Project Fuze

PEOPLE, organizing themselves in a STRUCTURE in order to create value in form of a PRODUCT. Put simply, this is how the world is built.
The challenge: construct the perfect combination of people, structure, and product for any project to take off.

• 1:1 Consulting & advisory to product leaders, startup founders, and corporate venture builder
• Ad-hoc support by user engagement audits, onboarding & feature reviews.

→ Led 15+ tactical projects on onboarding, user engagement & retention in B2C / B2B SaaS, product-led growth, and monetization
→ i.a. increased feature adoption by 43%, Day 0 activation from 37% to 56%, funnel conversion +70%, and lots of team wins
→ Built 2 AI products as side projects (RadicalDots, Preggjoy)

Just doing fun projects, solving difficult problems with awesome people!

Founder & Co-Conspirator

PowerUs

Brought on to help build the digital home of the skilled blue-collar worker.
Then:
• Guidance during & execution of strategy pivot
• Development of user vision journey
• Executed major revamp in the core platform product for discovery
• Led core platform product squad (user journey & recommendation system)

Senior Product Manager - User Engagement & Retention (Freelance)

KADACON - The Interaction Factory

A boutique consulting firm, focused on bridging the gap between digital products and analogue human beings.

50+ projects in corporate innovation & startup environment: from incubation to MVP to internationalization of apps & services (B2C & B2B)

Framework to construct User Engagement & Retention in products. Significant positive impact on metrics of 10M+ users across various apps & software.

Clients included: Daimler AG, Fastic, AUDI AG, EcoMove, Quora, Faller, Dr.Sam, ...

User Interaction | Habit Fostering | Business Model Success Prediction | Organizational Effectiveness

Co-Founder & Managing Director

myroundpen

Strategic Advisor

• Spearheaded internationalization & localization of Mercedes me connect beyond the EU market (Middle East, Asia, RSA, LatAm)
• Project coordination for the connected mobility cluster (~30 people)

Connected Mobility, Strategy & Business Model Development

Innovative Management Partner (IMP)

Management Consulting
Business Model Development
Innovation Management

Intern

Carl Zeiss AG

Intern at Corporate Communications

SPORTTOTAL Sportmarketing

German Baseball and Softball Federation

Betreuer und Delegation Leader Senior Nationalteam

I spent the last decade building organizations around new products and construct systems to unlock growth for existing products that have touched 10M+ people.

Started a successful boutique consulting firm in 2017, walked away in 2021 to focus on advising ambitious leaders and building products for progress.

User Engagement | Habit Fostering | Venture Architecture | Business Model Development

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Quick Background:
Founded & grew a consulting firm for digital products/business models for 5 years. Specific focus on the interaction between analog user and digital product (https://kadacon.com/).

50+ projects in corporate innovation environment: from incubation to MVP to internationalization of apps & services (B2C & B2B). Biggest complexity: Mercedes me

10+ advisories to start-ups from early stage to traction & growth on user engagement & retention.

Developed framework to construct user engagement in products, which positively impacted metrics of over 10 million users in a wide variety of products. (https://pitch.com/v/the-user-engagement-framework-bsx3qn)

Currently consultant & sparring partner for corporate & venture-backed start-ups primarily on the path to product-market fit and user-centric evolution. (https://www.projectfuze.com/sparringspartner-de)

taplio

The Battle

⚡️David Füßer

Tümerkan Mustafa Durmuş

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