I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

A first-generation Latina looking to make a positive change in the world. One voice at-a-time. One story at-a-time. One connection at-at-time.  Based in Houston, Raquel has dedicated herself to healthcare advocacy and healthcare education for the last 12 years. 

Having a multi-lingual background, she has been able to expand her reach by educating different neighborhood groups around the Houston area. Through her efforts, many members of the communities who otherwise would go without proper health care have benefitted from her advocacy and received health services.  Her efforts have decreased the high percentage of members who go without basic health needs. 

She works directly with state, city, county, and other local officials to educate communities on important health topics. Raquel is also involved in active research in partnership with various entities such as her world-renowned alma mater Texas A&M University, BakerRipley, and the City of Houston.  This active research aims to identify the external environmental factors which may cause physical stressors on the elderly when participating in physical activities within their communities. Based on the results of the research, enhancements will be made to improve the neighborhood surroundings to be more age-friendly. 

Raquel possesses excellent leadership skills and is looking forward to building a coachable team that will increase the reach potential thus expanding the efforts of her "Mission with a vision". She looks forward to empowering women and contribute globally to spread her message of love and kindness to the world.

Raquel has called Houston her home for the last 30 years. She is a sports enthusiast and labels herself "gung-ho" about all things "Aggies".  Avid salsa dancer. Foodie. Lives with her furbabies and children. Enjoys the beach and quality time exploring the city and seeking adventures. Raquel is currently working on publishing her book and looks forward to sharing her life journey through speaking engagements.

Raquel "Raqi" Flores

Turning Authenticity into Influence | Houston Sports Gal | Fierce Mental Health Advocate| | "LIVE, LOVE, LEAD" | OWN Your Essence | | Encouraging humanity to "Educate, Empower, and Uplift".

As a Social Media Director at Brilliant Beam Media, my days are fueled by crafting strategies that not only captivate but also drive results for both B2B and B2C ventures. Fluent in Spanish-speaking and Spanish to English translation, I've had the privilege of bridging cultural gaps and amplifying brand voices across diverse audiences.

Beyond the boardroom, I wear the badges of a Walking Tall Movement Ambassador and a proud member of The Outlier Project with immense pride. These roles aren't just titles; they're opportunities to pay it forward. My heart beats for empowering fellow Latino entrepreneurs, especially the resilient women who navigate through cultural and personal barriers with grace and grit.

Through the intimate avenues of my podcast, coaching sessions, and the pages of my soon-to-be-released book, "Culture Clash," I don't just share stories—I share journeys. My own journey from the tumultuous streets of El Salvador to the corridors of opportunity in the United States serves as a beacon of hope. But more importantly, it's a roadmap for those who dare to dream, guiding them from the realm of possibility to the realm of action.

My mission is simple yet profound: to give voice to the voiceless, to provide platforms for the overlooked, and to equip aspiring entrepreneurs with the tools they need to thrive. And as we continue on this transformative journey together, let's not forget the power of community. On LinkedIn, I've cultivated not just connections but a family—a tribe of diverse souls united by shared dreams and mutual support.

Join me, not just as a spectator, but as a fellow architect of change. Together, let's shatter barriers, rewrite narratives, and pave the way for a future where every dream is not just realized but celebrated.

FOUNDER/CEO

Healthcare consultant and healthcare advocate. Raquel Ideal Care LLC specializes in guiding clients through the health system in order to get access to quality healthcare for them or their loved ones. We pay special focus to members in underserved populations such as the elderly/disabled.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐰𝐞 𝐬𝐭𝐨𝐩 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐭𝐬𝐞𝐥𝐟. 𝐓𝐡𝐢𝐬 𝐚𝐫𝐭𝐢𝐬𝐭 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐲 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭! #creativity

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The Battle

David Brier

Raquel "Raqi" Flores

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

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