Big D International

At Big D, we believe that something remarkable is worth talking about. Boring stories are rarely heard and never remembered. Our mission is to help companies create and distribute original messages that the right people will listen to.

Principal

Avantik

At Avantik, I worked in every area of the marketing department, including trade shows, educational workshops, graphic design and print material. My favorite part of my job at Avantik was the digital side, including website management, email marketing, video production and photography.

Marketing Associate

Arrowquip

At Arrowquip my responsibilities included graphic design and layout of company literature, the design and development of a new company brand and identity guide, product photography, video production, script writing and development, media planning and buying, email campaign management and dealer communications.

Marketing Coordinator

At np2, I generate new business, meet with clients discuss their marketing and advertising requirements, develop partnerships with local businesses, assist in the formulation of new marketing strategies, work to keep the company strategies current and relevant, format text and graphics for marketing collateral, assist in web site development and ongoing web maintenance, present projects to clients, develop advertisements, trade show banners and signage, design and format catalogues, news publications and other print material.

Account Executive, Graphic & Web Designer

Western Global

At Western I documented customer inquiries and comments, entered and assigned new leads using CRM tools, proofed and approved production and printing drafts of promotional materials, developed partnerships with local businesses and and secured new clients through a variety of marketing mediums.

Marketing, Lead Generation and Prospect Tracking

I Will Knock Your Socks Off with Content and Strategy that Converts | Story Teller | Copywriter | Fractional Marketer

Hi, I’m Deanna. I’m a quirky, creative entrepreneur with 10+ years in marketing. I put the “Big” in Big D. I love a good laugh, have a great sense of style and am “almost” too nice to be in business. 

If you want some help with your marketing strategy including planning and deliverables, shoot me a line. If you want stodgy and old school with an endless smattering of data and spreadsheets, I’m not the one for you. If you're looking for creative, outside-the-box solutions, I might be just what you're looking for. 

Are you a small business owner looking for a fractional marketing manager? I’m the perfect fit. I work with a network of experienced professionals so Big D can offer the full enchilada. Planning, strategy, digital marketing, graphic design, websites, and copywriting to name a few. 

I also do one-off projects.

Let’s talk! DM me or email me at: deanna.lennox@bigdinternational.com

Specialties: Copywriting, Graphic Design, Traditional Media Advertising, Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Email Campaigns, Mobile Advertising, Web Design, Web Campaign Creation, Brand Development, Corporate Identity Guides, Social Media Management

Deanna Lennox

BURN

Two years ago, setting up BURN training function was the goal.

I had to answer these questions :

❓ What's the learning experience at BURN, what should we change?

❓ Who needs this knowledge, at what frequencies and through what modes?

❓ What learning paths will invigorate and strap our customer facing teams?

Two years later, this is what we celebrate :

🎉  Selected and on boarded the right human resource persons in BURN markets to execute the training function

🎉 Learning paths and courses that bulwark the training function at BURN

🎉 A self selecting process that identifies, upskills and retain high value direct sales agents

If I weren't afraid, I'd conceive the next Virgin Atlantic.

Sir Richard Branson didn't take no for an answer. The relentless pursuit of the impossible in my own lifetime is the inspiration that rubs off from it. Who'd say no to that?

Senior Training Officer

Pawame

With "Energy as a beginning" Pawame is closing the gap for about 600+ million people living in energy poverty globally particularly in Sub Saharan Africa with smart solar home systems as a gate way product. While offering other life transforming services and technologies in affordable and sustainable ways, my continuing achievements have been:- 
- Learning design for a in-country direct sales force that has optimized on relational selling, proper solar kit installations and after sales support necessary for break - even. 
- Systematically collecting knowledge and learning gaps for process and product mastery that leads to high value sales calls and aftersales support
- Streamlining learning management and evaluation tools that drive employee knowledge acquisition and application

Field Sales & Ops Trainer 

Centum Learning Limited

A job readiness project to bridge skill gaps between technical institutions and employers in various sectors affiliated to Kenya Association of Manufacturers:-
- Facilitated a workshop designed training that amplified on career mapping, soft skills enhancements and networking as essential career builders  
- Deployed evaluation and training delivery tools that resulted in continuous improvement of the learning process overall

TVET Apprenticeship Training Associate  

Envirofit International

In accelerating adoption of clean energy saving cook stove for an urban market, I succeeded at:
- Co-designed and  piloted a sales plan that yielded about  10% market penetration rate for Super saver cook stove for an urban and peri-urban market
- Recruited and managed a direct sales force that drove high customer conversion rates at low sales cost
- Maximized sales channels that raised sales revenues overall at high sales efficiency rate

Regional Sales Manager - Nairobi

Generation Kenya

Generation pioneered a gateway for youth employment in Kenya by soft skilling and up-skilling in entry level jobs in the Financial services sector. We achieved a high job matching and retention ratios, encouraged and supported entrepreneurship opportunities and the program has significantly grown in scale since the pilot phase when I was involved in it.

Coach & Sales Trainer-Job Readiness Program

Real Wealth Group - Idealinteriors and Hospitality Expo & Magazine

Ideal Interiors is a marketing platform for aesthetically appealing products, technologically advanced systems and a sound breed of creative ideas targeting homes, offices and hotels.

Working with a well trained office with diverse experience in lead targeting, sales cycle & pipeline management with high conversion rate to lead opportunities. This culminated into East Africa's premier interiors, hospitality and security Expo as an exciting, challenging and immensely rewarding undertaking!

Ad Sales Exec

NETWORTH SOLUTIONS.

Drafted and executed a marketing plan that tripled our client portfolio.

Segmented and differentiated our clients alongside industry and market size that improved servicing efficiency company wide.

Actively elevated our profile and products offering resulting in strong brand recognition in our market location.

Business Development Executive  NETWORTH SOLUTIONS.

Mobile Marketing K Ltd.

Contracted new business increasing client portfolios by some 12 %.

Streamlined back office processing time to under 48 hours minimizing 'closings' to within ten days.

Gelled seamlessly in a dynamic weave of 'creatives' with a passion for brand elevations and customer experiences that drive strong brands and had fun in the process!

Accounts executive

For the past 5+ years, I've been translating route to market for clean cookstoves and solar home lighting and entertainment solutions to homes across Africa

🧨 On boarding and continuous professional development for a direct sales force in Mozambique, DRC, Kenya, Zambia and Malawi that upped productivity to BURN's top and bottom line. 

🧨 Learning needs assessment that translate to tool design, development and deployment for rationalized tracking of learner experiences

🧨 Increased capacity in evaluations and training metrics tracking to discern learning experiences with better outcomes overall 

Am excited at what the future holds :

📌 Augment VR and AR in scenario testing to elevate the learning experience

📌 Unpack how AI elevates discovery, design and deployment of lasting learning experiences

A magic wand to time travel? I'd  recede into Alexandria, Constantinople (Byzantines) and Timbuktu - largest repositories in human knowledge that ever existed

Yes, a grand prix ticket to watch Sir Lewis Hamilton cap a podium finish.

taplio

The Battle

Deanna Lennox

Winston Oluoch

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