David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

Hi, I'm Sofia. An Argentine-American power walker, bread enthusiast, and product marketer. 

Over the past years, I've developed my skillset in B2B data & AI software and product marketing—at Amazon Web Services, dbt Labs, Tableau, and now Atlan. 

Work things that excite me: customer interviews, opinionated marketing, communicating technical concepts to diverse audiences, and scaling product marketing programs. 

Non-work things that excite me: road cycling, long distance walking (Camino '23), bakeries, and urban design.

My best weeks always involve meeting new people. If you'd like to connect, send me a note and let's set up time to chat.

taplio

The Battle

David Ly Khim

Sofia Sulikowski

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