David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

There was a period in SEO where you could win without ever talking to a customer.

Pull some keywords from ahrefs.
Write and publish some optimized pages.
Rank, bring in traffic.
Profit (maybe).

That era has been over but you'd be surprised at how many teams are still trying to run that playbook.

The teams winning now have a deep understanding of their customers' psychology

They know their customers’ pain points, ambitions, and the language they use. And it shows up in the content.

One company we work with sells financial planning software.

They’re frequently cited in ChatGPT.

It's not because they publish a bunch of listicles.

Instead, they've become a resource to help financial planners how to become better at what they do and to build their book of business. They share methodology. They have a point of view. They build topical authority.

So their brand get referenced even when someone isn’t asking ChatGPT for software recommendations.

They appear early and often in the customer journey.

If you’re not deeply embedded in your customer’s world and speaking to what they actually care about, you might be publishing content into the void.

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

LLM visibility is having its vanity metric moment.

We just swapped keywords for prompts.

When measurement is unclear, marketers default to what’s easiest to count.

That’s the streetlight effect.

If you drop your keys at night but the only light is under a streetlamp, you search under the streetlamp. Not because the keys are there, but because the area with the most visibility.

In GEO, the streetlamps are:
- Category prompts (“best CRM for startups”)
- Trackable clicks from ChatGPT referrals
- Rankings for a small set of queries

Those are fine.

But if you only optimize for what you can measure, you miss what’s actually happening:

Whether we like it or not, this is the current nature of LLMs, where much of the influence they drive is upstream of measurable behavior.

It’s the same dynamic as zero-click LinkedIn content.

You read a post.
You remember the brand.
You search later.

Attribution says “organic.” Reality is “influenced by a LinkedIn post many weeks ago”

So what do we do?

- Track the streetlamp metrics
- But build a strategy for upstream influence
- And accept that all decisions include some level of uncertainty. Properly collected and analyzed data can reduce that uncertainty, but never eliminate it.

A month ago, G2 agreed to acquire Capterra, Software Advice, and GetApp.
Why does this matter for AI visibility?

One company will now control four of the most authoritative review domains in B2B software.

When a buyer asks ChatGPT "best CRM for a 200-person company," the sources cited in that answer shape the shortlist.

Review sites are heavily cited at this stage of the customer journey, the exact moment they're narrowing down their options.

Cate analyzed 25,000+ AI citations across ChatGPT, Perplexity, AI Overview, AI Mode, and Gemini and found something interest:

When you model the four domains together, G2's share of AI citations in bottom-of-funnel prompts jumps 76%.

They move from the 4th most-cited source to #2 (behind only Reddit).

In social proof queries specifically (customer reviews, case studies, testimonials), their combined share would give them a 93% citation lead over the next closest domain.

This is a consolidation play for the AI layer, not just the review layer.

For B2B software companies, the implication is straightforward:

The surfaces that influence AI answers are consolidating. If your review presence is weak on G2 and its new properties, you're losing influence at the point in the buyer journey that matters most.

Link to the full analysis in the comments.

SaaS Content Marketer | Helping marketing teams hit content goals with PLC, BOFU & campaign content

Well... hello! So glad you stopped by. 

I’ll skip the introduction as you already know my name.

Here’s what I do as a content marketer:

I bridge the gap between content ideation and execution, write on real topics to help real people (not hypothetical personas). 

My mission is to educate your buyers throughout their buying journey with content. 

If you decide to team up with me — whether it's for creating a content strategy aligned with business goals, writing content, repurpose, and distribute them — I will work with you to execute content plans and bring the outcomes you want.                                                                                                                                                                                                                                                                 

My suggestions and strategies are created keeping your customers in mind, which will fuel your bottom line.
                                                                                                                                                                                                                          As a writer & marketer, if my research says one topic doesn't serve your audience or might not help your company as well, I’ll bother to tell you.

My clients say — I'm easy to work with, fast to pick up technical stuff and keep myself informed with current events that are shaking and shaping the marketing industry.


Wanna know more? Let's have a chat while sipping on a steamy hot cup of tea/coffee. ☕️

If you think the fit is strong enough, shoot me an email at — contact.samirahtabassum@gmail.com

or my DMs are open. 💬

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The Battle

David Ly Khim

Samirah Tabassum

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taplio

The Battle

David Ly Khim

Samirah Tabassum

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Ly Khim's LinkedIn Performance

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Performance ScoreDavid Ly Khim's LinkedIn Performance