David Ly Khim

Omniscient Digital

We help B2B SaaS companies build organic growth programs. Clients include Loom, Jasper, Adobe, SAP, Order.co, Asana, BetterUp, Hotjar, 360Learning, and more.

⭐ We're hiring: https://beomniscient.com/careers/

Co-Founder, CEO

People.ai

- Coordinated and collaborated with a cross-functional group including product, marketing, sales, and customer success to implement a product-led growth (PLG) motion.
- Conducted customer interviews and research to inform product design, development, and onboarding
- Penetrated new target accounts with PLG motion and drove product adoption within enterprise companies through live onboarding and training sessions
- Drove hundreds of monthly product signups within target accounts

Head of Growth

dbt Labs

HubSpot

- Lead cross-functional team to build WordPress integration and grow adoption from 8k to 110k+ installs (now 200k+), adopted by 22% of customer base, and influence over +$3.6M in ARR.
- Collaborate across marketing, business development, and multiple product groups to grow new user acquisition via the integration over 700%.
- Use A/B testing to improve user acquisition and validate new design that improved conversion rate of users adopting integrations from <1% to 2.55%.

Product Manager, Growth

- Spent 6 months in Dublin to kick off new growth product team, onboarded senior PM and tech lead, implemented experimentation process to optimize signup and viral loops leading to an increase of new users per month from 200 to 2,000+.
- Developed vision and strategy for entry into WordPress ecosystem, rallied for buy-in from leadership in Marketing, Product, and Corp Dev to build new user acquisition channel.
- Build distribution partnership program from scratch to get 10+ channel and integration partners 
- Led cross-functional team to develop and relaunch WordPress plugin in 2 months driving 128% growth in new users per month within 3 months of launch

Senior Growth Marketing Manager, Product & Partnerships

Collaborate with SEO, Academy, and product teams to grow user acquisition for freemium products through content and product-led initiatives.

- Successfully developed and pitched strategy to align marketing and product teams and better support growth of user acquisition for freemium products.  
- Collaborated with product team to develop and execute customer referral loop strategy resulting in a new customer acquisition channel driving hundreds of signups a month.
- Developed content strategy to rank on page 1 of search results for high-intent keywords and saw organic traffic grow 114% growth m/m. This strategy was adopted for all product lines.
- Produce sales training course with HubSpot Academy, sales leadership, and Coursera and received 4.6/5 rating
- Implemented marketing automation platform and automated product, community, and educational onboarding. Lay groundwork for SEO and content to drive user acquisition.
- Collaborated with People of Color at HubSpot (POCaH) ERG to develop and launch a mentorship program for 97 employees of color with a mentee NPS of 85.

Growth Marketing Manager, Global User Acquisition

Grew lead generation and user acquisition efforts through partnerships with software companies and sales experts and managed entire campaigns from strategy, content creation, promotional activities, and reporting.
- Developed and launched the first Inbound Sales Day campaign from ideation to execution, partnered with and managed 28 speakers to generate over 10 hours of original video content and 15,000+ leads.
- Built reporting to provide insight into influence of marketing activities to freemium product adoption.
- Recognized for the marketing team's Remarkable Award and Marketing Champion.

Associate Marketing Manager, Partnerships

Growth Marketer

Single Grain

Executed content marketing strategy, produced client reports, grew podcast.

Content Marketing Manager

The Little Door

Managed marketing for 4 restaurants including social, copy, design, email, and paid campaigns.

Marketing Manager

The UP Lab

Led a team of 19, hosted 2 community projects, managed editorial calendar, trained team in marketing.

Co-Founder

Global Brigades, Inc.

Marketing Intern

EB5Investors.com

SEO Intern

Alan F. Heyduk Research Group

Research Assistant

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

I'm very happy to welcome Eva Ryan to Omniscient Digital as our first project manager!

Eva's first project was to audit our project management platform, processes, workflows, and communication cadences.

Up until now, the whole team did the best we could to manage dozens of projects of varying complexity, but we knew it wasn't optimal and simple things were starting to fall through the cracks.

So I wasn't surprised when Eva shared a massive document identifying various gaps and inefficiencies - lots of opportunity for improvement 🙃

I'm so excited for Eva to improve our operations and help us deliver projects to a high degree of excellence.

Welcome, Eva!

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

I'm very excited to welcome Kayla Meyer to Omniscient Digital as our Founding Talent Lead.

Our team has doubled this year and, as the company continues to grow, we're mindful that we need to give the same level of thought and care to our processes for hiring, recruiting, and talent development that we give to our client engagements.

Kayla brings experience building talent and recruiting programs at companies like Originate, Bird, TikTok, and Gemini, and has built many more programs as a consultant to various companies.

Kayla's going to set a high standard for our recruiting and talent development programs and make sure we meet and maintain it as we grow.

Welcome Kayla!

P.S. We're still hiring.

Nataly Kelly

Zappi

Chief Marketing Officer

Born to Be Global

I deliver advisory, consulting, and speaking engagements on global growth and international strategy, with a focus on companies that have a digital go-to-market motion. Since 2016, I've advised and supported numerous high-growth B2B SaaS businesses, and have delivered trainings, talks, and workshops at companies like Google, Microsoft, Amazon, United Airlines, and many others.

Founder

Harvard Business Review

Ongoing contributor to HBR (http://hbr.org/search/Nataly%20Kelly), writing articles about global business, marketing, and international expansion.

Contributor

Rebrandly

Oversaw Rebrandly’s growth efforts, including Marketing, Product, and Sales.

Built a US-based marketing team from zero headcount, grew traffic steadily, increased MQL flow by more than 50% QoQ, created numerous video and other content assets, leveraged across an array of net new product marketing and integrated campaigns. Secured numerous prominent media placements for the company (AdAge, Forbes, Entrepreneur and many more). 

Worked with our powerhouse Rome-based product team to successfully launch a premium trial offer with new educational in-app onboarding flows, many new product features, and launched the company’s app marketplace. Created PQL framework and began creating hybrid motion for PLG and SLG flows.

Led our talented Dublin-based sales team to crush their ARR and TCV attainment numbers while increasing quarter-over-quarter quotas by 70%, then 80%. Overhauled demand routing, restructured account assignments and comp plans, hired in fractional support.

Chief Growth Officer 

As part of the Flywheel (Revenue) team, I held an array of executive roles at HubSpot: VP of Marketing, VP of International Operations and Strategy, and VP of Localization. A driving force behind HubSpot's international expansion, I helped shift international revenue from less than 20% to nearly 50%, fueling the company's global growth from less than $200M in ARR to $1.5B+. 

One of the few VPs companywide involved in all aspects of full-funnel marketing globally, from product marketing, content marketing and websites, to SEO, demand generation and customer marketing, PLG and automation marketing, sales enablement, educational / training content, and more. 

A global and cross-functional leader, while at HubSpot, I built and managed remote teams of professionals located in Colombia, France, Germany, Ireland, Japan, Scotland, Singapore, and the United States. I also led numerous strategic, high-visibility cross-functional initiatives, including launching new offices on three continents. 

Working as a strong partner to Product leaders, I ensured the ongoing successful delivery and results for major global product launches, across many countries and languages.

Vice President, Marketing (also VP International Ops, VP Localization)

Smartling

Built and led a team of SaaS marketing professionals covering demand generation, content marketing and SEO, brand, PR, and social, product marketing, sales enablement, partner marketing, web development, and a team of business development representatives. 

As VP Market Development, also developed an agency partner channel, creating a new stream of revenue for the company, with more than 170 translation agency partners in 20+ countries.

Vice President Marketing (promoted from VP Market Development)

CSA Research

Ran operations for the company's subscription-based research practice, managing a team of in-house analysts plus freelance consultants, writers, and designers. Overhauled the company’s research processes and methods, leading to greater scalability and nearly doubling total content output while reducing costs.
Served as a subject matter expert and advisor to investors and VC firms, supporting numerous high-profile investments in the translation industry.

Oversaw the company’s global market sizing study, relied on by investors and VC firms, to size the $37B language services market. Created and published a new algorithm for sizing the market. Provided training, seminars, and workshops to sales and marketing professionals. Provided management consulting services and strategic advisory to CEOs and exec teams at SMBs as well as leaders at Fortune 500 companies.

Chief Research Officer (promoted from Senior Analyst)

NetworkOmni

Developed and brought to market the following new products: video remote interpreting, accredited cultural competence training program for health care professionals, language proficiency testing (reseller relationship with ACTFL)

Director, Product Development (promoted from Senior Product Manager)

LogiLing (research and consulting company)

Fulbright Association

Fulbright Scholar

💙 Chief Marketing Officer at Zappi | 🌏 Harvard Business Review Contributor | 📘 Get My Book: Take Your Company Global | 👉 Subscribe to My Newsletter: Making Global Work

I love helping tech companies achieve global scale.

I have: 

- Led marketing teams at 4 different tech companies
- 10+ years of experience as a B2B SaaS executive
- 7+ years as a VP at HubSpot
- 20+ years of leading remote and global teams
- a proven track record of driving profitable growth
- a passion for scaling teams and revenue

Other things to know about me:

- frequent contributor to Harvard Business Review
- published author x 4 books (Penguin Random House, BK, Kogan Page)
- keynote speaker on marketing, growth, and international expansion
- invited guest speaker at Google, Microsoft, Amazon, United Airlines, and more
- builder of diverse, globally dispersed teams
- award-winning leader (Top 50 CMOs on LinkedIn, Marketing Executive of the Year, 40 under 40, Top 25 Content Marketers in Enterprise Software, Women Worth Watching)

To get in touch, email me: nataly@borntobeglobal.com

Or visit my website: www.borntobeglobal.com

Vice President, Marketing, International Ops & Strategy, Globalization

As part of the Flywheel (Revenue) team, I've held an array of executive roles at HubSpot: VP of Marketing, VP of International Operations and Strategy, and VP of Localization. A driving force behind HubSpot's international expansion, I helped shift international revenue from less than 20% to more than 50%, fueling the company's global growth from less than $200M in ARR to $1.5B+. 

One of the few VPs companywide involved in all aspects of full-funnel marketing globally, from product marketing, content marketing and websites, to SEO, demand generation and customer marketing, PLG and automation marketing, sales enablement, educational / training content, and more. 

A global and cross-functional leader, while at HubSpot, I've built and managed remote teams of professionals located in Colombia, France, Germany, Ireland, Japan, Scotland, Singapore, and the United States. I've also led numerous strategic, high-visibility cross-functional initiatives, including launching new offices on three continents. 

Working as a strong partner to Product leaders, I've ensured the ongoing successful delivery and results for major global product launches, across many countries and languages.

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David Ly Khim

Nataly Kelly

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