SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

Nathaniel Miller

Dads Growth Lab

Predictable pipeline in 90 days
I build and run revenue systems for Seed–B SaaS: outbound, content distribution, ads, and measurement your CRO trusts. 

Typical outcome: ~30% demo-rate lift in 8–12 weeks and consistent SQLs from a short ICP list.

Head of Growth

Ashbrook Technologies

Building the future by growing what powers it.
We specialize in scaling companies across ag and agtech, industries rich in potential but underserved by modern capital and strategy. At Ashbrook, we roll up our sleeves and build alongside the teams shaping tomorrow’s backbone.

Head of Marketing

Access Softek

Access Softek has been an industry leader in the digital banking space for over 30 years. We help 400+ credit unions and banks stay ahead of the curve by providing our clients with a full-service digital banking solution that assists their users with all aspects of their banking experience. Our Access Digital banking platform delivers the innovative features your users' demand, the security financial institutions need, and the technology needed to compete in the market today.

• Increased online lead generation by 20% YoYr by managing strategic SEO and SEM campaigns across a full product line.
• Improved landing page performance by 15% through UX optimizations that focused on enhancing CTA visibility and reducing page load times.
• Collaborated with sales and product teams to develop and implement Account-Based Marketing (ABM) campaigns, resulting in a 50% increase in pipeline growth.
• Directed targeted digital marketing journeys that significantly improved customer engagement and boosted conversion rates.




Highlighted Skills: 
Lead Generation, SEO/SEM Management, Event Planning and Execution, Website Optimization, Account-Based Marketing, Collaboration with Sales and Product Teams, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing Manager & Events Manager

Sureify

Sureify is a SaaS #insurtech platform for the Life and Annuity industry that provides the digital technology experience that today’s customers expect. Sureify’s platform, Lifetime, is a modular, highly configurable set of software solutions that sits on top of policy administration systems.

• Developed and executed digital marketing strategies encompassing SEO/SEM, email, social media, and display advertising campaigns.

• Analyzed campaign performance using Google Analytics, conducted A/B testing, and decreased bounce rate by 30% within 60 days.

• Managed digital engagement initiatives for over 350 industry contacts through conferences and live-stream events.


Highlighted Skills:
Strategic Planning, Data Analysis, Collaboration, Event Marketing, SEO/SEM Optimization, Email Marketing, Social Media Management, Analytical Skills, Creative Thinking, Project Management, Communication

Digital Marketing Manager

Digital Media Warehouse

Led the design and development teams in a relaunch and rebranding project that migrated the website to Shopify, optimized SEO, conducted extensive keyword research, launched marketing newsletters, created all product images and content, and designed marketing flyers. 

• Increased site impressions by 560% and clicks by 200% through successful SEO & SEM campaigns, achieving top 10 ranking for 200 keywords.

• Delivered a 900% surge in online sales post website relaunch, SEO enhancements, and targeted marketing emails, significantly boosting revenue and brand exposure.

Highlighted Skills: 
Website Design and Development, SEO Optimization, Keyword Research, Email Marketing, Google Ads Management, Campaign Execution and Management, E-commerce Optimization, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing & E-commerce Manager

A & A Graphics Supply LLC

• Pioneered a marketing overhaul, revamping our website design with HTML, CSS, and JS wizardry to showcase SEO-optimized products and descriptions.

• Dreamed up and executed a marketing masterplan, spotlighting new product launches and wowing clients with stellar presentations and demos.

• Teamed up with HP's marketing squad to roll out syndicated content tailored to HP's stellar products.

• Flexed my top-tier customer service skills and knack for learning, snagging new clients left and right.

• Embarked on nationwide odysseys to rescue printers in distress and nurture client relationships.

• Took the reins as the go-to wide format printer technician for heavyweights like HP, Xerox, Canon, Oki, Mutoh, and KIP. Plus, crafted a killer training program for new recruits and newfangled printers.

Highlighted Skills:
Website Design (HTML, CSS, JS), SEO Optimization, Marketing Planning and Forecasting, Collaboration with External Partners, Customer Service, Training Program Development, Strategic Planning, Data Analysis, Content Creation, Social Media Management, Project Management, Communication, Analytics Interpretation

Digital Marketing Coordinator

Premier Merchandising

Service Department Manager

Springfield Blue Print

Printer Technician

GAMO OUTDOOR USA

Customer Service Representative

Mountain Grove Pharmacy

Prescription Delivery

Head of Marketing | 20K Views Teaching SEO on TikTok | Founder of The SEO Marketing Dad | Advisor | Driving Startup Growth | Girldad x2 | Community Builder | Aspiring Runner | Survivor Super Fan

Six weeks into a SaaS engagement, the Founder looked at me and said:

“We’re doing everything you said. Why aren’t we seeing meetings?”

That moment changed how I build marketing systems.

Today, I help founders & first-hire marketers at Seed–B SaaS turn activity into predictable pipeline in 90 days, without hiring bloated teams.

System = outbound + content distribution + measurement: built to run with a team of one and reviewed weekly with sales.

Typical outcomes:
- ~30% demo-rate lift in 8–12 weeks
- Consistent SQLs from a short ICP list
- Scorecards that sales actually trusts

Proof: revenue scaled from $200K → $5M, 600% lead growth, 900% sales growth, 50% lift in conversion, 860% traffic growth.

What this means for you: you stop optimizing for activity and start creating conversations that convert.

DM “SYSTEM” for the 90-day plan or book a free audit → https://bit.ly/dadsgrowthlab

---------------------------------

✅ Proud husband & dad to two incredible daughters
✅ Passionate about the outdoors: running, hiking, camping, cycling
✅ Faith-driven & committed to helping others succeed
✅ Super Survivor fan (& hopeful applicant!)

taplio

The Battle

Deiera Bennett

🏃Nathaniel Miller

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