SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Thirty21

Copywriter and Content Strategist

Good Bones United LLC

- Provide copy and content support to Edtech, family, parenting, and faith publications and organizations

Freelance Writer

- Supported and executed multi-channel strategy to grow adoption in targeted clients
- Founded social media community, leveraging A/B testing best practices to grow membership to over 200 users in 6 weeks
- Customized brand message to reach and capture audience engagement with targeted email campaigns 
- Collaborated with both broader marketing team and Customer Success completing all phases of projects from planning to on-time completion of quality deliverables

Client Marketing Specialist

Edgewood City Schools

- Received the top evaluative educator rating eight years in a row with achievement in positive classroom environment, knowledge of students & individual needs, & content delivery
- Created my own standards-based curriculum & content by writing over 25 original short stories, recording 5 original songs, and producing 10+ original video stories for maximum student engagement
- Effectively communicated to various stakeholders tailored to their position & needs, including contacting 120+ parents/guardians per contract year
- Analyzed data to assess over 900 learner's individual and collective growth towards learning objectives & adapted future instruction based on data
- Quickly adapted in-person curriculum to create 160+ lessons via Google Suite for a Remote Spanish 1 course
- Served as a Mentor Teacher for a colleague in their first two years as a classroom teacher. Met bi-weekly to track progress, answer questions, review lesson plans and data, & offer advice and encouragement
- Managed six classes of 20-30 students daily and maintained an inclusive & welcoming environment by seeking to make meaningful contact with every student every day
- Led a team of 40 students as National Honor Society advisor to plan and execute three major events, and incorporated multimedia content for a student-centered tapping ceremony

Spanish Instructor

Miami University

- Coordinated and delivered three trainings to area school districts on literacy in world language instruction
- Created online resources for two eLearning sessions

Teacher Consultant - Ohio Writing Project

Monroe City Schools

Content Creator + Writer | Ed ➡️ Tech | Chill Dad Vibes

Connect with folks, synthesize information, and simplify language without sacrificing personality? Can do.

I discovered a passion for writing in 2016. I wrote silly, instructive short stories for my Spanish classroom and pivoted in 2022 to use that audience-tailored, data-informed writing in the world of marketing.

Now, I've written email campaigns, paid ads, social posts, blog posts, web copy, LinkedIn articles, and a toddler parenting course. 

Other loves: Survivor, board games, Ravensburger puzzles, using enough salt in cooking, eye-roll-worthy puns for my wife, being as similar as possible to the dad from Bluey with my three kids

taplio

The Battle

Deiera Bennett

Eli Johnson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?