The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

I’m honestly disgusted by the amount of scammers on LinkedIn right now.

This week alone, eight people messaged me saying:
“XYZ used you as a testimonial because you worked with them — would you recommend them?”

Let me be crystal clear:
These people are scam artists.

They’re operating unethical businesses, and they are using real founders’ names without consent to get credibility they haven’t earned.

It breaks my heart to say this but:
👉 Don’t believe testimonials being thrown around right now.
👉 Don’t believe name-drops unless you verify them.

The rebrand agencies…
The cookie-cutter lead gen “gurus”…
The ghost writers pumping out the same recycled content…

It’s all starting to look the same, read the same, and honestly?

It feels like churn, not connection.

Social media is losing the thing that made it powerful in the first place - authenticity, integrity, and real human relationship.

Since I got hacked and lost months of work, I’ve been rebuilding.

Posting consistently. 
Showing up. 
Creating real conversations.
Growing my network one meaningful connection at a time.

So please — if you ever see my name in someone’s pitch,
don’t believe it unless you hear it from me.

I’ll always tell you the truth.
And I’ll continue to stand for integrity, transparency, and real leadership in a space that desperately needs it.

I’d live to know what you think and where social media is heading…

Anyway this week I was in Dubai relaxing with my partner making plans for 2026 and I’m off to Miami on Wednesday to spend time with 50 more female founders - my last trip of 2025!

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

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Wealth isn’t an event. And that’s exactly why most people never get it.

So you feel the pull… but you’re not moving.

You’re waiting. Pausing. Holding.

But sit with this for a moment:

Wealth is a process — not an event.

Freedom isn’t a moment — it’s a strategy.

You can tell yourself “it will come,”

You can set a date, buy the balloons, imagine the celebration…but you’ll only end up disappointed.

Because there is no magical day where you suddenly
got healthy,
got wealthy,
got happy.

It doesn’t happen in an instant.

It happens in a daily evolution of magnificence - steady growth, compounding momentum, micro-actions that build empires.

Promise yourself this:

70% of your time goes toward the growth that gets you to your goal.

Not long learnings.
Not busywork.
Not doing “all the things” because they feel productive.

Those things are nice to face… but they don’t move you.

They don’t build wealth.
They don’t build freedom.

Your ecosystem must be built on conscious growth,
not a wish.
Not a hope.
Not a someday.

Because the moment you stop waiting for an event and start living the process - everything changes.

So let’s get that process in flow — now.

Not when you finally feel ready.

Because in 90 days, if you commit to conscious growth instead of waiting for an event…

You’ll be richer.
You’ll be freer.
You’ll be happier.

And you’ll look back and realise this was the moment everything shifted.

Ready to step into your evolution?

Let’s chat today. 

DM me…
Worse case scenario, you’ll learn something about scaling strategy & millionaire mindset, best case you start living your dreams as reality!

My 4 Rules for December

1.	It’s not over until it’s over.

Yes, I slow down from the 22nd and take two full weeks off…but the magic begins on the 1st of December.

This is where the millionaires are made, in the quiet consistency before the world clocks out.

2.	Forecasting & Planning.

December is where I map out my entire year ahead, so my 2026 becomes nothing but clients, content, and cash.

When you have a system that brings leads in daily and monthly converts them with ease, everything shifts.

Your future feels lighter.

The numbers excite you.

The panic dissolves because you know cash will continue to flow.

You start showing up differently, because you’re already living the life of your 2036 self now.

3.	A goal is just a wish. A plan makes it reality.

My signature 90-minute Strategy Sessions deliver pure clarity, fast epiphanies, and immediate money-making momentum.

We’ll plug your profit drains, uncover your fast-cash opportunities, and create your Money Map, the blueprint to scaling to £100K+ months and beyond.

4.	December decides your destiny.

Don’t wait for January to “feel ready.”

Millionaires move now.

DM me the word MAP to book your Strategy Session.

Let’s set up your most profitable year yet.

Picture this: you walk into 2026 already sitting on £500K forecasted revenue, while everyone else is still scrambling through the January chaos trying to catch up.

November is the quiet power move month - the moment where Q1 is won or lost.

Lock in your model now and glide into the new year composed, intentional, and already ahead of the market.

Spend December in peace - not pressure.

Sip your champagne, enjoy the season, and smile while everyone else is in the frenzy of last-minute campaigns.

Let February be the month you expand with elegance, not exhaustion.

I don’t set resolutions - I architect evolutions.

Make the move now. 

Secure the freedom, the time, and the cash flow your future self is already thanking you for.

Future you is calling — time to reclaim your millionaire identity!

Three destinations.
Three transformations.
One year that will redefine who you are as a founder, a leader, and a creator of wealth.

Barbados. Marrakesh. Mauritius.

Barbados • March 16–21
The Visionary Reset - Start your year with clarity, confidence, and a 7-figure scaling strategy.

Marrakesh • Jun 22–26 
The Icon Era - Step boldly into your next level of power, visibility & wealth.

Mauritius • Sept 7–11 
The Legacy Expansion - Close your year with deep renewal and a long-term wealth plan.

Each retreat designed to unlock a different version of you - the visionary, the icon, the legacy-builder.

These retreats aren’t holidays.
They are recalibrations.

Immersions where clarity drops in, your power returns,
and life finally feels aligned with the founder you know you’re becoming.

Intimate groups, deep support, 1:1 coaching woven into every day…and connections that stretches far beyond the trip.

If your body is whispering “this is the year” — trust it.

Your next chapter is only one decision away.

Want the details?…our early bird and Black Friday offer e ds Sunday 30th…

Comment or DM “RETREAT” and I’ll send everything over.

Your elevation begins the moment you say yes.

“Most founders are sitting on a $1.6M asset… and don’t even see it.”

Most founders are sitting on a 7-figure asset…and still trading time for money.

We build licensing programmes for founders who want to turn their IP into a global network of certified partners.

This isn’t theory.

It’s a proven model that can generate $1.6M+ in licensing revenue within 36 months, with 1,600%–2,000% ROI — without ads, franchises, or bloated teams.

✔ High-margin recurring income
✔ Fast capital recovery (often 3–4 months)
✔ Authority positioning as the global standard
✔ Scalable impact without operational burnout

This is how founders stop selling time and start owning scalable assets.

DM LICENSE for details.

Postwise AI

Imagine creating engaging, viral LinkedIn & 𝕏 posts using AI magic.

Meet Postwise. Trained on the world's best-performing content, Postwise empowers individuals and businesses to communicate more effectively using the power of AI.

Founder

Warmer.ai

Warmer uses AI to add personalization to email outreach. Increase your replies, meetings and sales with dynamic email personalization uniquely written to the person receiving it.

Lightning Social Agency

Lightning fuses cutting edge tech with viral marketing. 

Partnered with every major music label, we've executed global influencer campaigns. You've probably seen our work without even knowing it.

- Worked with Eminem, Lady Gaga, Katy Perry, Dua Lipa, Selena Gomez, Nicki Minaj (plus many more)
- Custom tech built to discover talent and maximise campaign ROI
- Over 800m people reached across campaigns

Co-Founder & CTO

WebProtect

WebProtect secures both organizations and high value individuals against the threat of credential theft

- Featured in MSN.com, TheVerge, DailyMail, CNET
- Discovered critical data breaches affecting Facebook, Toyota and more
- Working actively with Fortune 500 companies to mitigate data risks

Digital Consultant

Privately working with leading startups, agencies and brands across Europe to analyse and build bespoke technology to improve internal processes. 

- Conversion rate optimization
- Bespoke growth hacking
- Efficiency and improved workflows for client

Social Chain

Created tech to power our award winning social campaigns for leading brands like:

- Apple Music
- Amazon
- Coca-Cola

Head of Innovation

Helped Justin Bieber win on TikTok. Now building AI for Linkedin (create a week's worth of content in seconds)

From Bieber to AI
↓

I created an agency helping the world's biggest stars dominate TikTok.

Bieber, Cardi B, Eminem - they all crushed it with our strategies.

Chance is, you've seen our work without even knowing it.

But then I had a lightbulb moment 💡

"What if I could train an AI on the best creators' content and help LinkedIn writers level up their game too?"

So I locked myself in my coding cave.

A thousand Nespresso "pour" button presses later, Postwise was born.

An AI trained on the world's best content to generate personalized posts, just for you.

The goal? To help you create thumb-stopping content that gets you noticed.

Imagine having the power of Bieber's content team at your fingertips.

That's the magic of Postwise.

So if you're ready to take your LinkedIn content to the next level...

Try Postwise and unleash your inner creative genius 🧠

Because the world needs your voice, right now.

↓

https://postwise.ai

Elliott Murray

LinkedIn gave me everything and I mean EVERYTHING.

Sitting here at 12:03 AM thinking about how LinkedIn became my entire life without me noticing.

Like, when did that happen? When did refreshing notifications become breathing? When did your comments start feeling more real than conversations with people I can actually touch?

Postwise was already alive (an AI ghostwriter for Twitter, Threads, and LinkedIn creators).

Three years of quiet existence, Twitter customers, doing fine, nothing special...

Then I started documenting here.

And holy shit!!!

Suddenly, people weren't just customers. They were... invested? Like actually giving a f*ck about product updates? Sending DMs about feature requests at midnight? Sharing posts like they owned equity?

Someone in Singapore started evangelising it to their network. Someone in the UK wrote, “I think I have found my new best AI friend 🫶🏻” and meant it. Meant IT.

This platform. God, this platform.

Everyone's sleeping on it. Treating it like a CV graveyard when it's actually a TRIBE-BUILDING MACHINE if you just... show up. Share the real stuff. The messy middle.

Twitter gave me users.
LinkedIn gave me believers.

See the difference? Users click buttons. Believers build movements. Users churn. Believers recruit.

You weren't passive observers. You were in my DMs at 12 AM. In the comments encouraging me to keep going. Making me realize Postwise wasn't just a tool, it was bigger than that.

Listen, if you're reading this and still treating LinkedIn like a job board, you're missing the whole fucking game.

This place rewards radical transparency. Documentation. Showing up consistently even when you think nobody's watching.

(They're always watching.)

Anyway...

Just wanted to say that...

Whatever this is...

Whatever we're building...

It exploded the moment I stopped hiding behind polish and started being real here.

Wake up.
Document everything.
Watch what happens.

Love, 
Elliott

Founder @ Postwise | building the greatest AI ghostwriter on earth | ex-growth lead for Justin Bieber, Lady Gaga, Cardi B

The reason you WON'T sign any clients?

Monday: You rant about mental health.
Tuesday: You rant about toxic leadership.
Wednesday: You rant about remote work.
Thursday: You ship your weekend workout.
Friday: You finally mention your coaching offer.

Tf is going on?

Your feed looks like 5 DIFFERENT people.

And your ideal client?

They're lost.

They don't know what you actually DO.

Because you've spent 80% of your time complaining.

And 20% selling.

That's backwards.

Every single post should build toward ONE thing:

"This person can solve my problem."

Not:

"This person has a lot of problems."

Focus your message.

Or lose your audience.

Love,
Elliott 💜

"LinkedIn is just NPCs" - X users.

Meanwhile, on LinkedIn:

→ A founder shares their failure openly
→ Someone lands their dream job
→ Strangers offer genuine career advice

This platform is beautiful.
Not perfect, but beautiful.

Where else can you:

Watch people grow in real time?
Learn from industries you've never touched?
Get actual feedback on your ideas?

X is optimised for anger.

LinkedIn is optimised for opportunity.

Sure, we have our "thought leader" moments.

Every family has that one uncle.

But the potential here is insane.

I've seen careers launched.
Partnerships formed.
Mentorships born.

That's not NPC behaviour.

That's human potential unleashed.

X can keep their algorithm of outrage.
I'll stick with the algorithm of growth.

"What if nobody reads my posts?"

What if 1 person sees it and it changes their life?

What if it goes viral and lands me my dream job?

What if someone screenshots it and shares it everywhere?

What if a CEO reads it and wants to hire me?

Always lead with delusional optimism.

That's how I grew my LinkedIn to 16,000+ creators.

That's how I built my SaaS to 38,000+ users (no VC).

Be delusional. It works.

+ 6 ways to practice delusional optimism:

1. Reframe every setback as a setup.
2. Ask "What if this works?" before "What if it doesn't?"
3. Celebrate small wins like big ones.
4. Surround yourself with other delusional optimists.
5. Write down your craziest goals daily.
6. Act as if success is inevitable.

Realistic expectations = realistic results.
Delusional expectations = extraordinary results.

DOMINATE.

"Your content’s cringe."
Post anyway.

"Nobody cares what you think."
Post anyway.

"LinkedIn’s just fake positivity."
Post anyway.

"You’re not even an expert."
Post anyway.

"Why would anyone follow you?"
Post anyway.

"Your niche is oversaturated."
Post anyway.

"You're posting too much."
Post anyway.

"You need a pro setup."
Post anyway.

The people saying this?

→ Have 0 posts themselves
→ Are stuck at 500 connections
→ Hide behind LinkedIn lurker mode

And my dear buttercup...

They ain't gonna write your posts for you.
They ain't gonna sell your offer for you.
They ain't gonna believe in you.
They ain't gonna clap for you.
They ain't gonna SAVE you.

Don't ask yourself:
"What if I started sooner?"

You get one shot at LinkedIn growth.

Don’t waste it because some random weirdo told you to wait.

Start posting today.

♻️ Share this if you’re ready to grow.

PS - If you want to grow while touching grass, sleeping properly, and actually living your life...

Hop on Postwise.

38,000 creators use this ghostwriter to do what most people are too scared to even start.

Love,
Elliott 💜

"LinkedIn is dead"

No mate... you just don’t understand how the best creators operate.

The best creators...

- Are addicted to consistency.
- Document daily micro-stories.
- Build swipe files for inspiration.
- Always lead with their philosophy.
- Obsess over audience psychology.
- Actually care about their audience deeply.
- Own a movement/idea (eg, solopreneurship).

Creating with intention is powerful.

i'm tired of the grey LinkedIn.

you know what i mean? that particular shade of linkedin grey where everyone's "thrilled to announce" and "humbled to share" and mate, MATE—we've become NPCs in our own lives... scrolling through our own obituaries.

(yeah, i just used an em-dash above and i don't give a f)

so yeah. i'm done.

that image down below, the one about wasted talent, it's been rattling around my skull like a marble in an empty can because what's more wasteful than having this ENTIRE platform where brilliant minds gather and we're all just...

performing professional?

cosplaying corporate?

nah.

i'm going feral. going to start dropping insightful bombs in your feed. make you FEEL something between the job updates and humble brags.

i know we're all desperate for someone to be REAL on here. to admit they don't have it all figured out. to share something that doesn't sound like it was written by chatgpt's boring cousin.

i want linkedin to be BEAUTIFUL again.

sounds mental when i type it out but fuck it, someone has to try. someone has to prove that professional doesn't mean dead inside. that business conversations can have soul. poetry. mess.

the newsletter's (Notes from Elliott Murray) where i'll spill everything. the experiments. the failures. the small victories when someone messages screaming "finally, something human!!!"

we're all falling anyway.

might as well fall towards something beautiful.

you in?

Just made one of the toughest calls as a founder.

Had to let someone go today.

Our remote team at Postwise is back to 3.

It's never easy.

But that's the reality of building something.

You make hard decisions.

You live with them.

You keep building.

Excited for his next chapter.

And ours too.

Just saw someone bragging about their "80-hour work week."

Mate, that's not a flex.

That's a confession.

You're basically saying:

"I'm so bad at prioritising that I need 80 hours to do what others do in 40."

Or worse:

"I've built a business that requires me to be a martyr."

Neither is impressive.

Here's what I learned building Postwise:

Working 80 hours doesn't make you dedicated.

It makes you inefficient.

The best founders I know work 6-7 focused hours daily.

They spend the rest of their time:
• Reading
• Walking
• Thinking
• Living

Because that's where the breakthrough ideas come from.

Not from your 14th consecutive hour staring at Notion.

Your brain needs white space to connect dots.
Your body needs rest to perform.
Your relationships need attention to survive.

And your business?

It needs a leader who can think clearly.

Not a zombie who mistakes exhaustion for effort.

If you're working 80 hours a week, you're not winning.

You're burning out in slow motion.

And calling it ambition.

Love,
Elliott 💜

How to NEVER run out of post ideas (ever again):

- Listen to a niche podcast.
- Take notes.
- Take a nap.
- Wake up, go for a walk.
- Open Postwise while walking.
- Brain dump all the ideas.
- Hit 'create'.
- A week's worth of content ready in 10 mins.

Repeat this forever.

toxic boss made you cry? 
"grateful for the learning experience" 

company went under?
"excited for what's next"

we're all (on LinkedIn) stockholm syndrome patients with premium subscriptions

taplio

The Battle

Dawn McGruer

Elliott Murray

Followers

Posts

Engagements

Likes

Performance ScoreDawn McGruer's LinkedIn Performance

Performance ScoreElliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dawn McGruer

Elliott Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

Performance ScoreElliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDawn McGruer's LinkedIn Performance