Hey, I’m David

🎯 Founder and successful exit of User Conversion; UKs top conversion rate optimisation consultancy
📕 Author of "The Person in Personalisation" 
📍 Founder of Made With Intent: Real-Time Intent Platform
🎆 Big kid. Fan of Disney 

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As ecommerce professionals, we’re living in an era where data and insight have the potential to transform how we connect with our visitors.

We’ve been saying this for years. Using terms like customer-centricity, data-driven and even the dreaded P-word: “personalisation”.

Yet, each year, it feels like we get no closer. We are stuck in an entrenched way of selling that does not align with how people actually buy.

At Made With Intent, we’re on a mission to give you the data and delivery system you need to guide each visitor to purchase. Appropriately. In the most impactful way for them.

If you’re interested in using intent to improve your ecommerce experiences, or just curious about the world of data-driven growth, I’d love to connect.




✅ Former founder building (and successfully exiting) one of the UK’s largest independent conversion optimisation consultancies - User Conversion. 
✅ Global VP of CRO at Brainlabs building world-class conversion product for digital businesses.

David Mannheim

HEAD

Responsible for E-Commerce globally across 36 markets. I manage a team of Digital Experts across Content and Commerce.

Global Director E-Commerce 

DENHAM the Jeanmaker

Director eCommerce Denham 

Digimerce (my own company)

My focus is to drive digital transformation and growth through my 15 years experience of working for Global brands. Retail is my passion and building world-class experiences for the consumer. 

Strategic and practical experience in scoping and launching websites across global markets. 
Building high performing E-Commerce Teams
Measuring and enhancing digital experience (design, usability and functionality) to continuously improve conversion.
Managing and prioritising roadmaps. Documenting requirements/user stories.
Project Management - end to end project management of large digital projects, including re-platform and new check-out for Asia sites

Specialities and experience: e-commerce, omnichannel, management, strategic thinking, web site production, business case, business plans, business process, content management, CRM, conversion analysis, market research, marketing, social media, mobile first strategies,new media, presentation skills,Industry speaker, product owner, project management, requirements analysis, optimising Asia markets

Digital Strategist and Consultant

ECCO Shoes

My focus was on operational excellence achieved working closely with 7 different global markets and e-commerce teams. Launched into Asia markets, Japan, Singapore and South Korea with the Commerce Cloud platform.

Global E Commerce Manager

Under Armour

Built the e commerce team and launched 3 new web sites on the Demandware Platform. Next site to launch will be NL in Q1 2015 !

Head of E Commerce

Scotch and Soda

E Commerce Manager

Crocs Europe B.V.

E-Commerce Director Europe

Blinck

Online Marketing Director

Interflora

Managed all web development and shop management with customer experience and conversion rates at the forefront of everything I did.

Head of ecommerce

Managed all online marketing activity and launched the affliiate program for all Egg's finance products.

Online Marketing Manager

I’m a senior digital and e-commerce executive with 20+ years of experience scaling global brands in the Sports, Fashion, and Footwear sectors. I’ve led large-scale omnichannel and digital transformation programs, launched high-performing DTC websites across 36+ markets, and built world-class teams at HEAD, Under Armour, ECCO, and Denham.

My expertise spans end-to-end e-commerce strategy, CRM, merchandising, customer acquisition, and operational excellence. Whether it's growing online revenue, improving CX, or enabling digital agility, I bring a sharp commercial mindset and a customer-first approach.

Retail is in my DNA. From selling bread at 15 to leading global commerce strategies, my journey has been powered by a love for great products and even better service. That passion continues to drive the strong results I've delivered — from new market entries to double-digit growth and global platform re-launches.

Let’s connect if you’re looking for leadership in global digital commerce, DTC acceleration, or digital team development.

taplio

The Battle

David Mannheim

Adrian Pritchard

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