The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

20 Real-Life Cheat Codes I Wish I Knew Earlier

Not hacks. 

Just real stuff that makes life smoother.

1/ Be easy to work with. It’s the most underrated career skill.

2/ Want to be more charismatic? → Become a better listener.

3/ Stop caring so much about others' opinions. 
➩ You’ll gain so much energy.

4/ Practice “Positive Gossip” 
↳ Praise others even when they’re not around.

5/ Invest in daily-use items 
➠ Shoes, mattress, chair, etc.

6/ Surround yourself with people who live the way you want to live.

7/ Work expands to fill time. 
Set fake deadlines to finish faster.

8/ Say “Thanks for your patience.” 
→ It sounds better than “Sorry I’m late.”

9/ Learn kind self-talk 
➨ That voice in your head? It’s always there.

10/ Want to build a habit? 
Set the bar low. So low that you can’t fail.

11/ Always plan to be 15 minutes early.
Saves you from stress.

12/ Can’t start? 
Just do it for 5 minutes. That’s enough to begin.

13/ Skincare early = Looking 30 when you’re 50.

14/ Write down 1 story-worthy moment every day. 
➩ Build your story bank.

15/ Friend owns a business? Support them. 
Don’t ask for discounts.

16/ Don’t buy to impress. 
Especially people you don’t even know.

17/ Sit too much? 
Stretch your hips and chest often.

18/ Want someone to get mad? 
Tell them to "calm down." → Don’t do it.

19/ Anything you want to learn 
→ There’s a YouTube tutorial for it.

20/ Think of each day as 4 quarters:
Morning / Midday / Afternoon / Evening.
Blow one? 

➠ Win the next.

Which one hits you the most today?


✅PS: Let’s share some cheat codes below.
You never know who needs them.

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

New Year remorse is real.

The alarm goes off.
You feel tired.
You want to stay in bed.
It’s cold outside.
And the day ahead fills you with dread.

That’s exactly how I used to feel.

Commuting into London.
On the train by 6am.
At the office by 8:30am.
Staying three nights a week in a hotel, getting back late on Thursday—exhausted.
Then telling myself, “Just one more day to go.”

That’s not living.
That’s existing.

I enjoyed it for a while… until it took its toll.
Constant packing. Never really being at home.
And it’s fine—until it isn’t.

So I started changing things.

I spoke on more stages. I loved it.
Then travel crept back in again.
And I learned this truth: too much of anything becomes monotonous—even the things you once dreamed of.

I wrote a book.
I hosted my own speaking events—100 guests in London and Manchester, every other month.
It was fun. Truly.

But after 10 years, something had to give.

I wanted to choose a different way of thinking, feeling, and living.
I knew it wouldn’t happen overnight—but every single day I changed one thing that moved me closer.

Closer to balance.
Closer to depth.
Closer to working inside founders’ businesses—helping them scale, overcome success barriers, rewire the subconscious, and build health, wealth, and happiness as true CEOs.

If 2026 doesn’t light you up yet—there’s time.
A lot can change in a day.
A week.
A month.
A year.

When I finally made the decision to change, I started my third business—and hit 7 figures in 7 months.
The best decision I ever made.

I kept my other two businesses too—just stepped away from the day-to-day.
And since then? I’ve started two more.
Five in total.

So hear this:

Don’t wait.
You only live once.
It’s your time.
Make your dream a reality.

I might not have all the answers—but I’ve scaled my own businesses and 20,000+ others over the past 25 years.

If this feels like your year, message me.
Let’s chat.

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🔥 2026: The Year of the Fire Horse

Momentum. Independence. Bold Expansion.

If 2025 was about shedding skins and refining your edge, 2026 is about movement.

The Fire Horse doesn’t wait.

It doesn’t overthink.

And it definitely doesn’t play small.

This is the year where speed beats perfection and courage beats comfort.

The Fire Horse energy is unapologetically bold:

🔥 Fast decisions
🔥 Fierce independence
🔥 Vision-led action
🔥 Leadership that cannot be contained

But here’s the truth most people miss…

This year will reward aligned momentum and punish chaos.

If your nervous system is dysregulated, 

if your business model isn’t clean

if your identity hasn’t caught up to your ambition

The Fire Horse will feel overwhelming.

But if you’ve done the inner work?

If your strategy matches your capacity?

If you trust yourself to lead?

2026 becomes a breakout year.

What the Fire Horse asks of you:

🐎 Move before you feel ready

Waiting for certainty is the fastest way to miss the window.

Lead from instinct, not noise

Too many opinions dilute momentum. This year rewards clarity.

Build for freedom, not approval

People-pleasing kills speed. 

The Fire Horse values autonomy.

Regulate before you accelerate

Power without regulation becomes burnout. Nervous system first.

Choose expansion over safety

Comfort zones will feel suffocating in 2026.

Fire Horse CEOs will win by:

✔ Scaling with speed and precision
✔ Making bold investments in visibility, leadership, and leverage
✔ Letting go of roles, identities, and structures that slow them down
✔ Trusting their intuition as much as their data

This is not a year for:

❌ Playing small
❌ Over-planning
❌ Waiting for permission
❌ Building businesses that trap you

🔥 2026 doesn’t ask: “Are you ready?”

It asks: “Are you willing to lead?”

Because the Fire Horse doesn’t follow paths.

It creates them.

If this resonated, it wasn’t by accident.

I’m opening very limited private mentorship spaces for female founders ready to make £100K+ months the standard.

No funnels. No fluff. Just results.

Private message me the word ‘MENTOR’ for details…

What nobody tells you about scaling…

It’s messy.
It’s chaotic.

And no one — no one — started with perfect systems and processes.

They come after the cash, not before it.

Don’t get swept up in everyone else’s advice.

Stay true to your goal.
Say no to everything that isn’t a direct line to it.

You don’t need to scale conventionally. 
But you do need to do the bloody work! 

And it doesn’t take years to hit 7 figures — if you’re learning from someone who’s actually done it.

Let’s be honest:
In January, everyone became a mentor or coach.

But have they achieved what you want?

Are they even qualified to guide you there?

Not every bell and whistle is required.

You can sell without a sales page.

You can grow without perfection.

Perfection is just procrastination in a prettier outfit.

Tip the balance. Do it anyway.
You’ll pull it together as you move.

If it doesn’t feel right — trust your gut.

Your strategy must feel aligned, or you’ll sabotage it subconsciously.

£100K months are a reality for many.
Those who mock it or tear it down aren’t “protecting” you —
they’re projecting scarcity.

That’s sabotage, not salvation.

This might trigger traditional beliefs.
But truth often does.

And remember this:
Growth is rarely comfortable.

But if you’re willing to stretch…
limitless success is available to you.

Save this post and remember everyone started at zero…but your goal is closer than you think!

Barbados Visionary Reset
16–21 March

In the Caribbean, where Barbados sits between calm turquoise waters and endless sky, something powerful happens.

Your nervous system softens.
Your mind slows.

And the invisible guest you’ve been carrying everywhere… finally loosens its grip.

As founders, our minds are always on.

Planning. 
Fixing. 
Forecasting.

That invisible mental load is exhausting and it keeps your vision small, tight, reactive.

This retreat is the opposite.

You don’t come to Barbados to escape your business.

You come to expand it.

To walk into expansive thinking.

To plan a year of growth like never before.

To map £100K months and beyond from a place of clarity, calm, and certainty.

Days of strategy, alignment, and future vision.

Evenings of Caribbean sunsets, deep conversations, laughter, and perspective.

All spent with female founders who are already playing at the next level the kind of rooms that change everything.

This isn’t just a retreat.
It’s a visionary reset.

And for many women, it becomes a life-changing turning point.

Comment or DM me the word BARBADOS and I’ll send you the details

If you know it’s time to think bigger, plan smarter, and step into your next level —
the Caribbean is calling. 🌴

I don’t build 5-year plans.

Not because I lack vision —
but because vision without momentum is just imagination.

I visualise the year I’m becoming —
the identity, the energy, the revenue, the lifestyle.

Then I bring it back to 90-day growth cycles:
• One clear revenue focus
• One aligned strategy
• One identity upgrade
• One set of actions that actually move the needle

Five-year plans feel safe.
90-day plans create results.

This is how you scale without burnout.

This is how you stay agile, focused, and in momentum.

This is how £100K months are built — one powerful quarter at a time.

If you’re still planning 5 years ahead but not executing this quarter…that’s your sign.

Message me “PLAN” and I’ll show you how to build your next 90-day growth plan like a CEO — not a dreamer.

THE JANUARY GROWTH TRAP (and how real CEOs move through it)

January starts loud.
Big goals. Fresh notebooks. 
New offers.
Momentum feels unstoppable.

And then… week 3 hits.

Sales slow.
Enquiries stall.
Energy dips.
Doubt creeps in.

Here’s the truth most founders miss 
Your offer didn’t fail. 
The timing shifted.

January cash flow is tight for many businesses.
Invoices are still being chased from Christmas.
Decision-making is slower.
People are warming up not buying at speed yet.

This is a stage of growth, not a signal to panic.

What matters now is how you respond 

Shift from hype to clarity
Look at how to increase customer base
Improve average order value
Increase purchase frequency

Get ruthless with your numbers
What do you need to sell per day to hit your goal?
Reverse-engineer your monthly target
Sense-check your fees against your true hourly rate

See profit daily
Not just in accounting software.
In a simple spreadsheet where you can feel the maths.

Refine, don’t reinvent
Sharpen your offer
Upgrade messaging from interesting to desirable
Focus on actions that directly lead to sales or savings

Delegate & declutter
If it doesn’t move you closer to your goal, it’s noise.

And the biggest mistake I see?

🚫 Expecting to sell without connection.
Content alone isn’t enough.
Growth requires two-way conversations — real human interaction with your ideal client.

Because if cash is the goal, then be honest: Everything else is fluff and vanity.

Real growth is focus.
Alignment.
Daily selling + saving.
Looking after the clients you already have.

Ditch the endless ideas.
Create cash content.
Nurture relationships.
And lead your business like a CEO not a content creator chasing dopamine.

This stage is normal.
How you handle it determines everything. 

If £100K months are the goal — not vanity metrics or busywork, but real profit and momentum — this is your next move.

Message me MONEY to learn how to:

• Create consistent £100K months
• Align strategy, mindset & messaging
• Focus on daily cash-creating actions
• Scale like a CEO without burnout or fluff

This is about clean growth, confident selling, and wealth that supports your life.

In a childhood where chaos and fear were constant, I learned to listen deeply.

Not out of curiosity, but to stay safe.
I grew up reading the smallest signs, trying to understand if my mom was slipping again.
I watched her moods change like weather.
I listened for danger in her silence.
Every breath mattered.
Every shift in her energy told me if the night would stay calm or collapse.
Her pain was so heavy it pulled her to the edge again and again, more times than I can count.
I was a child standing between her and the end, trying to keep her here with words I barely knew how to say.

Years later, acting gave that sensitivity a voice.
On stage, I learned what it means to be fully seen and to truly see others.
It taught me how to listen beyond words.
How to let emotion move through me without drowning in it.
How to turn vulnerability into strength instead of fear.
It was the first place where I didn’t have to stay alert to stop a collapse.

Then came tango.
What first felt like a dance became a language.
In silence, I discovered trust.
In movement, I discovered presence.
I learned when to hold on.
When to let go.
How to meet someone without disappearing.
How to stay with myself even in closeness.
Tango showed me connection without catastrophe.
Closeness without fear.

Those worlds were never a detour.
They were preparation.

Because healing begins when we learn to be with what is.
When we stop fixing and start listening.
When we remember we’re allowed to take up space too.
For a child who learned to stay small to keep someone else alive, taking space later in life is its own quiet rebellion.

Today I bring that understanding to my work as a coach, an actress, and a tango dancer.
I guide women who’ve spent their lives caring for others back to themselves.
To the voice they silenced.
To the truth they’ve been carrying quietly for years.
To a place where self-trust feels possible again.
I know the weight of holding everything together too soon.
I know how exhausting it is to be the steady one.
And I know the relief of finally returning to your own breath.

Because you deserve more than survival.
You deserve to feel safe.
You deserve to feel seen.
You deserve to feel free.

That’s the work we do together.

Audrey Cremoux ACC

You knew the answer was no.
And you said yes anyway.

Not because you didn’t know yourself.
But because you felt it.

That small shift.
The change in tone.
The silence that suddenly felt heavy.

I remember sitting with that feeling.
Someone I cared about was disappointed.
Not angry. Not loud.
Just distant.

So I stepped forward.

I softened.
I explained myself.
I gave more than I wanted to.

Not because it was true for me.
But because losing connection felt unbearable.

I didn’t learn my way out of this with better words.
I learned it by listening to what my body was doing in those moments
And by slowly teaching it that connection didn’t have to disappear when I stayed true.

That’s why I see this pattern so clearly now.

This is the part no one names.

You’re not agreeing because you want to.
You’re agreeing to keep love close.
To keep the bond intact.
To stay safe in relationship.

For a long time, this gets called people pleasing.
Or being too sensitive.
Or bad boundaries.

But what’s actually happening is much older than that.

Your body learned early that tension meant risk.
That distance meant danger.
That belonging required adjustment.

So even now, your system moves before you choose.

That’s why scripts don’t work.
That’s why “just say no” feels impossible in the moment.

Because this isn’t about confidence.
It’s about safety.

And until safety comes first, every boundary will feel like a loss.

If you’ve ever thought
“I disappear the moment someone is unhappy”
This is probably why.

And this is exactly where the real work begins.

Trauma Informed & ICF accredited Life and Leadership Coach (ACC) | You don’t need to be strong anymore, you get to be free

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The Battle

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