ADHD Career Coach | Founder of Momentum — the 8-week coaching program built to get ADHD brains off the overthinking line and into a rhythm of task execution (even on low-energy days)

If you're like most senior leaders I work with, you're not stuck because you lack experience, but because locking into your next move feels impossibly heavy.

I know that feeling well.

For years, I could lead teams, close deals, and make high-stakes decisions without blinking.

But when it came to my own next step?

– Everything blurred.
– The options multiplied.
– The second-guessing crept in.

And the longer I sat with it, the harder it got to move at all.

You can probably relate:

– You can see multiple lanes.
– You can imagine yourself in all of them.
– You can talk yourself into each one if you're not careful.

But eventually, the weight of all those possibilities starts to work against you.

➝ Your story doesn't point anywhere.
➝ Your positioning feels scattered.
➝ Your confidence nosedives.

And you start asking the real question:

"𝗪𝗵𝗮𝘁 𝗽𝗮𝘁𝗵 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲 𝗳𝗼𝗿 𝗺𝗲 𝗻𝗼𝘄?"

Most people assume it's a motivation problem.

It's not.

𝗜𝘁'𝘀 𝗮 𝗵𝗲𝗱𝗴𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Because when you're keeping too many options open, nothing really lands.

Once you stop hedging and lock into one clear lane, 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗱𝗼𝘄𝗻𝘀𝘁𝗿𝗲𝗮𝗺 𝘀𝘁𝗲𝗮𝗱𝗶𝗲𝘀:

➝ Your direction locks in. 
➝ Your positioning becomes clear. 
➝ Your visibility grows in the right spaces. 
➝ Your authority increases with the people who matter.

Small wins start stacking again.

Movement feels normal.

Confidence comes back online.

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗜 𝗱𝗼.

Through 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 — my 8-week 1:1 career accelerator — I help leaders in transition stop hedging, lock into one clear path, and build visibility and authority where it actually matters.

Here's what you get:

– A structure for clarity, positioning, visibility, and authority
– The accountability and scaffolding that keep you steady
– 1:1 support to reduce friction instead of adding pressure
– A 2nd brain to guide the work between calls (Persona™)

By the time the conversations start, people already understand who you are, what you bring, and where you fit.

And once you lock in?

Momentum becomes the norm.

📩 𝗗𝗠 𝗺𝗲 "𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺" 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗵𝗲𝗱𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.

David Hannan

History tells us we can't "belong" unless we're the SAME. But what if we could create Togetherness based on our uniqueness instead?

I never had one space where I belonged when I was growing up. I always flitted between a whole bunch of spaces.

I wasn’t a cool kid by any stretch of the imagination. BUT, I was on the sports teams (basketball and volleyball), and the cool kids were on the sports teams, so I fit in ENOUGH to be “safe”. I wasn’t an artist, but I did paint watercolor and dance. So, I fit in ENOUGH there as well, although I was never a top performer. I primarily identified as a “nerd”; I loved school and I learned all the things that I could; so much so that I took an EXTRA Academic Challenge class “for fun”. That made me fit in with the academics ENOUGH, but I was the only one who traded study time for softball practice. 

I never 100% fit into any of those predefined categories. Which also meant that I never had a place where I could be myself 100%. I could be ONE specific part of myself at a time. I couldn’t bring my interesting science factoid to the basketball team. I couldn’t be in the school musical, because basketball practices and musical rehearsals were at exactly the same time. I couldn’t turn off my artistic side in my IB classes, and it showed in my grades compared to my classmates who focused solely on academics.

And so, I got good at being who I needed to be in any given space. A Jack-of-All Trades per se; if each “trade” is a part of my identity.

But when I became a mom, I looked at this path and compared it to what I want for my astounding multi-dimensional son. I realized how often I had to hide the pieces of myself growing up; and while that made me a “master of disguise”, I don’t want my son to have to hide any piece of himself EVER. I might be able to “fit in” anywhere, but I never had a place to belong. And all I want my son to feel is that he belongs, no matter what.

He deserves it. And I deserve it. 

My LinkedIn profile is a place where I actively curate belonging; primarily for me (because I deserve it), and for everyone who comes here. 

So if you’re looking for a place to belong, WELCOME 💖

Tracy Borreson

INSPIRATION OF THE WEEK: I talk a lot about sparks; how to make them AND how to keep them ignited. But this week Céleste Athalia Reumert Refn took this to a new level: A Flaming Duty 🔥

Something struck me about the phrase, which came up in the mothly panel discussion in The Collaborative Entrepreneurship Incubator titled "At The Collaboration Table: Shared Brilliance & Boundaries".

Because a flame is what you get when your spark continually gets enough oxygen. And when you connect that to whatever it is you feel you have a duty for (for me, that's helping people understand the limiting factors in most of the marketing that's sold to them), THAT'S powerful. 

If I asked you today what YOUR Flaming Duty is...what would you say?

When we're out in the world doing THAT, we light other sparks along the way. And together, we can feed eachother the oxygen needed to keep those flames burning bright. 

That's what we're up to over at the Incubator. And in the Better At...Together conversations. Because, what CAN'T we do, if we're all on fire like that?

Thanks for the new language, Celeste! Oh, and if you need anything IP related, why not go ask someone who's Flaming Duty it is to make sure you have everything you need to be as big as you can be? 

Here's to bringing our Flaming Duties to the world this week ✨

Oh, and if you happen to be in Calgary, come get some oxygen for YOURS at the Better At...Together: The Turning Point in-person event, happening on Wednesday! Link in the comments :)

History tells us we can’t “belong” unless we’re the SAME. But what if we could create Togetherness based on our Uniqueness instead?

In a world overflowing with content, opinions, positioning statements, and AI-generated brand voices, the brands that feel most trustworthy aren’t just talking more. They’re listening better.

But a focus on listening also takes away something as humans we desire beyond almost anything else...CONTROL.

In Marketing, we love to believe we can control the market. Control our clients. Persuade people to make decisions. Agitate people's pain until they choose us (I'll never understand why people buy into that one).

But in our attempts to control the narrative, we miss critical information that can only be collected through listening.

So today, let's look at what Authentic Brand Listening looks like...and it goes a heck of a lot deeper than that "social listening dashboard" you have 😉

When we talk about "branding" in Marketing, what are we REALLY saying? After all, most marketing conversations still start with the same question: “Wh

Open article: Brand Listening vs. Brand Shouting by Tracy Borreson • 5 min read

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David Hannan

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The Battle

David Hannan

Tracy Borreson

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tracy Borreson's LinkedIn Performance

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Performance ScoreTracy Borreson's LinkedIn Performance