SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Chris MacLean

EducatedExit.com

[𝘼𝙣 𝙤𝙥𝙚𝙣 𝙡𝙚𝙩𝙩𝙚𝙧 𝙩𝙤 𝙚𝙙𝙪𝙘𝙖𝙩𝙤𝙧𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚]
 
Transitioning from teaching is about reclaiming your life.

We approach the journey in a way that prioritizes autonomy, purpose, and growth, rather than staying in a system that feels restrictive.

You’re not asking, “How can I endure another year?”

You’re asking, “What kind of future do I want to create?” and building a career that aligns with that vision.

You're not running away from teaching; you're stepping into a new career that values your experience and supports your growth

We focus on providing clear guidance, efficient strategies, and building momentum with personalized support.

At the end of the day, what binds us together is a simple goal:

Build a career that values your skills, offers balance, and provides fulfillment, while leaving the stress of teaching behind.

𝘊𝘳𝘦𝘢𝘵𝘦 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦 𝘣𝘺 𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘶𝘱 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘸𝘦𝘦𝘬𝘭𝘺 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳, 𝘛𝘩𝘦 𝘌𝘹𝘪𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺.  

𝘠𝘰𝘶'𝘭𝘭 𝘨𝘦𝘵 𝘱𝘳𝘰𝘷𝘦𝘯 𝘢𝘥𝘷𝘪𝘤𝘦, 𝘵𝘪𝘱𝘴, 𝘢𝘯𝘥 𝘵𝘢𝘤𝘵𝘪𝘤𝘴 𝘵𝘰 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘫𝘰𝘣 𝘴𝘦𝘢𝘳𝘤𝘩 𝘴𝘦𝘯𝘵 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘪𝘯𝘣𝘰𝘹 𝘦𝘷𝘦𝘳𝘺 𝘚𝘶𝘯𝘥𝘢𝘺 𝘢𝘵 7𝘱𝘮 𝘌𝘚𝘛.

𝙎𝙩𝙖𝙧𝙩 𝙝𝙚𝙧𝙚: 𝙝𝙩𝙩𝙥𝙨://𝙬𝙬𝙬.𝙚𝙙𝙪𝙘𝙖𝙩𝙚𝙙𝙚𝙭𝙞𝙩.𝙘𝙤𝙢/

𝙊𝙣𝙬𝙖𝙧𝙙!

Founder

Accelerated Sales Inc.

I teach SMB Founders & CEOs how to consistently drive revenue using Lean & Agile principles to build scalable sales processes & playbooks.

Founders & CEOs engage me when:

•	Revenue growth is unpredictable
•	New market opportunities are not being captured by the sales team
•	They realize their sales process is not codified, teachable, or scalable

I take a pragmatic approach to each client engagement by assessing your current selling environment and gaining a deep understanding of how your customers actually want to buy from you. 

I then work with you to apply Lean & Agile principles to your current sales process through a DMAIC approach.

Define 
•	your ideal customer and their unique buying requirements
•	your sales process map

Measure
•	collect your relevant sales data 
•	determine how your current sales process is actually performing against sales targets

Analyze 
•	review your sales data to identify potential process flow problems 
•	confirm identified causes of the problems
•	verify the impact the problems are having on your sales results

Improve
•	develop your improved sales process map solution
•	implement and verify the solution 
•	measure improvement against sales targets/results

Control 
•	teach you how to ensure the sales process is managed and monitored 
•	teach you how to continuously improve the sales process using Six Sigma principles 

No Sales Process in place today? No problem!

We leverage a DMADVO approach to Define, Measure, Analyze, DESIGN, VERIFY, & OPTIMIZE your customized sales process.

Are you opposed to learning more?

Detonate Labels Inc.

Increased annual revenue from $500,000 to $5.6 million (1,020% growth) by improving processes, fostering a strong workplace culture, and managing full P&L responsibilities to drive sustainable profitability while attracting, motivating, and retaining top talent.

Led all aspects of the business, including strategy, operations, and market expansion, to establish a competitive foothold in the label manufacturing & print industry.

Built and scaled a high-performing team, growing from 5 to 25 employees, and implemented streamlined processes that enhanced operational efficiency and long-term sustainability.

Successfully positioned the company for a strategic exit in 2024, transitioning ownership to a key industry partner while ensuring the business was primed for continued growth and success.

Ensured a smooth ownership transition, leaving the business well-equipped for continued growth and success under new leadership.

President

Dye & Durham Corporation

Vice President, Sales

Director, Sales

TeraGo

Why is my inbox empty and phone not ringing?  So, you're saying this is a full-cycle hunting role?  No problem! This. Place. Was. FUN!🕺

Senior Key Account Executive

This is where I learned how to be a leader.   This is where I made lifelong friendships.  This company launched my rocket ship.🚀

Client Unit Executive

Do you know how frustrating it feels to apply to 100’s of jobs and get rejected daily? With EducatedExit[dot]com, you learn how to target your ideal employers and land interviews without customizing 100’s of resumes. 🙌

Hey, I’m Chris.

I’ve helped 20,000+ teachers, counselors, and admins transition into careers where they’re valued, respected, and paid what they’re worth—without starting over.

With 25+ years in hiring and leadership, I’ve led 6,000 interviews, hired 3,000 people, and closed $300M in sales. 

I know what hiring managers want and how to make you their top choice.

How can I help you? 

Through my ‘1:1 Empowered Exit Corporate Coaching Program’, where 85% of clients land jobs within 90–120 days, 82% secure remote roles, and most see a 25% salary increase—giving you the clarity, strategy, and support to transition with confidence.

You’ve poured yourself into others, leaving you exhausted, overlooked, and stuck.

Now it’s time to reclaim your life and build a career that truly values you.

Start for free at www.EducatedExit.com.

Deep down, you already know this.....

It's time to leave education. 

But when it comes to job search, the curriculum is outdated.

And you don't know where to start. 

If you are an educator yearning to leave the classroom but don't know where to start your journey, then we should connect. 

I'll teach you how to: 

• Stop wasting time trying to craft the perfect resume.
• Stop wasting time applying to dozens of jobs without results.
• Start identifying what you love to do, who benefits, and who offers what you need.
• Start building relationships with decision makers at the companies that need what you offer.
• Generate referrals into the companies you want to work with.
• Start landing interviews
• Land multiple job offers
• Increase your income
• Regain control over your life/work balance


I do this by sharing the strategies that enabled me to:

• Quit working as a dishwasher for $6/hour
• Build a lucrative Sales & Leadership career without traditional experience and no formal education
• Consistently earn a high-six figure annual income
• Land multiple promotions into senior leadership positions
• Manage thousands of people and scale teams of 300+ headcount in Tech, SaaS, Telecom, Legal, & Print 
• All without industry specific experience or applying online

Learn more ➡️ https://educatedexit.com/

✌️

taplio

The Battle

Deiera Bennett

Chris MacLean

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