David Ly Khim

Omniscient Digital

We help B2B SaaS companies build organic growth programs. Clients include Loom, Jasper, Adobe, SAP, Order.co, Asana, BetterUp, Hotjar, 360Learning, and more.

⭐ We're hiring: https://beomniscient.com/careers/

Co-Founder, CEO

People.ai

- Coordinated and collaborated with a cross-functional group including product, marketing, sales, and customer success to implement a product-led growth (PLG) motion.
- Conducted customer interviews and research to inform product design, development, and onboarding
- Penetrated new target accounts with PLG motion and drove product adoption within enterprise companies through live onboarding and training sessions
- Drove hundreds of monthly product signups within target accounts

Head of Growth

dbt Labs

HubSpot

- Lead cross-functional team to build WordPress integration and grow adoption from 8k to 110k+ installs (now 200k+), adopted by 22% of customer base, and influence over +$3.6M in ARR.
- Collaborate across marketing, business development, and multiple product groups to grow new user acquisition via the integration over 700%.
- Use A/B testing to improve user acquisition and validate new design that improved conversion rate of users adopting integrations from <1% to 2.55%.

Product Manager, Growth

- Spent 6 months in Dublin to kick off new growth product team, onboarded senior PM and tech lead, implemented experimentation process to optimize signup and viral loops leading to an increase of new users per month from 200 to 2,000+.
- Developed vision and strategy for entry into WordPress ecosystem, rallied for buy-in from leadership in Marketing, Product, and Corp Dev to build new user acquisition channel.
- Build distribution partnership program from scratch to get 10+ channel and integration partners 
- Led cross-functional team to develop and relaunch WordPress plugin in 2 months driving 128% growth in new users per month within 3 months of launch

Senior Growth Marketing Manager, Product & Partnerships

Collaborate with SEO, Academy, and product teams to grow user acquisition for freemium products through content and product-led initiatives.

- Successfully developed and pitched strategy to align marketing and product teams and better support growth of user acquisition for freemium products.  
- Collaborated with product team to develop and execute customer referral loop strategy resulting in a new customer acquisition channel driving hundreds of signups a month.
- Developed content strategy to rank on page 1 of search results for high-intent keywords and saw organic traffic grow 114% growth m/m. This strategy was adopted for all product lines.
- Produce sales training course with HubSpot Academy, sales leadership, and Coursera and received 4.6/5 rating
- Implemented marketing automation platform and automated product, community, and educational onboarding. Lay groundwork for SEO and content to drive user acquisition.
- Collaborated with People of Color at HubSpot (POCaH) ERG to develop and launch a mentorship program for 97 employees of color with a mentee NPS of 85.

Growth Marketing Manager, Global User Acquisition

Grew lead generation and user acquisition efforts through partnerships with software companies and sales experts and managed entire campaigns from strategy, content creation, promotional activities, and reporting.
- Developed and launched the first Inbound Sales Day campaign from ideation to execution, partnered with and managed 28 speakers to generate over 10 hours of original video content and 15,000+ leads.
- Built reporting to provide insight into influence of marketing activities to freemium product adoption.
- Recognized for the marketing team's Remarkable Award and Marketing Champion.

Associate Marketing Manager, Partnerships

Growth Marketer

Single Grain

Executed content marketing strategy, produced client reports, grew podcast.

Content Marketing Manager

The Little Door

Managed marketing for 4 restaurants including social, copy, design, email, and paid campaigns.

Marketing Manager

The UP Lab

Led a team of 19, hosted 2 community projects, managed editorial calendar, trained team in marketing.

Co-Founder

Global Brigades, Inc.

Marketing Intern

EB5Investors.com

SEO Intern

Alan F. Heyduk Research Group

Research Assistant

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

I'm very happy to welcome Eva Ryan to Omniscient Digital as our first project manager!

Eva's first project was to audit our project management platform, processes, workflows, and communication cadences.

Up until now, the whole team did the best we could to manage dozens of projects of varying complexity, but we knew it wasn't optimal and simple things were starting to fall through the cracks.

So I wasn't surprised when Eva shared a massive document identifying various gaps and inefficiencies - lots of opportunity for improvement 🙃

I'm so excited for Eva to improve our operations and help us deliver projects to a high degree of excellence.

Welcome, Eva!

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

I'm very excited to welcome Kayla Meyer to Omniscient Digital as our Founding Talent Lead.

Our team has doubled this year and, as the company continues to grow, we're mindful that we need to give the same level of thought and care to our processes for hiring, recruiting, and talent development that we give to our client engagements.

Kayla brings experience building talent and recruiting programs at companies like Originate, Bird, TikTok, and Gemini, and has built many more programs as a consultant to various companies.

Kayla's going to set a high standard for our recruiting and talent development programs and make sure we meet and maintain it as we grow.

Welcome Kayla!

P.S. We're still hiring.

MarketerHire

- Own all organic growth channels
- Develop internal tooling and orchestrate internal innovations to drive AI-first and programmatic solutions

Lead the implementation of programmatic AI growth strategies, consulting directly with CTO & CEO
Collaborate with team of engineers to launch and test workflow

AI Growth Advisor

The Juilliard School

Regularly presents marketing sessions to graduate and undergraduate students on how to advertise and launch an online music studio for the class "Art of Teaching in Music Studio"

Guest Lecturer

ClickUp

- Built, iterated, and collected user feedback on blog brief builder, leveraging LlamaIndex, Langchain, and Google Cloud libraries with Python. 
- Develop and manage AI product roadmap to improve efficiency and speed to market for SEO plays
- Drive the implementation of AI operations for the SEO team

SEO Product Advisor

- Conceptualized and developed programmatic SEO framework to publish hyper-personalized AI pages at scale. Tested and iterated on MVP, increasing conversions by 171% 
- Led product, engineering and growth team to productize framework, leading to capabilities to publish 1000+ pages per week, leading to 60% QoQ growth in traffic and conversions
- Owned site-wide growth strategy of sister site, Friday.app. Used low-cost methods to boost conversions by 20x, saving $100,000+/yr in media spend. Created new revenue stream of $50,000/yr through monetization
- Piloted content partnerships, expanding blog output by 20% with external expertise and no extra cost

Sr. SEO Specialist

- Co-produced playbooks for content optimization and competitor analysis; achieved blog traffic growth of 85% in 1 year through the following activities:
--- Launched content optimization process to scale expert quotes to increase authority and trust of content
--- Managed and implemented content optimization steps to maintain and grow traffic to top 10 pages
--- Ideated and launched unique outreach strategy leading to 10-20% link close rates
--- Grew and deepened relationships with partner companies Hubspot, Calendly, Northeastern University, Elementor, Envato, Pipedrive, Kinsta etc, resulting in faster link acquisition and growing ClickUp's Domain Rating from 79 to 84

SEO Specialist

Omniscient

- Built business function from scratch, responsible for key agency deliverable comprising ~25% of client billings
- Hired, trained, and promoted 2 full-time employees
- Devised production process and managed production schedules, improving efficiency, quality, and customer satisfaction, while lowering annual costs 28%

Head of Outreach

Arete Media

- co-founded Arete Media to experiment with marketing strategies
- built 20+ websites, generating passive income and leads
- executed paid ad campaigns
- performed SEO for local & national clients
- created CRM and lead workflows
- provided lead generation services (phone, text and online-based)

Yale University

Appointed visiting fellows as part of the Omer Quartet
- taught undergraduate music students in a chamber music course at Yale School of Music
- organized performances in community venues
- collaborated with student and visiting composers
- represented Yale at events & donor function

Visiting Fellow

Omer Quartet

I was a professional violinist & cofounder of this award-winning string quartet. We performed in Carnegie Hall, Kennedy Center, and 20+ US states, as well as Italy, France, Norway, & UAE. 

Visit https://www.omerquartet.com/ for more information.

First Violinist and Co-Founder

Growth professional with extensive experience in SaaS, the creator economy, and music, who loves to build products and businesses. Current joint MBA/CS candidate at Chicago Booth School of Business focused on product management, marketing strategy, and computer science.

I've co-founded 2 businesses - the Omer Quartet and Arete Media. Both were mildly successful but ultimately shut down as I learned valuable lessons about grit, hustle, and marketing. Then, during the pandemic, I spent 1 month developing and launching an online course on music studio growth. This course, Build Online Studio, helped musicians realize 10-15X ROI.

I then took a break from entrepreneurship to go work with people who were much better than me at building businesses. At ClickUp, I piloted and launched many cutting-edge growth strategies and at Omniscient Digital, I built an entire department from scratch, hiring and promoting 2 specialists. 

Through these projects, I continued to lean on my foundation as a musician - bringing soft skills such as deep listening, coaching approach, and creativity to my management and communication styles, as well as a general scrappiness, a super high standard, and thoroughness to my day-to-day work. 

I wonder how the rest of my career story will play out? Follow along and connect with me!

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David Ly Khim

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