David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

Director, Brand & Content @360Learning | Podcast Host #GoodBossBadBoss | Joei on award-winning show #OnboardingJoei

Hi, I’m Joei 👋 (Like Joey from Friends :)

I help brands and people tell their story, so they can show up as themselves and stand out for the right reasons.

Currently, I lead global brand and communications at PayFit, where the culture and vision run deep, and my job is to make sure the outside matches the inside. 

Over the past decade, I’ve built brand and content machines from scratch at fast-growing tech startups, launching award-winning campaigns, podcasts, and creative programs. 

Along the way, I’ve worked with companies that lived their values, and some that didn’t. I’ve built personal brands that felt true, and some that didn’t. 

Every time, the lesson was the same: the brands that work are the ones rooted in real values, lived experiences, and honest stories.

In an age where anything can be faked, what’s real is rare. That’s what drives my work and my writing: helping people and brands tell the truth in a way that resonates.

I explore this in my writing, through Brand New—my newsletter on branding, identity, and reinvention—and in my upcoming TEDx talk on how to turn your mess into your message.

I also occasionally work 1:1 with individuals in career or creative transitions, helping them clarify their voice, share their message, and build authentic visibility. 

Whether you’re rebranding your company or your life, the goal is the same: create a brand that feels true, and connects with the people who matter most.

If you’re navigating a rebrand (of your company or yourself) I’d love to connect:

📬 Subscribe to Brand New: https://joeichan.substack.com/
✨ Book a 1:1 session: https://tinyurl.com/rebrandyourlife
📩 Email me: joei.brandnew@gmail.com

Joei Chan.

I’m committing myself to a HUGE challenge…


…to watch/listen to everything in 1x for a week. 

I’m trying it - let me know who else is in. 

Our nervous system will thank us (I think.)

Joei Chan.✨

Brand Director @ PayFit | Writer & TEDx Speaker | Rebrand Your Life✨

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The Battle

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