David Ly Khim

Omniscient Digital

We help B2B SaaS companies build organic growth programs. Clients include Loom, Jasper, Adobe, SAP, Order.co, Asana, BetterUp, Hotjar, 360Learning, and more.

⭐ We're hiring: https://beomniscient.com/careers/

Co-Founder, CEO

People.ai

- Coordinated and collaborated with a cross-functional group including product, marketing, sales, and customer success to implement a product-led growth (PLG) motion.
- Conducted customer interviews and research to inform product design, development, and onboarding
- Penetrated new target accounts with PLG motion and drove product adoption within enterprise companies through live onboarding and training sessions
- Drove hundreds of monthly product signups within target accounts

Head of Growth

dbt Labs

HubSpot

- Lead cross-functional team to build WordPress integration and grow adoption from 8k to 110k+ installs (now 200k+), adopted by 22% of customer base, and influence over +$3.6M in ARR.
- Collaborate across marketing, business development, and multiple product groups to grow new user acquisition via the integration over 700%.
- Use A/B testing to improve user acquisition and validate new design that improved conversion rate of users adopting integrations from <1% to 2.55%.

Product Manager, Growth

- Spent 6 months in Dublin to kick off new growth product team, onboarded senior PM and tech lead, implemented experimentation process to optimize signup and viral loops leading to an increase of new users per month from 200 to 2,000+.
- Developed vision and strategy for entry into WordPress ecosystem, rallied for buy-in from leadership in Marketing, Product, and Corp Dev to build new user acquisition channel.
- Build distribution partnership program from scratch to get 10+ channel and integration partners 
- Led cross-functional team to develop and relaunch WordPress plugin in 2 months driving 128% growth in new users per month within 3 months of launch

Senior Growth Marketing Manager, Product & Partnerships

Collaborate with SEO, Academy, and product teams to grow user acquisition for freemium products through content and product-led initiatives.

- Successfully developed and pitched strategy to align marketing and product teams and better support growth of user acquisition for freemium products.  
- Collaborated with product team to develop and execute customer referral loop strategy resulting in a new customer acquisition channel driving hundreds of signups a month.
- Developed content strategy to rank on page 1 of search results for high-intent keywords and saw organic traffic grow 114% growth m/m. This strategy was adopted for all product lines.
- Produce sales training course with HubSpot Academy, sales leadership, and Coursera and received 4.6/5 rating
- Implemented marketing automation platform and automated product, community, and educational onboarding. Lay groundwork for SEO and content to drive user acquisition.
- Collaborated with People of Color at HubSpot (POCaH) ERG to develop and launch a mentorship program for 97 employees of color with a mentee NPS of 85.

Growth Marketing Manager, Global User Acquisition

Grew lead generation and user acquisition efforts through partnerships with software companies and sales experts and managed entire campaigns from strategy, content creation, promotional activities, and reporting.
- Developed and launched the first Inbound Sales Day campaign from ideation to execution, partnered with and managed 28 speakers to generate over 10 hours of original video content and 15,000+ leads.
- Built reporting to provide insight into influence of marketing activities to freemium product adoption.
- Recognized for the marketing team's Remarkable Award and Marketing Champion.

Associate Marketing Manager, Partnerships

Growth Marketer

Single Grain

Executed content marketing strategy, produced client reports, grew podcast.

Content Marketing Manager

The Little Door

Managed marketing for 4 restaurants including social, copy, design, email, and paid campaigns.

Marketing Manager

The UP Lab

Led a team of 19, hosted 2 community projects, managed editorial calendar, trained team in marketing.

Co-Founder

Global Brigades, Inc.

Marketing Intern

EB5Investors.com

SEO Intern

Alan F. Heyduk Research Group

Research Assistant

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

I'm very happy to welcome Eva Ryan to Omniscient Digital as our first project manager!

Eva's first project was to audit our project management platform, processes, workflows, and communication cadences.

Up until now, the whole team did the best we could to manage dozens of projects of varying complexity, but we knew it wasn't optimal and simple things were starting to fall through the cracks.

So I wasn't surprised when Eva shared a massive document identifying various gaps and inefficiencies - lots of opportunity for improvement 🙃

I'm so excited for Eva to improve our operations and help us deliver projects to a high degree of excellence.

Welcome, Eva!

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

I'm very excited to welcome Kayla Meyer to Omniscient Digital as our Founding Talent Lead.

Our team has doubled this year and, as the company continues to grow, we're mindful that we need to give the same level of thought and care to our processes for hiring, recruiting, and talent development that we give to our client engagements.

Kayla brings experience building talent and recruiting programs at companies like Originate, Bird, TikTok, and Gemini, and has built many more programs as a consultant to various companies.

Kayla's going to set a high standard for our recruiting and talent development programs and make sure we meet and maintain it as we grow.

Welcome Kayla!

P.S. We're still hiring.

Panasonic Avionics Corporation

Product Line Manager II - In-Flight Entertainment Hardware: Seat End Peripherals & Audio Enhacements

Identiv

Oversee product development and management including building software and hardware roadmaps, software development cycles and full life-cycles of software licensing and maintenance services. Collaborate with the executive, engineering, sales, support, strategy, procurement and marketing teams to align and execute the company’s vision statement.

• Product Manager for 3 product categories within the Premises business unit: Access Readers, 3rd Party HW and SW and Access Control Accessories.

• Exceeded revenue goals for software and hardware for 2018 and 2019 by 10% YoY, and by 15% for 2020. 

• Designed, executed and delivered recurring revenue models for software support, introducing brand new revenue streams; increasing total company service revenues by 25% for 2019 and 50% for 2020. 

• Expanded the global accessible market through hardware product certifications, increasing revenue for the EMEAR region by 20% YoY for 2019 and 2020.

• Recognized as a leader mentoring and motivating a team of five overseas developers and engineers.

Product Manager - Physical Access Reader HW and SW, 3rd Party HW and SW Integrations and Accessories

IOGEAR

•  Successfully researched, planned, developed and launched 25 new SKUs in 2 product categories leading to increased revenues by 20% YoY for 2015 and 2016.

•  Monitored market needs and requirements, future technology developments, and the changing requirements of regulatory bodies. 

•  Enhanced business expansions through accelerated go to market strategies by maintaining a common market priority with sales and by leveraging the same equipment for multiple regions.

•  Researched innovations and market trends and conducted competitive analysis to develop new product plans. 

•  Performed quality assurance and verification for engineering, development, and production stages of software and hardware development.

•  Coordinated logistics with outside vendors to maintain development and mass production schedules; collaborated with purchasing divisions to determine inventory levels based on forecasts and sell through rates

•  Designed marketing campaigns for newly launched products and services.

Product Manager - A/V & Networking Product Categories

•  Recognized as a leader, chosen to spearhead development of the first product for new gaming accessories product category.

•  Successfully brought to market over 30 product SKUs, across 3 product categories increasing revenue by 15% YoY for 2014.

•  Collaborate with product business teams to review goals and implement pricing models to meet revenue targets. 

•  Liaised with overseas vendors to coordinate logistics, and maintain development and mass production schedules.

•  Established parameters and implemented testing methodologies for new product development.

•  Performed quality assurance and verification for engineering, development and production stages of software and hardware development.

•  Created copy and artwork for product packaging and marketing materials.

Published and revised product manuals and Quick Start Guides for current and upcoming products.

Conducted industry research to determine market trends for future product development.

Associate Product Manager - Gaming, Mobility and PC Accessories

UC Irvine

Computerstore Sales Floor Supervisor

Strada Capital Corporation

Account Executive

Computer Sales Associate

A strategic, goal-oriented, Product Manager highly regarded for leveraging expertise in software development, program management, business operations, product marketing, and strategy to launch sophisticated and creative customer-valued products in both consumer and commercial software and electronics industries. Out of the box thinker known for pushing creative limits to successfully manage numerous product and software launches, high attainment rate for delivering projects on time and under budget while exceeding performance expectations. Results-oriented and highly-organized technical professional providing full life cycle product management, roadmap development, workflow management and marketing expertise while earning a solid reputation for complex problem resolution, professionalism, innovation, and productivity.  

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