Modic

We at Modic believe the digital improves the people's lives.

The site is the center of your online presence, it must work - generate contacts, sales, information useful for your business, even offline - not just stand there like a decorative object.

Our job at Modic is to make this happen!

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

CoFounder | Head of Tech

Fondazione ITS Alto Adriatico

Teacher of Web Analytics modules:
- GA4
- Google Tag Manager
- API Conversions and Server Side
- Data Reporting and Looker Studio

Teacher of Web Analytics

VISUP

At Visup we work with data in a proactive way!

My work consists in:
- build Angular apps from scratch, being able to decide its architecture, modules, components
- build API with Node + PostgreSQL on AWS Lambda (serverless)

Some works up to now:
- architected and built a management webapp for a big telco: Angular + integration with third party APIs, led the development team
- developed API for a platform of remote assistance for an international pharmaceutical company: Node + PostgreSQL on AWS Lambda + integration with tech partner's API
- developed API for a medical platform for an international healthcare company to replace the existing Elixir backend: Node + PostgreSQL on AWS Lambda
- implemented e2e tests for a medical platform for an international healthcare company: Angular + Protractor

Full Stack Developer

Self-Employed

What I'm doing as a DEVELOPER:
- Frontend and backend for web applications (Angular 6, NodeJs, AWS)
- Web App to solve issues with management of rooms and availability, custom quotes, year long plans, staff management and reporting (Angular 4, Symfony 3, Heroku)
- Configurator for a luxury refrigerator company to help potential clients choose between 500+ product variations (CodeIgniter)
- Hybrid App for event (Ionic2, Angular 2, Symfony 3, Heroku), Android App for home automation (Java)
- Website that led to +138% more contacts (+98% goal conversion rate) on core business activity, and +80% newsletter subscribers (+50% goal conversion rate) compared to previous version (WordPress, JS, CSS)
- System for an acting school to sell and manage courses and lessons using carnets (Joomla!)
- Website speed improvement, reduced page load time from ~ 6.5s to ~1.5s, applying best practices e.g. server and client caches, image optimizations, html and javascript / css files compression (WordPress, JS, CSS)
- Product configurator to be used on a 50” touchscreen (WordPress, JS, CSS)


What I'm doing as a CONSULTANT:
- Supported marketing of new landing pages with the analysis of user's queries and behaviors on page
- Analyzed results of multichannel marketing campaigns and found ways to improve both ads and landing pages, increasing conversions and conversion rate (+ 24% and +15% respectively)
- Analysis of client's tools for its accounting management. Provided an improved solution based on the current workflows and proposed options for future improvements and automations 
- Analysis of client's methods to manage rooms rents. Proposed a custom web solution to improve workflow and save hours of work every month.
- Company training about Google Analytics, Team Management (Trello / Jira)

Freelance Full Stack Web Developer and Digital Consultant

Usablenet

- Quick solutions to blocker live site issues, also on never-seen-before projects
- Implementation of analytics solutions, including a pilot implementation of Tealium
together with the Director of Technical Engineering, and related documentation
- Developers support to solve technical challenges, bugs of mobile browsers,
Javascript frameworks and clients’ code, providing solutions and mentorship

Senior Mobile Web Developer

- Leadership of the first outsourced team that built the awards winning Shop Lacoste mobile site
- Mentorship of developers on principles and limitations of developing for mobile, CSS / Javascript best practices and features of the Usablenet platform
- Reviews of project requirements to provide LOEs, timelines, technical feasibility and suggestions based on experience and known browser bugs and limitations
- Development of full M-Commerce websites following the progressive enhancement technique

Developers Leader and Mobile Web Developer

Hi, I am Davide, CoFounder of Modic! 👋

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads (we are a Google Partner agency!)
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

I work on two main activities:
1. Analysis and strategies for clients, especially in the more technology-related aspects: SEO Audit, data analysis, development and optimization of ecommerce and sites
2. Putting technology at the service of people: we create tools to always increase the quality of the services we offer.
- Clustering by meaning hundreds of thousands of multilingual queries? We've got it! Developed with Artificial Intelligence since 2021 (well before ChatGPT)
- Analyze the internal linking of a site to assess its quality? Check!
- Analyze thousands of multilingual and multi-market SERPs? It is the latest addition in our pool of SEO tools!

Davide Serafini

Atlantis Headwear

As Marketing Manager at Atlantis Headwear, I lead my team, coordinating 360° marketing activities with a focus on B2B. I support our global network of distributors, helping them strengthen their communication efforts and drive brand growth. My role involves overseeing strategy, content creation, and campaign execution, ensuring everything aligns with Atlantis’ core values of quality, design, and sustainability.

Marketing Manager

Atlantis is the guarantee of sustainability and style in the headwear industry. The company specialized in designing and manufacturing high-quality headwear worldwide for a better future.

Communication Manager

The Brandformance Society

The Brandformance Society is a collective of versatile talents in the field of communication and marketing, delivering tangible business results while always safeguarding the brand. "We do brandformance" this is the motto, The Brandformance Society merges performance and branding, projecting a new strategic approach into content production, communication touchpoint management, data analysis, and business results.

Brand Manager

FiloBlu

Filoblu is a business accelerator specializing in assisting companies within the fashion, lifestyle, sportswear, and beauty industries to enhance their e-commerce presence.

Brand Activation Manager

Marketing Arena Spa

Main responsibilities:
- Communicate our vision and mission
- Translating brand elements into plans 
- Support the lead generation and sales strategy
- Monitor product distribution and consumer reactions

Some of my favorite projects: 
- KRANG, an incredible cultural magazine, https://www.marketingarena.it/krangmagazine/
- B2B DAY, one of the most important B2B events in Italy, https://www.b2bday.it/
- OSSERVATORIO B2B https://www.b2bday.it/osservatorio-b2b/
- STUDIOS https://www.marketingarena.it/studios/

Marketing Arena is a digital marketing agency, able to provide 360-degree support to companies in the development of a marketing project. 

Main responsibilities:
- Develop the project idea
- Lead the team
- Manage the budget 
- Monitor progress and set deadlines
- Ensure stakeholder satisfaction

Senior Project Manager

MARKETERs Academy

I was responsible for the entire company’s communications, it means manage these main areas (+15 people):

- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)
- Newsletter (DEM content planning, client segmentation, A/B testing)
- Website (relationship management with the web agency, contents management on WordPress, structure of web pages, SEO)
- Graphic Design (content briefings, aligned image, creation of visual content)
- Coordination of set up for the entire festival (graphics equipment, ledwalls, furniture)

MARKETERs Academy aims to offer lifelong training and updating workshops and events for young talented people and marketing professionals.

The courses mainly focus on digital marketing topics and soft skills development. i.e Public speaking, time management, email marketing, digital marketing, e-commerce strategy, Facebook advertising, how to master Google Analytics etc. We have already coached more than 3.000 marketers in the past three years, involving more than 50 experts. 

Our most important event is MARKETERs Festival, addressed to young professionals.
We have just organized the 5rd edition: more than 3000 participants joined the 43 invited speakers from some of the world's leading brands.
Brands involved so far: Vodafone, Google, Zalando, PwC, Diadora, OVS, Groupon, Nintendo, Il Sole24Ore, OVS, SAS, Young Digitals, We Are Social, De Longhi, L'Oréal, The Bolton Consulting Group, Bitmama, Loacker and many others.

Communication Manager, Co-Founder

Main responsibilities:
- Lead a team of 15 people
- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)
- Newsletter (DEM content planning, client segmentation, A/B testing)
- Website (relationship management with the web agency, wordpress)
- Graphic Design (content briefings, aligned image, creation of visual content and performance cross- management)

Communication Strategist, Co-Founder

MARKETERs Academy aims to offer lifelong training and updating workshops and events for young talented people and marketing professionals. We have already coached more than 3.000 marketers in the past three years, involving more than 50 experts

Main responsibilities:
- Lead a team of 5 people
- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)
- Graphic Design (content briefings, aligned image, creation of visual content and performance cross- management)

Creative Strategist, Co-Founder

Pixartprinting - a Cimpress Company

Pixartprinting is an online printing company and it has more than 600,000 active customers across Europe. The company is part of Cimpress (Nasdaq: CMPR), the world leader in mass customisation.

I was in charge for the management of all components related to the participation at the international B2B trade shows, marketing and graphic design events; from the logistical aspects, to the off-online and online acquisitions. 

I managed multiple activities cross teams and departments. I always tried to better organize internal communication and tasks through GANTT, clear editorial calendars and project management tools.

Main events and trade shows managed so far:

- IPEX, printing trade show - Birmingham, England
- Digital Design Days, graphic design event - Milan, Italy
- C!Print, printing trade show - Lyon, France
- FESPA, printing trade show - Berlin, Germany
- OFFF, graphic design event - Barcelona, Spain
- C!Print, printing trade show - Madrid, Spain
- OFFF, graphic design event - Vienna, Austria

Main responsibilities:
- Research and selection of the most representative events and trade shows
- Activity Funnel Planning for the offline activities and acquisition activities
- Activity Funnel Planning for the online activities (social media marketing calendar, blog,
lead generation, DEM and push)
- Management of all logistic activities
- Suppliers relationship management
- Budgeting and Reporting

Event Specialist

I was in charge of analyzing and collecting quantitative and qualitative data of our competitors for specific projects. I have worked for 5 months for the development of the strategy for the reseller programme comparing the printing market preferences, needs and buying habits. 

It has been a really useful job in order to understand which are the most important variables to better compete in the market and how to interpret them. I used tools like Majestic and Semrush to read their digital positioning, but the most important thing has been price competition and surveys.

Marketing Analyst

My main responsibility was to manage all the partnerships with the most important events and cultural associations at the European level. I managed more than 50 projects.

Main responsibilities:
- Selection of the most representative events
- Activity Funnel Planning for the online activities (social media marketing calendar, blog, lead generation, DEM and push) 
- Events and cultural associations relationship management
- Reporting

Sponsorship Specialist

This MARKETERs Life

Contributor

MARKETERs Club

MARKETERs Club is one of the biggest association of young marketers in Europe, founded at Ca' Foscari University, Venice in 2012. Currently, it counts 800 active members and more than 2.000 alumni. 
The main projects developed are: MARKETERs Club (students), MARKETERs Alumni (Young professionals), MARKETERs Academy, This MARKETERs Life (web magazine).

During my university studies, I was President and Events Manager of a marketing association, MARKETERs Club (+1000 members). Now I am one of the national coordinator.

Main responsibilities:
- Mentor of student committees (Venice and Turin)
- Coordinator of national events
- Designed strategies for the student association' growth through partnerships management at the national level

Brands involved: Skyscanner, Emirates, Booking, Deliveroo, The Fork, Beretta, Facebook, SlimDogs Production, Rockin' 1000, Juventus, Rolling Stones, Diesel etc

Member of National Board

Main responsibilities:
- Lead a team of 30 people
- Coordination of events, HR and Communication teams
- Annual Planning and Budgeting
- Designing strategies for the student association' growth through partnerships management

Brands involved: Durex, Lavazza, Coca Cola, BCube, Ogilvy and Mather, Tiger, FiloBlu, Airbnb, XBOX, MTV, 20th Century Fox, Sky, Uber, etc

President 

Main responsibilities:
- Lead a team of 15 people
- Coordination of events and professional courses
- Annual Planning and Budgeting

Brands involved: Nike, The North Face, Go-Pro, RedBull, Nordica, Maserati, Barilla etc.

Event Manager

MARKETERs Club is one of the biggest association of young marketers in Europe, founded at Ca' Foscari University, Venice in 2012. Currently, it counts 800 active members and more than 2.000 alumni. 
The main projects developed are: MARKETERs Club (students), MARKETERs Alumni (Young professionals), MARKETERs Academy, This MARKETERs Life (web magazine).

Brands involved: Home Rock, Marketing Arena, Heineken, Fremantlemedia Italia SpA, Reyer, etc

Ordinary Member

Rain Dear - International fashion Company

Rain Dear has more than twenty years experience in the development and production of high fashion clothing and has worked for many of the largest fashion houses in the world.

Main responsibilities:
- Market analysis, market research, assistance with brain storming
- Branding, drafting documents, advertising and implementation of marketing campaigns
- Finding new foreign or local markets and customers

EXPERIENCE ABROAD - Assistant Marketing Manager

Proactive behavior, passionate and focused.
+9 years experience in digital marketing, branding and communications strategy

taplio

The Battle

Davide Serafini

Francesca Bin

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