Avvanz Pte Ltd

Provide  advice and inputs including domain knowledge

Member,  Council of Advisors

Institute for Advanced Studies in Complex Choices

Advice and inputs on individual choices in developed or emerging markets and public policy choices for regulation of economic activity in given market.

Member Of The Board Of Advisors

Sinarmas Agribusiness and Food

Grow sustainable leadership pipline to fill critical positions

CHRO at sinarmas agri and food, and Chief Talent Officer for sinarmas group

ICLIF

Research and delivery of leadership curriculum. Also served as head for marketing and communication.

Director,Research & Curriculum

Global Chief Learning Officer

General Electic

Responsible for developing and delivering leadership curriculum,
Customised Programs for GE customers and 
Organisational Team Interventions

Head, Crotonville, Asia Pacific leadership development

National productivity board

Director

I define success as if I am a 10-year old whose only responsibility is to make my world a better place for those I care about and for me. 

David Wee

Imagination

Global Brand and Communications Advisor - Shell 

Vara Brands

Partnering with Businesses and helping them realise the business goals, through brand, marketing and business solutions. 

Services include: 

Branding 
- Corporate and Personal
- Retail Branding
- Corporate Branding
- Employer Branding
- Digital Brand experiences
- Candidate experiences
- Creative and Branded content 

Marketing and design services
- On and offline marketing
- Web and App development
- Social Media
- Videos
- Graphic Design
- Trade shows
- OOH
- Packaging design 

Strategy services
- Sales optimisation
- Brand and Product launch
- Go to Market strategy
- Distribution strategy
- Pricing strategy

Founder - Business, Brand and Marketing Consultant

code - Advertising & Branding

Note: The company shutdown due to financial crisis & I have not left on my own accord
•	Creating & promoting new brands & their identities via campaigns in sync with the business plan for each brand with the Executive team
•	Managing internal brands of the group company JNJ Associates, namely The Team Workers (TTW), code – Advertising & Branding as Marketing Communications head.
•	Conducting ATL, BTL activities and PR activities to promote both on traditional platforms & digital platforms.
•	Leading the client servicing & business development teams. 
•	Media planning & buying across all online & offline platforms. 
•	Heading the corporate communications team to roll out communication at monthly, quarterly, half yearly & yearly.
•	Providing account direction & creative inputs
•	Monitoring brand health & ensuring the communication is uniform across all the platforms
•	Ensuring a wow factor in interactive media via consulting user experience expert.
•	Worked with clients like Ultrasafe, First Energy, Godrej, Ecofresh, Rajhans group & Sunil Infra.
•	Achievements: Pitched for business exceeding 2.8 crores from scratch.

Branding Manager

Kalrashukla Classes

•	Conducting ATL, BTL activities and PR activities to promote brand identity and its products.
•	Introduced and conducted PR activities such as seminars, in-house open houses, prepared a roadmap for blogging and publishing via Word press, also introduced digital & social media for the brand
•	Copy writing materials for website updates, brochures, course launch, newspaper adverts and introductory messages for each open house 
•	Introduced new enquiry forms to enable tracking of effectiveness of each ad medium.
•	Worked with MD and Head Marketing to introduce new concepts in the industry and to gain maximum market share in Science stream.
•	Introduced interactive systems to answer generally asked questions planned to implement the system by the end of July 2012.
•	Achievements: Responsible for revenue generation of more than 4.5 crores.

Brand Manager

Vara Ads

•	Creating new accounts and helping SME’s with their brand promotions locally and nationally.
•	Conducted PR activities such as seminars, road shows, events and press releases
•	Planned and executed a promotional campaign for a political party as well as clients like Carnation, Mithila Motors, RK group of hotels, Reliable Classes, Arihant Classes.
•	Digitally promoting brands & local eminent personalities on digital & social platforms
•	Copy writing materials for website updates, brochures, newspaper adverts and introductory messages for each public interaction
•	Partnered with other media agencies to enhance the business.
•	Managed image of a local public figure as well as a political party 
•	Achievements: Generated revenues of 85+ lakhs from scratch.

Managing Partner Agency

EXTRA STAFF

Introduced high end ERP II systems and improvised on performance management systems
 Understood the needs of individual client by quantitative and qualitative analysis and provide
 them with apt business solutions
 DHL productivity project:
 Introduced and implemented balance score card in and identified gaps in the operation processes
 Re-organised the organisational structure in order to cope with lay-offs due to recession and
 maintaining business flow as usual with help of temp staffing
 Achieved Number one position throughout the UK by cutting down turnaround times from 4
 hours 20 minutes to 3 hours and 10 minutes and saving costs up to £8000 per month
 Assessed and mapped a sustainable growth chart for the organisation with use of EFQM
 excellence model
 Norbert Dentressangle Operations excellence project:
 Introduced balanced scorecard improvisations with performance prism to achieve overall
 sustainable growth
 Achieved Zero waste and damage by rerouting and storing of goods as per the requirements of
 the county with help of data analysis of previous 3 years
 Introduced a performance appraisal system to take into account each employee on every
 quarterly basis, and achieved 100% productivity in each shift
 Achieved placing 3 senior level managers to ensure smooth process flow and cutting down costs
 by £23000 per month
 Assisted businesses to maximise profit ratio by implementation of performance management and
 360 degree turnaround, in line with companies long and short term goals
 Worked with senior level and CXO level in order to formulate sustainable development strategies
 and processes to ensure that the frontline staff can contribute more towards the company, whilst
 growing personally
 Lead a Team of three subordinates to have a hands on approach on research and implementation

Business Consultant

Recruited senior Management level and blue collar employees for the top notch brand names in
  the Northamptonshire County and helped more at 300 people to get back to jobs in recession.
 Managed client relations and helping third party tie ups for legal and operational assistance
 Achieved a reduction of 50% turnaround time in recruitment and got 40% of people on
  permanent positions
 Initiated and developed joint marketing plans to create job awareness in the county and achieved
  generating a database pool of more than 2000 skill specific workforce
 Assisted clients to educate the workforce with the organisational strategy to achieve goals by
  making them an active part in operations strategy making and implementation

Human Resource Consultant

Rashesh Vara is a Brand Management and Marketing Communications Professional with experience of working on both the Client and Agency side. 

As a part of his previous experience into Brand Management, he is well versed with inception of a brand, brand identity and go-to-market strategies on National level. His experience as a Global brand and communications Advisor has enriched his experience into brand and communications management and pursuit of being a successful entrepreneur only exposed him to deeper aspects of business. 

Rashesh loves the ever evolving Brand and Communications world with changing technology enabling a brand serve creative delight. At work he loves to give his insights on how the brands are telling stories and how quickly and effectively with help technology rolling out Marketing Campaigns and reaching Global Audience is easily and effectively

He believes in being nice while doing business brings you a valuable relationships and goodwill. He possesses the right blend of left and right brain enabling him to marry the art and science of business facets, which delivers a delightful Customer Experience in line the vision of a business.

Rashesh's technical skills include using adobe creative suite - Illustrator and Photoshop, Video production and editing - Final Cut Pro X, Digital Marketing - SEO, SEM, Google Analytics, Google Adwords, Social Media Marketing. 

Rashesh loves reading - personal finance, investing, marketing and entrepreneurship literature, sports - Swimming, running, cricket and motorsports and besides that he loves meeting up new people and being an extrovert - talking about experiences. He also likes to travel and due to his education and work he has had to opportunity to travel and meet people across cultures and countries.

taplio

The Battle

David Wee

Rashesh V.

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