David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

Xcllusive Business Sales

Selling your business isn’t just a transaction - it’s one of the biggest financial and emotional decisions you’ll ever make.

And the tough part?

Finding the right buyer, getting fair value, and navigating the process without wasting time on tyre-kickers or drowning in red tape.

That’s where we come in.

At XCLLUSIVE Business Sales, we work with business owners who are thinking about selling - but aren’t sure where to start.

Whether you’re ready to sell now or just planning ahead, we help you:

• Understand your business’s true market value
• Attract serious, qualified buyers
• Navigate the sales process with expert support
• Get personalised assistance from our broker team to maximise your return with minimum stress

If you’re exploring your options and want real clarity - not pressure - let’s talk.

Attention: 

We only work with serious business owners who are ready to sell now. 

Over the past 20 years we’ve organically attracted and built a database of over 100,000 buyers - plus private equity, investors and family offices. 

To protect those relationships (and your time), we carefully assess each business / opportunity.

So if your business is profitable and you’re serious about selling, we’d love to hear from you. 

If you’re not ready to sell but would like a proper business valuation to determine what your business could be worth in the marketplace, we have a valuation team who can help with that, too. 

DM me the word “EXIT” or email me at edison@xcllusive.com.au, and we’ll have a friendly chat to see how we could assist.

Business Sales Consultant | Associate

Skyrocket Conversions

* WAITLIST CLOSED * 

Struggling to convert precious leads into paying clients? Not sure how to attract attention to you or your business?

Combining my passion for writing and storytelling with over 20 years of experience in Sales and Marketing, I can be your secret weapon for generating more revenue. I'm here to help you boost your sales and craft compelling content that drives results.

Sales Coaching:

I offer tailored Sales Coaching to help you master the art of selling. Whether you're a Coach, Consultant, or Solopreneur, I can teach you how to:

- Close more deals
- Convert leads to clients
- Increase your monthly revenue

All that without being pushy or salesy.

Why Choose Me?

Experience Matters: Over two decades of experience working in the sales field, where I helped businesses generate more revenue and grow their client base. I also built and operated my own food service business in Sydney’s competitive food scene.

Friendly & Professional: I’m one of the friendliest humans you’ll ever meet, and I love working with motivated individuals. I’m also a family man with a real passion for food, travel, and photography.

Tailored Approach: I choose who I work with, ensuring a good fit and personalized service.

PS: Currently unavailable for Sales Coaching or Ghostwriting. Follow & Connect for fun, positive, real-life content.

Keep It Real...
Edison Apolonio

Consultant

ReachLocal Australia & New Zealand

During my time at ReachLocal Australia and New Zealand (which later rebranded to LocaliQ), I helped small to medium businesses find a solution to some of their biggest problems: 

- Not enough visibility online.
- Not enough lead flow.
- Not enough clients.

I did whatever I could to get in front of business owners, booked my own appointments, and scheduled meetings both in person and over video calls. My approach was a mix of...

- DM.
- SMS.
- Cold call.
- Cold email.
- Door knocking.

As a team, we helped our clients achieve their business goals using time-proven solutions tailored specifically to their needs, which is usually a combination of:

- Social Media Ads
- Google Ads
- LiveChat
- Website
- SEO

Even though it was my first time being employed as a Digital Marketing Consultant - I managed to WIN in more ways than one:

- Grew and managed a book of clients from $0 to $50,000/month MRR ($600,000/year ARR) in my first 12 months.
- Met and developed a good relationship with business owners from various industries.
- Learned how to create proposals for each new business owner I met with.
- Learned how to use Salesforce CRM and other tools of the trade.

It was not an easy job but I enjoyed it. Most of the staff were great to deal with and I got along nicely with many of them.

Having spent over 20+ years in sales and marketing, working here has added new tools to my tool kit which I’m now able to use to help others succeed online.

Overall, I had a great time working at ReachLocal and I managed to remain good friends with a few of my ex-colleagues, which I’m always grateful for.

I remain hopeful that our paths will cross again. 

Who knows… maybe next time, I will be the one helping them with other solutions to enhance their capabilities. 

My heartfelt gratitude goes to the entire ReachLocal (LocaliQ) team in Australia and New Zealand. Wishing you all ongoing success in the years ahead. Thank you, Team!

Digital Marketing Consultant

Reliable Online Advertising Service

In 2018… I decided to learn how to sell products online.

Ended up with 2 x Shopify stores and a 3rd store which I used for product testing.

I learned how to build a Shopify store and source products from overseas. 

I sold them for a profit to customers from Tier 1 countries... such as the UK, USA, Canada and Australia.

I learned how to run some basic Facebook Ads.

Unfortunately, I ran out of money before I could even get close to scaling the business.

In 2020… I decided to jump head-on into becoming a Solopreneur (digital marketing - animated explainer videos).

Along the way, I made bad financial decisions that forced me to stop operating.

In 2021, I had my own battle against depression and won.  Here's hoping I will never, ever experience that again.  It was the darkest moment of my life.

In 2022… I forced myself to get back into the workforce as I’ve got a family to support and needed cash flow to help pay the bills.
 
If you’re expecting to read a big hero’s journey that ends with a victory party full of Lambos and Rolex watches... then I’m sorry to disappoint but you won’t find it here.

The biggest lesson that I learned from this experience is that…

LIFE is a series of Decisions and Lessons. 🤔

I made DECISIONS… some good, some bad.

I made plenty of MISTAKES…

And with every decision…

…. with every mistake…

I learned something new.

We Live And Learn.

Founder | Business Development Manager

Green Pasture Meat Co.

Not long after I decided to leave Sanda Fine Foods (which I co-founded), I received an offer to work with the Founder and CEO of Green Pasture Meats - who also happened to be one of our suppliers in our food service business.

He needed someone to be an "all-rounder" and he's known me for years, so when he found out I was looking for a change... he kindly offered me a position to work with him directly.

Over the years I helped his business in a variety of ways:

- Helped the Sales Team with sales calls and inquiries/quotes.
- Assisted in the day-to-day administrative tasks (invoicing, banking, etc.)
- Helped the Warehouse Team with receiving stock and processing/dispatching orders.
- Helped support and troubleshoot computer issues and MS Office software problems when needed.
- Led the implementation of a brand-new stock control system (bar code scanner system).  Prior to this system being installed, everything was checked and recorded manually. 
- Built the company website.
- Set up their social media.
- I even cooked the team breakfast and lunch on several occasions - just for fun.

Sales & Customer Service | IT Support | Warehouse Support

SANDA Fine Foods

SANDA Fine Foods was a food service business that I co-founded back in 2010.

We served fresh meats and small goods to Cafes, Pubs and Restaurants all over Sydney - including high quality Wagyu meat. 

This experience taught me how to find suppliers, source products to buy and sell... and find customers to sell them to.

I did everything I could to get clients: cold calls, cold emails and literally door-knocked businesses... yes, I walked the streets and went door-to-door to introduce our business to potential clients. 

Got our business cards printed, company-branded T-shirts and Caps... then setup meetings to speak with Chefs and Business owners.

I dealt with a ton of rejections on a daily basis... which made every WIN even sweeter.

We maintained a friendly relationship with our clients through regular visits and conversations.

We kept our overheads low, became profitable in 12 months and operated successfully for several years. 

Even managed to buy my 2nd convertible and do some travelling with my family. Fun times!

Co-Founder | Business Development Manager

Premium Ghostwriter | Consultant | Helping Coaches, Founders, and CEOs Build A Personal Brand and Boost Revenue By Writing Content That Resonates | Visit My Featured Section and the Limited Time Offer On The Link Below.

This is one of the most brutally honest About pages you’ll ever come across on LinkedIn:

At 16, I landed in Sydney with my parents and three younger sisters. Six of us. A few boxes. A couple of suitcases. Nothing more.

No safety net. No network. No wealthy relatives. Just grit, hustle, and a powerful reason to start over.

That immigrant mindset shaped everything I do… carrying me from survival mode to sitting across the table with founders and CEOs running 7, 8, and even 9-figure businesses.

If you told the poor 10-year-old version of me back in Manila that this would one day be my life, he would’ve laughed in disbelief. Back then, survival was the only goal.

How did I get here?

My down-to-earth, outgoing personality naturally pulled me into sales.

Over the past 20+ years, I’ve sold nearly everything you can think of - travel packages, mobile phones, real estate, food products, health & personal care products, digital marketing services, brand-new cars, and cinema advertising.

I’ve knocked on restaurants, pubs, and café doors in Sydney’s summer heat. Cold-called strangers who didn’t want to listen. Built a profitable food service business from scratch in one of the most competitive food markets in the country.

I didn’t learn sales from a textbook. I learned it in the trenches.

I believe in keeping it real, not just highlight reels. That’s because I know what it’s like to try and fail… and I’ve failed plenty of times. I can tell you those failures taught me more than the wins ever did.

So, why am I here on LinkedIn?

Life moves on - things change - people change. Today, I work with an incredible team of business brokers and marketers. We help business owners sell or exit their companies with clarity, confidence, and peace of mind.

Yes, I’m here to grow my network, be seen and heard, and inspire ambitious underdogs who refuse to quit, even when the odds are stacked against them.

Yes, I’m building a life I don’t need a vacation from, and I want to help others do the same.

When I’m not working, you’ll find me cooking for my family, enjoying movie nights at home, traveling, discovering world-class cuisines, tasting delicious street foods, and capturing moments through photos and videos with my loved ones. I’ve visited 17 countries so far, with plenty more to explore.

What you see is what you get when you’re dealing with me. If this resonates with you, hit Follow and send me a Connection request.

NOTE: If you’re a scammer, don’t bother me - I’ve got nothing for you. If you're real, ambitious, and not afraid to lose, we'll get along just fine.

taplio

The Battle

David Rajakovich

Edison Apolonio

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