I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

Roger Brooks

Everyone Has A Story. 3X Bestselling Author. I Help Publish Your Story Into A Bestseller 📚

My work spans loyalty & payments innovation, publishing and writing; but it’s one mission, to turn ideas into impact that lasts. Whether guiding a first-time author to launch, helping a retailer transform customer loyalty through payment-based identity, or writing Vatican-themed thrillers that spark wonder, I aim to build what is good, useful, and enduring.

Loyalty & Payments (Velocity Logic Group):
We elevate customer relationships with real-time, point-of-sale rewards; bridging banks, brands, and customers with measurable outcomes and ROI, while powering engagement and long-lasting customer loyalty. 

Publishing (American Real Publishing / AR PRESS):
We elevate authors with editorial excellence, launch strategy, and brand positioning—championing the writer’s voice and legacy.

Storytelling (Author & Host):
Through my novel, "The Sacred Order" and the American Real Podcast—Everyone Has A Story—I elevate conversations about faith, leadership, and meaning with guests across business and culture.

If you’re a leader optimizing loyalty, an author with a story,  or someone who resonates with this vision—let’s connect. My aim is simple: elevate people and outcomes; truthfully, generously, and with integrity.

Founder, American Real Media & Publishing Company

Loyalty & Payments - GTM Strategy & Execution | Velocity Logic Group | Publisher | 3X Bestselling Author

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Chaos doesn’t reveal the loudest voice, it reveals the true leader. 

The calmest person in the room isn’t detached; they’re anchored, thinking clearly while everyone else is reacting. 

That steadiness becomes a signal: follow here, this is where the next right decision will be made. 

In a world that rewards urgency, real leadership is composure with conviction.

#Leadership #ExecutivePresence #EmotionalIntelligence #DecisionMaking

⏳Nothing is ever perfect at the starting line. 

🏃🏽‍♂️ Clarity and confidence show up after the first step. 

✅ Start before you’re ready, and make adjustments as you go.

#StartNow #ProgressOverPerfection #Entrepreneurship #Mindset

Wanted to share this video of the Lighthouse Principle. It’s based on the thoery: ‘stop chasing ships’ 🚢 

✅ Let me know if you agree.

This quote is a decision to act before there’s proof, applause, or a clear path. 

If what you want doesn’t exist yet; your next chapter, your business, your book… don’t confuse “not here yet” with “not possible.” 

Keep building, keep creating and let the work turn the vision into something real.

Getting knocked down is a typical part of the journey. Staying down is the only defeat—

So, no matter how many times you fall, stand back up, and keep moving forward.

#Resilience #Mindset #Leadership #Entrepreneurship

Challenge doesn’t show up to block you, it shows up to build you. 

The decisions that change your life and business most are usually the ones that demand the most courage first.

Agree? 🤝

#Leadership #Mindset #Entrepreneurship #Growth #Success

Strength isn’t built in what you can already do, it’s built in what you refuse to let stop you. 

Keep overcoming, and you’ll surprise yourself with what becomes possible.

#Resilience #GrowthMindset #Leadership #KeepGoing

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David Brier

Roger Brooks

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The Battle

David Brier

Roger Brooks

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

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