David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

Ads Broker LLC

Paid Media and Creative Consultans.

Luc and Me Are Providing Fractional or Freelance support on all paid media related growth

We have helped over 20 brands at least 2X  their business sometimes even 5 to 10X!

From 100M to 250M and from 1M to 10M did both with many things in between

Here are a few Brands/People we/I ran ads for:
- https://trueclassictees.com/
- https://www.mykitsch.com/ 
- https://www.thirdlove.com/ 
- https://hexclad.com/
- https://www.bespokepost.com/ 
- https://www.honeylove.com/ 

And many others...

Spending over 200M on ads till date and contributed to almost half a BIL of revenue ( yes a B!)

Let’s chat more to see how we can 2X your business shall we?

Slide into my DMs for a one-on-one power hour
– let's map out your success story together!

Growth Consultant

SimplyWise

Helping build out Acqusition Channels and grow YoY

TubeScience

I was the man behind the brands's success stories you probably heard.

I have been client POC and the main guy ensuring clients got taken care of and being a major reason for multiple success stories.

I have been a major reason for the 2 most successful launches in company history ( from zero to 2M spent in less than 3 months) and completely overturning Thirdlove increasing their YoY performance by 100% in revenue and ROAS.

Managed over 50M annual spend with peaks of 10M monthly spend

Working with clients such as
- TrueClassic
-  Hexclad
- Noom 
- Dr Squatch 
- Truebill
- Bespoke post  
- Dollar Shave Club and many more brands you have probably heard of in the DTC community
Other tasks include
- Managing client relationships
- Ensuring KPIs are met and clients are growing
- Planning, optimizing and strategizing the overal business

Growth Manager

HS PLUS

HS Plus is a leading 9-figure company in the field of e-commerce sales, which defines this sector with its employees.  

Growing email revenue from 10k$ monthly to 200k$ plus while optimizing the processes and flows
Leading the email marketing strategy and implementation of flows and emails in its place

Controlling and managing a list of more than 5 mil customers and 16 European markets.

Achievements:
Scaling Revenue over $500,000  monthly
Boosting Email Sales by 3000% 
Led a team of 10 people

Growth Lead For Email

Peak 21

Senior Marketing Automation Specialist

Mulliner Media

Mulliner media is a performance based marketing agency for internationaly recognized brands

My job here is leading internally and client facing teams to achieve KPIs and smooth cooperation.

During my time here we worked with 20+ brands doing over 5 million ARR many of which we scaled to that number.

Worked and let the marketing of brands such as Zera Jewels, Bullstrap.co, Baddiville etc... 
Our advantages are:
- Working with brands that have potential to change the world
- Already good past performance
- Scaling them to 7 and 8 figures fast and secure

Working with 6/7 figures montly budgets we use FB ads, Google and other platforms alongside Strong Email marketing and CRO skills

Chief Marketing Officer

I Help E-commerce Brands Grow on Paid Social And Email Marketing ➙ Over $160 mil revenue generated & over $85 mil of adspend managed

I help DTC brands ( from 7 to 9 figures) scale and optimize their overall paid media.

I do that by handling and fixing creative strategies, maximizing their spend, and vast experience.

I worked with some of the top brands in the world, with growth of over 1000% YoY ( see below ) while handling their paid media.

I’ve helped a ton of brands:

👙 Women’s Underwear: +$30M in 12 months.
🌿 Organic Supplements: +$1.2M/mo in 60 days.
👕 T-Shirts: +$5M/mo in 90 days.
💄 Cosmetics: +$433K/mo in 3 months.
🧴 Skincare: +$2.2M/mo in 180 days.

Just to name a few.

The biggest brands in the space trust my company to maximise the efficiency and performance of their customer acquisition funnels. 

Over the past 6+ years, we've:
→ Worked with leading 7-10 figure brands like Trueclassic, Kitsch, Thirdlove, Hexclad, Public Goods, Bird Buddy, 310 Nutrition, and more
→ Helped generate $500M+ in revenue across our clients and partner brands
→ Been on both sides of the table—as brand operators and growth partners—so we deeply understand what DTC brands need to win

If you are having trouble scaling your spending to the next level feel FREE to DM and lets chat

https://calendly.com/doleneceos

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The Battle

David Rajakovich

Matej Dolenec

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