David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

There was a period in SEO where you could win without ever talking to a customer.

Pull some keywords from ahrefs.
Write and publish some optimized pages.
Rank, bring in traffic.
Profit (maybe).

That era has been over but you'd be surprised at how many teams are still trying to run that playbook.

The teams winning now have a deep understanding of their customers' psychology

They know their customers’ pain points, ambitions, and the language they use. And it shows up in the content.

One company we work with sells financial planning software.

They’re frequently cited in ChatGPT.

It's not because they publish a bunch of listicles.

Instead, they've become a resource to help financial planners how to become better at what they do and to build their book of business. They share methodology. They have a point of view. They build topical authority.

So their brand get referenced even when someone isn’t asking ChatGPT for software recommendations.

They appear early and often in the customer journey.

If you’re not deeply embedded in your customer’s world and speaking to what they actually care about, you might be publishing content into the void.

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

LLM visibility is having its vanity metric moment.

We just swapped keywords for prompts.

When measurement is unclear, marketers default to what’s easiest to count.

That’s the streetlight effect.

If you drop your keys at night but the only light is under a streetlamp, you search under the streetlamp. Not because the keys are there, but because the area with the most visibility.

In GEO, the streetlamps are:
- Category prompts (“best CRM for startups”)
- Trackable clicks from ChatGPT referrals
- Rankings for a small set of queries

Those are fine.

But if you only optimize for what you can measure, you miss what’s actually happening:

Whether we like it or not, this is the current nature of LLMs, where much of the influence they drive is upstream of measurable behavior.

It’s the same dynamic as zero-click LinkedIn content.

You read a post.
You remember the brand.
You search later.

Attribution says “organic.” Reality is “influenced by a LinkedIn post many weeks ago”

So what do we do?

- Track the streetlamp metrics
- But build a strategy for upstream influence
- And accept that all decisions include some level of uncertainty. Properly collected and analyzed data can reduce that uncertainty, but never eliminate it.

A month ago, G2 agreed to acquire Capterra, Software Advice, and GetApp.
Why does this matter for AI visibility?

One company will now control four of the most authoritative review domains in B2B software.

When a buyer asks ChatGPT "best CRM for a 200-person company," the sources cited in that answer shape the shortlist.

Review sites are heavily cited at this stage of the customer journey, the exact moment they're narrowing down their options.

Cate analyzed 25,000+ AI citations across ChatGPT, Perplexity, AI Overview, AI Mode, and Gemini and found something interest:

When you model the four domains together, G2's share of AI citations in bottom-of-funnel prompts jumps 76%.

They move from the 4th most-cited source to #2 (behind only Reddit).

In social proof queries specifically (customer reviews, case studies, testimonials), their combined share would give them a 93% citation lead over the next closest domain.

This is a consolidation play for the AI layer, not just the review layer.

For B2B software companies, the implication is straightforward:

The surfaces that influence AI answers are consolidating. If your review presence is weak on G2 and its new properties, you're losing influence at the point in the buyer journey that matters most.

Link to the full analysis in the comments.

dbt Labs

Helping customers get the most out of dbt

Director, PLG + Self Service

Swehl

Swehl is the one-stop-shop for all things breastfeeding, taking an overly medical (and judgemental) category and turning it into a lifestyle brand that resonates with Gen Z and Millennial parents. https://www.swehl.com/

Angel Investor

🔮 Pocus

Pocus is a Product-Led Sales platform that helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers.

Spark Capital

I help the Spark Capital team connect with more incredible founders! I'm currently exploring investments in Databases and Datastores. Additionally, I'm excited by founders attempting to displace the ubiquitous Salesforce CRM. 

Current investments include: 
 
- Sort.xyz, Supercharged collaboration and change management for databases https://sort.xyz/
- Inngest, reliable serverless background functions on any platform https://www.inngest.com/
- ChromaDB, vector database for AI use cases https://www.trychroma.com/
- Basis Climate, simplifies clean energy tax credits https://www.buildwithbasis.com/
- Rengage, AI-powered personalization for in-app and lifecycle marketing 
- 1stcollab, influencer marketing discovery and workflow platform powered by advanced ML matching technology https://www.1stcollab.com/
- Wai’i, Build text-to-SQL right into your product https://www.waii.ai/
- Phoebe.ai, an AI agent for product quality. Phoebe will proactively generate insights, analysis and recommended actions in pursuit of reducing high severity incidents and customer-facing availability issues.

Venture Scout

Wallaroo Labs

The ultrafast and elastic data processing engine.

Advisor 

Head of Marketing

OpenView

Advisor to OpenView portfolio and network

Advisor

Snyk

Snyk is the easiest way for developers to bring security into their application development. We're giving developers the power to own their security and build better applications faster. 
 - Owned the revenue number for product-led revenue
- Implemented reporting and metrics for Growth to communicate to the executive team
- Built a full-funnel marketing team of 11 covering acquisition marketing, lifecycle, monetization and product marketing
- Implemented Product Led Sales in collaboration with other marketing team members and educated sales teams on outreach strategies for our free users 
- Owned free user growth, achieving 3x growth in year one and 20x growth after year 3 
- Scaled SEO program to become the #1 pipeline source 
- Promoted 3 employees during my tenure

Senior Director, Developer Experience

boldstart ventures

I support boldstart's Dev-first companies in their go to market strategies.

MongoDB

Deliver an exceptional customer experience for MongoDB Cloud Customers

Director, Growth Marketing

At MongoDB I oversee three distinct programs: Account Based Marketing, Demand Generation and our Startup Accelerator program (https://www.mongodb.com/startup-accelerator)

MongoDB has a strong Demand Gen funnel that has contributed to top-line growth and developer adoption. As part of this role, I have defined, scoped and launched an Account Based Marketing program at MongoDB that aligned our Sales and Marketing team around mutual goals. As part of this program I oversee: 

- Account Based Marketing software 
- Metrics related to productivity, sales velocity and account engagement  
- An ABM Center of Excellence that trains sales reps on Marketing best practices and supports Field Marketing execution of Account Based campaigns 

I also oversee our entire Demand Generation funnel for North America, which includes 
- Supporting our Sales Development organization 
- Defining new strategies to improve mid-funnel conversion
- Drive awareness of MongoDB and nurture our leads through quality content

Director, Account Based Marketing and Growth

Senior Manager, Content Marketing

Senior Manager, Developer Marketing

Senior lead for MongoDB community team. Manage and support global community programs for MongoDB, the leading open-source document database.

* Created and scaled Global User Group program with over 38,000 members 
* Curated content for local groups from key customers in the area 
* Built out content for annual user conferences and for technical blog posts 
* Growth and management of Customer Advocate and Ambassador Program
* Grew follower base on Twitter from 18,000 to over 130,000 
* Doubled newsletter subscriber base

Manager, Community Marketing

Startup Advisor, Marketing Expert, Open source advocate and speaker. 

taplio

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David Ly Khim

Francesca Krihely-Price

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taplio

The Battle

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Francesca Krihely-Price

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Ly Khim's LinkedIn Performance

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