David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

There was a period in SEO where you could win without ever talking to a customer.

Pull some keywords from ahrefs.
Write and publish some optimized pages.
Rank, bring in traffic.
Profit (maybe).

That era has been over but you'd be surprised at how many teams are still trying to run that playbook.

The teams winning now have a deep understanding of their customers' psychology

They know their customers’ pain points, ambitions, and the language they use. And it shows up in the content.

One company we work with sells financial planning software.

They’re frequently cited in ChatGPT.

It's not because they publish a bunch of listicles.

Instead, they've become a resource to help financial planners how to become better at what they do and to build their book of business. They share methodology. They have a point of view. They build topical authority.

So their brand get referenced even when someone isn’t asking ChatGPT for software recommendations.

They appear early and often in the customer journey.

If you’re not deeply embedded in your customer’s world and speaking to what they actually care about, you might be publishing content into the void.

Co-founder at Omniscient Digital | Ex-Growth @ HubSpot, People.ai

LLM visibility is having its vanity metric moment.

We just swapped keywords for prompts.

When measurement is unclear, marketers default to what’s easiest to count.

That’s the streetlight effect.

If you drop your keys at night but the only light is under a streetlamp, you search under the streetlamp. Not because the keys are there, but because the area with the most visibility.

In GEO, the streetlamps are:
- Category prompts (“best CRM for startups”)
- Trackable clicks from ChatGPT referrals
- Rankings for a small set of queries

Those are fine.

But if you only optimize for what you can measure, you miss what’s actually happening:

Whether we like it or not, this is the current nature of LLMs, where much of the influence they drive is upstream of measurable behavior.

It’s the same dynamic as zero-click LinkedIn content.

You read a post.
You remember the brand.
You search later.

Attribution says “organic.” Reality is “influenced by a LinkedIn post many weeks ago”

So what do we do?

- Track the streetlamp metrics
- But build a strategy for upstream influence
- And accept that all decisions include some level of uncertainty. Properly collected and analyzed data can reduce that uncertainty, but never eliminate it.

A month ago, G2 agreed to acquire Capterra, Software Advice, and GetApp.
Why does this matter for AI visibility?

One company will now control four of the most authoritative review domains in B2B software.

When a buyer asks ChatGPT "best CRM for a 200-person company," the sources cited in that answer shape the shortlist.

Review sites are heavily cited at this stage of the customer journey, the exact moment they're narrowing down their options.

Cate analyzed 25,000+ AI citations across ChatGPT, Perplexity, AI Overview, AI Mode, and Gemini and found something interest:

When you model the four domains together, G2's share of AI citations in bottom-of-funnel prompts jumps 76%.

They move from the 4th most-cited source to #2 (behind only Reddit).

In social proof queries specifically (customer reviews, case studies, testimonials), their combined share would give them a 93% citation lead over the next closest domain.

This is a consolidation play for the AI layer, not just the review layer.

For B2B software companies, the implication is straightforward:

The surfaces that influence AI answers are consolidating. If your review presence is weak on G2 and its new properties, you're losing influence at the point in the buyer journey that matters most.

Link to the full analysis in the comments.

Brand mentions, backlinks that boost SEO, LLMs visibility & drive revenue | CEO @ GrowthMate | Startup Mentor & Speaker

Founder and CEO at GrowthMate.

We’re a relationship-based link-building agency that helps small and mid-size brands grow in SERP and generate more revenue.

GrowthMate helps SaaS and service companies boost Google rankings and AI visibility with editorial backlinks and brand mentions from trusted publications, driving authority, traffic, and long-term growth.

Our clients:
 Ahrefs, Nextiva, Artisan, Modash, Aura, Semrush, Community Phone, Small PDF, Cloudtalk, Coefficient — just to name a few.

Published guest posts on:
 HubSpot, Freshworks, Envato, Sendinblue, Smashing Magazine, Mind the Product, G2, and 100+ more.

How we do it
🟢 We build links from high-authoritative editorial & SaaS websites with an av. DR 72.
🟢 Build brand mentions from listicles and other content cited by LLMs.
🟢 Strategize how to leverage link building for the biggest impact on traffic, rankings, revenue.
🟢 Audit, analyze, and improve your off-page presence.
🟢 Scale high-authority backlinks that 99% of brands won't get on their own.

Industries: SaaS, Marketing, B2B Sales, AI, CX, Cybersecurity, Tech Services & similar.

Summary of me
9+ years in B2B inbound marketing


Contributor to 100+ product & marketing blogs including HubSpot, Smashing Magazine, Mind the Product, Envato, G2, Hackernoon, and many others


Friends call me “networking guru” — I know people who know people and can help you with connections :)


Barista at Marketing Coffee Lviv — a professional marketing community


Startup mentor


Hard experience working with:

Content strategy, content creation, content distribution, LLM optimisation & visibility, guest posts, outreach, digital PR, influencer marketing, growth marketing, lead generation, video marketing, social media, email marketing, onboarding emails, A/B tests, retention, project management, hiring marketing/sales teams, and mentorship.



Andriy Zapisotskyi 🇺🇦

Dear Andriy, 3 years ago, or any starting entrepreneur, 
manage finances and legal from day one!
Please please please…

From my experience, one of the most important lessons I learned from the very beginning is trust, but document ✍️

This is your must-have starting kit:

— Contract template for clients (scope, payment terms, revisions, IP rights)
— Contractor/employee agreement (who owns what, responsibilities)
— Invoice + payment terms template 
— Basic P&L (monthly)
— Cash flow forecast (even a simple Google Sheet)
— Expense tracking (subscriptions add up very fast)
— Salary/contractor cost overview
— Tax calendar 

Always have agreements with team members, contractors, and clients. 

Even if you trust people completely, things can go wrong. 

We’ve had cases where clients claimed they never ordered certain work, or simply didn’t pay, because we didn’t have a signed contract. 

It was a costly lesson.

The same goes for your financial setup. 

Knowing your cash flow and costs allows you to make confident decisions and plan ahead of time: whether it’s hiring a new team member, taking on a contractor, or scaling your business.

Contracts and basic financial infrastructure are your safety net. 

Build them early, and you’ll sleep much better at night 💫

Marketing Coffee is back ⚡️🔥

We’re organizing a new Marketing Coffee charity offline event in Lviv, with a fantastic speaker joining us.

Speaker:
Joshua Pratt
Head of Growth at Impressit
CEO & Founder at English L.E.S.S.

Topic:
Smarketing: Leveraging a Marketing-Oriented Sales Mindset to Grow Revenue

Marketing and Sales — enemies or best friends?
Neither. Dream team.

We’ll talk about how to properly align marketing and sales so that:
• brand awareness grows
• deals close faster
• leads actually turn into customers

Joshua will share insights on what sales and marketing teams should really focus on, how they can work together more effectively, and why both teams need to understand how to sell.

When?
March 12, 19:00

Where?
Kristal Plaza, 3rd floor
24A Panasa Myrnoho St.
Lviv, Ukraine

How to join?
Make a 600 UAH donation + register.
Reminder: this is a nonprofit community event.

💳 Donation: https://lnkd.in/dg69rs3g
👉 Registration: https://bit.ly/4rTLFpO

😎 Good vibe, Q&A, networking — join us!

🤝 Event Partners:
GrowthMate, SOLVA, Flying Age - Strategic Product Design House | UX/UI and graphic design, eventmate

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The Battle

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Andriy Zapisotskyi 🇺🇦

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The Battle

David Ly Khim

Andriy Zapisotskyi 🇺🇦

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Ly Khim's LinkedIn Performance

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Performance ScoreDavid Ly Khim's LinkedIn Performance