I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

🎯I love helping CEOs & teams save money, make money, stay out of trouble, & have FUN🎯

Before MacGyver came on the scene, I’d completed my first turnaround at 28. I got the “MacGyver” nickname for my first “help us fix this acquisition” assignment within a Fortune 100 company.
 
👉Do you need someone “outside the jar to help you read the label” and help you simplify the complex?
👉Do you want to save money, make money, stay out of trouble, and have fun?
👉Do you want to silence the internal voice of imposter syndrome that says you’re not good enough?
 
You might need a MacGyver like me to help.
 
As a college dropout, every job I had was “Master’s preferred. Bachelor’s required,” so I couldn’t rest on my credentials or pedigree (or lack thereof). I had to hustle, think creatively, and forge bullet-proof collaborations.
 
My Anything but Typical career highlights:
 
1. Credited by Yokohama’s CEO for advancing market share & profitability via brand clarity
2. Served as President of four companies, including transforming a fledgling web portal from 3 employees into a $100M company (Bizjournals.com)
3. Named among Forbes Magazine’s “Best of the Web” at Bizjournals.com
4. Pioneered Bank of America’s first coordinated, segment-specific business marketing approach
5. Co-founded the Anything but Typical podcast in 2019
6. Speaker and author of “Silence the Imposter: 7 Weapons to Silence Imposter” syndrome
7. Coach and confidant to CEOs from small, privately held companies to international behemoths

Gary Frey

“I’d like people to say this guy lived life with no regrets.” – George El-Hage

There are moments in life when something small reveals something big.

For George, it was a note on his desk praising his performance… along with a $5 Tim Hortons gift card.

It wasn’t the amount that bothered him.

It was the message underneath.

Years of effort reduced to something transactional. Something polite. Something small.

That’s when he knew.

Not that he needed a new job — but that he needed a different path, one that matched how he works, how he connects, & how he shows up every day.

That recognition became direction.

What emerged was Wave, a digital business card platform — not just another cool tech tool, but an answer to connections that deserved more than a polite exchange, a quick goodbye — or a toss in the trash.

Turns out, George’s “no regrets” isn’t just about risking everything. It’s about paying attention — and taking action — when the truth shows up quietly.

To learn more…

👉 Mark your calendar for January 14th to hear George’s episode on the Anything but Typical Podcast (link to previous episode in 1st comment)
👉 Learn more at wavecnct dot com

Wayne Dyer once said, “Don’t die with your music still in you.”

George won’t.

Agree?

#anythingbuttypical #entrepreneur #ripplemakerz Wave Connect Ben McDonald BGW

🎯A MacGyver for CEOs who want to save money, make money, stay out of trouble, & have FUN🎯

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“It’s a long game. You gotta stay in the game long enough to win.” – George El-Hage

George didn’t wake up knowing how to build a company.

He knew spreadsheets. Finance. Stability.

Which made his next move bolder.

When he finally left banking, he didn’t chase comfort. He chased the skill every founder told him mattered most.

He went into sales.

Cold calls. Missed quotas. Almost getting fired.

120–150 dials a day just to earn the right to keep going.

It wasn’t glamorous. It wasn’t linear.

And it definitely wasn’t fast.

But somewhere between rejection & repetition, something clicked.

Sales became leverage. Failure became feedback. And patience became the real advantage.

Wave wasn’t built from a flash of inspiration. It was built from years of learning the hard way — how value is created, earned, & sustained.

That’s the part most people skip.

To learn more…

👉 Download George’s episode of the Anything but Typical Podcast (link in 1st comment)
👉 Learn more at wavecnct dot com

No shortcuts.

No overnight success.

Just the long game — played on purpose.

As Naval Ravikant put it, “The real competition is who can stay in the game the longest.”

Agree?

#anythingbuttypical #entrepreneur #ripplemakerz Ben McDonald BGW Wave Connect

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The Battle

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