I am a commercial growth executive with 10+ years leading transformations at Fortune 500's. I primarily focus on pricing, Sales and Revenue Ops & BU turnarounds.

+ Currently I lead a Pricing Operations & Transformation team of ~50 at FIS and am accountable for centralizing over 400 solutions under a single pricing organization to realize over $70M in benefit

+ Previously I served as the Head of Commercial Transformation, accountable for a Sales and Revenue turnaround that has driven over $100M+ in growth since '22

+ Prior I served as a General Manager at FIS, launching two new Embedded Finance Products to over 750 banks and 800,000 SMBs

+ I have consistently earned Top 10% Performance Ratings as both Sr Director and VP roles at FIS

+ Prior to FIS I drove revenue growth and go-to-market projects in Tech & Financial Services @ McKinsey, standing up a new Retail Data-as-a-Service Division in France and launching Real Time Payments in the US

Beyond FIS, I pursue a variety of part-time entrepreneurial and social impact opportunities:

+ Founded an AI-based Lead Generation company for LinkedIn, FasterLeads.AI

+ Founded DineroHispano.com, a Hispanic SMB Consultancy, holding over 1,200 COVID survival trainings

I am multilingual (English, Spanish, French), bi-cultural, and have worked on four continents (8 countries).

I'm obsessed with family, mental & physical peak performance, and getting 1% better every day.

David Sardi

Jay Melone

Most consultancies & agencies have offers that hard to sell and harder to scale.

I should know... I spent 14 years hustling like hell to grow my last consulting business to 7 figures before burning out.

After years of experimenting, I figured out how to design offers that do the heavy lifting for you.

Today, I work with B2B founders to turn their bespoke, signature services into clear, compelling offers that drive profitable, predictable sales.

• Built to close premium clients faster, without custom proposals
• Architected to increase margins, not your hours or headcount

And what my clients love most, are the entry-point wedge offers I help them design - engines that attract and convert your best-fit clients.

They fill your pipeline, generate new revenue streams, and win you more deals with ideal clients.

With the right wedge offer, your clients pay you while deciding to hire you for your premium services.

If you’re tired of:
• Custom proposals that go unanswered
• Painful sales cycles
• Drowning in low-margin client retainers

👋 DM me to talk about turning your hard-to-scale services into compelling, profitable offers.


👉 Or see how it works by requesting a FREE invite to my offers masterclass: https://profitladder.net/wedge-offer-masterclass

Product Strategist

I use Design Thinking to support Product & Design leaders who are charged with delivering customer-centered, revenue-driving product experiences. 

My work with these leaders involves:
- Facilitating strategy, discovery, & ideation sprints for the company's next disruptive product idea
- Customizing design thinking frameworks to ensure team buy-in & product-market fit
- Coaching & advising for teams wanting to bring in & ramp up on design thinking

I'm trusted time and again from Product, UX, Innovation, and C-suite leaders within Google, Capital One, Rosetta Stone, Prudential, Home Depot, Proctor & Gamble, and Mailchimp.

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The Battle

David Sardi

Jay Melone

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