Davide V.

President & CEO | Fortune 500 trained expert strategist and executive enabling start-ups to billion-dollar brands to differentiate, compete, grow and scale predictably in any market condition.

I believe the future will be shaped by leaders who understand people, build durable systems & use AI to amplify positive impact.

I am a Fortune 500–trained CEO with 25+ years leading complex organizations across CPG, retail, and healthcare in Canada and the U.S.

I have led national organizations, nine-figure P&Ls & enterprise transformations through turnaround, scale & modernization, delivering sustained margin expansion, growth & organizational resilience.

I have also lived the personal cost of leadership done without systems. The tension between performance and health, ambition and family, scale and sanity is not a personal failing. It is a systems failure.

As a CEO, I align strategy, operations & talent into a coherent operating rhythm. I remove hidden friction that drives burnout & inefficiency, install decision clarity & accountability, and build governance cadence that boards can trust.

My work is grounded in execution, not theory. I connect dots others miss and translate complexity into systems teams can actually run. The result is calm, predictable execution at scale.

Despite my experience & training, I operate with a beginner’s discipline. Business is my NHL. I never stop training, studying the game, refining fundamentals, and adapting to faster play. I keep investing in learning across leadership, systems design, AI, governance & human performance. 

Sustained advantage comes from continuous improvement. Compounding is a moat.

ManagementOS® is the outcome of my Executive MBA thesis & years of real-world application as a CEO. It is my trademarked executive operating system for North America, documented to formalize how I think, lead & differentiate as an operator. It replaces heroics & ad-hoc decision-making with repeatable operating rhythms across strategy, operations & talent. ManagementOS® is not a commercial pitch. It is the protected expression of my leadership craft, and I apply the same discipline to my own brand.

Strong leadership today requires fiduciary responsibility not just for the P&L, but for durability, operating rhythm & human sustainability. That is the lens I bring to every organization I lead and every board I serve.

CONNECT
I share frameworks, systems thinking, & executive insights through my newsletter. If you’re a CEO, founder, board member, or executive operator navigating complexity at scale and value disciplined thinking over noise, I’m glad to connect and exchange perspectives.

Davide Viola, MBA
Dad | Hubby | Son | Loyal Friend
CEO | Fortune 500–Trained Exec
ManagementOS® - Intellectual Property

Chief Executive Officer

► President and Chief Executive Officer reporting to a board represented by each province across Canada
► Canada's largest network of retail health and wellness operators representing over 9 figure sales in the growing category of natural health and wellness.
► Founded in 1999, Health First Network, is a national network of 140+ independent health and wellness stores offering supplements, organics, gluten-free foods, natural health & beauty aids, as well as sales, marketing, retail flyer, category management, and distribution services.
►  The focus will include growing retail member sales across all vendors, increase retail traffic and revenue through collaborative vendor partnerships and best-in-class marketing to drive demand generation.
►  Responsibilities include sales, marketing, business development, category management, finance, operations, warehouse, procurement, new product development, and vendor/partner relations.
►  Hybrid retail/CPG model
►  Coast to coast representation across English and French Canada

Marcus Aurelius would ask:
“What’s actually within my control?”

Charlie Munger would reply:
“Invert the problem. What am I ignoring that could quietly hurt me?”

That question spurred me to do some research.

Our biology evolves slowly.
Our environment has changed at warp speed (I love Star Trek and wanted to get a reference in here!).

Food systems, stress, light exposure, sleep, toxins, pace of life. 
All are radically different from what our bodies evolved to expect.

Some people debate supplements emotionally.
I wanted to look at the evidence calmly.

So I went down the rabbit hole. Peer-reviewed research. Nutrient adequacy data. Bioavailability. Quality differences. 
What’s the signal? What’s noise?

Here’s the simple inversion:

It’s not “Will supplements magically fix everything?”
It’s “What’s the cost of ignoring well-documented gaps between modern life and human biology?”

Marcus reminds us to focus on what we can control.
Munger reminds us to avoid obvious, avoidable mistakes.

That lens changed how I think about health, supplementation, and longevity.

I just published a new edition of my newsletter, breaking this down. 
Calm. Evidence-based. No hype. No fear. Just peer-reviewed facts.

If this resonates, don’t start with Google or AI. 
Start with a human.

Visit a knowledgeable, independent health retailer who can help you think critically about quality, bioavailability, and fit.

🇨🇦 Canada: Health First Network retailers: https://lnkd.in/gsAtSCHu
🇺🇸 U.S.: INFRA independent natural retailers: https://lnkd.in/gmkjTPTW

Would love your thoughts and experiences.

#Health #Longevity #EvidenceBased #DecisionMaking #Leadership

Davide Viola, MBA

CEO | Fortune 500–Trained Operator | Operating Systems for Scale, AI Leverage & Leadership Health | ManagementOS® | TEDx Texas

The Question That Changed How I Think About Health Here's something that stopped me in my tracks during my research: Your DNA is essentially the same 

Open article: The Ancient Body in a Modern World: Why Supplementation Isn't Optional Anymore by Davide Viola, MBA • 10 min read

The Ancient Body in a Modern World: Why Supplementation Isn't Optional Anymore

I help Businesses Achieve Sustainable Growth | Consulting, Exec. Development & Coaching | 45+ Years | CEO @ S4E | Building M.E., AP & Sth Asia | Best-selling Author, Speaker & Awarded Leader

Is success just another option for you?

Or are you truly committed to betterment?

Industries are changing. Operations are evolving.
An evolved industry demands a new breed of leaders. 

I have spent 46 years in the corporate and entrepreneurial landscape.

During this time, I’ve established 9 businesses, founded 2 companies. 
I’ve worked across 4 continents with people from a hundred different countries.

But the one thing I find most joy in: 

It’s sharing my learnings with aspiring leaders of the world. 
It's these people who are my legacy and who make a difference.

My message is one of resilience.

I’ve lived it personally. 
I’ve battled cancer. Survived divorce. Overcome bankruptcy. 
These challenges tested me to my core, showed me the power of resilience. 

True leadership requires personal growth. 
Those willing to fight for it become an unrecognizable version of themselves.

I draw from experience what I teach.
My method is not simply to explain: But to show.

What do I do? 

➡ I coach, I develop, I transform.

📌 I coach aspiring leaders. 
📌 I help executives achieve their highest potential. 
📌 I help businesses enhance performance sustainably.

So, are you ready to change your story? 
Is success just another option, or will you give it everything?

If you’re ready to fight, I’ll show you how.

Let’s create real growth, real performance, and real value - together.

📞 BOOK A CALL: Connect with me now!   https://coaching4companies.com/contact-us/

As Featured on ABC, NBC, CBS, FOX TV, Digital Journal, and newspapers Boston Globe, Miami Herald, and more.

#PerformanceConsulting #ExecutiveDevelopment #CareerCoaching

My Purpose / our company purpose: "to stimulate the thoughts of world leaders and thereby contribute to the betterment of the global workforce"

Wayne Brown

The fastest way to fall behind in a complex environment is to move without reorienting. Reactivity feels productive, but it quietly locks leaders into the same cycle of rushed observations, shallow decisions, and mediocre actions.

Elite performers take a brief pause to orient before committing. In that window, they step back, update the mental map, stress test assumptions, and ask, “What has changed since the last time I faced a problem like this?”

Try this experiment for one week:
- Schedule a five-minute orientation pause before your most important daily decision.
- Clarify the fundamental objective, the constraints, and the second-order effects.
- Only then decide and act, and note the quality of your outcomes.
- Where could a small orientation pause create the most significant upgrade in your leadership this week?

#Leadership #DecisionMaking #OODA #ExecutivePerformance #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with bold black and red text reading “Always One Step Behind? Master The ‘Pause’.” On the right, two circular OODA style diagrams are shown: the top reactive loop rushes from Observe to Decide to Act, while the lower strategic loop highlights the Orient segment in red with a pause symbol in the centre, illustrating the power of inserting a brief orientation pause before acting

Leaders are planning for the next quarter, but few are preparing for a 50+ year working life.

Longevity means your career will no longer be a straight 30-year climb and stop. It will move through distinct stages:

Career: Building craft, reputation, and financial base.
Reinvention: Updating skills, roles, and even industries as the world changes.
Mentorship: Turning experience into an asset for the next generation.
Encore: Designing a final chapter that is impact-rich, not title-driven.

If you are leading today, your real edge is learning to navigate these transitions deliberately rather than waiting for the market to force them on you.

Which stage are you in right now—and what would a bold reinvention look like in the next 24 months?
#Longevity #Leadership #CareerReinvention #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with red headline “Why Longevity Is Changing Everything About Leadership.” A red upward arc shows four labelled stages—Career, Reinvention, Mentorship, Encore—ending in an arrow pointing up, with a faint hourglass in the background and a footer line that reads “A 30 year career is dead. Your next one might be 50+ years.

AI is not just coming for repetitive tasks. It is quietly rewriting the value equation for many senior roles as well. The question is less “Will my job survive?” and more “Which parts of my role will still deserve a premium human salary?”

A practical way to respond is to run a personal future-proofing scan:
- List the top 10 tasks you perform each week.
- Mark which ones could realistically be automated, augmented, or offshored in the next 3 to 5 years.
- Double down on the uniquely human strengths that remain judgment, narrative building, ethical decisions, and cross-stakeholder future-proofing influence.

Treat this not as a threat, but as a design brief for the next version of your career. The leaders who thrive with AI are already reshaping their roles around what only they can do.

Which task from your current role would you most like to hand over to AI,cross-stakeholder future-proofing, and which will you always want to keep?

#FutureProofExecutive #AIandWork #Leadership #CareerDevelopment #WayneBrown #Coaching4Companiescross-stakeholder

Red and white graphic featuring leadership coach Wayne Brown seated thoughtfully on the right in a black and white photo. On the left, bold red text asks “Is AI Coming for Your Job?” with a subheading inviting viewers to do a “Future Proofing” scan, above a simple illustration of a friendly robot standing beside a professional near a doorway labelled “Jobs.”

Most New Year business resolutions sound inspiring but die by February because they do not change how leaders allocate time, attention, or decision rights. This year can be different if you commit to a small number of execution ready shifts.

Here are three high leverage resolutions for 2026:
1) Replace at least one recurring meeting each week with a deep work block focused on a single strategic priority.
2) Automate or delegate one low value task every month, freeing capacity for client, team, or innovation work.
3) Choose one key metric for each quarter and align projects, incentives, and reviews around it until behaviour changes.

Resolutions only matter if they show up in your calendar, your dashboards, and your conversations with the team. 

What is one concrete resolution you are willing to operationalise for your business in 2026?

#Leadership #2026Goals #StrategyExecution #OperationalExcellence #FutureProofExecutive #WayneBrown #Coaching4Companies

Clean white graphic with bold red headline reading “2026 Resolutions That Actually Move Your Business.” Below the text is a red line art illustration of clocks, calendars, gears, arrows, and connected nodes, symbolising productivity, systems, and upward business momentum for the new year.


AI is not here to replace leaders. It is here to expose the gap between those who adapt and those who stay static.

The executives who stay relevant are already:

Using AI to remove low-value work from their week.
Rebuilding their roles around judgment, narrative, ethics, and stakeholder influence.
Treating every new tool as a prompt to upgrade their own thinking.

In the next disruption, it will not be “AI vs humans.” It will be adaptive leaders reshaping the game while others defend old playbooks.

What is one part of your current role you will actively redesign with AI this year?

#AIandLeadership #Adaptability #FutureOfWork #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with bold red headline “AI Won’t Replace You, But Leaders Who Adapt Will Replace Those Who Don’t.” A smooth, faceless human figure stands in the centre while red digital circuit lines and looping bands wrap around the body, symbolising technology augmenting an adaptable leader.


As technology accelerates, many leaders obsess over mastering the latest tools and overlook the one capability that technology cannot copy: emotional intelligence.

EQ is the force multiplier behind every difficult conversation, change initiative, and cross functional project. It shapes whether people trust your message, stay engaged through turbulence, and feel safe enough to innovate.

If you want to future proof your leadership, invest as deliberately in self-awareness, empathy, and relationship skills as you do in AI and analytics. That blend is what will keep you in demand.

#EmotionalIntelligence #AIandLeadership #HumanSkills #FutureOfWork #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with red headline “Emotional Intelligence Is Your Most AI Proof Asset.” Across the centre, intertwined red ribbons merge with circuit like lines, with a small brain icon below, representing the fusion of human emotion and technology.

Relevance does not vanish overnight. It fades quietly as your skills, stories, and networks no longer align with the problems your market cares about.

A simple relevance audit can change that trajectory in just 20 minutes. Review your top skills, the trends reshaping your industry, and the last ten people you learned from. Where are you clearly ahead, and where are you coasting on an outdated version of yourself?

Block time this week to run your own audit and choose one concrete upgrade for 2026. Small, consistent moves now can completely reshape the next five years of your leadership journey.

#Relevance #CareerStrategy #LeadershipDevelopment #FutureProofExecutive #WayneBrown #Coaching4Companies​

Professional portrait graphic of Wayne Brown in a dark suit and tie against a light background, with modern red and white design blocks on the right. White text at the bottom reads “The Relevance Audit – 20 Minutes That Could Change Your Next 5 Years” with his name underneath.

Some of the worst leadership decisions are made in the five seconds after an emotional trigger. The email you send, the comment you make, the promise you agree to; these moments compound.

The STOP method creates a built in circuit breaker:
- Step Back: Physically move away from the trigger.
- Take a Breath: Reset your nervous system, not just your thoughts.
- Observe: Name what you are feeling and what outcome you actually want.
- Proceed: Choose the next small, aligned action instead of the most dramatic one.

Practice this in low stakes situations first so it is automatic when the pressure spikes. Your team will experience the difference long before you do.

#EmotionalIntelligence #DecisionMaking #SelfLeadership #FutureProofExecutive #WayneBrown #Coaching4Companies

White and light blue graphic titled “The STOP Method – Making Clear Decisions When Your Emotions Are Screaming.” Four icons represent the steps: S for Step Back with a person walking through a doorway, T for Take a Breath with flowing lines, O for Observe with an eye and “anxious” speech bubble, and P for Proceed with a target and arrow.

Many executives treat resilience as a test of character. In reality, it is a design problem. If your systems leak energy all day, no amount of willpower will save you.

An energy audit looks at how your schedule, environment, and habits either charge or drain you. Identify:

- High value activities that genuinely energise you.
- Hidden drains such as context switching, unclear priorities, and constant notifications.
- Small structural shifts that protect recovery blocks and deep work time.

Resilience becomes sustainable when your systems support your biology instead of fighting it.

#Resilience #EnergyManagement #ExecutivePerformance #Wellbeing #FutureProofExecutive #WayneBrown #Coaching4Companies

White grid background with red title “The Energy Audit – Why Resilience Isn’t About Willpower.” Beneath, a half full red battery icon is shown beside a seated human figure in a meditative pose, connected by circular arrows, with a “Learn More” button at the bottom.


On paper, “just getting by” as a leader looks harmless. Your projects ship, your reviews are fine, nothing is on fire.

But coasting carries a quiet tax: stalled learning, shrinking opportunities, and teams who mirror your low ambition. Over time, it is not only your relevance that erodes, but the culture around you.

Use this week to ask three questions: Where have you stopped stretching? Which relationships are you under-investing in? And what bolder standard would your future self want you to adopt right now?

#Leadership #GrowthMindset #CareerReinvention #FutureProofExecutive #WayneBrown #Coaching4Companies

Red graphic with white headline “The Hidden Cost of ‘Just Getting By’ as a Leader.” At the bottom, three stylised paths diverge from a central figure: one flat path, one spiralling upward with arrows toward a star, and a caption that reads “Coasting looks safe. It’s not.

The hardest decisions in leadership are rarely about choosing between right and wrong. They are about navigating the grey zone under pressure and time constraints.

An ethical GPS gives you a pre set route before the heat of the moment hits. Ask yourself:

- Would I be comfortable if this decision appeared on tomorrow’s front page?
- What would my most trusted mentor advise in this situation?
- If everyone in the organisation acted this way, what kind of culture would we create?
- Will this still feel like the right call five years from now?

Build your answers before the next high stakes decision, so your values can lead rather than your stress response.

#Leadership #EthicalLeadership #DecisionMaking #Integrity #FutureProofExecutive #WayneBrown #Coaching4Companies​

Red graphic with white title “Building Your Ethical GPS Before Your Next Big Decision.” A winding path marked Q1 to Q4 runs up a light beam, with icons for news headlines, a mentor figure, a group of people, and a mailbox, symbolising four guiding questions for ethical choices.


In every boardroom, data gets the attention. Storytelling earns the commitment.

Facts inform the head, but stories connect the dots, humanise the stakes, and make the message repeatable long after the slide deck is closed. When you frame strategy as a story, with a clear setting, challenge, quest, and role for your team, you turn disconnected initiatives into a shared narrative people want to move forward.

For your next update, ask: “What is the story my data is trying to tell, and what role do I want my audience to play in it?”

#Storytelling #LeadershipCommunication #Strategy #Influence #FutureProofExecutive #WayneBrown #Coaching4Companies

Red graphic titled “The Storytelling Advantage – Why Data Informs But Stories Transform.” On the left, three figures stare at charts in speech bubbles labelled “Facts fade,” while on the right, animated figures surrounded by icons, speech bubbles, and a lightbulb are captioned “Stories stick.”

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Davide V.

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The Battle

Davide V.

Wayne Brown

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Davide V.'s LinkedIn Performance

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