CEO at CartStars | Cultivating an Empathetic & Resilient Community for eCommerce Leaders

Your team got smaller this year. Your decisions didn’t.

You need to know what actually worked at a company like yours before you commit. You don’t need another vendor pitch or another analyst report. You need the real answer from someone who already made the call.

That room is called CartStars. I started it with six people at a dinner table because I was tired of expensive decisions made on bad information.

Estèe Lauder, Steve Madden, Bombas, and MERIT Beauty are in it. So is the person who just solved the exact problem sitting on your desk right now.

It’s not a network. It’s the room you check before you commit.

If you’re making a high-stakes decision right now, your peers already made it.

Start at cartstars.com

Debbie Kemunto Pearce

Three versions of the truth.


Shopify says one thing, Amazon says another, and your ad platform says something else.

But Krishna P. asks one question first:
Who's accountable for what's actually true?

At Oracle, he watched companies pay millions for the answer.
Then, bootstrapped Saras Analytics with his cousins to bring it to brands who couldn't.

Today, it's 180 people. Working with brands like HexClad, Ridge, Athletic Greens, and KFC.

His take on being the calmest person in a messy data room?
Know that your tool isn't the problem.
It's that no one owns the question.

That's what Visionaries is.

Krishna Poda, Co-Founder & CEO, Saras Analytics.
February 24th in Palm Springs. He's in the room.

Who owns the question at your company?

Debbie Pearce

It’s a living room, not a ballroom.


No badge lanyard. No sad buffet chicken. No one on a stage pretending they figured it all out.

While you’re on the conference floor right now, there’s a Michelin-trained chef in a kitchen cooking for a group of executives who are just talking. Actually talking.

Breaking down how they think, not the version they’d give on a panel.

There’s also a photographer in that room whose work made me save his number for ten years. I waited for a moment worthy of him. Today was it.

This room doesn’t exist tomorrow.

Visionaries Day is happening right now, and there’s still a way in.

You can find it here: https://lnkd.in/gzRuHHqK

Steve has receipts.


He doubled revenue at NYDJ.
He 3X’d Kut from the Kloth in half the time with a quarter of the staff.
You ask him how things are going and the answer sounds like an earnings call.
He doesn’t do vague. He does results.

We had a conversation in the room once about identity resolution and whether it crosses a line. Steve didn’t miss a beat. “I’m head of growth, not ethics.”
I laughed. But that level of clarity is why he keeps winning.

This is someone who was building fan communities 23 years ago on Myspace. He was doing it before anyone had a word for it. He just understood something most brands still haven’t figured out: your customer has to believe they’re the only one in the room.

He’s funny. He’s real.

Everybody knows Steve. But do you know his best dad joke? Drop it in the comments. 🤣

"I don't expect to learn anything."


Esteban Restrepo said that from a hot tub. With three people present at the end of Day 1 in Palm Springs. Just one of those conversations that happens when nobody's trying to have one.

He wasn't being cynical. He was being honest. 
He's been at this long enough.... where you stop expecting someone to hand you a trick that changes your business overnight. 

But then he kept going.

"What I loved about today is that it was real. I watched someone actually share something that works for them. And it was a contrast to the big stages where it becomes performative."

And honestly? That hit me.
Because most people in this industry already know the difference. The stage version and the real one. They've been in both rooms. They know which one they walked out of and actually used something from.

They just don't have a place where the second version exists.....till now.

When's the last time you were in a room where you got what you really needed?

Most people listen to the women they admire.


Not enough people watch them.

Listening gets you inspired for a day. Watching changes how you move.

These 10 lessons didn't come from a stage. 
They came from paying close attention to what the women around me actually do when nobody's clapping, when the easier choice is right there, when stopping would be completely reasonable.

At the end of the day, it's the people in your life that make the life you live. 

If you're a woman in my life, I'm grateful for you. 

I'm learning from you, I'm inspired by you.

You flew home, and nobody said thank you.


You sat in someone's session, visited a partner at their booth, gave someone 10 minutes of real conversation, and flew home. Back to the inbox.

I think about that more than I should.

Colleen Waters did all of that at a conference. She won an all-inclusive vacation.
And for the first time in I don't know how long, she stopped. 
She came back and posted about how the pause gave her something the grind had been taking. 

I read it and thought, OK, so this is the room. The one where someone shows up, and it doesn't go unnoticed. This is where CartStars did something right.

I've been building this thing for three years, and Colleen explained it better in one post than I have in 300.

Showing up looks different every time. 
This time at Visionaries, it's about who you bring with you. Because every room like this started with someone saying, "you need to be here" to someone else.

Visionaries is next week. See you in Palm Springs, February 24-25


When's the last time you showed up for someone and nobody said a thing?

Never go back.


New company, new industry, new title. Because that's what gets the "excited to announce."
Nobody writes the post about going back.

Niva Singer, MBA keeps going back.

First hire at Native. Built the ops, the website, the emails with a team under ten. Then P&G bought it for $100 million.

She left. Then she walked back in.
Not for the title. Because there was always space for optimizations.
Worth a $580K annual revenue lift.
She tested the placement of one feature on the homepage. Build-Your-Pack, one test.
That's what going back looks like when you're paying attention.

Then she went back to the same category. MUD\WTR, now Auri Nutrition. Second mushroom wellness brand. Same lane but deeper.

Some people chase what's next. She goes back to what matters.

She brought that energy to fondue night at The Matterhorn in San Francisco.
Grateful to Klaviyo and Loop Subscriptions for making the night possible!

You make 100 decisions a week. You can't explain how you make one?


That's not a criticism. That's most of us.
We asked a small group of senior leaders to do something most people never take the time to do.

Write down the things they see before anyone else does. Their frameworks.

And I've been reading these Visionary questionnaires over the last few weeks.
We haven't even hit record yet, and it's already changing how I think.

Tomorrow:
Two chairs, a living room in Palm Springs, sixteen peers, a full camera crew.
No spectators. Real questions, real pressure.

I'm equal parts excited and terrified!

Visionaries, Feb 24-25.

Link in comments if this is the kind of room you want to be in.

🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

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“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

One of the things I love the most about Flowium is the sense of community we’ve built. 

It’s not just about work, it’s about the people you get to create with every single day. 

Whether we’re brainstorming or diving into the details, there’s something special about how we all come together to find solutions and grow. 

Grateful for the team I get to work with and the impact we make together.🔥

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

I love this brand’s emails.

They blend story, mission, and impact naturally, and the product fits into the narrative without feeling forced.

That’s how you build connection the right way.

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

taplio

The Battle

Debbie Kemunto Pearce

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance ScoreDebbie Kemunto Pearce's LinkedIn Performance

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Debbie Kemunto Pearce

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Debbie Kemunto Pearce's LinkedIn Performance

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDebbie Kemunto Pearce's LinkedIn Performance