David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

Adcom Leo Burnett

Creative Group Head

Ogilvy

Ogilvy FutureStar Award Winner 2023

Coca-Cola:
Developed 360 Campaigns for Coca-Cola portfolio. IMC, Digital Strategy, Creative Strategy and Shopper Strategy for most of the campaigns below.

Campaigns:
Coke and Meals Influencer Marketing 2023
Sprite Thand Rakh 2023
Sprite x ICC Worldcup
Coke and Meals 2024 in 7 different markets (Uzbekistan, Kazakhstan etc)
Sprite Lemon Mint Ramadan 2024
Coca-Cola Ramadan: Jahan Dil Mile, Wahan Coca-Cola 2024
ICC T20 Worldcup Coca-Cola DXB 2024
ICC T20 Worldcup Sprite: Final Pe Chalain? 2024
Coca-Cola Cheat Meals: UAE and KSA Market
Coca-Cola x ICC Champions Trophy 2025: Yakeen Ki Jeet Hai
Coca-Cola Ramzan 2025
Sprite Lemon Mint Ramadan 2025
Coca-Cola Share a Coke 2025


Telenor:
WooHoo Campaign(Script Writing)

Foodpanda:
Looked after the entire brand portfolio. Foodpanda Pick-Up, Pandamart, Delivery, Homechef, Pandapro
Can't Miss It PSL Campaign 2023
Foodpanda HighStreet 2023
Foodpanda Homechef: Khaas Gher Se 2023
Foodpanda Sambhal Le Ga 2023
Foodpanda Riders Marzi Se Manzil Tak Campaign 2023 
Effie Bronze Winner for Foodpanda Riders Campaign

UBL:
Looked after the entire portfolio for internal and external marketing!
Emailers, Digital Content, Annual Calendars, International Day Content, Sales Conference Ideation
UBL Tezraftaar
UBL Freelancer Account 2023
UBL Digital App 2023-2024
Effie Silver Winner for UBL Freelancer Account Campaign

Fatima Fertilizer:
Internal Marketing 
Seed Company Names, Annual Calendar, Sarsabz Royale, Internal Branding, Sales Conference Ideation
and campaigns all year round.
Rice Crops Sarsabz Demonstration Video for the farmers
Independence Day Campaign 2023
Sarsabz Tabeer

Creative Manager

RED Communication Arts (Pvt) Ltd. 

Insignia Brand portfolio

Kashmir Cooking Oil
Clarisync
Kashmir Beats'2022

KoKoMi Launch

Associate Creative Manager

Sapphire Retail Limited (SRL)

Content Executive

BBDO PAKISTAN

I had the opportunity to work on different kinds of brand portfolio such as 7up, Sting, LUMS and much more. These 6 weeks had taught me a lot of skills which I had learnt in theory during my four year degree and was able to put my learning to work.

Creative Intern

Grey Density

Nestlé

Sales Marketing

Conducted market research via fieldwork. Submitted an in depth report on findings and solutions. Project driven internship to devise a marketing strategy to improve sales and strengthen brand loyalty on their Product: Milk Pak.

Intern

Soop.io

Marketing Executive

GLOW AND GO LIMITED

Internee

NIC Lahore

Content writing, attended a few sessions, networking with other startups, photography, event ushering.

●	Technical: Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Adobe Photoshop, HTML, PHP, 
●	Skills: Good Interpersonal Skills, Skills Effective time management with the ability to organize and prioritize work, Effective people management, Team management, Networking skills, Good leadership skills, Ability to delegate tasks and lead by example, Managing social media handles (Facebook, Instagram, Snapchat),Digital Marketing and Copy-writing Effective communication, Good typing skills, Photo Editing, People’s Person, Content Developer
●	Languages: English (Fluent), Urdu (Fluent), and Punjabi



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