #ContentMarketing #SEO #DigitalMarketing #AI #ChatGPT

Ever notice ChatGPT gives different answers to the same question? 

This isn't a bug; it's how AI fundamentally works. 

And it's creating a massive challenge for brand consistency.

The Problem:
Your brand appears and disappears across different AI conversations like Marty's photograph in Back to the Future.

Why This Happens:
1. AI is Probabilistic 
→ Doesn't retrieve facts, predicts them word by word
→ Uses "temperature" settings that introduce variation
→ Same question but different possible answers

2. Context Changes Everything 
→ Previous conversation shapes current answers
→ Deeper chats but more context drift
→ Your brand might be mentioned early, then forgotten later

3. Memory Isn't Perfect 
→ Each new chat starts from a different baseline
→ AI memory is selective, not comprehensive
→ Your visibility resets with every conversation

The Business Impact:
Sales teams get conflicting product info
Customer service can't reference previous chats
Brand messaging appears inconsistently
Partnerships suffer when one brand is cited more than others

The Solution: 3 Pillars of AI Consistency
1. Authoritative Grounding 
→ Use structured data 
→ Create clear, factual content
→ Make your information easy to parse for AI

2. Multi-Instance Optimization 
→ Optimize for conversation sequences, not single queries
→ Test across different contexts
→ Ensure your content works whether mentioned first or fifth

3. Measure Consistency, Not Just Citations 
→ Track how reliably you appear across conversations
→ Monitor citation variance
→ Focus on stable presence, not just frequency

Key Takeaway:
Brand consistency in AI is now probabilistic, not absolute. 

You're not fighting for position #1,

You're fighting for a consistent presence across infinite conversation paths.

👇 Have you noticed your brand appearing inconsistently in AI answers?

♻ Repost to help your team understand AI consistency
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#AISEO #AI #ChatGPT #BrandConsistency #DigitalMarketing #SEO

Zero-Click Search is Here

But

How to Measure Success Without Clicks??

Over 50% of Google searches now end without a click...

But this doesn't mean SEO is dead

It means we need new ways to measure success.


The New SEO Reality:
1. AI Overviews answer questions directly
2. Featured snippets provide instant answers
3. Knowledge Panels show facts without clicks
4. Your brand can be visible everywhere... without getting visits

New Metrics That Matter:
1. Share of SERP Presence 
→ Track how many SERP features you appear in
→ Not just position #1, but ALL the spots you own
→ Includes featured snippets, AI Overviews, Knowledge Panels

2. Entity Coverage 
→ Google now thinks in "entities," e.g, brands, products, people
→ Track how well Google understands your brand relationships
→ Example: Does Google know "Nook" belongs to "Barnes & Noble"?

3. AI Brand Mentions 
→ Monitor how often AI tools mention your brand
→ Track sentiment and context
→ Are you cited as an authority or just mentioned?

4. SERP Feature Dominance 
→ Focus on appearing in multiple SERP features
→ Featured snippets, People Also Ask, AI Overviews
→ More features, more visibility

Why This Matters:
>Brand awareness happens even without clicks
>AI citations build trust and authority
>Multiple SERP appearances > single ranking
>The customer journey is now non-linear

Key Takeaway:
Stop optimizing just for clicks. 

Start optimizing for presence. 

Be everywhere your customers are looking, even if they never visit your site.

How are you adapting to zero-click search?

♻ Repost to help your team understand the new SEO landscape
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#ZeroClickSEO #DigitalMarketing #SEO #AISEO #GoogleSearch #BrandVisibility

After helping 400+ businesses...

We found that most companies treat symptoms while ignoring root causes.

They're changing the wallpaper while the house is built on a ravine.

The 4 Layers of Marketing Problems:
1. Surface-Level Problems 
→ Copy, channels, tactics, tools
→ Fix with: A/B testing, experiments
→ "Our headlines aren't converting."

2. Structural Problems 
→ Systems, teams, KPIs, and budget
→ Fix with: 3-month roadmap, audits
→ "Our marketing team isn't aligned."

3. Strategic Problems 
→ ICP, positioning, offer, messaging
→ Fix with: Market alignment, rebranding
→ "Nobody understands what we do"

4. Product Problems 
→ Product-market fit, use cases
→ Fix with: Pivot or reposition
→ "We're solving a weak problem"

Why This Matters:
Most companies get stuck fixing Layer 1 problems while Layer 3-4 issues silently kill their business.

Common mistakes:
>Blaming agencies for poor leads
>Switching CRMs instead of fixing messaging
>Testing new channels with unclear positioning

The Solution:
Start from the bottom up:
Product → Strategy → Structure → Surface
Fix your foundation first, then worry about the paint color.

👇 Which layer is causing the most pain in your business right now?

♻ Repost to help your team diagnose the right problems
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#MarketingStrategy #BusinessGrowth #StartupMarketing #ProductMarketFit #DigitalMarketing

Tired of struggling with link building? 

7 Smart Ways to Build High-Quality Backlinks

1. Guest Post on Authority Sites 
→ Not just blogs, try newsletters & industry publications
→ Target niche newsletters, Substack editions, local business sites

2. HARO + Featured Mentions 
→ Still works, but also try: Terkel, Qwoted, Help a B2B Writer
→ Often faster and more responsive than traditional HARO

3. Partner Collaboration Pages 
→ Create a “Partners” page and link to vendors/clients
→ Ask them to reciprocate with a link back to you

4. Resource Pages & “Best Tools” Lists 
→ Search: intitle:resources + [your industry]
→ Pitch your brand/tool as a valuable addition

5. Launch a Public SOP Library 
→ Create step-by-step SOPs in your niche
→ People love linking to process docs + free templates
→ Pro tip: Update monthly to become a backlink magnet

6. Create an Industry Data Report 
→ Run surveys and publish original data
→ Add compelling charts + insights
→ Outreach to bloggers who cover your space

7. Build a Free Tool 
→ ROI calculator, audit checklist, SEO grader, etc.
→ Tools get 10x more backlinks than blog posts...if they're useful!

The truth about link building: 
Link building should start BEFORE outreach.

If your content isn't worth linking to, no one will.

Most SEOs avoid doing the hard work → that's your competitive edge.
Give people real value + reasons to reference you.

Create once, promote monthly, stack links over time. 

👇 What's your most effective link-building strategy?

♻ Repost to help your network build better links
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#SEO #LinkBuilding #DigitalMarketing #ContentMarketing #SearchEngineOptimization

Big news from OpenAI...

ChatGPT now has a built-in shopping assistant that creates personalized buyer's guides.

What It Does:
→Creates personalized shopping guides based on your needs
→Research products across the web
→Available on mobile & web for all logged-in users
→Free to use through the holidays

How It Works:
→Describe what you're looking for
→Answer questions about budget & preferences
→Get a customized buyer's guide in minutes
→Refine results with "Not interested" or "More like this."

Key Features:
→Pulls prices, reviews, specs & images
→Best for electronics, beauty, home goods, sports
→Powered by GPT-5 mini technology
→52% product accuracy vs 37% for regular ChatGPT Search

Privacy & Retail:
→Your chats are NOT shared with retailers
→Results based on public retail sites
→Merchants can apply for allowlisting

Limitations:
→May make mistakes on prices/availability
→Always check merchant sites for final details

Why This Matters:
More shopping journeys are happening inside AI tools instead of traditional search. 

For brands, being visible in these AI shopping results is becoming crucial.

👇 Will you try ChatGPT's new shopping feature?

♻ Repost to share this update with your network
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#ChatGPT #AI #Ecommerce #DigitalMarketing #OpenAI #TechNews

Indexability: The Hidden Foundation of SEO

Your content is perfect. 

Your keywords are on point. 

But Google still isn't showing your pages... 

This is an indexability problem. 

And it's more common than you think

What is Indexability?
→ Can Google find, store, and show your pages
→ Not the same as "crawlability"
→ It's about being included in Google's memory bank

Common Indexability Issues:
→"Crawled - currently not indexed" in Search Console
→Pages blocked by robots.txt
→Noindex tags where they shouldn't be
→Canonical tags pointing to wrong pages
→Thin or duplicate content

How to Fix It:
1. Check Google Search Console 
→ Use the "Page Indexing" report
→ Identify what's indexed vs. excluded
→ See why pages are being skipped

2. Prioritize Important Pages 
→ Focus on revenue-generating content first
→ Evergreen articles that build authority
→ High-traffic landing pages

3. Fix Technical Blockers 
→ Remove accidental noindex tags
→ Check robots.txt isn't blocking important pages
→ Ensure canonicals point to the right URLs

4. Improve Content Quality 
→ Google won't index thin or duplicate content
→ Add original insights and value
→ Make content helpful and comprehensive

5. Strengthen Internal Linking 
→ Pages buried deep won't get crawled often
→ Link to important pages from your navigation
→ Create clear crawl paths

6. Monitor with Tools 
→ Use Google Search Console regularly
→ Run periodic Site Audit checks
→ Set up alerts for indexing drops

The AI Factor:
Indexability matters even more now.

AI Overviews and chatbots pull from Google's index. 

If your pages aren't indexed, they won't appear in AI answers either.

Key Takeaway:
Indexability is your foundation. 

Without it, nothing else matters not rankings, not traffic, not visibility. 

Make sure Google can find AND store your best content.

Have you checked your site's indexability lately?

♻ Repost to help your team fix indexing issues
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#SEO #Indexability #TechnicalSEO #GoogleSearch #DigitalMarketing

For years, SEOs showed rankings and traffic.

But CMOs don't care about clicks; they care about revenue.

The Old Way:
→ Rankings
→ Traffic volume
→ Impressions
→ "We got 50,000 visits!"

The New Way:
→ Reach>% of target accounts engaging
→ Coverage> Buying committee members reached
→ Velocity> Speed through sales pipeline
→ "We moved 50 accounts closer to purchase."

Why This Shift Matters:
1. B2B journeys aren't linear:
→Thousands of visits ≠ pipeline movement
→Enterprise sales take months with multiple stakeholders

2. AI changed discovery:
→Zero-click searches reduce traffic
→Generative AI influences early research

3. Leadership speaks one language:
→Revenue, pipeline, account progression

How to Implement:
1. Track Full Journeys
→ Connect SEO to CRM data
→ Measure account engagement, not just page visits

2. Report Pipeline Impact
→ "We reached 40% of our target accounts"
→ "We accelerated sales cycles by 2 weeks"
→ "We influenced $2M in pipeline"

3. Evolve Forecasting
Stop: Traffic × Conversion Rate
Start: Account signals × Journey velocity

The Bottom Line:
Stop showing activity. Start proving impact.

Report progress, not just traffic.

👇 Are you still reporting vanity metrics or business outcomes?

♻ Repost to help your team align SEO with revenue
➕ Follow me, Hasnain Areeb for more strategic SEO insights

#SEO #DigitalMarketing #B2BMarketing #MarketingStrategy #RevenueMarketing #DataDriven

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