The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

20 Real-Life Cheat Codes I Wish I Knew Earlier

Not hacks. 

Just real stuff that makes life smoother.

1/ Be easy to work with. It’s the most underrated career skill.

2/ Want to be more charismatic? → Become a better listener.

3/ Stop caring so much about others' opinions. 
➩ You’ll gain so much energy.

4/ Practice “Positive Gossip” 
↳ Praise others even when they’re not around.

5/ Invest in daily-use items 
➠ Shoes, mattress, chair, etc.

6/ Surround yourself with people who live the way you want to live.

7/ Work expands to fill time. 
Set fake deadlines to finish faster.

8/ Say “Thanks for your patience.” 
→ It sounds better than “Sorry I’m late.”

9/ Learn kind self-talk 
➨ That voice in your head? It’s always there.

10/ Want to build a habit? 
Set the bar low. So low that you can’t fail.

11/ Always plan to be 15 minutes early.
Saves you from stress.

12/ Can’t start? 
Just do it for 5 minutes. That’s enough to begin.

13/ Skincare early = Looking 30 when you’re 50.

14/ Write down 1 story-worthy moment every day. 
➩ Build your story bank.

15/ Friend owns a business? Support them. 
Don’t ask for discounts.

16/ Don’t buy to impress. 
Especially people you don’t even know.

17/ Sit too much? 
Stretch your hips and chest often.

18/ Want someone to get mad? 
Tell them to "calm down." → Don’t do it.

19/ Anything you want to learn 
→ There’s a YouTube tutorial for it.

20/ Think of each day as 4 quarters:
Morning / Midday / Afternoon / Evening.
Blow one? 

➠ Win the next.

Which one hits you the most today?


✅PS: Let’s share some cheat codes below.
You never know who needs them.

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

New Year remorse is real.

The alarm goes off.
You feel tired.
You want to stay in bed.
It’s cold outside.
And the day ahead fills you with dread.

That’s exactly how I used to feel.

Commuting into London.
On the train by 6am.
At the office by 8:30am.
Staying three nights a week in a hotel, getting back late on Thursday—exhausted.
Then telling myself, “Just one more day to go.”

That’s not living.
That’s existing.

I enjoyed it for a while… until it took its toll.
Constant packing. Never really being at home.
And it’s fine—until it isn’t.

So I started changing things.

I spoke on more stages. I loved it.
Then travel crept back in again.
And I learned this truth: too much of anything becomes monotonous—even the things you once dreamed of.

I wrote a book.
I hosted my own speaking events—100 guests in London and Manchester, every other month.
It was fun. Truly.

But after 10 years, something had to give.

I wanted to choose a different way of thinking, feeling, and living.
I knew it wouldn’t happen overnight—but every single day I changed one thing that moved me closer.

Closer to balance.
Closer to depth.
Closer to working inside founders’ businesses—helping them scale, overcome success barriers, rewire the subconscious, and build health, wealth, and happiness as true CEOs.

If 2026 doesn’t light you up yet—there’s time.
A lot can change in a day.
A week.
A month.
A year.

When I finally made the decision to change, I started my third business—and hit 7 figures in 7 months.
The best decision I ever made.

I kept my other two businesses too—just stepped away from the day-to-day.
And since then? I’ve started two more.
Five in total.

So hear this:

Don’t wait.
You only live once.
It’s your time.
Make your dream a reality.

I might not have all the answers—but I’ve scaled my own businesses and 20,000+ others over the past 25 years.

If this feels like your year, message me.
Let’s chat.

No alternative text description for this image

🔥 2026: The Year of the Fire Horse

Momentum. Independence. Bold Expansion.

If 2025 was about shedding skins and refining your edge, 2026 is about movement.

The Fire Horse doesn’t wait.

It doesn’t overthink.

And it definitely doesn’t play small.

This is the year where speed beats perfection and courage beats comfort.

The Fire Horse energy is unapologetically bold:

🔥 Fast decisions
🔥 Fierce independence
🔥 Vision-led action
🔥 Leadership that cannot be contained

But here’s the truth most people miss…

This year will reward aligned momentum and punish chaos.

If your nervous system is dysregulated, 

if your business model isn’t clean

if your identity hasn’t caught up to your ambition

The Fire Horse will feel overwhelming.

But if you’ve done the inner work?

If your strategy matches your capacity?

If you trust yourself to lead?

2026 becomes a breakout year.

What the Fire Horse asks of you:

🐎 Move before you feel ready

Waiting for certainty is the fastest way to miss the window.

Lead from instinct, not noise

Too many opinions dilute momentum. This year rewards clarity.

Build for freedom, not approval

People-pleasing kills speed. 

The Fire Horse values autonomy.

Regulate before you accelerate

Power without regulation becomes burnout. Nervous system first.

Choose expansion over safety

Comfort zones will feel suffocating in 2026.

Fire Horse CEOs will win by:

✔ Scaling with speed and precision
✔ Making bold investments in visibility, leadership, and leverage
✔ Letting go of roles, identities, and structures that slow them down
✔ Trusting their intuition as much as their data

This is not a year for:

❌ Playing small
❌ Over-planning
❌ Waiting for permission
❌ Building businesses that trap you

🔥 2026 doesn’t ask: “Are you ready?”

It asks: “Are you willing to lead?”

Because the Fire Horse doesn’t follow paths.

It creates them.

If this resonated, it wasn’t by accident.

I’m opening very limited private mentorship spaces for female founders ready to make £100K+ months the standard.

No funnels. No fluff. Just results.

Private message me the word ‘MENTOR’ for details…

What nobody tells you about scaling…

It’s messy.
It’s chaotic.

And no one — no one — started with perfect systems and processes.

They come after the cash, not before it.

Don’t get swept up in everyone else’s advice.

Stay true to your goal.
Say no to everything that isn’t a direct line to it.

You don’t need to scale conventionally. 
But you do need to do the bloody work! 

And it doesn’t take years to hit 7 figures — if you’re learning from someone who’s actually done it.

Let’s be honest:
In January, everyone became a mentor or coach.

But have they achieved what you want?

Are they even qualified to guide you there?

Not every bell and whistle is required.

You can sell without a sales page.

You can grow without perfection.

Perfection is just procrastination in a prettier outfit.

Tip the balance. Do it anyway.
You’ll pull it together as you move.

If it doesn’t feel right — trust your gut.

Your strategy must feel aligned, or you’ll sabotage it subconsciously.

£100K months are a reality for many.
Those who mock it or tear it down aren’t “protecting” you —
they’re projecting scarcity.

That’s sabotage, not salvation.

This might trigger traditional beliefs.
But truth often does.

And remember this:
Growth is rarely comfortable.

But if you’re willing to stretch…
limitless success is available to you.

Save this post and remember everyone started at zero…but your goal is closer than you think!

Barbados Visionary Reset
16–21 March

In the Caribbean, where Barbados sits between calm turquoise waters and endless sky, something powerful happens.

Your nervous system softens.
Your mind slows.

And the invisible guest you’ve been carrying everywhere… finally loosens its grip.

As founders, our minds are always on.

Planning. 
Fixing. 
Forecasting.

That invisible mental load is exhausting and it keeps your vision small, tight, reactive.

This retreat is the opposite.

You don’t come to Barbados to escape your business.

You come to expand it.

To walk into expansive thinking.

To plan a year of growth like never before.

To map £100K months and beyond from a place of clarity, calm, and certainty.

Days of strategy, alignment, and future vision.

Evenings of Caribbean sunsets, deep conversations, laughter, and perspective.

All spent with female founders who are already playing at the next level the kind of rooms that change everything.

This isn’t just a retreat.
It’s a visionary reset.

And for many women, it becomes a life-changing turning point.

Comment or DM me the word BARBADOS and I’ll send you the details

If you know it’s time to think bigger, plan smarter, and step into your next level —
the Caribbean is calling. 🌴

I don’t build 5-year plans.

Not because I lack vision —
but because vision without momentum is just imagination.

I visualise the year I’m becoming —
the identity, the energy, the revenue, the lifestyle.

Then I bring it back to 90-day growth cycles:
• One clear revenue focus
• One aligned strategy
• One identity upgrade
• One set of actions that actually move the needle

Five-year plans feel safe.
90-day plans create results.

This is how you scale without burnout.

This is how you stay agile, focused, and in momentum.

This is how £100K months are built — one powerful quarter at a time.

If you’re still planning 5 years ahead but not executing this quarter…that’s your sign.

Message me “PLAN” and I’ll show you how to build your next 90-day growth plan like a CEO — not a dreamer.

THE JANUARY GROWTH TRAP (and how real CEOs move through it)

January starts loud.
Big goals. Fresh notebooks. 
New offers.
Momentum feels unstoppable.

And then… week 3 hits.

Sales slow.
Enquiries stall.
Energy dips.
Doubt creeps in.

Here’s the truth most founders miss 
Your offer didn’t fail. 
The timing shifted.

January cash flow is tight for many businesses.
Invoices are still being chased from Christmas.
Decision-making is slower.
People are warming up not buying at speed yet.

This is a stage of growth, not a signal to panic.

What matters now is how you respond 

Shift from hype to clarity
Look at how to increase customer base
Improve average order value
Increase purchase frequency

Get ruthless with your numbers
What do you need to sell per day to hit your goal?
Reverse-engineer your monthly target
Sense-check your fees against your true hourly rate

See profit daily
Not just in accounting software.
In a simple spreadsheet where you can feel the maths.

Refine, don’t reinvent
Sharpen your offer
Upgrade messaging from interesting to desirable
Focus on actions that directly lead to sales or savings

Delegate & declutter
If it doesn’t move you closer to your goal, it’s noise.

And the biggest mistake I see?

🚫 Expecting to sell without connection.
Content alone isn’t enough.
Growth requires two-way conversations — real human interaction with your ideal client.

Because if cash is the goal, then be honest: Everything else is fluff and vanity.

Real growth is focus.
Alignment.
Daily selling + saving.
Looking after the clients you already have.

Ditch the endless ideas.
Create cash content.
Nurture relationships.
And lead your business like a CEO not a content creator chasing dopamine.

This stage is normal.
How you handle it determines everything. 

If £100K months are the goal — not vanity metrics or busywork, but real profit and momentum — this is your next move.

Message me MONEY to learn how to:

• Create consistent £100K months
• Align strategy, mindset & messaging
• Focus on daily cash-creating actions
• Scale like a CEO without burnout or fluff

This is about clean growth, confident selling, and wealth that supports your life.

The CEO Evolution Coach | I prepare $10M–$30M founders for the $50M-$100M leap through identity, capacity, leadership and people.

I’ve spent the last 11+ years co-creating and working side-by-side with founders as we scaled from:
$1.2M → $10M+ then moving into $15M → $17.5M → $30M+ orgs. 

Wearing the CMO by 28 and COO hat before I was thirty-two.

I’ve built marketing, ops, CX, product, and growth.
I’ve rebuilt departments, hired senior talent, removed bottlenecks, and normalized bigger numbers.

But the deeper pattern revealed itself over time... 

Companies don’t stall because of strategy. 
They stall because of identity.

At $20M–$50M, the game changes.

The business can no longer scale faster than the CEO’s capacity, identity/consciousness.

When identity wobbles, companies stretch A-players, delay senior hires, micromanage decisions, wait for more “proof,” and negotiate scale with conditions. 

“Once marketing improves, then revenue will shift.”
“Once LTV increases, then we’ll start x”
“Once we hit $35M, then we’ll hire senior roles.”
“Once we hit X then I’ll gain more freedom”

Once… then.
Once… then.
Once… then.

Conditional.
Circumstantial.

Slowing down the money.

Here’s the thing… fixing more ops, hiring another quarter out, or tightening SOPs won’t collapse the gap.

Because if conditional scaling worked…
you’d already be at $200K days.

But removing the identity conditions that slow money and decisions?

That’s what makes the jump land fast.

Shifting from $50k days to $200K days will land when your identity isn’t conditional.

If you want:
→ to stop making delay mean something about you
→ to hire senior without needing proof they’ll pay for themselves
→ to stop stretching the A-player across roles/departments
→ to spend money on growth without overthinking it
→ to not need another quarter
→ money that moves without conditions
→ powerful self trust
→ to move faster
→ to feel safe with bigger numbers (expenses + revenue)

Then you have two options:

You either upgrade identity through my programs

or you work with me 1:1 and collapse the gap that’s slowing down the hires, the decisions, and the money. 

DM me '1:1" if you're interested or click over to my website to buy my programs.

Natalie Nadeau

The weakest link in your company isn’t your right hand — it’s the structure that kept them operating above their pay grade.

Your right hand is brilliant.

They carried you through:

→ sprint cycles
→ chaos
→ hustle
→ firefighting
→ junior teams
→ marketing heroics

They were built for compression, not expansion.

And now that you’ve expanded…

Your right hand is still calibrated to the era you hired them from.

That’s where the drag you're feeling comes in.

Because when you upgrade your identity…

The right hand either:
→ ascends (rare)
→ fractures (common)
→ self-selects out (fast)
→ burns out (delayed exit)
→ gets threatened (identity wobble)
→ becomes incoherent (timeline drag)

Not because they’re incompetent.

But because identity coherence didn’t move through the org.

You evolved.
Your structure didn’t.

Your right hand is still operating in survival ops.

That’s how you end up with:
• players stretched across 3–5 roles
• siloed departments gated behind one person
• decisions bottlenecked through COO/CMO
• senior hires not sticking
• timelines dragging

A right hand hired to carry $3M–$20M cannot distribute decisions at $30M–$100M yet.

Because that next leap requires:
→ departments
→ senior leadership
→ identity coherence
→ decision distribution
→ throughput
→ inevitability

Your right hand is operating above their comp, title, and era because you’ve expanded — and the org hasn’t caught up yet.

This is why you keep feeling the:
→ drag
→ heaviness
→ slowness
→ friction
→ “why is this taking so long?”

It’s not ops.
It’s not marketing.

And this is when your COO/CMO starts saying things like:
→ “The team has a lot on their plate — I don’t want to add more right now.”
→ “We just need a bit more time.”
→ “Let’s wait until next quarter.”
→ “The timing doesn’t make sense for that yet.”
→ “Once we finish optimizing X, then we can do Y.”

Those aren’t project updates.
Those are capacity signals.

Those are the subtle check engine lights that tell you whether your right hand can carry the next era — or whether they’re already maxed and operating from survival identity.

Rewiring shows you exactly how to read those signals — fast — so you can see who’s coming with you and who isn’t.

Because you don’t scale to $50M–$100M by hoping your old era talent evolves with you.

You scale by creating identity coherence across
founder → right hand → departments → reality.

It’s about calibrating identity, capacity, people, and leadership so you can see — quickly — whether they ascend or self-select out.

📌 Rewiring: Capacity, People & Leadership for Scale is open.
DM or comment REWIRING or get inside here.
https://lnkd.in/e9j53whs

Empathy leadership told you to:
“Make it safe.”
"Slow down for inclusion"
“Meet people where they are.”
“Understand everyone’s feelings.”

If you had to shrink yourself and slow your pace in a relationship to keep it “safe,” you wouldn’t call that love — you’d call it misalignment and move on.

If a relationship required you to constantly explain yourself, slow down, and make yourself smaller, you wouldn’t “work on it.” You’d leave and find someone who could meet you at your level.

If you had to slow your pace, explain your ambition, and manage someone’s emotions just to move forward in a relationship, you’d know immediately: this isn’t your person. 

The same standard applies to leadership.

You’re probably thinking, “This is just leadership.”
But it’s actually self-abandonment.

Non Circumstantial leadership says : “I see you. And the standard still stands.”

It doesn’t collapse standards to keep people.

Standards don’t kill culture.
Avoiding them does.

And your P&L reflects the standards you enforce — not the vision you have.

How much money you’re making doesn’t match your leadership capacity and it’s because your standards are still negotiable, because your leadership is still conditional and circumstantial.

If you only “meet people where they are,” you’ll never build a company that grows beyond them.

When you stop being emotionally attached to who stays and who goes, something powerful happens. 

The business starts attracting people who already live at the level you were created to play at.

And on the other side of that decision is what you actually want:
• record-breaking days without more work
• talent self-expanding instead of self-protecting
• a culture of “of course we win” energy
• the company growing faster without you in the room

Which gives you:
• freedom to do whatever you want
• total trust the business is handled
• no fires waiting when you step away
• leaders replacing themselves upward
• a business you’re genuinely obsessed with

The reason your revenue isn’t consistently growing MoM or improving YoY is because you’re still meeting people where they are.

If you only have one or two people in your org making more than $100K annually…
you’re slowing down the money and expecting outcomes from identities that were never designed to take you there.

You’re trying to scale with a talent pool that:

✔ can’t afford mistakes
✔ can’t afford risks
✔ can’t afford autonomy
✔ can’t afford conflict
✔ can’t afford not to reply you
✔ can’t afford boundaries
✔ can’t afford time off
✔ can’t afford to upset you

When someone is one paycheck away from chaos, they don’t innovate — they obey from fear.

Obedience doesn’t scale.
Fear doesn’t scale.
Self-abandonment definitely doesn’t scale.

You dropped beliefs, identities, and habits to get to $10M–$30M… but you kept the people who stayed behind.

Founders evolve first.
They shed identity fast.
They shed people last.

That’s why the org lags.
That’s why timelines drag.
That’s why the ceiling feels “ops-related” when it’s actually identity-related.

You think it’s:

→ marketing
→ ops
→ systems
→ tools
→ optimization

It’s not.

It’s talent economics vs revenue ambition.

You’re expecting $200K/day realities from a team built on $60K-$80k identity maturity and survival economics.

Survival talent will never take your business to the next level and if your honest, the senior hires trigger you subconsciously. 

Scaling requires shedding:

→ junior identity
→ cheap labor economics
→ fear-based loyalty
→ hustle culture
→ survival mode
→ obedience as currency

$200K days require distributed decision-making.

They require autonomy — not task execution.
They require leaders — not do-ers.
They require identities that can hold money, not identities that are afraid to lose it.

You’re emotionally attached to the people who got you to $10M–$30M.
You want them to “continue.”
You want them to “grow into leadership.”
You want them to “figure it out.”
You want survival talent to evolve into senior talent.

It never happens.

Your attachment to the wrong identities is the single most expensive bottleneck in your entire business.

Because while you’re trying to upgrade the people who carried the past you’re not opening the org to the identities that hold the future.

You can stay at $10M–$30M with survival culture + fear economics + junior dependency or you can learn the exact moves you need to make inside my new program Rewiring Capacity, People & Leadership for Scale and make the shift to $50M–$100M inevitable.

Money always follows identity.
Scale always follows leadership.
Freedom always follows people.

And sometimes the most expensive hire in the org is the one you didn’t fire. 

Purchase Rewiring Capacity, People & Leadership for Scale here:
https://lnkd.in/eHhytVJs

your A-player isn’t saying “yes” because they’re limitless.

they’re saying “yes” because they’re afraid.

afraid to look weak.
afraid to lose momentum.
afraid to ask for support.
afraid to set boundaries.

afraid you’ll replace them with someone who can do it all.
so they self-abandon.

meanwhile you love them because:
→ they never say no
→ they always “figure it out”
→ they respond at 8pm
→ they respond on weekends
→ they hold the load without complaint

but here’s the truth they don’t say out loud:
“I need a social media hire.”
“I need someone in email.”
“I need someone in retention.”
“I need someone in customer service.”
“I need someone to take over x.”

not because they’re incompetent…but because they’re operating across multiple departments on a $60K–$80K paycheck. and when someone is operating from survival economics, they can’t operate from their zone of genius or set up clear boundaries.

and burnout has two outcomes:

the sudden quit >> the “last day is today” resignation that drops you back into the weeds with zero SOPs, no knowledge transfer, and a giant crater in momentum.

or

the silent exit >> the A-player who leaves you for a company that gives them leadership, autonomy, and support without every talking to you about it.

both outcomes don’t cost you an employee — they cost you trajectory.

→ revenue
→ momentum
→ throughput
→ timelines
→ compounding decisions
→ innovation cycles
→ capacity to receive
→ senior hiring window
→ culture of autonomy

and it keeps you in the exact loop you say you’re done with:

“we just need better ops / marketing / systems.”

no.

you need the right people in the right seats, with the right support, at the right level.

your A-player is already leaving — they’re just waiting for the right job description.

you think you’re saving $150K in payroll with three new hires to support them— but you’re actually losing $40M in trajectory.

rewiring capacity, people & leadership is where this gets corrected.

because scaling isn’t about squeezing more out of your best people. it’s about building an identity and structure that can hold departments, seniors, and reality bigger than what you’re currently built for.

📌 Rewiring is the missing piece that will expose the gaps you’re not seeing.
https://lnkd.in/eHhytVJs

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Dawn McGruer

Natalie Nadeau

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The Battle

Dawn McGruer

Natalie Nadeau

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dawn McGruer's LinkedIn Performance

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