Kershaw Partners Limited

Growing an event business is tough.

There’s no magic formula – because every business is different and business owners have specific growth objectives and timeframes to work to. But we do know that there are 5 core pillars that will determine your business’ ability and readiness to grow

• Management Discipline
• Business Strategy 
• People and Operations
• Marketing Communications and Sales
• Systemisation

The Partners at KP have over 250 years combined experience running businesses in all sectors of the Events Industry – we’ve experienced the highs of success and the lows of failure along the way, so we know what it takes to grow a business and avoid the pitfalls, in this idiosyncratic industry of ours! 

Our secret sauce is a combination of our know how and experience: 

✔ We know how to structure and manage successful events businesses 
✔ We know the industry and its sectors inside out 
✔ We know the tricks behind marketing and lead generation that actually work 
✔ We know how to facilitate partnerships, JV’s, mergers and acquisitions 
✔ We know the movers and shakers that make the industry tick 

The fun part is applying it to meet the needs of individual business owners and helping them achieve their goals, such as:

1. Providing interim CEO for a catering business and increasing turnover and profitability by 120% year on year 
2. Facilitating a merger between two complimentary events services businesses worth over £5m 
3. Facilitating an MBO and partial exit for the owners of a structures business
4. Developing and executing a master plan to transform a golf course into multi-use event space

" Kershaw Partners have brought a commercial realism, breadth of experience and structural methodology to the operation that we’ve hugely benefited from. Their down to earth approach and simple, easy to understand modules have helped to transform how we approach the operation and positioning of ISLA.” Anna Abdelnoor, ISLA

Partner

Advisor and Investor

The Collaboration Agency

Collaboration is an independent business development and marketing agency specialising in the Leisure, Sports and Entertainment sector.  We work with premium and luxury brands from across the LSE sector promoting and creating mutually beneficial commercial and strategic partnerships, including sponsorships, to build business and improve performance. 

Core to the business is Business Development from business plan & sales strategy development through to delivery. Collaboration understand that the key to success is building and maintaining strong relationships and help their clients achieve these through database management, exceptional contacts and a comprehensive knowledge of the LSE sector.  

Using a collaborative approach, we use marketing expertise appropriate to the challenge at hand finding solutions to Branding, Communications and PR, Creative, Website Design, Social and Digital Media and even Recruitment.

Director

Epsom Downs Racecourse

Epsom Downs is one of the UK’s most renowned racecourses and home to the World’s most important race, The Investec Derby.

Roles and responsibilities
Attend Board Meetings and race meetings when required
Assist the Executive in the acquisition of new Race Sponsors and Commercial partners and the promotion of the racecourse. The retention of current sponsors
Assist the Executive in the formulation of a strategic plan for the racecourse and an annual budget for submission to the Jockey Club Racecourses (JCR) Board.
Propose Capital Projects at racecourse level for submission to the JCR Board

Non-Executive Director

Pubs on Wheels

Pubs on Wheels is an award winning innovative and versatile mobile bar solution designed for the events industry. Created from former MOD Trucks, which have been immaculately transformed by one of the UK’s leading coach builders, we have re-created the quintessentially British destination, only on wheels!

From Festivals to weddings, from global sporting events to private parties, Pubs on Wheels will provide a complete and seamless operation to help you stage the perfect event.  We just turn up, set up and are ready to start serving in about 3 hours. Our philosophy is great product, served by exceptional people in beautiful surroundings.  We are all about delivering the ultimate customer experience no matter what the weather and no matter where the location.

Established in 2014, we have put together a team of people with over 75 years of experience within the event industry to create something unique in this market.  In the past three years we have delivered over 150 different events all across the UK and Europe.  Our financial model is very different from other bar operators.  We do not pay pitch fees or commissions, instead believe that we are at an event to maximize the experience for our customers and the financial return for our client.

We are working with some iconic brands, both pouring and non-pouring, not just as part of their activation.  We have an extensive knowledge about venues and events and are able to use that knowledge to create commercial opportunities for our clients which they may not have previously considered to maximise their brand exposure and return on investment.

Founder

Spotless

Spotless is one of the biggest Facilities Management companies in the World with over 40,000 employees worldwide.  Based in Melbourne, Australia, Spotless in listed on the Australian Stock Exchange with a turnover of around Aus$3bn.
Having identified a desire for a fresh approach in the UK, Spotless acquired Cleanevent, Cleandomain and EMC in 2010 to gain a strong foothold in the market.  Spotless now look after Wembley, Twickenham, Arsenal, Tottenham Hotspur, Chelsea, Cheltenham Racecourse, The O2 and Westfield Shopping centres

Roles and responsibilities:
Management of Marketing Strategy for Cleanevent and EMC in UK market
Development and Management of Marketing Plan
Management of Commercial Strategy including sponsorship, hospitality and public relations.
Management of Spotless UK brands
Developing strategic commercial partnerships with venues and rights holders
Maintaining and building relationships with existing Cleanevent and EMC clients
Developing new Facilities Management Business across LSE market in UK

Sales, Marketing and Communications Director

European Tour

Oversee all hospitality for BMW Championship, Nissan Irish Open, Smurfit European Open, Barclays Scottish Open, American Express World Golf Championship and Ryder Cup

Head of Hospitality Sales

QUINTUS EVENTS LIMITED

As well as looking after sales of bespoke events and corporate hospitality for Quintus owned events, was also in charge of developing new concepts around which the company could sell sponsorship and hospitality

Head of Sales and Business Development

Creative Breaks

Operations Director

I Help Event Entrepreneurs Acquire The Skills They Need To Shape, Manage And Grow Their Businesses, Significantly Increasing Their Value Without Adding To Stress Levels

Is your Event business struggling to reach the next level?

Are you facing issues that are stopping you from growing?

Are you finding it difficult to diagnose where the biggest problems are and how to solve them?

When I set my own event business up, I hoped to make enough money to support myself.  Five years later when we were approached to merge our company into bigger one, we discovered that we had spent 5 years creating no value in our business at all.

❌ We had never set a goal and vision, and had never made a plan

❌ We had no culture and had too many people doing the wrong jobs

❌ We were “making do” with sub-standard offices and equipment

❌ We had no marketing strategy and had no clue how to promote ourselves or to who

❌ We never thought of reaching out and investing in help and advice

So many Event Businesses have started this way.  No goal, no plan, no vision for what they want to achieve and after a few years of growth through repeat business and referrals they start to stall, but they have no idea why or how to solve the problem.

Over the last 7 years Kershaw Partners have worked with dozens of Event Businesses, diagnosing where the barriers to growth are, removing them and helping them to build more successful, more profitable and ultimately, if they are looking for an exit strategy, more valuable Event Businesses.

We start this process with a 2 Day Diagnostic Business Review.  We help you to take a step back from your business for a couple of days and draw a line in the sand. 

The 2 Day Review will:

✔ Help you to clarify your vision, ambition and objectives for the business and plan for them

✔ Make sure that you have the right people on the journey with you and that you are set up to achieve your objectives

✔ Enable your team to do the best job possible by having the best “tools” to work with

✔ Help you define a marketing strategy to find, retain and maximise the value from your customers

✔ Show you what structures you need to put in place so that the business can Run on Rails and not be so dependent on you

✔ Show you how to create value in the business so if you want to there is an option to exit your business.

This is what our clients say:

“I have spent a lot of money on consultants in the last two years, and other than the money I have spent with Kershaw Partners, the rest of it was a waste" (James Middlehurst, Kalm Kitchen) 

"We have used consultants in the past, but none who have walked the walk and are so grounded." (Ben Leslie, Yahire)

To find out more book a call at https://go.oncehub.com/IntroductoryCallwithDavid

David Watt

After speaking to Holly Faulkner on this week’s Event Matters, one insight really stuck with me:

👉 “Good enough is never good enough – not when your job is to help people show up at their best.”

Holly built Purple Patch Group and Presentation Experts around a simple belief: design, storytelling and event delivery should make people feel confident, clear and ready to shine – whether they’re speaking to 10 colleagues or 500 delegates.

In this episode, we explore:
- Why presentations are sometimes the real gateway to long-term event partnerships
- The difference between delivering an event and helping people look and feel great on stage
- Why clarity, trust and culture matter more than any platform or production kit
- How backup planning, preparation and process actually drive creativity

This isn’t a story about growth hacks or marketing funnels. It’s about reputation, relationships and making people look exceptional when it matters most.

🎧 Listen to the episode: 

Buzzsprout: https://hubs.ly/Q03WzyKN0
Apple: https://hubs.ly/Q03WzyXt0
Spotify: https://hubs.ly/Q03WzyVB0

Partner | Event Business Marketing and Growth Specialist

No alternative text description for this image

After 20+ years working in events, it takes a lot to change how I think about experiences.
...

This conversation did exactly that.

This week, I sat down with Lucy Nicholls, Founder of The PS Events Group - a business built not on marketing, outbound sales or industry awards… but on imagination, emotional intelligence and 15+ years of consistently making people feel something at live events.

Lucy doesn’t start with logistics, run sheets or budgets.

She starts with:
 👉 What do you want people to feel?
 👉 What story are you asking them to be part of?
 👉 Where does the experience actually begin? (Hint: it isn’t when they walk into the room)

We talked about:

- How theatre, psychology and stagecraft can transform live experiences

- Why “performer’s intelligence” is still the most underrated skill in events

- How she built a business entirely on reputation, trust and word of mouth

- Why agility, emotional intelligence and integrity matter more than ever

Lucy is one of the industry’s best-kept secrets - and I’m delighted to share her story. Let me know what resonates. This one will stick with me for a while.

🎧 Listen here: 

Buzzsprout: https://hubs.ly/Q03VW48m0
Apple: https://hubs.ly/Q03VW3qk0
Spotify: https://hubs.ly/Q03VW4120

Some conversations stay with you long after the recording ends – and this week’s Event Matters episode with Rita Chandarana is definitely one of them.

Mike Kershaw and I both came away from this episode feeling energised. Rita’s story isn’t the typical “entrepreneurial journey” you hear in the events world. It’s messy, honest, full of hard decisions, family responsibility, graft and an almost stubborn commitment to doing things properly – even when the resources weren’t there.

What struck me most was her clarity around service and standards.

Rita didn’t build Eventologists through big strategy decks or perfect conditions. She built it by showing up, caring deeply about the details and delivering the beautiful – whether it was a handful of chair covers or a full-scale immersive experience.

It reminded me why so many event businesses succeed quietly. Not through slick marketing, but through consistency, integrity and a belief that great work earns its own momentum.

In this episode we get into:

 → How an unexpected family crisis sparked the creation of Eventologists

 → The shift from traditional Christmas parties to immersive, meaningful experiences

 → What it really takes to build a team with pride, ownership and “muscle memory”

 → The importance of no-blame cultures in helping people grow

 → The very real presence of imposter syndrome in creative founders

 → Why reputation remains the most powerful form of marketing in our industry


Rita speaks with such honesty about the realities of building something from nothing and about the resilience it takes to keep evolving as the industry changes around you.

I’m genuinely proud of this conversation. If you work in events, lead a team, or simply appreciate a story built on grit and heart, I think you’ll get a lot from it.

🎧 Listen to the full episode here: 

BuzzSprout: https://hubs.ly/Q03Xr_wZ0
Apple: https://hubs.ly/Q03XrZHq0
Spotify: https://hubs.ly/Q03Xr_Yb0

Thank you. Honestly, that’s the headline.
...

When we launched Event Matters just a month ago, we hoped it would spark some honest conversations about this brilliant, chaotic, people-driven industry we all love. What we didn’t quite expect was the reaction.

Nearly 300 downloads already. Messages landing in my inbox saying “this is exactly the stuff we don’t usually talk about.” People sharing episodes with their teams. Event pros telling us it feels like a chat over coffee, not a lecture.

That reaction is down to the guests who’ve been brave, generous and brilliantly honest with their experiences:

🎙️ Christopher Lind - thank you for showing us what it really takes to build an event business without burning out your people, and for speaking so openly about culture, care and leadership.

🎙️ Simran Whitham - thank you for reminding us that community isn’t a buzzword, it’s a way of thinking. Your insights into building something that people actually want to be part of were gold.

🎙️ Lucy Nicholls - thank you for bringing the emotion. For proving that events aren’t just about logistics, they’re about connection, memory and how you make people feel.

And not forgetting my colleagues, Mike Kershaw and Richard Dean, for kicking off episode 1 with me. Thank you for being willing to talk about the messy bits. The times things went wrong, fell apart or nearly did – and what we learned because of it.

To everyone who’s tuned in, shared an episode, sent a note or said “you need to listen to this” - we really appreciate it. 

It’s been brilliant to feel that this podcast is resonating with the people actually doing the work.

We’re learning, laughing and occasionally wincing with every episode. And we’re just getting started.

🎧 Listen to the full series here: 
→ Buzzsprout: https://lnkd.in/e4wKeNxv
→ Apple: https://lnkd.in/eBgNqTds
→ Spotify: https://lnkd.in/eQfnFHjj

What’s becoming clear after several conversations on our Event Matters podcast is that the events industry is in the middle of a shift that most of us have felt… but not necessarily articulated.

It isn’t that logistics, delivery and precision have become less important – far from it. They’re the foundation of what we do. But the conversations I’m having suggest that the foundation is no longer the whole story.

Across agencies, venues and creative teams, there’s a growing recognition that events are now being judged on something far harder to measure: emotional impact.

Clients are asking different questions. Attendees are expecting different experiences. And event businesses are finding themselves pulled into earlier, more strategic conversations about purpose, narrative and audience behaviour.

What’s interesting is that this change hasn’t come from technology or trends. 

It’s come from people. Every guest I speak to brings their own lens, but the same truth keeps resurfacing: events have become a powerful form of human communication.

That requires us to think differently about the work.

It means understanding how to create moments that matter, not just moments that run well.

It means shaping context, connection and atmosphere, not just schedules.

And it means recognising the influence event professionals now have in helping brands tell stories, build communities and create belonging.

If you work in this industry, you’re probably doing far more than your job title suggests. Most of us aren’t just managing events – we’re shaping experiences, conversations and memories, whether we realise it or not.

And I think that’s worth talking about.

Curious to hear from others: does this reflect what you’re seeing in your corner of the industry? Has the work changed for you, too?

The Emotional Journey of Events

Design, emotion and culture: the real differentiators in events. 

Inside this edition of our newsletter, you’ll find insights on designing emotionally intelligent experiences rather than just schedules, two standout podcast episodes that uncover how culture, creativity and wellbeing power truly great event businesses, plus a quick video from Mike Kershaw on the Four C’s that explain why clients really buy.

It’s all centred on one big theme: the future of events isn’t just operational – it’s human.

Enjoy!

Something subtle but significant is happening in the events world. Event businesses that once focused on logistics, venues and smooth delivery are now

Open article: From delivery to design: the quiet transformation shaping the events industry by David Watt • 3 min read

From delivery to design: the quiet transformation shaping the events industry

Most agencies say people are their biggest asset - few truly build their business around it.
...

In Episode 3 of Event Matters, Mike and I sat down with Christopher Lind, Founder & CEO of Shore Events Limited, who has created something rare in the industry - an events agency built on clarity, consistency and genuine care.
Shore Events has grown from a kitchen table idea into a respected global player, not by chasing scale at any cost, but by designing a culture that protects its people - especially when the pressure is on.

What I loved most about this conversation were Chris’s insights into:
👉 Building resilience without burnout
👉 What a healthy agency culture actually looks like (behind the pitch decks)
👉 Why mental wellbeing isn’t a ‘nice to have’ - it’s a growth strategy
👉 Leading with honesty, even when it’s uncomfortable
👉 Creating an environment where performance and humanity can co-exist

There’s a powerful message here: sustainable success in events isn’t about working harder - it’s about working healthier.

🎧 Listen to the full conversation: Event Matters - How to Build an Event Business Without Breaking Your People

Buzzsprout: https://hubs.ly/Q03TZTSv0
Spotify: https://hubs.ly/Q03TZQrK0
Apple: https://hubs.ly/Q03TZWZ40

A busy pipeline isn’t progress - clarity is. Too many “opportunities” are just polite conversations without a date, numbers or a budget. Tighten qualification and three things improve fast: win rate, forecasting and team focus.
Here’s how to qualify fast (and kindly):

- Date: when is the event? If there’s no date, it isn’t live.

- Numbers: expected scale and format.

- Budget: even a range is enough to shape options.

- Decision path: who signs, and when?

- Next step: one action, one owner, one time.

To help get you started here’s three practical moves to put into practice:

  1. Triage your top 20 deals. If any lack date, numbers or budget, move them to nurture and book a short clarity call.

  2. Rewrite your first reply. Set a timeline and the next step, and ask the three qualifiers you need to advance.

  3. Run a 20-minute pipeline huddle. Focus only on converting “maybe” to yes/no with a clear next action.

A smaller pipeline = higher hit rate. And fewer surprises at month-end.

Our Sales Success Accelerator Masterclass is next week on Thursday 27 November.

If you want a clear, practical system for faster decisions, sharper proposals and disciplined follow-up, secure your place today. 

 👉 Read full details and apply now here: https://hubs.ly/Q03Vm90T0

Do you want to make more sales????

If your marketing is working well, but you are struggling to convert great leads into clients then I would urge you to book yourself or your team into the Sales Accelerator Masterclass.

Having listened to Mike talk about how well this went yesterday, it is guaranteed to be an invaluable session for all #eventpros

Founder | Event Businesses Growth & Exit Specialist | Author

I had a brilliant afternoon yesterday going through the format for the Sales Accelerator Masterclass I am leading next Thursday, alongside my colleague, the awesome Ali Tait.

The Masterclass is going to be great.

I have been selling in this market for over 40 years, starting in sports hospitality and on to parties, incentives, conferences, venues, weddings, catering, entertainment and pretty much every other service an event company sells.

We grew our business to £50 million revenue through lots and lots of sales to lots and lots of companies, and I have tried to bring together literally everything I know about getting new business, developing existing clients and hunting for opportunities into this one, awesome day.

We still have room for a few more participants, so if you or any of your team want to understand exactly how to get more business and close more deals, then click on the link below and come along.

https://hubs.ly/Q03VmGs80

Heather Pownall

Heather's Media Hub

I offer a media, communications and commercial department 'plugin' to ensure your organisation stands out from the crowd!

You can think of me as your right-hand marketing maven.

With 20 years’ experience in publishing and media, I know how hard it is to get your message seen and heard by the right people.

I created Heather’s Media Hub to do the marketing thinking for you so you can harness the power of media and put your brand in the spotlight without stress and with confidence.

I use my experience and expertise to provide a communications, marketing and media strategy to build an innovative and successful brand extension for your organisation. I also have a ‘band of merry people’ who work with me on projects ensuring the right expert assists on the right project.

Together we will illuminate your expertise, create the right messaging for the right audiences and create a plan to power up your digital marketing. 

Here is a lovely testimonial from Mr Chadwan Al Yaghchi, BLA Honorary Treasurer

"It is a pleasure to work with Heather. She is full of ideas and has brought many to life whilst working with the British Laryngological Association (BLA) as a consultant, in short, she delivers. Due to Heather’s involvement, we now have an educational app as a free resource. We have launched BLA Connections: A Clear Voice podcast series that is listened to in over 60 countries worldwide and increased our profile and reach across social media platforms. The BLA Council look forward to working with her further and excited to see what we will achieve this coming year."

The British Laryngological Association (BLA) is a membership society that aims to achieve advancement in laryngology for the benefit of the public through research, education, and training. 

I started working with the BLA council in June 2019. Since then, I have worked on the BLA social media strategy, setting up new platforms and enhancing existing ones. I have developed the BLA Connect app as a free resource with virtual conference functionality and launched the podcast series BLA Connections: A Clear Voice with Natalie Watson as podcast host. The Podcast has been listened to in over 60 countries. We will launch the third series in early 2021. 
 
"Heather joined the BLA team in June 2019 and has been a great asset indeed. With every idea and project launch, the BLA profile has been raised through managing our social media accounts, launching our free educational app BLA Connect and most recently the BLA Connections: A Clear Voice podcast series. All have kept our community connected and informed, which has been needed more than ever during the last year. Keep up the excellent work!"

Mark Watson 
BLA President 2019-2021

“Heather is an asset to any team. Since consulting for the British Laryngological Association (BLA), Heather has hugely impacted our social media activity & presence, which she put in place, increasing our reach, engagement, and enquiries across multiple platforms. She has very innovative ideas and can spot opportunities to engage further with our membership and beyond. 

The BLA Connect app has been a tremendous success for the association and is a valuable addition to our resources.  The launch of the BLA podcast series, BLA Connections: A Clear Voice has been extremely well received and has impacted our membership growth.  

It is a joy to work with Heather; she listens and takes on board our aims and objectives whilst guiding, advising, and incorporating her ideas to benefit the association and our members.”

Dion Bassett - BLA Secretariat

Marketing Consultant, APP & Podcast Publisher | British Laryngological Association 

I joined the ISCoS team in April 2020 as a communications and media consultant. I work with the team on their content and marketing strategy, including content curation, video production, digital marketing to enhance the society's promotion to members and broader audience. Working with the events organising team on all virtual events. I produced and published the official podcast series for ISCoS, SCI Care: What Really Matters launched in June 2020. Series 2 scheduled for release in 2021.

"I worked with Heather on the Podcast Series ‘SCI Care: What Really Matters’ and it was an incredibly enjoyable experience. She made sure the process was as smooth and straightforward as possible for me as host and all our guests, most of whom had never taken part on a podcast before. 

Heather is always professional and takes great care to ensure our Society message is conveyed at all times, steering and guiding to produce what is needed. We worked across time zones which was no problem as Heather accommodated the schedules of our busy guests. She immediately instils trust in everyone who works with her. You know you are in safe hands if Heather is heading up an initiative for you and the result will be of top quality. 

The Podcasts have provided an invaluable addition to our communication platform and continue to connect our community."

Dr Harvinder Singh Chhabra
Immediate Past President ISCoS 2018-2020

Communication & Media Liaison and Podcast Producer | The International Spinal Cord Society 

WENTS and Friends podcast is the official podcast series by Women in ENT Surgery UK.

On this project, I am working in the role of producer working alongside WENTS UK.

This series is to stimulate dialogue revolving around diversity and inclusivity with a view to learning more about the traits that make us unique.  This will be a celebration of the experiences of all peoples within and beyond medicine to foster a better understanding of our individual journeys and fellowship in our commonalities. Hopefully, leading to a more equitable and thriving healthcare space. 

'Heather has been brilliant to work with. A true professional from start to finish, giving great advice from planning the podcast and giving guidance on additional content, to producing and editing. Heather works to a very high standard and invests time and patience into the project. She understands how to work with people and produce a superb podcast from just a seed of an idea. I would definitely recommend Heather's expertise without hesitation and would work with her again in a heartbeat.' ~ Nina Mistry Consultant ENT Surgeonand WENTS UK Council Member

Podcast Producer 

I started working with the Dystonia UK team from Episode 4 of their podcast series, as their podcast producer. I am enjoying working on this series and evolving this project with the team. I especially enjoy the patient and people's stories you will hear on this show.

I worked with the events team to provide technical support on the event's virtual platform and delivery. I produced promotional videos for the run-up to the event and post-event promotional videos. I edited and stitched all the pre-recorded material together for the event, which helped the event's seamless quality—also producing navigational videos on using the virtual platform for the event delegates. It was a fantastic conference and a pleasure to be a part of the team.

Communications Consultant | The Annual Visitor Attractions Conference

I implemented a social media strategy for the final run-up for the 2022 National Hotel Marketing Conference. By running a marketing audit I wrote a strategy which increased the reach, exposure and engagement of the existing social media platforms. 

I worked with Heather of Heather's Media Hub to implement a social media marketing strategy for the 2022 National Hotel Marketing Conference - it was fantastic working with Heather. I have no doubt that the amazing reach for the conference this year was in no small part due to Heather's social media magic! ~ Martin Evans

Social Media Marketing Consultant | The National Hotel Marketing Conference 

As part of my role with ASL I have been assisting the Association of Physicians team with their social media and worked on the final promotions prior to their 114th Annual meeting which also included the launch of the podcast series AoPcasts.

Communication and Media Liaison | The Associations of Physicians of GB & Ireland 

ASL provides bespoke event management, logistics, design, marketing, IT & membership services, tailored to suit any membership Association.  We are a team of specialists with over twenty years of experience in the creation and management of Association Events and Association Community Services.

"Heather is an asset to any team that she works with. She will plan and structure content and then create the content in whichever form is needed, from newsletters, sales prospectus, website content, videos, podcasts and social media assets. 

She is hugely talented and can understand the end goal of a project, an event or membership society aims. With every idea we discuss there will be several more ideas sparking. Heather understands how to utilise content and never loses sight of the why and the who. 

Her manner, tone and attitude inspire and she instils confidence in everyone who works with her. She is an expert at relationship building, and this is due to her genuine care, love and enthusiasm for each role and project she is involved in.”

— SUSAN HAYDEN - OPERATIONS DIRECTOR ASL

Media and Marketing Consultant | ASL 

Working with the Let's Talk Surgery Podcast team of the RCSEd and Sadie Khawaja of the HEENW Careers Fair we produced an 11 episode series on career pathways of specific surgical specialities. With each episode, three guests from different stages of their surgical career discuss their stories and why they do what they do, their work-life balance and their advice for others starting out. 

It was such a pleasure to record each episode and hear the human story behind the surgeon.

IoD Scotland

PR & Comms Ambassador

The Ethical Coaching Company

The Ethical Coaching Company is committed to actively creating a safer, more transparent, and responsible coaching industry to spark a movement, a conversation and a rise in standards across the board.

The Ethical Coaching Company is creating a space where business owners, leaders and coaches can come and be supported to take inspired action with clear direction and achieve THEIR goals with kind, supportive, high-quality, high-impact coaching and mentoring they can trust.  

As a member of the advisory board, my role is to guide, support and advise the team to grow the company whilst adhering to the company's code of ethics and Charter.

Advisory Board Member

The Marketing Meetup

TMM Edinburgh Curator 

Pinpoint Scotland Ltd

My time at Pinpoint Scotland, I was responsible for leading the sales and commercial direction across all publications. I managed solution-driven sales & marketing activity on behalf of clients and developed digital and print strategies whilst leading a sales team to surpass targets and enhance the brands through print, digital & events. 

"I have worked with Heather for over ten years, during this time she has advised and supported me with new ideas publicising our company, products and services. Heather is always full of ideas, and she listens to ensure the solutions match our needs. Her enthusiasm, positive approach and open attitude make for a charming collaboration. To top all this off, she is an expert in communications, media and the markets and networks she works within. That is why I am always happy when I know Heather is involved in a project."
Rose Henrichs MD Soluvos Medical BV

A large part of my role was relationship building with our editors, authors, contributors, medical societies, and international clients across the globe, which adds to the reputation and brand trust.

In 2017 I introduced the first 'Print to Live' event in The ENT & Audiology News Study Day in collaboration with Prof Shahed Quraishi OBE. I have also managed many partnerships with several high profile societies such as the International Federation of Otorhinolaryngological Societies (IFOS) producing a daily conference newspaper and exclusive digital reports. 

"I have known Heather for about ten years, as the editor of a specialist magazine (ENT and Audiology News), I had the great pleasure of working with her on a regular basis.  Heather had a broad role within Pinpoint, with responsibilities for managing the sales aspects of advertising in the magazine, but also steering the strategic direction of the publication.  She is a wonderful colleague who is equally skilled in many roles: editorial, managerial, sales, networking… you name it!"
Declan Costello MA, MBBS, FRCS (ORL-HNS)

Advertising Sales Manager

The Drum

As group leader I ran the sales team for special annual projects within the company to compliment existing publications such as The Drum magazine and Prospect Magazine. The titles I worked on covered such areas as media, marketing and architecture. My time at The Carnyx Group was a great introduction to the world of publishing.

Group Leader

I am an award-winning digital marketing strategist with a love for podcast production and storytelling, empowering brands with innovative and engaging content ideas and helping them see the bigger picture. 

I am here to see your projects through from beginning to end, guiding you every step of the way. Heather’s Media Hub was founded nearly 6 years ago, and it’s a dynamic consultancy that offers bespoke services tailored to each client, creating the right messaging for the right audiences and creating a plan to power up your digital marketing.

Services I provide with my team include marketing audits, marketing strategy and planning, content writing and creation, commercial consultancy, video production, podcast production, copywriting, website design and content and live event coverage – content engine with live podcasts/recordings.

Clients include associations, events and service-based businesses, both nationally and internationally, with core client groups in medical societies, associations and bodies, as well as events companies, magazine publishers, and charities.


🗨CONTACT:
Email: heather@hmhub.co.uk
Visit: www.hmhub.co.uk
Or connect with me here on LinkedIn

I WON 🙌 

Creative Entrepreneur of the Year Scotland at last nights The Allica Bank Great British Entrepreneur Awards 

What a huge milestone for me, my company and the clients I represent. 

I want to thank all my clients and the direct individuals who have supported me for years and given me their trust and huge opportunities to grow, develop and do what I do. I sat crazy messaging you all last night. As this is as much your award as it is mine. 

One client responded, ‘it’s all you, you put your heart and your soul into everything you do.’

This is an incredible boost and acknowledgment for the work I do and the impact I make. When I was doing the application that is what I focused on, not my metrics (although they go in of course) but the impact for the clients and how the work we do together impacts their goals, their areas, their specialisms and the changes they want to make. Whether that’s giving voices to underrepresented creatives, advancing a specialism or breaking down education silos, we work it together.

I love what I do and I love the impact I make for my clients. 

Frankie James, Jack Millard, David W. and the whole GBEA team. What a spectacular night and what a special community you have created. Thank you for all you do.

I had an utterly fantastic night and loved our table 57! Going to tag a few people here and sorry if I miss anyone.

Sooz Young Dan Edmunds Dr Guy Kioni Gez Chetal  Lilia Stoyanov, FCCA Debora Mongiovi Max Pistone Giles Etherington Temitope Margaret A. Patrick Murphy 

My friends and family are huge supporters. My dad is my biggest cheerleader, my late mum (who I miss more than I can put into words) told me to ‘go girl!’ and my husband Stuart Pownall supports me every step of the way and holds me up when I wobble. I also get to inspire and show my children you can create your own thing and your path. (how frickin amazing it that!)

I am a very happy and lucky person!

GBEA Creative Entrepreneur of the Year 2025 | DW Entrepreneur of the Year 2025 | Award winning podcast producer| Digitally transforming medical associations for lasting impact!

Well today is finally here, it is the The Allica Bank Great British Entrepreneur Awards tonight!

I am so excited to be shorlisted and to be on a wee jaunt to London with my husband Stuart Pownall  

Our day started at 5:30 this morning and we are finally having a sit down and a wee celebration before the big celebrations this evening. I am excited to see Sooz Young, Temitope Margaret A.  and fellow finalists in the Creative Entrepreneur Scotland category - Giles Etherington, Alistair, Grant and the team at Shaka Social, Adam Wilson, Barrie Wilkins and Karin Hepburn   

I had a lovely few hours already at the co-working/networking meet at the Curve Club  where I met Patrick Murphy and Jack Millard and had a great old chat. 

Peter Morgan squeezed me in for some headshots even though I didn’t have an appointment. He is an absolute gentleman and took some really lovely shots. And we sang ‘Pearls a singer’ together. Thanks Peter. 

Already having the best time and can’t wait for tonight.

Would I like to win? Of course I would, but would I be happy to lose to any of my fellow finalists? Absolutely. 

To be a finalist I already feel I have won and I am here to meet as many fabulous people as possible. So if you are at the awards and want connect, come and say hello.

And finally thank you to Frankie James  and the whole team for bringing the community together and helping us all shine a wee bit brighter.

Still on cloud nine from Monday night and here are all the regional creative entrepreneurs of the year! I am in incredible company. 

Well done to all the finalists and winners for this years The Allica Bank Great British Entrepreneur Awards  

What a wonderful night it was. I met some old friends and made some new ones.

The Allica Bank Great British Entrepreneur Awards

View company: The Allica Bank Great British Entrepreneur Awards

A huge round of applause for our 2025 Creative Entrepreneurs of the Year, sponsored by Great Influence. Your vision and creativity truly stand out. ✨ 🎨 Marine Tanguy Kate Cooper Adam Chandler Hassan Mushaid Becca Hume Les Hume MSc, FCIM Heather Pownall Kerrie Goude Madeline Griffiths Hannah Viney Carmela Carrubba Danny Hargreaves IExpE

🎄 The Marketing Meetup Fife – Final Event of 2025! 🎉
 📅 Tuesday 2nd December
 🕑 Optional coworking from 2pm
 🕕 Event kicks off at 6pm

We’re wrapping up the year with a relaxed and festive gathering, there will be great chat, pizza and some other nibbles and maybe even a mince pie or two, also Christmas jumpers, sparkly tops and general seasonal cheer are optional… but highly encouraged. 

This time, we’re hosting a Q&A panel with Abi Sea chairing our panel made up of Eric Campbell, Abigail Mills, and me! We’ll be chatting about the year gone by, what’s worked, what’s been tricky, and what we’re predicting for marketing in 2026. 🚀 Again this is going to be uber chilled and we are leaving the slide decks at home. 

Got something you want us to answer?
Pop it below or drop into our DMs, we’d love to hear from you!

Tag a friend and lets get the room full: Lachlan MacKenzie Allan Maclean, ACIM, Cate Bebe Sutton, Andy Campbell, Catherine Isted, Chloe Dunbar, Chris Thornton, Claire Wheatley, Elise Henderson, Erin Brogan, Holly Shields, Joel Davidge, Julian Young, Kallum Russell, Katy Air, Lee Walls 🔥, Louise Fernando, Lucy Davidson, Sam Forsberg, Sarah Thomson (Och Aye Canoe), Tobietta Rhyman, Wendy Edie, Zoe Munro, Heather Warner, Mary Dewar Bethan Godley Shelby Prentice Temitope Margaret A.

taplio

The Battle

David Watt

Heather Pownall

Followers

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Performance ScoreDavid Watt's LinkedIn Performance

Performance ScoreHeather Pownall's LinkedIn Performance

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taplio

The Battle

David Watt

Heather Pownall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Watt's LinkedIn Performance

Performance ScoreHeather Pownall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid Watt's LinkedIn Performance