SHFT Agency

Content Strategist

Specializations: LinkedIn Strategy and Ghostwriting

Consult with and ghostwrite for B2B SaaS founders and executives. 

Conduct profile audits and develop content strategies to assist clients in establishing thought leadership in alignment with their strategic goals. 

Consult with clients to analyze engagement data, create content calendars, and write content in alignment with the clients’ strategic goals.

Key Achievements:
- Developed and executed content strategy that directly led to $60K in inbound leads for a client
- Increased client reach and engagement by ~20% within 6 months
- Wrote 200+ LinkedIn posts for clients in industries such as healthcare, human resources, rebate management, and SaaS sales
- Generated $40K in inbound leads for SHFT agency in 1 month

LinkedIn Strategist and Ghostwriter

Social Cipher

Marketing leader responsible for product marketing, digital marketing, and content marketing for an EdTech startup. 

- Developed a GTM strategy for the launch of a new product
- Created a multi-channel marketing campaign for the rebranding of the company; campaign included SEO, social media, email, virtual events, and community management
- Leveraged Google Analytics 4 (GA4) to identify strengths and opportunities to improve overall marketing performance
- Collaborated with Product, Sales, and SMEs to ensure consistency in messaging, understand customer needs, and inform the development of sales enablement collateral
- Developed and executed a comprehensive marketing plan and content strategy
- Created content (blog posts, social media, webinars, podcast, videos, and free resources)

Marketing Consultant

Develop short- and long-form content and copy (blog posts, articles, case studies, advertisements, etc.) for B2B and B2C companies such as LiveSchool, EvoText, n2y, and Write Label. 

Analyze social media engagement data and trends to guide audience segmentation, messaging, content types, and content distribution channels for a career consulting company (Career Confidence by Dee).

Accomplishments:

- Created sales enablement collateral (4 case studies) for the EvoText Content2Classroom eLearning platform product

- Gathered and managed client testimonials from 30+ former clients and strategically placed them on landing pages and in lead generation products

- Wrote and edited copy for 200+ audio and video advertisements, email campaigns, product descriptions, and social media for companies in industries such as education, construction, food, and retail

- Organically grew LinkedIn page to 3800+ followers, 600,000 impressions, and 12,000 engagements in less than 6 months; maintained an engagement rate of 3% (surpassing the universal “good” engagement rate of 2%)

- Published SEO-optimized blog posts for LiveSchool, contributing to the company’s achievement of outranking their biggest competitor in search results

- Created lead generation products (email course, eBook, downloadable template) and tiered product offerings to meet the needs of the target market

- Increased website traffic for a career consulting company by 30% by leveraging virtual events (webinars) and online communities (Facebook Groups, Slack Channels, and LinkedIn Groups)

Career Confidence by Dee

Supported educators in transitioning to new careers.
- Planned and hosted webinars
- Created and marketed digital products
- Presented career advice as a guest on podcasts and webinars
- Co-admin for Transitioning Teachers Facebook group with 26K+ members

Career Consultant + Professional Resume Writer

Richmond County School System

- 2021 STAR Teacher
- Researched and integrated information from multiple sources in order to effectively and efficiently communicate content to diverse audiences, leading to an 80% increase in proficiency
- Developed course content and provided approximately 22 hours of instruction to diverse audiences weekly since 2017

- Curated resources to create curriculum for Business Technology, Financial Literacy, Entrepreneurship, Career Development, and Marketing courses
- Worked with a team to successfully plan and execute 5 annual community outreach events and 2 annual fundraisers 
- Adapted teaching materials for online instruction

Business Education Teacher

Karla Kamp

As a marketing instructor for Karla Kamp, I taught 100+ business owners and aspiring entrepreneurs how to start and market their businesses.

Topics covered: content marketing, digital marketing, social media marketing, and branding.

Marketing Instructor

Savannah State University (SSU for employees)

As a professional tutor in the writing center, I helped Savannah State students improve their writing skills through one-on-one instruction. I also conduct weekly grammar and essay-writing workshops.

Writing Center Workshop Leader & Tutor

American Red Cross

As a management intern at the American Red Cross of South Georgia, I learned about the management, fundraising, and volunteer recruitment aspects of nonprofit organizations. I analyzed financial statements to apply for a $12,000 grant application, which we received. I also contacted donors, maintained social media accounts, and represented the organization at local events.

Management Intern

Does your content work, or is it just "busy work"?

If you have to think about the answer, well...you get it.

Whether you're a solopreneur, EdTech startup, or B2B SaaS company, every piece of content should stem from the same foundation.

A solid content strategy.

As a content strategist, I create strategies to guide you on what to create, how to create it, and where to distribute it, ensuring every piece of content aligns with your target audience and serves a clear purpose.

The result?

Results.

My inbox is open. Let's chat about how to make your content work.

Deiera Bennett

ClassDojo

- Assist District Partnerships team in cultivating school accounts nationwide as an outbound SDR.

-Proactively research and prospect outbound leads through calls & email cadences. 

- Schedule platform demos for AEs by making 64+ cold calls per day.

- Engage with K-8 personas, learn about their current state , and tailor SaaS solutions to their organization needs. 

- Adept in maximum utilization of CRM & Sales Enablement tools (Zoom Pro, Slack, Salesforce, Outreach.io and Clari CoPilot) to oversee daily workflow in managing tasks and lead lists.

- Set attainable activity goals and report daily to team leadership to ensure implementation of best practices.

Sales Development Representative

Student Success Agency

- Conduct targeted sales outreach to school district on behalf of an educational technology company.

- Execute 70+ cold calls/day and respond promptly to inbound leads

- Track prospect activities in HubSpot (CRM) 

- Consistently convert leads to opportunities by crafting and asking discovery questions, resulting in meeting the weekly quota

- Research school districts to identify key decision-makers and multiple points of contact (phone numbers, email addresses, etc.)

- Build strong relationships with potential customers through phone and email

Inspire Fitness

Responsible for sales, client retention, and analyzing client needs to develop customized fitness programs
Consistently sourced new clients from local gyms, converting leads into clients through effective relationship-building skills and demos
Leveraged strong rapport with existing clients to generate a steady stream of referrals
Implemented proactive follow-up strategies to keep clients engaged, resulting in high client satisfaction and retention rates
Conducted market research to identify potential leads, analyze market trends, and stay ahead of competitors
Designed sales collateral and marketing materials such as business cards, flyers, and website
Built strategic partnerships with related service providers to serve as another source of client acquisition

Personal Fitness Trainer

Serve as liaison for a 5-member team at leadership meetings, conferences, and events; responsible for developing success plans for 120+ learners and creating and curating resources to assist instructors with teaching them.

Key Achievements:
- Implemented an educational technology product and facilitated product training for end users, resulting in 100% department-wide adoption in 3 weeks

- Increased product usage by 15% for an educational technology product; analyzed user engagement data, identified pain points, and implemented strategies to increase engagement (such as leading training to emphasize product features and benefits)

- Built and maintained relationships with over 300 internal and external stakeholders via weekly check-ins, quarterly meetings, video conferences, email, and phone calls; used CRM-style (Customer Relationship Management) database to track and analyze stakeholder engagement

- Developed stakeholder profiles to capture the stakeholder stories, success factors, metrics for success, and potential issues for 150+ internal stakeholders; collaborated with cross-functional team to develop and execute success plans

- Provided technical assistance to 150+ individuals each year; helped them understand and maximize product benefits and meet their individual and/or organizational objectives 

- Created and delivered organization-wide professional development and train-the-trainer sessions for audiences ranging from 5 to 100 participants 

- Selected to represent the school district as a speaker at state and local conferences 

- Introduced a project management tool (Trello) to 5-member team to help manage project status, delegate tasks, track progress, and distribute deliverables, resulting in a 15% increase in team efficiency

ELA Instructor | Team Lead

Savannah State University

Served as a Mentor Tutor for Federal TRIO programs (Educational Talent Search and Gear Up) during summers.

- Supported middle and high school students with college preparation as a summer mentor/tutor.
- Assisted with college preparation activities such as scholarship searches, college applications, and financial aid
- Helped students select courses that aligned with their college and career goals
- Collaborated with teachers and other mentors/tutors to create and execute success plans for program participants
Mentored students and provided advice about high school, college, and careers
Conducted workshops and one-on-one sessions to help students develop academic and life skills

Mentor Tutor

Writing Tutor

Ross Stores, Inc.

Provided exceptional customer service to 200+ customers/day, trained and onboarded new customer service representatives, and resolved customer complaints and conflicts to ensure customer satisfaction and retention.

Key Achievements:
- Met or exceeded sales quotas every month by cross-selling, leading to an increase in revenue and “Employee of the Month” awards

- Collaborated with a cross-functional team to identify opportunities and execute strategies to improve customer satisfaction and retention, resulting in our location being recognized as a leader in the region

Customer Service Representative

When I was a kid, I sold fruit at a farmer’s market. Want to know what I learned from selling products that were identical to everyone else’s?

Relationships are the key to attracting and retaining customers.

As a Sales Development Representative, I bring impactful educational technology products into schools throughout the United States. In my current role, I consistently book meetings (and the prospects actually show up), lead the team for average number of dials/day, and constantly seek new ways to build relationships within target districts.

As a former elementary and middle school educator, I understand common pain points within schools, which allows me to dive deep into discovery and align product features/benefits with the school/district's needs.

Skills:
Cold Calling
Discovery
Lead Qualification
Customer Relationship Management (HubSpot CRM)
Technology Implementation
User Onboarding
Training
Customer Service
Relationship Management

taplio

The Battle

Deiera Bennett

Tom A. Bennett, Jr.

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