Modic

We at Modic believe the digital improves the people's lives.

The site is the center of your online presence, it must work - generate contacts, sales, information useful for your business, even offline - not just stand there like a decorative object.

Our job at Modic is to make this happen!

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

CoFounder | Head of Tech

Fondazione ITS Alto Adriatico

Teacher of Web Analytics modules:
- GA4
- Google Tag Manager
- API Conversions and Server Side
- Data Reporting and Looker Studio

Teacher of Web Analytics

VISUP

At Visup we work with data in a proactive way!

My work consists in:
- build Angular apps from scratch, being able to decide its architecture, modules, components
- build API with Node + PostgreSQL on AWS Lambda (serverless)

Some works up to now:
- architected and built a management webapp for a big telco: Angular + integration with third party APIs, led the development team
- developed API for a platform of remote assistance for an international pharmaceutical company: Node + PostgreSQL on AWS Lambda + integration with tech partner's API
- developed API for a medical platform for an international healthcare company to replace the existing Elixir backend: Node + PostgreSQL on AWS Lambda
- implemented e2e tests for a medical platform for an international healthcare company: Angular + Protractor

Full Stack Developer

Self-Employed

What I'm doing as a DEVELOPER:
- Frontend and backend for web applications (Angular 6, NodeJs, AWS)
- Web App to solve issues with management of rooms and availability, custom quotes, year long plans, staff management and reporting (Angular 4, Symfony 3, Heroku)
- Configurator for a luxury refrigerator company to help potential clients choose between 500+ product variations (CodeIgniter)
- Hybrid App for event (Ionic2, Angular 2, Symfony 3, Heroku), Android App for home automation (Java)
- Website that led to +138% more contacts (+98% goal conversion rate) on core business activity, and +80% newsletter subscribers (+50% goal conversion rate) compared to previous version (WordPress, JS, CSS)
- System for an acting school to sell and manage courses and lessons using carnets (Joomla!)
- Website speed improvement, reduced page load time from ~ 6.5s to ~1.5s, applying best practices e.g. server and client caches, image optimizations, html and javascript / css files compression (WordPress, JS, CSS)
- Product configurator to be used on a 50” touchscreen (WordPress, JS, CSS)


What I'm doing as a CONSULTANT:
- Supported marketing of new landing pages with the analysis of user's queries and behaviors on page
- Analyzed results of multichannel marketing campaigns and found ways to improve both ads and landing pages, increasing conversions and conversion rate (+ 24% and +15% respectively)
- Analysis of client's tools for its accounting management. Provided an improved solution based on the current workflows and proposed options for future improvements and automations 
- Analysis of client's methods to manage rooms rents. Proposed a custom web solution to improve workflow and save hours of work every month.
- Company training about Google Analytics, Team Management (Trello / Jira)

Freelance Full Stack Web Developer and Digital Consultant

Usablenet

- Quick solutions to blocker live site issues, also on never-seen-before projects
- Implementation of analytics solutions, including a pilot implementation of Tealium
together with the Director of Technical Engineering, and related documentation
- Developers support to solve technical challenges, bugs of mobile browsers,
Javascript frameworks and clients’ code, providing solutions and mentorship

Senior Mobile Web Developer

- Leadership of the first outsourced team that built the awards winning Shop Lacoste mobile site
- Mentorship of developers on principles and limitations of developing for mobile, CSS / Javascript best practices and features of the Usablenet platform
- Reviews of project requirements to provide LOEs, timelines, technical feasibility and suggestions based on experience and known browser bugs and limitations
- Development of full M-Commerce websites following the progressive enhancement technique

Developers Leader and Mobile Web Developer

Hi, I am Davide, CoFounder of Modic! 👋

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads (we are a Google Partner agency!)
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

I work on two main activities:
1. Analysis and strategies for clients, especially in the more technology-related aspects: SEO Audit, data analysis, development and optimization of ecommerce and sites
2. Putting technology at the service of people: we create tools to always increase the quality of the services we offer.
- Clustering by meaning hundreds of thousands of multilingual queries? We've got it! Developed with Artificial Intelligence since 2021 (well before ChatGPT)
- Analyze the internal linking of a site to assess its quality? Check!
- Analyze thousands of multilingual and multi-market SERPs? It is the latest addition in our pool of SEO tools!

Davide Serafini

Fare marketing vuol dire migliorare il mondo.
Il vero marketing affonda le sue radici nella generosità, nell'empatia e nella partecipazione emotiva.

Fare buon marketing significa identificare la più piccola nicchia di mercato capace di sostenere il proprio business.

È fondamentale la costruzione di fiducia e consenso.
Migliorare la narrazione della propria storia, utilizzare strumenti e strategie per creare percorsi che aiutino le persone a soddisfare i propri bisogni.

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"Marketing è il processo di pianificazione e di realizzazione della concezione, pricing, promozione e distribuzione di idee, beni, servizi per creare scambi per soddisfare gli obiettivi degli individui e delle organizzazioni."

- American Marketing Association

taplio

The Battle

Davide Serafini

Simone Pittaro

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