David Zeff ✌️

Head Of Sales

Whistle

Our global team of over 100 Whistlers has supported over 300 B2B companies, many of whom have gone on to raise a total of over $2Bn or have been acquired. In a given month we deliver over $15M in qualified pipeline for our clients using a combination of cutting-edge technology, evidence-based systems, and world-class talent. 

Whistle is built on the principles of integrity, transparency, and deploying best practices at all times. 
We work with fast-growing tech companies needing an outsourced SDR provider as well as enterprise companies looking to offshore vetted and skilled Marketing and Sales talent, with native English, German, French, Spanish, Portuguese, and Mandarin speakers that are ready to grow your company.

You can learn more about how we help businesses grow at www.whistle.ltd.

Chief Executive Officer

Sinorbis

Strategic Advisor tasked with building a world class enterprise sales team and sales development process to ensure that key business objectives are met. Working directly alongside the CEO, VP Marketing and VP Business Development to create a scalable sales process, and facilitate the training and onboarding of account executives and business development representatives.

Strategic Advisor, Board Member

Exceed.ai - Exited to Genesis

In my role as Head of Sales at Exceed, I built the entire end to end sales process and was responsible for all sales, processes, operations, creating the company’s first marketing, sales, product and support alignment and building strategic partnerships.  

My role also saw me working closely with investors, as we raised a $4M Series A & subsequently were acquired by Genesys.

Graduway - Exited to K1 Investment Management

Responsible for the creation and management of Graduway's North American business unit. My role included leading a team of account executives and sales development representatives to exceed company sales targets in key verticals. 

In my role, I was also responsible for creating the K-12 category, which became the highest performing category in the company and for creating and managing teams for both the K-12 and Enterprise divisions. I was also tasked with creating partnerships with key stakeholders & regularly lead thought leadership sessions around the world.

Experience in enterprise sales, creating targeted marketing campaigns, public speaking, brand ambassadorship, partnerships, conference exhibitions and strategic campaigns.

With thanks in part to the performance of my team, Graduway successfully raised $12.7M in Series B Funding from Susquehanna General Equity Partners and was purchased by Private Equity firm K1 Investment Capital in 2017.

Vice President of Sales, USA

Graduway

As employee #8 (3rd sales hire), I was involved in many aspects of growing the company from its modest beginnings above a coffee shop to becoming a leader in Alumni Engagement technology, empowering over 1,000 of the worlds best Higher Education and Non Profits.

I served as an account executive across North America and the UK and my personal contribution represented approximately 25% of total company sales. Responsibilities included B2B enterprise SAAS sales, contracts, RFPS, competitor analysis, strategic campaign development, client management and liaison, event management, exhibitions, public speaking and conferences.

Senior Account Executive

Vice President of a team of 15 Sales Development Representatives for B2B sales across global markets. 
Responsibilities included hiring, training, and development of Sales Development Representatives, team management, creation and accomplishment of targets in line with company objectives, campaign creation, and inbound marketing strategy, overseeing registration for multiple events with hundreds of attendees across the world.

VP Sales Development

OneFitStop - Exited to Private Investors

OneFitStop is a revolutionary SAAS platform for fitness professionals, enabling total client and business management. OneFitStop was awarded an Australian Government Research and Development Grant in 2013 and has raised $17M to date.

Responsibilities included founding the business, concept development, technology design and creation, product testing, marketing strategy and implementation, sales development, investor relations, industry partnership development, supplier management, sponsorship and exhibitions.

OneFitStop was sold in October 2015 to a consortium of private investors.

Co-Founder, CEO 

Fitness First Australia

Responsibilities included development of a new Fitness First training centre, providing high quality health and fitness services to hundreds of members and assisting in the management of the personal training team and member relations.

I also worked alongside Rebel Sport and Lorna Jane to promote fitness services to hundreds of customers.

Franchise Owner

Mergermarket

Responsibilities included analysing and predicting market trends, specialist reporting on forthcoming mergers and acquisitions in the Australian marketplace in the services, defence and manufacturing industries.

Financial Reporter

With over 10 years of selling technology to hundreds of SMB and Enterprise companies across multiple sectors, I have begun to wrap my head around the art of sales. 

I've been a part of 3 exits - one as a founder and two as a founding sales lead. I'm a people person, who loves to connect, lead, share experiences, coach, strategize and implement. I enjoy writing and sharing ideas and look to work with sales leaders and founders who are creating the impossible.

I have built and scaled full cycle business units and as an individual contributor, I have signed large enterprise deals with over 500 companies. 

I take that knowledge into Whistle, a revenue generation company supports over 150 customers through best practice sales and marketing. We offer the best people, processes and full transparency and are proud to work with leading B2B brands worldwide. To learn more, head to www.whistle.ltd

Businesses, much like rockets, either reach the moon or blow up. 
We're here to prevent the latter.

Whistle is built on the principles of integrity, transparency and deploying best practices at all times. Our goal is to help each of our clients to their next 100 B2B customers and we do so by attracting conversation ready prospects to our customers using a combination of cutting edge technology, evidence based systems and world class talent. You can learn more about how we help promising businesses grow at www.callwhistle.com.

Fox Red Outbound

Email deliverability will be the biggest challenge for businesses in 2025. 

The only things that matter with an email:

- Is it in their inbox?
- Is it worth opening?
- Is it worth reading?
- Is it worth a response?

4 key areas, but all are irrelevant when emails go to the spam folder to die.

Founder

LIMIVEX Sales & Marketing Consultants

Ownership of the entire client relationship, from onboarding to campaign creation and management.

Built out and adapted the outreach function for clients as first outbound hire, including CRM management, account management, and outreach process across multiple channels (Email, Social Media, Phone).

I then turned this into a repeatable process comprising content marketing, high-volume marketing outreach, audience segmentation, and bespoke messaging to relevant prospects and scaled across 15+ clients in 2 years.

Coaching and working with Account Managers to continually refine the manual outreach and nurture prospects identified by higher-level outreach.

Head of Client Success

Senior Marketing Engineer

Account Coordinator

Hot Dog Solutions

Tasked with growing our client's revenue streams and partner base through multiple channels including  social media, email, phone, affiliate marketing and face to face.  

Management of client accounts across UK & Canada, including finding new business and developing the existing relationships to drive revenue across the portfolios.

Development Coordinator

Fishnet Fishbar

Responsible for Day-to-Day running of the Shop, encompassing all aspects of service, cooking and 
preparation. Management and maintenance of Stock levels, including coordinating deliveries in line with business trends to minimise stock loss.

Outside of general operations, responsible for Food Hygiene/Health and Safety Implementation and ensuring the Owner’s standards are met in all areas, including staff performance.

Coordination and execution of large orders for groups/events, including liaison with organisers and staff to ensure completion.

Restaurant Manager

STORM GLOBAL INC. 

Responsible for the recruitment, training, development and performance management of 8 distributors directly and a further 15 Indirectly.

Tasked with acquiring customers on a B2C basis for our Client with my team turning over 50-60 new customers weekly, grossing ~£125 per customer for the client.

Personal ‘Go Live’ rate for new customers of 98% 8 weeks after sale.

Awarded ‘Rising Star’ award at the Credico 2018 Awards ceremony ‘In Recognition of the immediate impact made on the organisation’

Strong knowledge of Daily KPI’s and one-to-one coaching, as well as Team Meetings and Impact Meetings to drive performance.

Strong networking skills utilising the CEO’s of sister companies to further develop my team and myself, both on one-to-one and a group basis.

Given the opportunity on several occasions to run a ‘satellite office’ of 6-8 people on trip out to cities with no previous representation of the client, dealing with all aspects of management, both personnel and administrative.

Senior Sales Manager

Nando's UK & IRE

Responsible for assisting the General Manager in the Operation and Management of a restaurant with an annual turnover of £2.5m.

Solo shifts managing up to 20 Staff during peak business hours. Duties include simultaneously managing customer experience and expectations, stock levels, staffing levels as per business needs, and merchandising of restaurant to ensure maximisation of profit by driving sales and controlling costs whilst ensuring the customer feels like the primary focus.

Where necessary, sent to cover other restaurants in the region with different demands and trends. This is usually with a new team I have no experience of, with the same expectations and success as my home restaurant, demanding extreme flexibility and adaptability as well as a need to create a rapport quickly and easily.

Away from day to day running of the restaurant, high emphasis on Operational standards, staff training and development including reviews/disciplinary meetings, stock orders and networking with local organisations.

Good knowledge of Profit & Loss reports, and identifying trends within the business quickly to improve efficiency and profit margins.

Attendance of meetings with Regional Directors and Managing Directors representing my restaurant to share best practice, and network with other regions to ensure our ideas are at the cutting edge of the company.

Assistant Manager

hmv Ireland & Xtra-vision Ltd

Management of customer service team, including recruitment and performance management. Responsible to the MD, oversaw escalations of concerns and rectifications.

Customer Service Manager

National Amusements

Responsible for the training, schedules and performance of staff across multiple departments with a strong emphasis on superior guest service whilst meeting and exceeding sales targets.
Responsible for merchandising of the bar and restaurant.

Key holder and shift runner, with a strong operational knowledge and ability to prioritise staff distribution to maximise efficiency and revenue within the Company’s 2nd highest turnover site in the UK.

Dealing with guest concerns/queries, advanced bookings, special events and individual requests on a guest by guest basis

Daily operations: cash management, monitoring staffing levels as per business requirements, health and safety inspections, stock management.

Trained to run all aspects of the projection booth in the Technical Managers absence, including lens changes and playlist building

ODEON Cinemas Group

Team Leader

Email Deliverability Specialist | Outsourced Email Marketing | Consultancy

Imagine – you find the perfect gift for that special someone. 
You make sure it’s their favourite colour, with a matching gift box and ribbon.

You find the perfect label, with a message so bespoke they would know who sent it before they even read the name.

Now imagine, after all that, you give it to the courier to deliver it directly…

But it ends up in the bushes down the street.
Never to be seen again.

 
Unthinkable, right?

 
Yet this is happening to 52% of B2B emails as of November 2024:

- Tighter restrictions from the likes of Google and Microsoft.
- More sophisticated software screening and removing anything that poses a risk.
- Bad data, poor domain reputation, and inconsistent activity crippling outreach efforts.

All leading to highly researched, bespoke messages never being read by your prospects.

Fox Red Outbound was created to support businesses using email outreach as part of their go-to-market strategy. From small consultancy projects and audits to fully managed outbound campaigns as experts in getting you in front of your ideal customer.

You deserve their attention.
Outfox the competition.

scot@foxredoutbound.co.uk
https://calendly.com/foxredoutbound

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The Battle

David Zeff ✌️

Scot Barlow 🦊

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