The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

I’m honestly disgusted by the amount of scammers on LinkedIn right now.

This week alone, eight people messaged me saying:
“XYZ used you as a testimonial because you worked with them — would you recommend them?”

Let me be crystal clear:
These people are scam artists.

They’re operating unethical businesses, and they are using real founders’ names without consent to get credibility they haven’t earned.

It breaks my heart to say this but:
👉 Don’t believe testimonials being thrown around right now.
👉 Don’t believe name-drops unless you verify them.

The rebrand agencies…
The cookie-cutter lead gen “gurus”…
The ghost writers pumping out the same recycled content…

It’s all starting to look the same, read the same, and honestly?

It feels like churn, not connection.

Social media is losing the thing that made it powerful in the first place - authenticity, integrity, and real human relationship.

Since I got hacked and lost months of work, I’ve been rebuilding.

Posting consistently. 
Showing up. 
Creating real conversations.
Growing my network one meaningful connection at a time.

So please — if you ever see my name in someone’s pitch,
don’t believe it unless you hear it from me.

I’ll always tell you the truth.
And I’ll continue to stand for integrity, transparency, and real leadership in a space that desperately needs it.

I’d live to know what you think and where social media is heading…

Anyway this week I was in Dubai relaxing with my partner making plans for 2026 and I’m off to Miami on Wednesday to spend time with 50 more female founders - my last trip of 2025!

Dawn McGruer FRSA FCIM

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Talks about #mindset, #business, #marketing, #entrepeneurship, and #digitalmarketing

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

My 4 Rules for December

1.	It’s not over until it’s over.

Yes, I slow down from the 22nd and take two full weeks off…but the magic begins on the 1st of December.

This is where the millionaires are made, in the quiet consistency before the world clocks out.

2.	Forecasting & Planning.

December is where I map out my entire year ahead, so my 2026 becomes nothing but clients, content, and cash.

When you have a system that brings leads in daily and monthly converts them with ease, everything shifts.

Your future feels lighter.

The numbers excite you.

The panic dissolves because you know cash will continue to flow.

You start showing up differently, because you’re already living the life of your 2036 self now.

3.	A goal is just a wish. A plan makes it reality.

My signature 90-minute Strategy Sessions deliver pure clarity, fast epiphanies, and immediate money-making momentum.

We’ll plug your profit drains, uncover your fast-cash opportunities, and create your Money Map, the blueprint to scaling to £100K+ months and beyond.

4.	December decides your destiny.

Don’t wait for January to “feel ready.”

Millionaires move now.

DM me the word MAP to book your Strategy Session.

Let’s set up your most profitable year yet.

Wealth isn’t an event. And that’s exactly why most people never get it.

So you feel the pull… but you’re not moving.

You’re waiting. Pausing. Holding.

But sit with this for a moment:

Wealth is a process — not an event.

Freedom isn’t a moment — it’s a strategy.

You can tell yourself “it will come,”

You can set a date, buy the balloons, imagine the celebration…but you’ll only end up disappointed.

Because there is no magical day where you suddenly
got healthy,
got wealthy,
got happy.

It doesn’t happen in an instant.

It happens in a daily evolution of magnificence - steady growth, compounding momentum, micro-actions that build empires.

Promise yourself this:

70% of your time goes toward the growth that gets you to your goal.

Not long learnings.
Not busywork.
Not doing “all the things” because they feel productive.

Those things are nice to face… but they don’t move you.

They don’t build wealth.
They don’t build freedom.

Your ecosystem must be built on conscious growth,
not a wish.
Not a hope.
Not a someday.

Because the moment you stop waiting for an event and start living the process - everything changes.

So let’s get that process in flow — now.

Not when you finally feel ready.

Because in 90 days, if you commit to conscious growth instead of waiting for an event…

You’ll be richer.
You’ll be freer.
You’ll be happier.

And you’ll look back and realise this was the moment everything shifted.

Ready to step into your evolution?

Let’s chat today. 

DM me…
Worse case scenario, you’ll learn something about scaling strategy & millionaire mindset, best case you start living your dreams as reality!

Picture this: you walk into 2026 already sitting on £500K forecasted revenue, while everyone else is still scrambling through the January chaos trying to catch up.

November is the quiet power move month - the moment where Q1 is won or lost.

Lock in your model now and glide into the new year composed, intentional, and already ahead of the market.

Spend December in peace - not pressure.

Sip your champagne, enjoy the season, and smile while everyone else is in the frenzy of last-minute campaigns.

Let February be the month you expand with elegance, not exhaustion.

I don’t set resolutions - I architect evolutions.

Make the move now. 

Secure the freedom, the time, and the cash flow your future self is already thanking you for.

Future you is calling — time to reclaim your millionaire identity!

Three destinations.
Three transformations.
One year that will redefine who you are as a founder, a leader, and a creator of wealth.

Barbados. Marrakesh. Mauritius.

Barbados • March 16–21
The Visionary Reset - Start your year with clarity, confidence, and a 7-figure scaling strategy.

Marrakesh • Jun 22–26 
The Icon Era - Step boldly into your next level of power, visibility & wealth.

Mauritius • Sept 7–11 
The Legacy Expansion - Close your year with deep renewal and a long-term wealth plan.

Each retreat designed to unlock a different version of you - the visionary, the icon, the legacy-builder.

These retreats aren’t holidays.
They are recalibrations.

Immersions where clarity drops in, your power returns,
and life finally feels aligned with the founder you know you’re becoming.

Intimate groups, deep support, 1:1 coaching woven into every day…and connections that stretches far beyond the trip.

If your body is whispering “this is the year” — trust it.

Your next chapter is only one decision away.

Want the details?…our early bird and Black Friday offer e ds Sunday 30th…

Comment or DM “RETREAT” and I’ll send everything over.

Your elevation begins the moment you say yes.

The Mindset Challenger GmbH

Specializing in developing high-performing teams through targeted leadership and personal development programs. Empower leaders to unlock their full potential, enhance team dynamics, and drive sustained performance improvements. Skilled at coaching, mentoring, and designing tailored growth strategies that foster resilience, accountability, and continuous learning—resulting in stronger, more agile teams and confident leaders.

✅ "High Performance" Program Implementation
✅ Trainings & Workshops
✅ Team Offsites Facilitation
✅ Coaching (1-1 & Team)
✅ Keynote Speeches
✅ Outdoor-Workshops (Swiss Alps)
✅ Handbooks & Workbooks

WORKSHOPS/TRAININGS:
→ High Performing Teams
→ Inspirational Leadership (Role Model, Visionary, Coordinator, Coach)
→ Modern Performance Management (Empathy & Growth Mindset)
→ Optimal Team Setting (DISC Model)
→ The Art of Inspiration (Influence & Communication)
→ Create Leaders - Not Followers 
→ Time Management (Flawless Execution System)
→ Resilience & Stress Management
→ Find your Purpose (Personal & Team WHY)
→ Effective Workshops (Train-the-Trainer)
→ How to Manage your Boss & Colleagues
→ Energy Management

Founder and Managing Director

The OSICS Network

Driving operational excellence by designing and implementing high-performance systems that elevate team productivity and efficiency. Passionate about building and nurturing high-performance cultures where accountability, continuous improvement, and collaboration thrive. Proven track record of transforming underperforming teams into empowered, goal-driven units that consistently exceed targets and deliver sustainable business results.

Senior Expert and Advisor

Lonza

Led training, coaching, and auditing of high-performance systems, tools, and behaviors to drive operational excellence across the organization. Developed and inspired teams through a Lean Leadership program that fosters continuous improvement and accountability. Directed improvement projects resulting in measurable efficiency gains, enhanced team performance, and sustainable business outcomes.

Head of Operational Excellence & Training

Die Grünenthal Gruppe

Led a multidisciplinary team of 370 employees across Production, Quality, Engineering, Maintenance, EHS, Operational Excellence, Narcotics, HR, Controlling and Supply Chain. Successfully drove volume and performance increases by optimizing operations and fostering a culture of high-performing teams. Championed initiatives that enhanced collaboration, accountability, and continuous improvement, resulting in sustained business growth and operational excellence.

Site Director Germany

Coca-Cola European Partners

Managed a workforce of 350 employees across Production, Quality, Engineering, Maintenance, EHS, Operational Excellence, HR, Controlling, and Supply Chain. Led initiatives that significantly increased overall performance through Total Performance Management and by cultivating high-performing teams committed to excellence and continuous improvement.

Factory Manager

Nestle Purina

Managed 150 production employees and 5 IS/IT staff, leading Total Performance Management initiatives focused on increasing line performance and fostering high-performing teams. Spearheaded the Leadership Development Pillar and Autonomous Maintenance programs, driving operational excellence and team engagement. Awarded 1st prize in the Continuous Excellence Awards for the impactful “Line-Owner-Program,” recognizing outstanding line performance and ownership.

Production Manager Treats Plant & Dry Plant

Production Manager Treats Plant & Autonomous Maintenance Pillarleader

Production Manager Treats Plant

Nestle

Certified Master Black Belt (IFSS) with extensive experience leading and coaching Lean Six Sigma initiatives across 16 factories in Germany and Austria. Expert in building and embedding high-performance improvement systems through Focused Improvement programs, delivering training, mentoring, and auditing to foster continuous operational excellence. Led and coached numerous DMAIC projects that generated significant cost savings and sustainable process improvements.

Masterblackbelt & Market Focused Improvement Pillarleader (Germany/Austria)

Certified Black Belt (IFSS: Institute for Six Sigma)

Blackbelt Project leader & DMAIC Coach

Industrial Performance Specialist (Trainee)

DaimlerChrysler

DaimlerChrysler AG, Gaggenau: “The change of the role of the management levels in the automotive industry”

Diploma Thesis

BASF

BASF S.A., Sao Bernardo do Campo (Sao Paulo): 
Corporate Controlling and Financial department (Administration of South America)

Practical Internship (Brazil)

Oracle

Oracle-Hewlett Packard, Center of Excellence (e-Governance),
Delhi (Gurgaon):
Practical training (business) (Developing Business Models and Business Proposals)

Practical Internship (India)

Top #6 Leadership Influencer 🇩🇪 (Favikon-Ranking) | Ex-Site Director | Master Blackbelt | Leadership & Operational Excellence Expert | 3X Author | I help Department & Site Heads build High Performing Teams 🚀

🚀 𝐖𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐆𝐎𝐎𝐃 𝐓𝐄𝐀𝐌𝐒 𝐟𝐫𝐨𝐦 𝐇𝐈𝐆𝐇-𝐏𝐄𝐑𝐅𝐎𝐑𝐌𝐈𝐍𝐆 𝐓𝐄𝐀𝐌𝐒? 𝐈 𝐡𝐞𝐥𝐩 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐮𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐚𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞.

Over the past decade, I have delivered workshops on High Performance, Leadership and Personal Development to more than 2.000 employees.

👉 MY PURPOSE:
→ My mission is to inspire people to unlock their potential, so that they spread engagement, empathy and effectiveness.
→ I help site and department heads build High Performing Teams and empower individuals to enhance their leadership skills and performance.
→ I am the Founder and Managing Director of The Mindset Challenger GmbH.

👉 MY CORE OFFERING: High-Performing Team Workshop
→ Take Your Team to the Next Level - Transform in 2 Days
→ 🎯 Practical. Inspiring. No fluff.
→ ✅ Real change in just 2 days
→ 🏆 1st place in Excellence Awards

👉  FURTHER TRAININGS: 
→ Inspirational Leadership (Role Model, Visionary, Coordinator, Coach)
→ Modern Performance Management (Empathy & Growth Mindset)
→ Optimal Team Setting (DISC Model)
→ The Art of Inspiration (Influence & Communication)
→ Create Leaders - Not Followers 
→ Time Management (Flawless Execution System)
→ Resilience & Stress Management
→ Find your Purpose (Personal & Team WHY)
→ Effective Workshops (Train-the-Trainer)
→ How to Manage your Boss & Colleagues
→ Energy Management 

👉 MY PORTFOLIO:
→ Trainings & Workshops
→ Team Offsites Facilitation
→ Team Coaching
→ 1-1 Coaching
→ Key Note Speeches
→ Outdoor Workshops
→ Published Books (High Performing Organisation, High Performance & The Mindset Challenger)

👉 MY BACKGROUND: 
→ Head of Operational Excellence & Training (Lonza)
→ Site Director (Grünenthal)
→ Factory Manager (Coca-Cola)
→ Production Manager (Nestlé)
→ Market Focused Improvement Pillarleader – Operational Excellence (Nestlé)
→ Industrial Performance Specialist (Nestlé)

👉 MY CORE COMPETENCES: 
- Building High Performing Teams & Organisations
- Driving Cultural Change
- Leadership Development
- Facilitating Training & Workshops
- Executive Coaching

If you want to know more about these topics you can:
→ 🌐 Visit my website: www.themindsetchallenger.com
→ 📨 Subscribe the weekly "High Performance" Newsletter (features section) & get a free PDF copy of my book "High Performance"
→ 🎥 Check my YouTube channel for more insights on leadership, high performance and personal development: https://www.youtube.com/@DanielHartweg
→ 📞 Contact me directly: Tel. +41-79-6686983 or Email: info@themindsetchallenger.com

Daniel Hartweg

Most teams fail because they only hire ONE communication style.

High-performing teams? 

They have all 5.

Here's the breakdown (and which one YOU are):

1️⃣ THE DIRECT 🎯 (Elon Musk energy) 
↳ Cuts to the chase immediately 
↳ Emails = 3 sentences max 
↳ "What's the bottom line?" 
↳ Time is their currency

2️⃣ THE COLLABORATIVE 🤝 (Oprah vibes) 
↳ No decision without team input 
↳ "What does everyone think?" 
↳ Builds psychological safety 
↳ We > I, always

3️⃣ THE ANALYTICAL 📊 (Bill Gates mode) 
↳ Validates every assumption 
↳ "Show me the data first" 
↳ Needs 24hrs to process 
↳ Logic over emotion

4️⃣ THE EXPRESSIVE ⚡ (Richard Branson style) 
↳ Paints the bigger vision 
↳ Energy that rallies teams 
↳ Leads with passion and stories 
↳ People remember how you made them feel

5️⃣ THE DIPLOMATIC 🌉 (Simon Sinek approach) 
↳ "Help me understand your perspective" 
↳ Finds common ground others miss 
↳ Trust over winning arguments 
↳ Mediates before escalating

The magic?

Your best teams DON'T have 5 of the same type.

They have 1 of each.

✓ The Direct gets things moving. 
✓ The Collaborative ensures buy-in. 
✓ The Analytical catches blind spots. 
✓ The Expressive inspires action. 
✓ The Diplomatic keeps everyone aligned.

Which one are you? (Tag someone who's DEFINITELY one of these 😄)

♻️ Repost this to help your network build stronger teams 
➕ Follow me Daniel Hartweg for more leadership and high performing team insights that actually work

_______________

📌 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐢𝐧𝐭𝐨 𝐚 𝐇𝐢𝐠𝐡-𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐔𝐧𝐢𝐭? 

📘 Books: https://lnkd.in/dZ5XmHrk → Dive into our powerful mindset strategies.

🎯 Coaching: https://lnkd.in/d6VWXTEp → Work 1:1 or with your team, and we’ll accelerate growth and performance through intentional focus.

🎓 𝑻𝒓𝒂𝒊𝒏𝒊𝒏𝒈 𝑶𝒗𝒆𝒓𝒗𝒊𝒆𝒘: https://lnkd.in/dRyK99Dp → Discover our proven, results-driven training programs.

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The Battle

Dawn McGruer

Daniel Hartweg

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

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