+ Co-led standing up of the Transformation Office as member of CEO’s Extended Leadership Team
+ Co-stood-up structure to galvanize 1,200+ employees to drive $500M+ EBITDA transformation
+ Accountable via Weekly CEO SteerCo's for performance of Sales & LOB Growth transformations

+ Partnered with Sales to develop & manage strategic improvements that drove $XXXM+ in revenue
+ Grew Average Seller Performance by XX% via stronger management & pipeline practices
+ Expanded margin via improved processes on sales authority & pricing exceptions
+ Improved time to first sale by XX% via improved sales training & ongoing buddy problems

+ Rated Exceptional (Top 10th Percentile) in Performance Ratings in every role at FIS

Head of Commercial Excellence (Sales, Revenue) Transformation

+ Owned P&L & launch of 2 new products: Embedded Invoicing (EI) & Banking-as-a-Service (BaaS):
+ EI: Ran Day 1 Launch to 800,000 SMBs, enabled via coordinated go-live with 150+ Banks
+ EI: Grew Processing Revenue per SMB by 126% & new user conversion rates by 300% in 12 months
+ BaaS: Signed first partner Bank, first Fintech client, & built $50M pipeline

General Manager of Banking as a Service and SMB Digital Invoicing (Embedded Finance)

+ Drove execution of $300M in 2021 revenue synergies via enhanced sales enablement & cross-sell
+ Led Cross-Sell Strategic Ideation Sessions identifying $40M opportunity across key growth products
+ Stood-up Cross-Sell Pipeline Reviews & Deal Desks to execute pipeline and build cross-sell muscle

Senior Director of Strategic Revenue Expansion | Merchant Growth

McKinsey & Company

+ Led go-to-market strategy, product roadmap & tech procurement for multiple strategic real-time-payments products in the United States with a $10B+ market cap and $100M+ procurement plan

+ Drove go-to-market strategy for a $100M+ data-monetization-as-a-service platform for a Fortune 500 ad-tech client, working directly with the President; signing Fortune 100 French retailer

+ Spun-off and merged the high-tech business of a Fortune 500 client by working directly with CFO and overseeing five G&A functions (50+ employees) to ensure ~$200M in cost synergies realized

+ Managed a high-value operating model transformation across 6 IT departments that reduced service outages by 40%, benefiting 10M users at a Top 20 Bank; led monthly report-outs to CEO

+ Named Top 10% contributor to recruiting; helped lead the first Hispanic Latino Economic Forum

Engagement Manager

+ Created strategic plan to turn-around loss-making hospitality client based on P&L & Market Analysis

+ Developed market entry strategy & use cases for B2B client entering China 

+ Assessed employee satisfaction of 5k employees & built plan to improve retention & performance

Associate

Summer Associate

+ Led coordination of all project management functions (e.g., Finance) for $10M-$50M USAID projects
+ Built budget forecasts, placing in top 10% percentile in accuracy company-wide
+ Developed go-to-market strategy and market sizing for Corporate Social Responsibility business unit

+ Led preparation of military conferences including all procurements (~$150k) 
+ Managed 15-25 local staff during two week events in Mali, Ghana, Burkina Faso & Nigeria

Logistics Coordinator

+ Supported development of budget forecasts, project audit, and other end-to-end project support needs

Afghanistan Small and Medium Enterprise Development (ASMED) Project Assistant

Management Systems International

+ Assisted in the writing of contract proposals including corporate capabilities.
+ Translated documents to and from French, Spanish and English.
+ Participated in recruiting process by formatting CVs and writing personnel summaries.
+ Performed general administrative duties, edited documents, created excel spreadsheets, used and updated databases, conducted research and performed duties as required.

Business Development Intern

Southern Alliance for Clean Energy

+ Wrote, edited and translated grant reports, public comments, and educational fact sheets.
+ Conducted mathematical analyses on communications to the FL Public Service Commission.
+ Organized and prepared public service forums on wind energy across South Carolina, performing media outreach and taking part in high level meetings with State politicians.
+ Administered two networks that distribute news and alerts to NGO’s across the U.S.A.

Coastal Program and High Risk Energy Associate

Sierra Club

+ Interned with The Sierra Club, the largest environmental lobbying group in the United States during spring semester 2010. 
+ Conducted research and wrote technical document to be filed with the Louisiana Department of Environmental Quality which led to the denial of an environmental permit for Cleco Power.

Intern

U.S. Department of State

+ Worked in Information Technology, Public Affairs, and Political cones. 
+ Assisted in creation of public relations press packets for the June 2008 Presidential visit. 
+ Translated documents, took detailed notes, updated databases, and completed an extensive research project.

Tulane University

+ Supervised 25+ Tulane Teaching Assistants at Green Charter Middle School and New Orleans School of Science and Math while simultaneously assisting classrooms between 20-25 hours a week.

Teacher Assistant Supervisor

Even Wolf Campaign for State Representative

+ Staff secretary, organized events, canvassed the district and conducted polling.

I am a growth executive with 10+ years of leadership experience at Fortune 500's & as a start-up founder.

+ Currently I lead a Fortune 500 revenue transformation that has driven over $200M+ in growth since '22

+ Previously at FIS I launched two Embedded Finance Products to over 150 banks and 800,000 SMBs

+ Earned Top 10% Performance Rating as a Sr Director and VP at FIS

+ Prior to FIS I drove revenue growth and go-to-market in Tech & Financial Services @ McKinsey & Co

Beyond FIS, I pursue a variety of part-time entrepreneurial and social impact opportunities:

+ Founded an AI-based Lead Generation company for LinkedIn, FasterLeads.AI

+ Founded DineroHispano.com, a Hispanic SMB Consultancy, holding over 1,200 COVID survival trainings

I am multilingual (English, Spanish, French), bi-cultural, and have worked on four continents (8 countries).

I'm obsessed with family, mental & physical peak performance, and getting 1% better every day.

David Sardi

Helping impact-driven brands capture attention, hearts, and sales. Strategic messaging and catchy copy that make you the obvious solution.

Brand Messaging Strategist & Website Copywriter

Educator, Consultant, Speaker, and Trainer

I’m a copywriter on a mission - to help values-driven businesses meet their marketing goals. Because you can be motivated by doing good things AND increasing your bottom line.

You love your business, but either don't have the time, expertise, or desire to write the content you need to market it. Luckily for you, that IS my business and exactly what I love to do.

You know your brand inside and out. With my thorough research and discovery process, I will too. I write authentic and relevant content that your target audience actually wants to read. Your voice + my words = copy that connects and converts.

ABOUT YOU:

☑ You’re busy juggling multiple responsibilities and deadlines
☑ Your content sounds blah, or isn’t generating leads and sales
☑ You would rather poke your eye out than write marketing communications

ABOUT ME:

☑ Well, I’m (a bit) Type-A - I thoroughly research your product or service and your ideal prospect, pay attention to every detail, and always meet a deadline
☑ I believe in doing the right thing, always - no gimmicky sales tactics, just authentic copy that helps you meaningfully connect with your customers
☑ I approach everything with curiosity - I’ll ask the questions needed to nail your brand voice and figure out what sets you apart from your competition
☑ I love to collaborate with others - I’m happy to strategize with your designer, SEO expert, or anyone else involved in the project, including getting feedback   

WHO DO I WRITE FOR?

Good people doing great things, as long as our values align. Some of my favorite industries to write for are: health and wellness, nonprofit, sustainability, travel/tourism, and education. You know the value of your business. I help current and prospective clients see it too. 

Ready to connect? 
🔵 DM on LinkedIn
🔵 hello@stacyeleczko.com
🔵 https://stacyeleczko.com/contact

Web Copy | Website Content | Email Marketing | Sales Pages | Marketing Communications and Strategies

Stacy Eleczko🔅

In today’s Saturday Shenanigans spinoff, I bring you not a clever ad, but the latest cold pitch to land in my inbox.

And I have to say… this is a first.

Now, even though I don’t send cold pitches myself and I’m not a sales expert, I do help clients with email sequences. 

So let’s break this down from a copywriter lens.

Here’s what Brock actually did well:

• He started off with my name (and spelled it correctly).
• He told me where he found me. Clear, specific, direct.
• It’s brief and respects my time.
• And he attempted some risk reversal by assuring me he wouldn’t share these videos with anyone else.

Honestly? Not bad.

But here’s where Brock lost me:

I genuinely don’t know what the benefit is for me.

Sure, $100 for three minutes is decent money, but what’s the value proposition here, Brock?

Give me something.

A functional benefit: “Your feet will be contributing to a greater cause.”

An emotional benefit: “You’ll feel confident knowing your arches are appreciated.”

A social benefit: “Join a community of creators who take foot content to new heights.”

Help me understand why I should care beyond the cash.

And listen, I have questions:

• What exactly does one do with their feet for 3 minutes?

• Are there special lighting requirements? Audio??

• Do my toes need to project confidence and authority?

• Is there a storyboard? A creative brief?

• Should I warm up? Stretch? Hydrate? Oil the cuticles?

Despite my curiosity, this didn’t make me want to take action. Unless “mark as spam” counts as a CTA.

Here are a few constructive suggestions that might have helped Brock convert:

• A clear offer: “Here’s exactly what I want, why, and what you get in return.”

• A stronger hook: “Your feet may be the missing piece of my business model.”

• Social proof: “Top creators trust me with their… um… content.”

• A positioning statement: “I’m the leading boutique agency specializing in niche digital assets.”

• A CTA that inspires confidence: “Reply ‘TOE’ to get started.”


Your turn 👇🏻 

- What’s the most ridiculous cold pitch you’ve ever gotten?
- Or what advice would you give Brock for improving his outreach?

Be the brand they remember, not the one they scroll past | Brand messaging strategist & website copywriter for impact-driven B2Bs ready for reach beyond referrals | Speaker 🎤 | Book lover 📗| Cookie connoisseur 🍪

graphical user interface, text, application

I once dated a guy in college just because he was hot.

Squeezed into the crowd of people waiting to get into the Florida State vs. Duke basketball game, I ended up practically sitting in his lap.

I apologized and his friend joked “Don’t be sorry. You guys make a cute couple.”

We laughed and ended up talking until it was time to head to our seats, but not before he handed me his number. (Yep, this was back when people called.)

I saw him the next night and he was just as cute as I remembered. But he was also kind of boring, and not really all that clever.

And (not my finest moment) I didn’t care enough to overthink it.

Let’s be real. I wasn’t looking for love. 

I stuck around for a month, until, well, I got bored.

Why am I telling you this?

*𝘴𝘦𝘨𝘶𝘦𝘴 𝘪𝘯𝘵𝘰 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘢𝘭𝘰𝘨𝘺*

Because your marketing might be doing the same exact thing.

Just because someone:

→ downloaded your lead magnet
→ commented on your post
→ visited your website

…doesn’t mean they’re your ideal client.

Most service businesses make the same mistake: confusing attention for connection.

Content that just grabs attention is a vanity metric.

Content that grabs the attention of the right people fills your pipeline with buyers.

Otherwise, you end up with:

- Website visitors who click around for 30 seconds, then disappear
- Discovery calls where you end up “explaining what you do” for 40 minutes
- A growing email list full of people who will never buy from you

When your copy gets the right message to the right people at the right time, you:

- attract qualified leads who want to buy
- repel unqualified leads (that’s a good thing)
- make it easy for the right people to say “yes”

Hot dates don’t make for lasting relationships, and attention alone won’t grow your business.

So, here's the real question: is your messaging helping you attract your best-fit clients, or are you still entertaining everyone who lands in your lap? 🤷‍♀️

Most business owners don’t have a content problem.

They have a positioning and messaging problem they keep trying to solve with more content.

If your marketing feels scattered, inconsistent, or ineffective, that’s not a tactics issue. It’s a strategic one.

That’s exactly what I’m digging into at the Own Your Spotlight Summit on Monday, December 8 here in Raleigh.

🎤 I’m talking about:

- The disconnect between what you think you’re communicating and what your buyers are actually hearing

- Why you can’t fix sales problems without fixing your messaging

- Why your message isn’t triggering the “Oh, that’s me” moment, and what to change so it does

And you’re not just coming to sit in a ballroom listening to talks.

You’re in the room with:

✔️ Built-in networking throughout the day
✔️ Conversations with people doing the work
✔️ A happy hour at the end, with your first drink on our sponsor

And the speaker lineup is stacked:

Melissa Cohen, Kevin D. Turner, ANNABEL PICKENS, Larry Long Jr 🎤, WENDY SHORE,  Donnie Boivin, Brian Ondrako  

If you’re worried this will be another hype-filled event, it’s not.

You’ll leave with messaging that aligns with what your buyers need and a clear sense of how and where to use it next.

If you’re local to Raleigh, Durham, Chapel Hill, or anywhere close, I’d love to get more local business owners in the room.

Tag a friend, client, or colleague who should be there. (And yes, reposting helps. I don’t ask often.)

If you want to walk into 2026 with a clear message and a strategic visibility plan, this is where you’ll walk away with the practical tools to get there.

If you’re a “plan ahead” person, grab one of the remaining seats now. 👇🏻

If you’re a “wait until the last minute and roll the dice” kind of buyer, hit save so you don’t forget. 

📍 Raleigh, NC
📅 Monday, December 8

💫 ownyourspotlightsummit.com (use STACY30 for $30 off)

If you want the link in your DMs, comment SPOTLIGHT (not a spammy guru tactic, just me making it easier for you)

See you there?


———

And… a huge thanks to our sponsors:

David Williams  and RTP Photo & Video  📸
William Bissett  and Portus Wealth Advisors 🥂
Transfer Co. Food Hall

Be the brand they remember, not the one they scroll past | Positioning and messaging strategy + copywriting that build trust so your brand can grow beyond referrals | Speaker 🎤 | Book lover 📗| Cookie connoisseur 🍪

No alternative text description for this image

This isn’t a post about red/blue, left/right, for/against.

It’s about basic humanity and refusing to stay silent.

About paying attention when it would be easier not to.

“I stay out of all that” often shows up when it’s easy to look away because the fear, the danger, and the consequences aren’t happening to them.

My values are simple: integrity, people first, and kindness.

They guide how I show up, what I stand for, and what I won’t ignore.

It’s why I run my #SpotlightSeries every week.

They’re simple acts of recognition. No angle, just showing up for people the way I think we should.

But those aren’t just my core business values. They’re my non-negotiables in my personal life too.

And even though I don’t usually bring these conversations to LinkedIn, living my values doesn’t stop at my work. 

Last night, showing up required something different from me.

Armed “immigration enforcement” made their way to NC this week. 🧊

First, in Charlotte. Yesterday, they were in my backyard.

So I went into the streets—because staying home while families in my community are living in fear is something my values won’t let me do.

And to be very clear about what’s happening here:

They are not “enforcing the law.” They are directly targeting the Latino community, not criminals. Families. Workers. Kids.

There’s a reason these agents are wearing masks.

And it’s not because they’re doing the right thing.

People who stand on the right side of humanity don’t hide their faces.

If you think staying quiet keeps you “out of it,” it doesn’t.

Silence is a choice. And it’s loud.

Talking about community when you’re growing a business is easy.

Talking about community when your neighbors, your kids’ teachers, your grocery clerk, and local families are terrified?

That’s where it counts.

No child should walk into school wondering if today is the day they get torn from their family.

No parent should have to choose between going to work or staying off the radar.

No one should have to strategize to get groceries without being seen.

If this makes you uncomfortable, good. You’re supposed to feel something.

If we truly want change, it won’t come from “thoughts and prayers” energy.

It comes from organized, consistent, real-world action—the kind that prevents us from repeating the ugliest parts of our past.

🔦 So today, I’m spotlighting organizations doing the real work: protecting families, offering legal support, spreading accurate information, and showing up long before last night.

CHIRLA  
National Immigrant Justice Center  
Immigrant Defense Project  

Support them if you can.

Donate. Volunteer. Share. Stand with the people in your own community.

If you have a voice, use it.
If you have a vote, use it.
If you have a platform, use it.

Community isn’t something you build for visibility.

It’s something you protect when it matters.


PS: Debate policy if you want, but dehumanizing people by calling them “aliens” or “illegal” isn’t welcome here.

I’m not big on performative gratitude, but I am big on acknowledging the people who show up, support, challenge, and celebrate with you. 

Gratitude is a big part of why I do this #SpotlightSeries every week. It keeps me grounded in what matters. 

And this week, I want to call out a few people I genuinely can’t imagine doing this “solo” business thing without.

These are the people who make my day-to-day lighter, my decisions clearer, and the whole thing a lot more fun.


To Lee Densmer and Renee Lynn Frojo ✨

We may have met on LinkedIn, swapped referrals, and collaborated long before we ever met in person, but Mexico City changed everything. 

That retreat solidified something I genuinely value. You’ve both become people I feel like I have by my side every single day. 

Whether it’s a win, a challenge, or an unhinged screenshot from the internet, our group chat is where I go first. You’re both brilliant in business but even better as friends. 


To WENDY SHORE

Building Content Circle with you has been wild, fun, challenging, messy, and unbelievably rewarding (sometimes all at once).

You bring sharp ideas, thoughtful pushback, and flexibility when it matters most. And you somehow always understand my talk-to-text messages, even when they come through looking nothing like what I meant. 

I’m so grateful for your partnership. You make the work better and the chaos funnier (perfect combo).


To Brian Ondrako

Thank you for being someone I can text with new ideas, half-formed thoughts, or my latest harebrained pivot, and then grab coffee and talk business for hours. 

You bring clarity, collaboration, and a grounded perspective every time, and I’m grateful for it.

And I can’t wait to share the stage with you soon and actually start turning our “we should do that next year” ideas into real 2026 projects.


To Gina Torres-Perryman

You were the first person I met at the first in-person networking event I ever attended, and I’m so glad you were. You’ve become a true friend. 

People naturally gravitate toward you for a reason. You’re an incredible connector who’s brought so many great humans into my world, and you’re the kind of person who will hype someone up and offer honest feedback when they need it. 

Everyone needs someone like you. 


💛 If there’s someone in your life who deserves to hear your gratitude, consider this your reminder to tell them today.

My last newsletter… sucked?

I struggled to get started writing it. I didn’t feel great about it while I was in it, and I definitely didn’t want to hit send.

But I skipped the week before, so skipping again wasn’t an option.

And while I might be a little dramatic about how bad I thought it was, the truth is: I wasn’t proud to send it.

It also got more unsubscribes than any newsletter I’ve ever sent.

Maybe it was the contrarian points and it repelled the right people. 

Maybe it just… wasn’t that great.

I genuinely don’t know. And honestly, I don’t think it’s worth dissecting.

But I do know 2 things from here on out:

1.	If I don’t feel good about shipping it, it’s not going out.
2. If I don’t feel good about shipping it, it’s not going out. 

(not a copy-paste accident, just a reminder for future me)

This week, though, I think I made up for it. Even if some people don’t love it, I feel proud to hit send, and that’s enough for me.

The subject line? If clarity were enough, this email wouldn't exist.

Want to weigh in and let me know if I’ve atoned?

Or join a whole bunch of other smart subscribers (minus the 6 who left 😅)?

👉🏻 https://lnkd.in/ed8gpjkC

-----

👋🏻 Hi, I'm Stacy, a positioning & messaging strategist. I help B2B brands clearly communicate what sets them apart so they get more of the right people to say yes faster.

You've been warned: I come with a side of sass.

Want to make me lose my mind?

Tell me to do something slowly or to “take baby steps.”

But in 2023, that’s exactly what I had to do.

Back then, I was just another person with a LinkedIn profile I’d created 11 years earlier and completely ignored. 

Fast forward to today, and LinkedIn is where most of my opportunities start, including this one: 

being invited onto the podcast of the person who taught me how to show up here in the first place.

When I started my business, everyone kept telling me I “needed to be on LinkedIn.” 

So I showed up, but I had no idea where to begin.

That’s when I joined Ilise Benun’s 21-Day LinkedIn Challenge.

She helped me build a habit and a mindset that actually stuck. 

I’ll be honest: her approach drove me a little nuts at first. 

She moved slowly and focused on tiny steps (definitely not my default setting). It felt…too simple.

But by the end of those three weeks, everything clicked.

Those tiny steps, the ones that felt almost too small to matter, are what made consistency doable and they ended up shaping how I run my business today.

It’s how I set goals, how I break down big projects, and how I support Content Circle members who feel overwhelmed or stuck.

Baby steps may sound boring, but they’ve been one of the most effective tools in my business. 🤷🏻‍♀️

So when Ilise invited me to be a guest on her podcast, I said yes immediately.

We talk about our similar approaches to marketing and the role of AI in our businesses.

And there’s a moment in the conversation where we both name the number one thing we believe is essential for building a sustainable, thriving business.

(Hint: it’s not tactics or tools.)

If you want to hear it, give the episode a listen now or hit save to listen later.

And if you know of a copywriter who’s worried about being replaced by AI, tag them below or hit repost. 

🎧 https://lnkd.in/e59Kikxh

Staying top-of-mind takes more than “visibility” and “consistency.”

We’re told “just be visible and consistent,” but visibility without substance is forgettable.

If you want to be the first person people think of when they’re scrambling to fix the problem you solve, you need to take up mind space before they ever need you.

That doesn’t happen by churning out endless content. It happens when you:

- Deeply understand your audience—so you’re speaking to them, not just at them

- Show up where they already are—with messages they instantly recognize as “for me”

- Say the thing they need to hear—so choosing you feels like the obvious choice, not risky

If you’ve been feeling more out of sight, out of mind than top-of-mind (and like your brand disappears the minute you stop posting), consider this your invitation to get strategic.

And if you’re near Raleigh, or know someone who is, come join us on December 8th.

I’m speaking about how to use customer insights to clarify your message and resonate with the people you want to reach. 

I’ll be joined by:

🎤 Larry Long Jr 🎤  and Brian Ondrako , on using podcasting and stages to grow with intention

🔗 Melissa Cohen , Donnie Boivin , Kevin D. Turner, and WENDY SHORE, on growing on LinkedIn with real strategy

🤝 Plus: networking, roundtables, and a happy hour where your first drink is on one of the amazing sponsors 

If you want 2026 to be the year you build reach, not just hope referrals carry you, this room will help you do that.

If you know someone in North Carolina who’d benefit, tag them so they don’t miss it.

🫵 And if you’re ready to own your spotlight, grab your seat: https://lnkd.in/esGcPKj9

——

Special thanks to:

David Williams, event photographer 

William Bissett, happy hour sponsor 

Transfer Co. Food Hall, for providing the amazing venue and atmosphere

I pride myself on never missing a deadline. In October, I missed every single one—on purpose.

(It wasn’t rebellion; it was survival.)

I took most of September off to travel, and came back fired up to “hit it hard”. 

You know, that weird combo of feeling motivated and mildly panicked.

But instead of hitting the ground running, I hit my head. Literally.

Yep, didn’t plan on adding a mild concussion to Q4.

At first, I thought I could rest a few days and power through. Because that’s what high-functioning, Type A business owners think we should do, right?

We push. We rally. We make it work… until we can’t.

And when you physically can’t, your brain gets very loud, very fast.

I watched DMs pile up, emails go unanswered, and tasks on my to-do list stay unchecked. It was brutal.

The deep-work stuff—VoC patterns, messaging guides—yeah, all of it slid down the calendar.

We moved timelines, adjusted scopes, reset expectations, and not one person made me feel like I was dropping the ball.

My clients didn’t just say ‘take your time.’ They meant it, and they acted like it.

(Yes, I do know how lucky I am.)

Still, I’d be lying if I said it wasn’t stressful. Sooo much worry and guilt.

The oh-shit-who-did-I-accidentally-ghost kind of guilt. (If you reached out weeks ago and it went unanswered, now you know why.)

If you run a business, you know today’s results come from what you did months ago.

In September, my site said “Booking for January 2026.” Now it’s November, and it still says that, but it doesn’t feel as confident this time.

Because I’m acutely aware that the things I didn’t do in October, the stuff I’m still playing catch up on, lay the groundwork for what’s next. 

If you’ve ever had life yank the plug on your best-laid plans, you get it.

So yeah, this has been the hardest 6 weeks in business. But also some of the best.

Because a year ago, this would’ve sent me into a tailspin. There’s no way my business could’ve handled it. 

In a weird way, it solidified the work I’ve done this year on the foundational parts.

And it turns out… missing every deadline didn’t break my business. (Pretty sure. Ask me again in January.)


———


👋🏻 I’m Stacy, a brand messaging strategist and copywriter, who usually never misses a deadline. I help brands clarify what sets them apart and clearly communicate it in a way that gets people to say yes faster.

At least once a week, I end up talking with founders or teams who are great at what they do, but trip over their words as soon as they try to explain it.

They’re smart, they’re experienced, and their clients adore them.

But when they try to put their value into words especially for people who didn’t come through a referral, they can’t quite get it right.

Here’s what I hear on repeat:

“People say our content is strong, but it’s not doing anything.”

“We know what we’re trying to say, but it’s not coming out clearly.”

“We get interest, but the people reaching out aren’t the ones we want.”

“We’ve rewritten our headlines to focus on benefits, but nothing changed.”

“We’re losing work to people who aren’t nearly as good, and we don’t get why.”

Let’s call this last one out for what it is:

Your not-nearly-as-good competitors aren’t winning because they’re better; they’re winning because they’re clearer.

You’re not missing confidence. 

You’re missing insight.

You can’t clearly and precisely articulate your value when the only data you’re pulling from is memory, assumptions, or language built for an earlier version of your business.

This is why I push Voice of Customer (VoC) so hard. Because without real audience insight, you end up guessing. (And guessing is expensive.)

Here’s what solid, honest VoC actually gives you:

✔️ the phrases your best clients actually use when they describe the problem you solve
✔️ the moment they realize, “Okay, I need help with this”
✔️ the real reason they hire you (it’s almost never the one you think)
✔️ the hesitations that slow them down
✔️ the line between someone who’s a perfect fit and someone who’s not—in their words, not yours

When you have that level of insight, people understand the value of your work without you over explaining.

Your differentiation is obvious.

And the right-fit clients show up because they recognize themselves in what you’re saying.

Instead of asking what you do, they ask “When we can we start?”

If you want a first simple step, do this:

Pull the last three times someone said yes to working with you and write down the exact words they used when they explained why.

That’s your first piece of real VoC (and it’s almost always more useful than another round of headline tweaks).


If you could ask your audience one VoC question that would finally fill in a missing piece for you, what would you ask? 👇🏻


P.S. Step 2: Follow Matt Thomas 🥁. He has something coming soon that will literally change the face of how we collect and use VoC insights.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stacy Eleczko🔅's LinkedIn Performance

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Performance ScoreStacy Eleczko🔅's LinkedIn Performance