+ Co-led standing up of the Transformation Office as member of CEO’s Extended Leadership Team
+ Co-stood-up structure to galvanize 1,200+ employees to drive $500M+ EBITDA transformation
+ Accountable via Weekly CEO SteerCo's for performance of Sales & LOB Growth transformations

+ Partnered with Sales to develop & manage strategic improvements that drove $XXXM+ in revenue
+ Grew Average Seller Performance by XX% via stronger management & pipeline practices
+ Expanded margin via improved processes on sales authority & pricing exceptions
+ Improved time to first sale by XX% via improved sales training & ongoing buddy problems

+ Rated Exceptional (Top 10th Percentile) in Performance Ratings in every role at FIS

Head of Commercial Excellence (Sales, Revenue) Transformation

+ Owned P&L & launch of 2 new products: Embedded Invoicing (EI) & Banking-as-a-Service (BaaS):
+ EI: Ran Day 1 Launch to 800,000 SMBs, enabled via coordinated go-live with 150+ Banks
+ EI: Grew Processing Revenue per SMB by 126% & new user conversion rates by 300% in 12 months
+ BaaS: Signed first partner Bank, first Fintech client, & built $50M pipeline

General Manager of Banking as a Service and SMB Digital Invoicing (Embedded Finance)

+ Drove execution of $300M in 2021 revenue synergies via enhanced sales enablement & cross-sell
+ Led Cross-Sell Strategic Ideation Sessions identifying $40M opportunity across key growth products
+ Stood-up Cross-Sell Pipeline Reviews & Deal Desks to execute pipeline and build cross-sell muscle

Senior Director of Strategic Revenue Expansion | Merchant Growth

McKinsey & Company

+ Led go-to-market strategy, product roadmap & tech procurement for multiple strategic real-time-payments products in the United States with a $10B+ market cap and $100M+ procurement plan

+ Drove go-to-market strategy for a $100M+ data-monetization-as-a-service platform for a Fortune 500 ad-tech client, working directly with the President; signing Fortune 100 French retailer

+ Spun-off and merged the high-tech business of a Fortune 500 client by working directly with CFO and overseeing five G&A functions (50+ employees) to ensure ~$200M in cost synergies realized

+ Managed a high-value operating model transformation across 6 IT departments that reduced service outages by 40%, benefiting 10M users at a Top 20 Bank; led monthly report-outs to CEO

+ Named Top 10% contributor to recruiting; helped lead the first Hispanic Latino Economic Forum

Engagement Manager

+ Created strategic plan to turn-around loss-making hospitality client based on P&L & Market Analysis

+ Developed market entry strategy & use cases for B2B client entering China 

+ Assessed employee satisfaction of 5k employees & built plan to improve retention & performance

Associate

Summer Associate

+ Led coordination of all project management functions (e.g., Finance) for $10M-$50M USAID projects
+ Built budget forecasts, placing in top 10% percentile in accuracy company-wide
+ Developed go-to-market strategy and market sizing for Corporate Social Responsibility business unit

+ Led preparation of military conferences including all procurements (~$150k) 
+ Managed 15-25 local staff during two week events in Mali, Ghana, Burkina Faso & Nigeria

Logistics Coordinator

+ Supported development of budget forecasts, project audit, and other end-to-end project support needs

Afghanistan Small and Medium Enterprise Development (ASMED) Project Assistant

Management Systems International

+ Assisted in the writing of contract proposals including corporate capabilities.
+ Translated documents to and from French, Spanish and English.
+ Participated in recruiting process by formatting CVs and writing personnel summaries.
+ Performed general administrative duties, edited documents, created excel spreadsheets, used and updated databases, conducted research and performed duties as required.

Business Development Intern

Southern Alliance for Clean Energy

+ Wrote, edited and translated grant reports, public comments, and educational fact sheets.
+ Conducted mathematical analyses on communications to the FL Public Service Commission.
+ Organized and prepared public service forums on wind energy across South Carolina, performing media outreach and taking part in high level meetings with State politicians.
+ Administered two networks that distribute news and alerts to NGO’s across the U.S.A.

Coastal Program and High Risk Energy Associate

Sierra Club

+ Interned with The Sierra Club, the largest environmental lobbying group in the United States during spring semester 2010. 
+ Conducted research and wrote technical document to be filed with the Louisiana Department of Environmental Quality which led to the denial of an environmental permit for Cleco Power.

Intern

U.S. Department of State

+ Worked in Information Technology, Public Affairs, and Political cones. 
+ Assisted in creation of public relations press packets for the June 2008 Presidential visit. 
+ Translated documents, took detailed notes, updated databases, and completed an extensive research project.

Tulane University

+ Supervised 25+ Tulane Teaching Assistants at Green Charter Middle School and New Orleans School of Science and Math while simultaneously assisting classrooms between 20-25 hours a week.

Teacher Assistant Supervisor

Even Wolf Campaign for State Representative

+ Staff secretary, organized events, canvassed the district and conducted polling.

I am a growth executive with 10+ years of leadership experience at Fortune 500's & as a start-up founder.

+ Currently I lead a Fortune 500 revenue transformation that has driven over $200M+ in growth since '22

+ Previously at FIS I launched two Embedded Finance Products to over 150 banks and 800,000 SMBs

+ Earned Top 10% Performance Rating as a Sr Director and VP at FIS

+ Prior to FIS I drove revenue growth and go-to-market in Tech & Financial Services @ McKinsey & Co

Beyond FIS, I pursue a variety of part-time entrepreneurial and social impact opportunities:

+ Founded an AI-based Lead Generation company for LinkedIn, FasterLeads.AI

+ Founded DineroHispano.com, a Hispanic SMB Consultancy, holding over 1,200 COVID survival trainings

I am multilingual (English, Spanish, French), bi-cultural, and have worked on four continents (8 countries).

I'm obsessed with family, mental & physical peak performance, and getting 1% better every day.

David Sardi

CartMango

WTH is it called CartMango?

1/ I like to eat mangoes. My kids too. 
We think they’re really yummy.

2/ CartMango.com domain was still available when I searched for a .com domain. 

Based on past experiences… 
If the .com domain wasn't available... 
I wouldn't even consider using that name.

.

I should stop yapping.

CartMango is a fast, conversion-focused checkout tool for course creators (with 1-10 teammates*) to sell more offers.

* Perfect for when your team consists of you, your dog, & that mango you swear helps with productivity.

Ripe for a checkout upgrade? 
Tango with CartMango below:
→ https://CartMango.com

Founder

BirdSend

Your time is way too scarce to go through 10 lines of: 
“I’m a results-driven expert who solves all your problems” nonsense. 

So let’s cut to the chase.

What you want to know is if I can get more clients & customers from your email list.

Here’s what I’ve done for coaches & course creators like you:

→ CJ

= Role = 
Writing coach

= Challenge =
- Emails landed in Gmail’s Promotions Tab & Spam
- Only wrote salesy emails all the time (no value)
- Unsure how to sell without hard-selling

= What I did =
- Fixed his deliverability problems 
- So emails land in the Primary Inbox 
- Previously they were in Spam & Gmail’s Promotions Tab

- Laid out an email promotion schedule to hit customers with various emotional & logical pain points (for resonance)

- Wrote personality-based emails that are useful & sell at the same time (w/o being sleazy)

 = Results =
- $26,201 in 6 days from his email list
- Emails no longer in Gmail’s Promotions Tab & Spam

—

→ Matt

= Role =
Education expert

= Challenge =
Emails landed in Gmail’s Promotions Tab even though he wrote valuable emails

= What I did =
Fixed his deliverability problems so emails land in the Primary Inbox (previously they were in Spam & Gmail’s Promotions Tab)

= Results =
- Emails no longer in Gmail’s Promotions Tab
- 21-40% boost in more eyeballs for his emails
- Made 5 figures in 3 weeks from his email list

—

→ Chuen

= Role =
Leadership expert

= Challenge =
Emails landed in Gmail’s Promotions Tab even though she wrote valuable emails

= What I did =
Fixed her deliverability problems so emails land in the Primary Inbox (previously they were in Spam & Gmail’s Promotions Tab)

= Results =
- Emails no longer in Gmail’s Promotions Tab
- 69-72% boost in more eyeballs for her emails

—

I have other success stories, but LinkedIn doesn’t give me enough space to write.

If you want to be the next one, DM me “cash”.

Email List Monetization

53 million emails/month. 
2.1+ billion total emails sent.

That’s how many emails BirdSend currently sends for coaches like you.

For my businesses, I've always relied on email marketing to generate revenue. 

When I decided to create an email service provider in BirdSend, it made perfect sense. 

I wanted to help coaches, experts, consultants, and course creators on a larger scale.

But the journey wasn't without challenges. 

In the beginning, BirdSend had no established reputation. 

People would ask:
"How many emails do you send for your customers?" 

I'd reply: 
"Well, it's just me and my small list..." 

Cue the awkward silence.

The rejections stung like salt on an open wound. And I questioned if I should just throw in the towel. 

But I was determined to see it succeed. 
I promoted BirdSend with everything I had. 
Slowly, customers started coming on board. 

Together with my team, we poured our hearts into creating a great product. 

Word of mouth spread & referrals rolled in. 

Today:

- BirdSend sends over 53 million emails a month
- And we’ve sent 2.1+ billion emails in total

The struggles left me battered but enlightened, armed with lessons I’d treasure for life. 

Throughout all of this...

I noticed our customers kept asking the same questions:

- What should I write about in my emails?
- How do I create engaging emails that convert?
- How do I make sure my emails stay out of spam?

That's when it hit me. 

I could leverage my email marketing expertise to help them with:

- Email deliverability

↳ Landing their emails in the Primary Inbox (instead of Spam or Gmail’s Promotions Tab)… so their emails get more eyeballs

- Full email monetization

↳ Optimizing their email list to generate the highest possible income without being sleazy... so the list don't leak $

And that's how my Email List Monetization service was born.

Email Marketing Tool

Zaxaa

How I blindly copied a competitor & crashed my biz
(… and why it benefits you)

In 2011, I saw a shopping cart platform with a built-in marketplace killing it. 

Let's call this platform Y.

Like a sheep, I built a similar platform called Zaxa.

Didn't even ask myself if I wanted to target the same audience.

Y targeted the "get rich quick" crowd. 
And product vendors fueled this mentality… 

Hyping up their "latest & greatest", promising the moon for a measly $17 or $27. 

Hit & run was their game. Sell, then disappear. 

- No support
- No refunds

Hindsight is 20/20 — these are definitely not the type of folks I want to have as customers.

Marketing Zaxaa proved challenging:

- Y's vendors engaged in reciprocal promotion 

- Driving new traffic, creating a self-perpetuating cycle of customers becoming vendors 

- Our customers had to bring their own traffic, making it tough to gain traction 

Undeterred, my small team & I focused on building a great product...

Gradually gaining customers through: 
- email marketing
- word-of-mouth referrals

We managed to process $115.6 million USD over the years.

However, we eventually lost steam & pivoted to building an email service provider. 

I learned that building a profitable biz is super hard.

Through this experience, I’ve seen firsthand the power of emails to generate sales. 

It’s how I’ve gotten many Zaxaa customers.

I believe every coach, consultant, expert, and course creator should leverage emails to the max too.

We've done the hard work of building it. 
Why let it go to waste? 

That’s how BirdSend Email Service Provider was born. 

And how my done-for-you Email List Monetization services came about too.

🔥Turning coaches’ followers → email subscribers (ready to buy) → 6-7 fig/yr money trees. All via emails so they OWN the most precious asset - their audience. 2.1+ billion emails sent.

There are only 2 ways to make $ from your email list:

1/ Take a course or coaching program

2/ Have an email monetization specialist install profit-pulling assets in your biz

Most coaches & course creators choose option #1.

I call it “learning without earning” because you still need to find time & energy to implement.

→ But you're busy
→ So you don’t take action
→ And of course no tangible results

Best case scenario — you gain more "theories". 
But they're useless unless applied.

Now picture this:

- Sales happen naturally
- Without playing whack-a-mole with objections
- Say goodbye to getting rejected 4 out of 5 times
- Subscribers eagerly await your offers, wallets in hand
- Your phone buzzes daily with Stripe/PayPal “ding” notifs

How the heck do you get there?

Here's how:

By installing the DAN method into your biz in 4 weeks.

Week 1: 

I'll land you a 4-fig payday with 1 of my proven Quick Win campaigns.
.

Weeks 2-3:

I'll get your email deliverability dialed in using my 6-step framework… so your emails don't land in Spam or Gmail's Promotions Tab → more eyeballs.
.

Week 4: 

I’ll craft a profit-pulling email AutoFlow, so you continue to get paid even when not working.
.

In short, I’ll do all the hard & tedious work for you.
You ONLY pay me AFTER the cash hits your wallet.

Some results I've gotten:

— Pocketed a writing coach $26,201 in 6 days via emails
— Earned an education expert 5 figures for his launch
— Sold $2M+ of my own offers via emails

I’m not just an email geek. I’m also a fellow biz owner.

I run an Email Service Provider for coaches that sends 53 million emails a month, unlike contractors or agencies who don't have a biz outside of client work.

This client puts it perfectly:

"Talking to friends, I've compared having you work on my projects to having Bill Gates (or Steve Wozniak) come to my house and fix my computer.

I find freelancers and contractors look at the project without an eye for the other things it might affect. 

But working with someone who has actually run businesses, I knew you would have an eye out for not just the thing you were working on but the other things that were connected to that. 

And I was right. I am always surprised at how quickly you pick up on how one change will affect other things in my business."

So if you’re a coach or course creator who has:

- a 3k+ email list
- 1+ client testimonial or personal result
- a $1,000+ offer (lower-ticket possible w/ larger list)

Then let's talk. 

DM me "cash" or email me: welly@birdsend.co & I'll take it from there.

taplio

The Battle

David Sardi

Welly Mulia 📩

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