Zen Operations

As a Fractional COO, I specialise in streamlining operations for SMEs, driving revenue & profitability growth through strategic plans and process optimisation.

I conduct operational assessments, recommend solutions to stimulate growth, and guide tech adoption to revolutionise workflows.

Utilising KPIs, I ensure continual progress. I provide insights on best practices, assist in restructuring, ensuring smooth transitions, and mentor teams for operational excellence.

My vendor management optimises cost-effectiveness, quality and ensures successful delivery of projects. 

Achievements:

◾ Reduced operational costs by 25% through strategic improvements.

◾ Improved conversion rates by 30% by simplifying sales cycles.

◾Fostered a data-driven culture, yielding up to 20% profit increases.

◾ Developed analytics and revenue operations departments, driving revenue optimisation.

◾ Achieved revenue growth of 15%-150% by identifying bottlenecks.

◾ Ensured smooth post-merger transitions.

◾ Boosted staff data literacy through training.

◾ Assisted in attracting substantial Series B funding.

◾ Enhanced operational transparency, improving team performance and investor relations.

Operations Consultancy & Fractional COO services

I help Positive Impact CEOs to Simplify Operations and Ignite Growth | Operations Consultant | Fractional COO | Data-Driven Strategy Advisor

You’re a CEO in the FMCG sector. 

Imagine your team executing your vision with less friction and resistance.

Rather than blank faces staring back in each team meeting, you have a sea of purpose-driven advocates who have crystal clear clarity on what needs to get done.   

You're a CEO with a clear vision of where your business needs to go. But something's getting in the way...

Maybe it's the pressure to deliver rapid results to your board. 
Maybe it's the conflicting advice from your team. 
Or maybe it's simply the challenge of turning months of thinking into a clear story everyone can understand.

This is where I come in.

For CEOs and leadership teams in product-based businesses, I help:

- Transform months of thinking into structured, actionable plans in hours
- Simplify complex data into actionable insights
- Find hidden value in conflicting team perspectives
- Tell a compelling story that brings everyone on the journey with you

Think of me as your secret weapon for unscrambling complexity.

"Unlike typical Exec coaches who often leave you with more questions than answers, Deb helps bridge the gap between what's in my head and what needs to be communicated. Every session saves me hours of time and mental energy." - Aoife Kenny, Interim MD

Whether you're:

- Preparing for a crucial board presentation
- Developing a transformative data strategy
- Leading complex change initiatives
- Needing clarity in hours, not weeks

I help you cut through the noise and turn your complex challenges into winning strategies.

Because your brilliance lies in leading transformation...

Not getting lost in the weeds of complexity.

Ready to turn your vision into clear action? Let's connect.

Specialties: Strategic Planning | Data Strategy | Digital Transformation | FMCG & Food Industry | E-Commerce | Operational Excellence

#StrategicClarity #BusinessTransformation #Leadership

Deb Stevenson

RetainUP

As the founder of RetainUP, I've led our team to send over 131 million impactful emails, driving over $34M in revenue for our clients. 

We delivered an average ROI of 3200% across diverse niches.

We help ecommerce brands with their email marketing, retention marketing, and increasing average order value and profits.

CEO and Founder

StudyPad

Product owner for B2B2C (teacher to parent) growth funnel of splash math. Breakdown the product further into 3 swimlanes namely Growth, Retention and Monetization with their respective product managers. 

Worked on building product roadmap and execution in agile sprints for 2 quarters and improved key metrics around growth and monetisation funnel.

Associate Director Product

IndiaRush.com

IndiaRush was founded with the mission to connect manufacturers to consumers directly. Scaled to INR 54 Cr (~ USD 8 Mn) yearly revenue with a team of 90+ people reaching 5 Mn monthly visits across Web, Mobile and App on a bootstrapped model in a highly competitive market. Established brand in top 20 e-commerce sites of India according to Similar web.

Created overall company vision and headed demand-side growth of B2C e-commerce marketplace leading product manager, designers, marketing and technology team of 35+ motivated people. Registered 200%-300% demand growth on a yearly basis to INR 54 Cr (~USD 8 Mn) a yearly revenue.

Product Management - Customer Research, Customer Personas, Customer Journey, Product Strategy, Product Design (UI designs & UX Flows), Product Roadmap; Manage entire product life cycle using Agile Development methodology. 

Product Growth - Lead product growth, engagement and retention efforts to analyse campaigns, traffic and website (A/B Tests, Landing Pages); Optimize customer funnel and conversion. Increase adoption based on user research along with data analysis and statistics. Growth KPIs through non-ad acquisition strategies.

Product Marketing - Managed a yearly digital marketing budget of INR 10 Cr (~USD 1.5 Mn) maintaining high ROI across Facebook Ads, AdWords, Affiliate, Influencer, Search engine and Content marketing for customer acquisition, customer engagement and customer retention. Competitive Product Positioning and product launch plans.

Co-Founder and CEO

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Hi, I'm Rahi

And yes, I can help you grow your ecommerce store profitably. But we just met, you don't need to trust me right away.

I started my ecommerce marketplace, IndiaRush back in 2011. 

I was lucky enough to learn everything along the way and grow it to a $10M+ yearly revenue. 

But we were spending like crazy on Facebook.

To generate $10M, we were spending close to $1.5M each year on paid advertising.

Eventually, costs kept on rising, and we had to close down.

The biggest learning? 

Instead of focusing on acquisition, we should have focused on keeping customers and getting them to buy again. 

That's why I started RetainUp in 2020. 

My goal was simple: help ecommerce brands make more money without spending more on ads.

So they can scale profitably.

Now, we've helped over 50 brands worldwide and generated over $34.6 million in revenue for them with email.

But it's more than just an email.

We help them increase average order value, customer lifetime value, and retention rate.

After 15+ years of experience in ecommerce, I have developed my own PCC (Product, Customer, and Communication) framework to help brands.

I'm here to help ecommerce brands grow profitably.

To get help, book a call using the link below. 

If you are still not convinced, subscribe to our newsletter to learn more about growing profitably.

Remember, it's the journey that counts. Keep going. Keep learning.

taplio

The Battle

Deb Stevenson

Rahi Jain

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