I create Thinking Partnerships with leaders to improve performance

David is Co-CEO of fassforward Consulting Group. He partners with clients to improve their leadership, culture, productivity, and life/work balance. He leads fassforward's Executive Coaching practice, oversees finance and is focused on developing FCG’s biggest asset, its people and culture.

Prior to joining the fassforward, David spent 20 years on Wall Street. He worked at Morgan Stanley for 9 years in Institutional Equity Derivatives where he managed Hedge Fund Sales Trading. David was also a leader in the firm’s recruiting program, taught in the training program, and was a significant contributor in the growth of the firm’s derivative platform for hedge fund clients. In 2008, David joined New Mountain Capital to launch a risk management strategy and start a trading desk for the firm’s hedge fund with assets of approximately $1 billion. In 2010, he was promoted to Portfolio Manager, co-managing the hedge fund, which had grown to over $2 billion in assets. 
Through his work at fassforward, his yoga studio and his charity, David has enjoyed being focused on "doing good things for good people". David received his A.B., magna cum laude from Princeton University.

David Frost

More companies are hiring culture coaches and that's a meaningful shift.

What stood out to me in this article is how closely this increased emphasis on culture mirrors a big focus of fassforward's executive coaching:

• “Culture is the invisible machine that creates all future things”
Gavin McMahon in his new book Story Business (see first comment). Culture isn’t catchy lines on the wall. It’s a system. It need stewards, storytellers, and coaches. If no one is reinforcing the culture story, something else will.

• Outside perspective creates movement.
Progress accelerates when leaders have someone who isn’t embedded in internal dynamics offering challenge, clarity, and context.

• Leadership capability is the real lever.
Culture doesn’t change through values statements. It changes through how leaders show up under pressure.

• Trust determines depth.
People tend to go further when they believe the coach is fully in service of their growth, not balancing that with internal agendas.

• Internal ownership and external coaching works.
One of our clients has a Director of Culture we partner closely with, clear stewardship inside, supported by trusted outside coaches.

Interesting to see culture investments catching up to what coaching has long emphasized.

What are you noticing in how organizations are approaching culture differently?

#fassforward #Leadership #Storytelling #ExecutiveCoaching #OrganizationalHealth

Open article: Why more companies are hiring ‘Culture Coaches’ by fastcompany.com

Why more companies are hiring ‘Culture Coaches’

Satkatha & Co

Clear Thinking. Confident Decisions. Bold Leadership.
Satkatha & Co is a boutique coaching & consultancy firm helping leaders cut through complexity, make confident decisions & drive sustainable growth.

We believe great leadership starts with clear thinking & purposeful conversations. Through structured coaching, we help growth-minded leaders:
- Clarify vision & strategy in times of change.
- Strengthen decision-making by challenging assumptions.
- Align teams & stakeholders with compelling narratives.

Our approach blends critical thinking, mindful leadership & dialogue to drive real impact. Both internally & externally. We stand for strong, kind leadership—wisdom in action. Our mission is to foster long-term prosperity through engaged teams & loyal customers.

The name Satkatha means "a good, true story shared"—because every leader & organisation has a story worth telling.

Based in Stockholm, we work globally, collaborating with partners to maximize outcome.

Founder & Managing Director

Principles: A Ray Dalio Company

Understand yourself. Understand others. Help others understand you.

PrinciplesYou was built to help people learn what they are really like. Its creators include Ray Dalio, entrepreneur & investor who grew Bridgewater Associates to the fifth most important private company in the US together with expert psychologists Dr. Adam Grant, Dr. Brian Little & Dr. John Golden. The test brings together their diverse expertise, combining best-in-class assessment frameworks, leading personality science as well as practical & proven insights from decades of business experience.

Principles You Certified Coach & Partner

Red Team Thinking®

Red Team Thinking is both a mindset & a set of tools designed to help leaders make better decisions faster in an uncertain & rapidly changing world.  It is based on critical & contrarian thinking techniques originally developed by the military & intelligence agencies.  Can be applied at an individual, team or company level.

Learn to use your full brain power.  Your eye sees only what your mind is prepared to comprehend.

Red Team Thinking Coach, Facilitator, Instructor & Leader

Positive Intelligence

Positive Intelligence equips you with breakthrough, research based tools that strengthen the part of your brain that serves you & quiet the part that sabotages you.  You handle life's challenges with a more positive mindset & less stress.  Leading you & your team to sustainable, peak performance.  

When a team focuses exclusively on performance, it suffers due to prolonged stress, team friction & low emotional intelligence (EQ).  Positive Intelligence maximises both performance & wellbeing while growing 17 of acknowledged 18 EQ competencies.  Can be applied at an individual, team or company level.

Be the change you want to see.  Because a leader’s actions multiply.

Positive Intelligence Coach CPQMC

Oxford Leadership

Transforming performance & leaders for good. Global leadership consultants & coaches that unlock purpose-driven performance in individuals, teams & organisations. Founded in 2005 to help leaders steer a course through the turbulent waters they faced. Online Team Coaching, Leadership Development, Mentoring & Training Programmes.

Oxford Leadership Certified Coach

Dr Unni's Agastyaa Heritage Ayurvedic Hospital & Prittwi Resort

A family-controlled business in health tourism based in Kerala, South India established in 1997.  Prittwi resort opened in 2015 with 18 rooms & has since expanded to 70+ beds.  Together with the sister company Agastyaa Heritage Ayurvedic Hospital, the mission is to help people enjoy lasting health & well-being by bridging traditional & modern health care.  The two companies have some 150 employees.

My role is to coach the founder/Chief Physician & his management team in leadership, marketing, branding, financial management, digitalisation & stakeholder management. I am also the Managing Director of DrUnni's Nordic AB.

Investor & Advisor

Electrolux

Electrolux Group reinvents taste, care & wellbeing experiences for more enjoyable & sustainable living.  A leading global appliance company employing 56,000 people, selling some 60 m appliances annually in more than 150 markets to consumers & for professional use (2017 turnover €12 bn).

Vice President Communications EMEA
Head of Communications Major Appliances EMEA – a business with €4 bn in turnover, 7.2% EBIT & some 20,000 employees (2017 numbers after having offset €1+ bn in RMI). Member of EMEA Leadership Team, reporting to business CEO & part of Global Communications Leadership.  Established new approach for reputation management to support a holistic outside-in perspective with measurable outcome.  Strong overall RepTrak score (+1.6 points 2017 vs 2016).

Change management achievements:
Strong & clear communications minimizing business disruptions & optimizing publicity in a turn-around context with 4 major restructuring programs, a dozen factory closures & 25% headcount reduction, M&A of Olympic Group, Egypt in 2011 (€~210 m), Kwikot Group, South Africa in 2016 (€~200 m) & Best SA, Italy in 2017.

Concepts for consumer experience mindset to help drive profitable growth (Shape living for the better, 10x & Disney compass for consumer benefit focus, “onbeat” for continuous improvement – all adopted by Group).  Strong Employee Engagement score (+3 points 2018 vs 2016).  Worked with 5 business CEOs (2006-2018).  Built a new virtual team of 7 professionals (direct reports) & €2 m budget.

Additional responsibilities 2011-2012 – Head of PR network
Leader for team of 10 professionals (direct reports) working with corporate & consumer PR at regional levels with local agencies across Europe for Group & 3 business areas.

Vice President Communications Europe, Middle East & Africa

Additional responsibilities 2008-2010 – Head of “PR Studio”
In-house agency developing global consumer PR campaigns, concepts and tools.
“Vac from the Sea” multiple awarded campaign.
“Electrolux Design Lab” refocused with +200% outreach in traditional & online media.
Leader for team of 5 professionals (direct reports) & €5 m budget.

Vice President Communications Europe
Head of Communications Major Appliances Europe – a business with €4.5 bn in turnover, 6.1% EBIT and  some 27,000 employees (2006).  Reporting to Group SVP Communications & Branding and as Member of European Executive Team reporting to business CEO.  Responsible for internal and external com’s.

Vice President Communications Europe

Kreab Worldwide

Kreab Group of companies; independent top 10 in Europe/ top 20 globally communications consultancy offering CEO and boardroom advisory services, employing 175 persons and a fee income of €40 m

Partner based at HQ
Advised on corporate repositioning, change and crisis management
Client Director for Old Mutual – £3.3 bn successful takeover bid of Skandia
Responsible for new business development

Partner

Refocused from financial communications to European media relations increasing fee income with some 30% and turned around loss into a profit margin of 7%
Built a new team with 8 persons on pay role and fee income of £1 m

Partner & Managing Director

Seconded by proprietor to set up a new subsidiary
Built up local infrastructure and established network of dedicated business partners 
Established contacts with investment banks’ Nordic Desks and a sizeable client portfolio

Partner & Director

Advised on public affairs & public campaigns within the EU sphere
Supported build-up of branch office from two to a dozen employees and a tenfold increase in fee income
Responsible for marketing

Vice President & Deputy Office Manager

Specialised in financial & employee communications, and public campaigns
Multiple annual report awards for EffJohn – a global leader in cruises & shipping listed on Helsinki stock exchange in Finland

Account Manager

Stockholm School of Economics

Researcher @SIR (Stockholm School of Economics Institute for Research)
Worked with Karl-Erik Wärneryd, Professor in Economic Psychology (consumer behaviour, marketing and market research) and Professor Claes-Robert Julander who set up what is today Center for - Consumer Marketing at SIR
Published research results in my name

Research Associate

I help entrepreneurial leaders thrive through conscious conversations

Clear Thinking. Confident Decisions. Bold Leadership.
As a leader, you’re constantly making high-stakes decisions while navigating complexity, competing priorities, and relentless change. You don’t lack intelligence, experience, or drive. But who helps you challenge your thinking?

Do these challenges sound familiar?

You need to balance short-term demands with long-term vision, but clarity feels elusive. You have big decisions to make, yet blind spots, groupthink, or conflicting advice cloud your mind.

You want a trusted thinking partner. Someone who helps you cut through complexity & see what truly matters.

That’s where I come in. I help growth-minded leaders gain fresh perspectives, clarify complexity & make confident decisions.

Partnering with me, you will:
- Unlock opportunities with sharp, structured thinking
- Turn complexity into clarity for faster, better decisions
- Build trust & alignment with your team & stakeholders
- Lead decisively without stress, ego, or groupthink

You can’t afford clouded thinking. Wasted resources, missed opportunities, poor decisions—unclear thinking has a cost. When you see reality as it is, you lead with confidence & impact.

About Me
I am a strategic thinking partner & catalyst for conscious conversations. With 30+ years of global executive experience, I bring a rare blend of leadership, critical thinking & structured methodology to help you navigate uncertainty & act with balanced conviction.

Let’s talk. If you’re ready for clearer thinking & stronger leadership, let’s connect.

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