Braver Teams (braverteams.com)

Leadership Development, Management Consulting, Team Management and Executive Leadership Coaching

Braver Teams Catalyst & Leadership Coach

Stillfront Group

Board Member

Modigare AB (modigare.se)

Management Consultancy, Marketing & Brand Services, Executive Leadership Coaching

CEO & Owner

Miss Group

Responsible for the Marketing and Product Management of Miss group's +30 brands. I manage the Miss Group Marketing team with 17 members across functions like Regional Marketing, SEO, PPC, UI/UX Design, Affiliate Marketing, and Product Management. 

Miss Group acquires 5-6 companies every year and they are all integrated with the rest of the group. The Marketing team helps build economies of scale, increasing performance and lowering costs.

Chief Marketing Officer [CMO]

Strafe

Strafe Esports App provides a broad esport experience on mobile. Follow the action of your favorite teams and players in the biggest tournaments for the major esports games. Watch live streams (Twitch, Youtube Gaming, Azubu, Hitbox), check out scores with live updated results and stay up to date with the latest news.

G-Loot

Stryda is an online platform delivering competitive gaming experiences on both PC and Mobile. The platform is completely scalable and can be connected with any competitive game. 

In my role leading the Product Team, I led product development, research, monetization, retention and analytics for Stryda's products and services. Also during this timeframe, I was part of the team that worked on two investment rounds for the company.

Chief Product Officer [CPO]

Mr Green Online Casino

Mr Green is a premium brand within the fields of Gambling and Betting.

I was the architect and manager of the 2.0 version of the Mr Green Marketing department. We went from being highly dependent on analog media to being close to 100% digital in a very short time. I managed the Marketing department team which included all Regional Managers, Content Creation, Marketing Analytics, Social Media, Affiliate Marketing and User Acquisition at a total headcount of 77. During my time as CMO we went from a +8% to a +34% QoQ growth of revenue in only three quarters.

Glorious Games Group AB (prev. Stardoll AB)

Marketing (Product Marketing, CRM, Display, Acquisition)
Ad Sales
Monetization/User Sales
Community & Customer Service
Payments
Localizations
Platforms (Web, Facebook, Google, iOS, Android)

Chief Commercial Officer [CCO] [Interrim]

MAG Interactive

MAG Interactive is the innovative company behind mobile super hits like Ruzzle, Ruzzle Adventure and Quiz Cross. With 50+ million downloads, Ruzzle is firmly established as the leading mobile Word Puzzle game. 

As the Chief Marketing Officer at MAG Interactive, I led the overall Sales and Marketing strategy. We were an extremely agile and energetic Sales and Marketing team operating the following functions:

Brand Marketing
User Acquisition
PR and Corporate Communication
Customer Experience
Community Management 
E-commerce & Monetization

My guiding stars as CMO:
Represent the voice of our players
Champion our overall experience
Build our brand
Rely and act on real-time insights 
Be a Cross Functional Integrator

Electronic Arts

Head of Electronic Arts' Free-to-Play Publishing Business Unit. We were a Sales and Marketing team specialized in a new and at the time, a revolutionary business model for digital gaming called "Free-to-Play".

Responsible for the Sales & Marketing strategy as well as the operation of the following functions:
CRM
Affiliate Marketing 
Customer Experience
Community Management 
E-commerce & Monetization
Analytics & Business Intelligence. 

Responsible for Electronic Arts' growing portfolio of Free to Play games with IP:s like:
Command & Conquer 
Need for Speed 
Battlefield   
FIFA

An essential part of my responsibility was the product portfolio P&L which required a laser-sharp focus on product margins and consumer lifetime value. I led the product strategy and the road map for future products and services.

Achievements:
Built up the Business Unit and Organization from scratch
Personally recruited 20 people in 9 months
Established processes and RACI for the Business Unit
Built an Online Live Service for a portfolio of games operating globally 24/7. All in less than 12 months.
Substantially increased Revenue and Profit Margins with no incremental cost
Launched mutliple new products and entered several new markets 
Established pioneering models for Revenue/Sales forecasting, Social Media tracking as well as Consumer Life-Time Value reporting

Senior Marketing Director, Electronic Arts - Free-to-Play Publishing

Game Industry Professional | Ex. EA, King, Mr Green Executive | Passions: Leadership & Marketing | Board & Consultancy roles | Gamer

Fostering Leadership and Team Cohesion for Better Performing Marketing - and a Brighter Future!

With a rich background in marketing and leadership, particularly within tech companies, I've had the privilege of guiding SMEs to enhance their marketing strategies. Deep empathy for people and a dedication to continuous improvement have driven my journey. I believe in the power of understanding the human aspect of business to create environments where creativity and collaboration can flourish.

My focus is on nurturing the growth of emerging leaders and building stronger, more unified marketing teams. The core of any thriving organization is its people and their collective efforts towards shared goals. Through my experiences, I aim to offer insights that help young leaders become more strategic, empathetic, and effective in a shorter span of time, thereby accelerating their development and the progress of their teams.

My dedication lies in contributing to a world where leadership and teamwork are at the forefront of organizational success. By encouraging marketing teams to collaborate more effectively and guiding managers towards strategic leadership, my goal is to minimize obstacles, boost performance, and spark innovation every day. Ultimately, I aspire to be a source of guidance and mentorship for those looking to foster braver leaders and more cohesive marketing teams, making a positive impact on a global scale.

Yes, big words, but I believe in them.

I'm available for Interim assignments, Executive Coaching, Mentoring & Advisory, Leadership Development Training, Board Work and more.

The best way to get started is for us to jump on a call. Completely free, no strings attached.

Book your call on Calendly here: https://calendly.com/davidnordberg/30-min-free

David Nordberg

Toca Boca

Senior Analytics Producer

Group by Knut

Founder and owner

Elsa Science

Joining a healthTech startup to drive product and business development in a data informed way. Working
toward becoming HIPAA compliant in close co-operation with the CTO and Head of QA/RA. Setting quarterly OKRs.
- Presenting Product Metrics monthly to the whole company.
- Educating product teams in how to work proactively with data.
- Owning and driving initiatives for one of the product focus areas.
- Consulting tech team in data architecture and data tech stack.
- Design tracking and dashboards.

Product Analytics Lead

Bambuser

Starting an analytics team in a fast growing scale-up. Driving business value by working closely with
Commercial, Finance, Sales and Product teams.
- Owning the analytics backlog and priorities.
- Setting up a single-source-of-truth to provide accurate data to all stakeholders.
- Accountable for the new data tech-stack and designing a new data model.
- Responsible for recruitment.
- Support product teams with tracking and how to data-informed product development.
- Advocate working with data and explaining how it can be helpful even in non-tech teams.

Data Analytics Lead

King

2017-2020 - Product owner of the business and analytics performance backlog for new games in development (e.g. Crash On The Run). 
2016-2017 - Working on franchise wide projects and business development for the Candy Franchise.
2015-2016 - Manage game operations (time limited events for 30-50M players) in Candy Crush Saga and Candy Crush Soda Saga. 

- Responsible for reporting and KPIs towards stakeholders and management. 
- Designing, conducting and analyzing A/B-tests.  
- Working in cross functional teams. 
- Manage contact with performance marketing and customer care.

Senior Gaming Business Analyst

Responsible for monitoring and reporting for the CRM team.
- Working closely with DWH- and BI-developers to understand our player base and to improve current reports.
- A/B-testing and analyze CRM campaigns and other events and to optimize our promotions.
- Provide tech teams with feedback on CRM systems and how to handle data and tracking.
- Looking over the network health (more than 300 million MAU).

CRM Performance Manager/Data Scientist

Working with in-game promotions for Facebook and mobile games.
- Optimize and analyze current promotions by improving the tracking and our data analysis possibilities.
- Develop new in-game promotion by planning the user experience flow and the mobile customization.

Promotions Manager

Nonstop Games

Secondment position to set up a Business Performance Unit in Singapore (incl. staffing). 
- Support the studio to work with data-driven product development.  
- Design and plan tracking for games in an early stage and present business cases on how to fit new genres into the current network. 
- Working closely with our Shanghai studio to optimize our games for the Chinese market.

Data Scientist

Skatteverket

Developer/Analyst at the Swedish Tax Agency with an assignment to migrating ~2000 forms (internal and external). 
 - Working with requirements and process development.
 - Development in Adobe LiveCycle and the connection with XMLs and XSDs.

Developer/Analyst

Capgemini

Business Analyst in the BI-practice and participant of the graduate program 2012. 
- Specialized in data analysis and visualization in QlikView applications. 
- Pre-studies and research.

Business Intelligence Consultant

Temporary executive assistant and project manager for the publishing team in the Easy Studio.
- Organizing a BI ticket system. 
- Benchmarking free-to-play games.

EA/project manager

The second screen - integration of mobile services and TV. 
A report that investigates the qualifications to integrate a second screen product with our way of watching TV.

taplio

The Battle

David Nordberg

Isa Ericsson

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