David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

There was a period in SEO where you could win without ever talking to a customer.

Pull some keywords from ahrefs.
Write and publish some optimized pages.
Rank, bring in traffic.
Profit (maybe).

That era has been over but you'd be surprised at how many teams are still trying to run that playbook.

The teams winning now have a deep understanding of their customers' psychology

They know their customers’ pain points, ambitions, and the language they use. And it shows up in the content.

One company we work with sells financial planning software.

They’re frequently cited in ChatGPT.

It's not because they publish a bunch of listicles.

Instead, they've become a resource to help financial planners how to become better at what they do and to build their book of business. They share methodology. They have a point of view. They build topical authority.

So their brand get referenced even when someone isn’t asking ChatGPT for software recommendations.

They appear early and often in the customer journey.

If you’re not deeply embedded in your customer’s world and speaking to what they actually care about, you might be publishing content into the void.

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

LLM visibility is having its vanity metric moment.

We just swapped keywords for prompts.

When measurement is unclear, marketers default to what’s easiest to count.

That’s the streetlight effect.

If you drop your keys at night but the only light is under a streetlamp, you search under the streetlamp. Not because the keys are there, but because the area with the most visibility.

In GEO, the streetlamps are:
- Category prompts (“best CRM for startups”)
- Trackable clicks from ChatGPT referrals
- Rankings for a small set of queries

Those are fine.

But if you only optimize for what you can measure, you miss what’s actually happening:

Whether we like it or not, this is the current nature of LLMs, where much of the influence they drive is upstream of measurable behavior.

It’s the same dynamic as zero-click LinkedIn content.

You read a post.
You remember the brand.
You search later.

Attribution says “organic.” Reality is “influenced by a LinkedIn post many weeks ago”

So what do we do?

- Track the streetlamp metrics
- But build a strategy for upstream influence
- And accept that all decisions include some level of uncertainty. Properly collected and analyzed data can reduce that uncertainty, but never eliminate it.

A month ago, G2 agreed to acquire Capterra, Software Advice, and GetApp.
Why does this matter for AI visibility?

One company will now control four of the most authoritative review domains in B2B software.

When a buyer asks ChatGPT "best CRM for a 200-person company," the sources cited in that answer shape the shortlist.

Review sites are heavily cited at this stage of the customer journey, the exact moment they're narrowing down their options.

Cate analyzed 25,000+ AI citations across ChatGPT, Perplexity, AI Overview, AI Mode, and Gemini and found something interest:

When you model the four domains together, G2's share of AI citations in bottom-of-funnel prompts jumps 76%.

They move from the 4th most-cited source to #2 (behind only Reddit).

In social proof queries specifically (customer reviews, case studies, testimonials), their combined share would give them a 93% citation lead over the next closest domain.

This is a consolidation play for the AI layer, not just the review layer.

For B2B software companies, the implication is straightforward:

The surfaces that influence AI answers are consolidating. If your review presence is weak on G2 and its new properties, you're losing influence at the point in the buyer journey that matters most.

Link to the full analysis in the comments.

I started my SaaS growth journey over 10 years ago when we were building Chanty, a team communication tool I helped grow from 0 to 10,000 signups through organic content and SEO.

In 2020, I founded Quoleady – a visibility-focused agency helping B2B SaaS companies grow through content, SEO, digital PR, and now LLM Optimization (LLMO).

We help SaaS brands:

Show up in Google Search and AI answers like ChatGPT, Perplexity, and AI Overviews

Build content engines that bring in traffic and sign-ups

Get featured on high-authority platforms like Forbes, HubSpot, Zapier, and more

Over the years, my team and I have helped hundreds of SaaS clients generate 100,000+ signups through strategic content, SEO, and digital PR.

I've written for major publications like Entrepreneur, Search Engine Journal, GoDaddy, and Foundr, and mentored 50+ SaaS founders and marketers through GrowthMentor – helping them launch, scale, and avoid expensive mistakes.

Outside of work I’m a mom to a 10-year-old with character and a 2025 WDSF Latin choreographic world champion.

Olga Mykhoparkina

It’s not just A, it’s B
It’s A, not just B
No A, no B, just C

Founder at Quoleady | Driving SaaS Sign-ups from AI Answers & Google 📈

Human-written content is becoming a new luxury. Reading AI phrases where: “AI is quietly shaping” and “it’s not just this, it’s that” is like eating artificial vegetables. 

What’s sad is that lots of the times there is a great thought behind the words. Someone wrote it and sent to chatgpt. Then it returned this glossy polished flavourless text that you published with barely any edits. But really your initial version was so much better, sharper, authentic. Never thought I'd enjoy the tiny imperfections and little typos in the text so much. 

I don’t know about you but it’s so hard for me to read posts with AI language in them. 

When I search for music playlists I always add a year 2019, 2020, 2021 - something before AI. It’s how I know I get non-AI created music which, again, I can smell a mile away. 

Wish I could do the same with text content too. 
Something written by human is like a breath of fresh air now.

Four years. 48 months. 1461 days.
I hope and pray this is the last year we have to count

0% visibility or a wrong prompt? 

Treating prompts like keywords can backfire. 

For example, when the prompt is literally a high-intent keyword like "proposal management software" LLM visibility tools may show 0% even for market leaders. 

And no, it's not because your SEO/AEO/GEO team did a bad job. 

LLMs tend to reply with: 
- definition (like, you typed three words, what did you expect?)
- specifying what exactly you mean 
- asking you if you want to see some tools and solutions 

At the same time, if you ask: 
"What are the best tools/software for proposal management" you are much more likely to get an actual answer with the list of tools - something you were looking for to begin with. 

When you are using an LLM visibility tool, make sure you: 

A: Put in correct prompts (preferable questions) 
B: Check those 0% visibility - do they have any brands in the response at all? 

What kind of prompts do you track for your SaaS these days?

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