Declan Davey

Declan Davey Ltd

• Contract/freelance copywriter for 35+ health sector businesses to date in the US, UK, Europe, and Australia. This includes smaller brands, medium-sized companies, and billion-dollar enterprises. Clients include Teladoc, Nutravita, Aktiia, easyGym, Homeward Health, Avaana, and Carewell. Particular expertise within healthcare, nutrition, and wellness.
• Key skills: copywriting, content strategy, SEO, email & SMS marketing.

Health Copywriter 

Homeward

Temp 6-month contract:
• Created direct mail, email, SMS, brochure, and website content to support lifecycle marketing and provider channels
• Wrote persuasive copy that communicates the benefits of Homeward’s Care Navigation product, specific care pathways, and preventive screenings
• Studied patient demographics, concerns, needs, and preferences to tailor messaging effectively
• Collaborated with marketing and cross-functional teams

Senior Healthcare Copywriter 

PaleoHacks 

• Generated record levels of email and SMS marketing revenue for the company
• Managed multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directed the cross-brand email and SMS content strategy 
• Supervised marketing team members
• Key stakeholder for lead generation and offer selection
• Led copy testing efforts to develop new marketing materials
• Partnered with affiliates and sponsors to build further revenue streams
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Lifecycle Marketing Manager (Email & SMS)

• Managed three email lists within the group of PaleoHacks brands
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Email Marketing Manager

Teladoc Health UK

Copywriter

Aktiia

Avaana

Nutravita Ltd

Amazon

• Management of a self-publishing business on Amazon. Products sold in the USA, Europe, and Asia.
• Key skills: sales, market research, design, supervision of Virtual Assistants.

Ecommerce Business Owner

BUKMEDIA LTD

• Agency copywriter. B2B and B2C projects included email campaigns, landing pages, and FB ads. 
• Key skills: copywriting, persuasion, time management

Dr Cheryl Rezek

• Collaboration with Dr Cheryl Rezek (Consultant Psychologist) to write content for books promoting mental health via mindfulness meditation.
• ‘Mindfulness for Carers,’ published with Jessica Kingsley Publications: https://www.amazon.co.uk/Mindfulness-Carers-Demands-Caregiving-Yourself/dp/1849056544/
• ‘Quit Smoking: Sheldon Mindfulness’ published with Sheldon Press:
https://www.amazon.co.uk/Quit-Smoking-Mindfulness-Cheryl-Rezek-ebook/dp/B01BIEYL1A/
• Key skills: creative and empathic writing, idea development, editing, and proofreading.

Health Writer

🔴 Health-sector founders who fail to do this by 2030 risk losing business (and credibility):

As AI content explodes, audiences will be more reluctant to follow faceless, company-led social media accounts and email lists they doubt are run by real humans. Read any marketing report and you'll see the trend - people want authenticity, personality, and trust.

This is even more essential in sensitive fields like health and wellbeing.

Founders who nurture their personal media platforms won’t regret it. Here's why (and how):

People don't follow companies, they follow "tribe leaders." It's wired into our DNA.

Just like you lead with your vision and team management, you can lead with your media.

📈 Scale your personal media over the next 3-5 years and you'll have an enormous advantage. 

95% of health-sector founders haven't doubled down on this (yet) so it's one of the easiest ways to position yourself as the most helpful, relatable, and trustworthy individual in your niche.

The traffic you attract through your personal media will also funnel into your company's growth.

Share insights, wins/challenges, opinions, goals, and real-life experiences.

This is a more logical long-term play than solely publishing through company accounts.

It's also a backup. If your business ever loses traction, you still have a hub of followers interested in whatever you create next. As Kevin Kelly says: build your 1,000 true fans.

- Writing e.g. LinkedIn, X, newsletters
- Audio or video e.g. YouTube, podcasts

Publishing on 2-3 media platforms (without feeling overwhelmed) is ideal.

You don't need to grow to Adam Grant or Joe Wicks levels. Even scaling your socials to 5-10k followers and email list to a thousand subscribers can be a game-changer.

The only problem: building your personal media platforms is a part-time job. So what are your options? 

See below.

---

How can I help?

✅ Ghostwriting that aligns with your voice, personality, and values
✅ Consulting to help you plan and execute your personal media growth

Offers & Testimonials: docs.google.com/document/d/1D1yq77_tl8kkuzBeMp3oM7g3VrYIIaHr-YpDEiJWoks

Here are 4 quick things about me:

• Health copywriter: hit the #1 Google website ranking in 2020
• Served as a marketing manager for 7 to 8-figure health/wellness brands
• Previously worked as a psychologist and ran an Amazon business
• Hired as a contractor by startups, mid-sized, and billion $ companies. A mixed bunch!

DM or email copywriter@declandavey.com to say hi! Submission form in the featured section👇

Email Marketing Manager & SMS Marketing Manager

• Managing multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directing the cross-brand email and SMS content strategy 
• Supervision of email and SMS marketing team members
• Key stakeholder for lead generation and offer selection
• Leading copy testing to develop new marketing materials
• Communicating with affiliates and sponsors to build further revenue streams
• Analyzing and reporting the performance of marketing campaigns
• Monitoring deliverability and ongoing list hygiene efforts

Joysoles India

India’s #1 Diabetic Foot Care Brand for Women

Founder

Renegade Advertising

Viasox 

Viasox is a multi-7-figure e-commerce brand that is dedicated to helping people who suffer from diabetic neuropathy and varicose veins.

Go to viasox.com for more information.

Responsibilities Include:

- Develop copy for long and short-form video ads and promotion-specific landing pages
- Create scripts for testimonial-based ads and UGC ads
- Come up with unique offers for profitable customer acquisition and retention and improve LTV and AOV values.

Conversion Copywriter

The Brown Marketer, LLC

Created a digital product for salon owners(https://salonsecretsblackbook.com/sales-page) that can help them to get new high paying clients in the chair, sales and profits in 60 days…without complex marketing campaigns.
In it I,
• Developed a step-by-step process that salon owners can use to sell retail or upsell other services without any pressure, convincing or traditional “selling”.
• Developed a 3-step formula that can be used to create videos on TikTok, that not just entertains the audience, but also bring customers to the salon.
• Created a 5-step client attraction system that salon owners can use to attract warm leads, people who are their dream clients.

Frozen Lemon Media

-Created compelling ad copy and email copy for a variety of e-commerce brands doing multiple six figures in revenue/year while adhering to all advertising platform guidelines.

- Developed an email strategy that helped one of the brands to get a 32% repeat purchase rate and scaled it from $40,000/mo to $157,000/mo in just 6 months.

-Created multiple customer avatars and angles through extensive market and product research that helped to create new "blue oceans" for the brands.

Direct Response Copywriter

Trinity International Investments

● Developed pre-launch, launch, and post-launch strategies for company’s TV show for people with disabilities.
● Developed direct mail campaigns for the company's real estate investment deals. One of the campaigns sold 7 multi-million dollar condominiums in the Caribbean in just one month.
● Supervised a marketing team of 10, including hiring, training, workloads, schedules, and deadlines.
● Defined and directed marketing programs for demand creation, lead generation, and outreach methodology to create brand awareness; interfaced with the Sales team to continuously optimize lead tracking and management.
● Managed and monitored monthly budgets, evaluated performance to ensure funds are being allocated effectively, and maximized co-op ad spend for multiple projects.
● Developed all of the company’s paid advertising campaigns(Facebook, Google, Taboola). Most campaigns generated
200% ROAS.

Marketing Executive

CTC Publishing 

Developed a digital product(http://www.thepodcastingguru.com/) in collaboration with America’s #1 marketer/copywriter Bob Bly and also, wrote the sales letter for the product.
In the development phase, I
• Created a plug-and-play system that anyone can use to tell captivating stories and persuade the target audience.
• Developed a social media strategy that any business can use to create omnipresence and get leads from multiple channels.
• Developed a proven way to create polarity in the market and become a quotable person in the industry.

Digital Product Developer & Copywriter

In 2014 I started a dropshipping business, selling fidget spinners. It failed and I lost $7,000 ❌  

Between 2014 and 2018, I started 4 e-commerce and coaching businesses that either broke even or made enough to barely keep the lights on. 

By end of 2019, I almost went bankrupt 🤯

In 2020, my sales letter generated $71,369 in just 2 weeks 💸

Some days I still can’t believe that sentence, but it didn’t come easy.

When I was struggling to make my "kitchen table" entrepreneurial projects work, I noticed fellow business owners making cash -- hand over fists! 

"Wait! These guys are not smarter than me...so how are they making so much money? What am I doing wrong here!" 😕

I realized while I was trying to "game the system" and fight the algorithms, these guys totally disregarded them and focused on ONE thing. 

The ONE thing that made them wildly successful and earned them a lifestyle that most "Normal Folk" can only DREAM about!

✍️ THE COPY. 

The words on their ads, emails, VSLs, and landing pages---that's what made them "Wolf of Wallstreet" kinda money 🤩 

Equipped with this intel, I started investing in my copywriting training. I dedicated myself to studying all the greats from the past 150 years. 

Guys like Robert Collier, Eugene Schwartz, David Ogilvy, Gary Halbert, and Claud Hopkins.

After studying the greats and paying my dues for years as a "shameless whore" copy cub--accepting all the crap jobs that pay a mere pittance... 

I finally "cracked the code" to write ads that pay. 🤑

From there I went on to help 6 and 7-figure coaching and e-commerce brands and also got the opportunity to learn and work with one of the top copywriters on the planet and my hero, Bob Bly. 

Fast-forward to today, I now spend my time writing copy that helps to acquire customers profitably and increase LTV and AOV without increasing ad spend. 

Here’s what I’ve helped brands accomplish:

💰 Scaled a sustainable jewelry brand from $40,000/mo in sales to $157,000/mo in sales.
💰 The paid campaign I wrote generated 200% ROAS for a men's grooming brand.

And much more... 

Want to keep customers for life, create rivers of revenue, and boost conversions as quickly as possible?

Send me a message on LinkedIn 📥

And let's get to know each other and see if we're a good fit to work together.

taplio

The Battle

Declan Davey

Chetan Virhia

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