SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Klarecon

It's been a full-filling journey so far at Klarecon.

Here are a few achievements that make me happy and proud:
➡️ Closed 6-figure sales deals with Israel's leading content arbitrage companies.
➡️ Progressed from content writer to a position next to the CEO.
➡️ Managed several departments in the company and trained managers.

And now, I am enjoying my new challenge - Content Marketing. Long-form content, website copy, social media writing - I'm exploring it all.

That's it for now. Have to go back to work so I can add a new achievement to the above list soon!

Wish me luck :)

Chief of Wow

Head Of Content

Content Team Lead

Content Writer

Fusion Business Solutions Pvt Ltd

Assisted international recruiters (US and UK based) by:
1. Conducting a thorough job analysis to ensure that the shortlisted candidates have most of the necessary skills and qualifications for the position.
2. Identifying qualified candidates by using various sources such as CareerBuilder, LinkedIn, Indeed, and more.
3. Sourcing contact information of the qualified candidates by using different tools and methods.
4. Updating Applicant Tracking Systems.

Sr. Associate

ArcGate

•	Content review and moderation
•	Quality analysis
•	Content writing
•	Internet research

Research Analyst

Chief of Wow at Klarecon | Busy Figuring Out Marketing 🤓

Busy managers - stop playing the hero ball and carrying too much burden on your shoulders. 

"So what do we do, Mona? Help us!" 

Go through this list first and tell me if ⬇️

▶️ You need to scale but don’t have the time to hire, train, and manage freelancers and VAs.
▶️ You have the budget but not the time and infrastructure to train your in-house team.
▶️ You want to offload yourself and your team without expanding it.
▶️ You want to befriend the coolest title holder ever (Yes, that's Me😇). 

If you responded yes to any of these, you've probably found the right outsourcing agency partner.

My company (I'm not the owner, but I still treat it as mine😎), Klarecon, will be a pain reliever for you. We'll build the setup you need to scale without breaking the bank.

Want to know how? Let's chat!

Use my Calendly link (in the featured section above) and book a call. Or send me a DM :)

taplio

The Battle

Deiera Bennett

Mona Mehta

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?