deirdremartin.ie | Brand & Marketing Growth Strategist

Business Strategist & Coach

Business Mentor

KBC Bank Ireland

Branch Manager

Relationship Manager

Most coaches and consultants don’t fail because they lack talent.
They fail because their message doesn’t magnetise, and their systems don’t scale.

If you’ve been in business for a while,  and you know you’re great at what you do.
But growth feels chaotic... like you’re trying 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 and still stuck on a plateau.

Let’s fix that.

Maybe you’re:
👉 Trying to fill a group program, but getting crickets
👉 Pivoting to a new audience and unclear how to position
👉 Sounding like everyone else, even though you’re not
👉 Sitting on offers that 𝘴𝘩𝘰𝘶𝘭𝘥 be selling
👉 Ready to scale, but maxed out and heading for burnout

Here's the truth...
You don’t need more hacks or tactics.
You need a 𝘴𝘵𝘢𝘯𝘥-𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘢 𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘤 𝘴𝘵𝘰𝘳𝘺, 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘢𝘣𝘭𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

That’s where I come in.

👋🏼 I’m Deirdre Martin, Ireland’s only 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐒𝐭𝐨𝐫𝐲𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐚𝐜𝐡, 𝐋𝐞𝐯𝐞𝐥 𝐂 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐚𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐞𝐧𝐭𝐨𝐫, and soon-to-be 𝐧𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞-𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐜𝐨𝐚𝐜𝐡.

With 20+ years in customer experience, and a deep understanding in brand psychology and neuromarketing, I help service providers like you:

𝐅𝐢𝐧𝐝. 𝐖𝐢𝐧. 𝐊𝐞𝐞𝐩. 𝐂𝐥𝐢𝐞𝐧𝐭𝐬.
Using brain-based messaging, neuromarketing principles, and clarity-led brand positioning.

💡My signature framework, 𝑻𝒉𝒆 𝑪𝒍𝒊𝒆𝒏𝒕 𝑴𝒂𝒈𝒏𝒆𝒕 𝑴𝒐𝒅𝒆𝒍™, blends:
1️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Refine your positioning, offers & pricing
2️⃣ 𝐒𝐭𝐨𝐫𝐲 - Craft a message your dream clients 𝘧𝘦𝘦𝘭  in their bones
3️⃣ 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 - Build a client demand engine that scales without burnout

This isn’t fluff. This is strategy rooted in science and story. And it frickin works.

Clients say things like:
→ “10x ROI in under 3 months. My message finally lands.”
→ “We've been Millionized.”
→ “I got featured in Forbes.”

There are a few ways we can work together:
🚀 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳: A strategic group to help you get clarity, confidence and traction. (€4250+)
💸 𝘔𝘪𝘭𝘭𝘪𝘰𝘯𝘪𝘻𝘦 𝘔𝘢𝘴𝘵𝘦𝘳𝘮𝘪𝘯𝘥™: Hybrid 1:1 + elite group for next-level scale. (€12k+)
📣 𝘗𝘭𝘶𝘴: I deliver high-impact keynotes, workshops, and online programs to support scaling service providers and their teams.

👉 DM me the word 𝐌𝐀𝐆𝐍𝐄𝐓𝐈𝐂 to find out which is right for you.

Let’s build your uncopyable brand, and a business that works for you.

Deirdre Martin

Bright Coaching Xperience (BrightCX LTD)

Helping struggling coaches get Client Sh*t Sorted - without wasting effort on outdated strategies or complex tech ;-)

👇 Client Sh*t Sorted for Coaches 👇

✅  Client Acquisition:
Improving how they attract and onboard new clients.

✅  Client Management:
Streamlining the processes for managing client interactions, scheduling, and communication.

✅  Client Retention:
Enhancing strategies to keep clients engaged and satisfied.

✅  Operational Efficiency:
Organising systems to reduce inefficiencies and improve overall workflow related to clients.

✅  Tech Integration:
Setting up or optimising technology tools to support these processes.

Founder / Coach

Shield Safety Group

Accountable for the delivery of all service management experiences as well as enhancing internal processes to improve customer satisfaction and identify potential up-sell opportunities.

Key in prioritising delivery resources, developing strategic relationships, assisting with disputes related to service delivery, and conducting service delivery negotiations. 

Represent the customer, delivery scheduling/forecasting, process optimisation and strategy formulation within the Leadership Team.

Service Delivery Director

* Part of Shield Safety Group *

Responsible for the single vision across all methods of customer contact, influencing corporate activities of customer relations in marketing, sales, product design, user interface, finance (billing), onboarding and post-sale support. 

TARGETS

•	NPS +75 (actual Q3 2019 = +86)
•	Retention 90% (actual Q3 2019 = 100%)

GOALS 
 
•	Engage the organisation in managing customer relationships, revenue, and profit.
•	Create a persistent focus on the customer in the actions the company takes.
•	Drive the organisation to work together for optimum customer experience delivery.
•	Facilitate 'fit-for-purpose' product design, delivery and aftercare.
 
ACTIVITIES
 
•	Customer insight management. Develop and support a 'voice of the customer' program.
•	Customer experience measurement. Create and track key customer experience metrics and related management dashboards.
•	Customer advocacy. Ensure customer's needs and definition of value are taken into account in key decisions.
•	Process improvement. Help the organisation map interactions from the customer’s point of view and then redesign broken processes.
•	Culture and training. Actively work on 'customer-centric' cultural change and identify coaching/training required.
•	Colleague communications. Make sure that colleagues are informed and engaged in the efforts.
•	Issue resolution management. Establish and support the process for solving customer issues
•	Cross-organisational coordination. Support the cross-functional teams and processes that govern the customer experience efforts.

Chief Customer Officer (Riskproof)

Working as part of the Leadership Team to develop and deliver strategies in alignment with a Customer Success mindset.

Responsible for the multifunctional SaaS Customer Success Teams, delivering Presales, Trials, Onboarding, Account Management, Adoption, Retention and Application Support.

Key objectives:
• Help foster company-wide culture of Customer Success
• Define and optimise the customer journey
• Drive true value for customers
• Lead cross-functionally to drive customer success
• Improve the customer experience
• Identify opportunities for continuous improvement

Own metrics for customer service:
  • Average Handle Time (AHT)
  • Customer Satisfaction Score (CSAT)

Own metrics for Customer Success:
  • SaaS Churn Rate
  • Customer Effort Scrore (CES)
  • Net Promoter Score (NPS)

Support core metrics for our company:
  • Revenue
  • Cross-sell
  • Saas Churn Rate
  • Complaints

Customer Success Director

Senior Management Team member of one of the UK’s leading providers of Food Safety, Fire Safety and Health & Safety software and services.

• Responsible for driving innovation throughout the Implementation/delivery process.
• Introduced cross-functional delivery ‘Squads’.
• Coaching & Mentoring the use of Agile Principles and Methods.
• Responsible for significant delivery throughput increase of over 40%.

Head of Implementation & Software Services

AccessPay

Senior Management Team member of a VC Backed FinTech Company, reporting to the CEO.

• Overall responsibility for delivery of BACS/FPS and SWIFT Connectivity Solutions.
• Instrumental in growth phase of a Fintech Start-up
• Implemented a tailored PRINCE2/Agile framework covering people, process and systems.
• Implemented detailed delivery KPI’s and reports framework 
• Managed multiple divisions/teams both domestic and off-shore.
• Programme Managed internal offshore-to-inshore devops business change

Head of Service Delivery Operations

BCN Group Ltd

* Previously Polymorph Limited until acquisition by BCN Group *

• Headed Project Management Office, reporting to Operations Director.
• Built Project Management function 'bottom-up' (tailored PRINCE2/Agile)
• Performed Ad-hoc Business Analyst, Solution Architect and Project Manager roles.
• Managed delivery of award winning '2013 IT Europa Award for SME Solution of the year'.

Lead Project Manager

Dairygold Food Ingredients (UK)

• Head of IT Operations across 2 UK sites. (approx. 170 users).
• IT Budget preparation, management and post year-end analysis.
• Responsible for controlling IT & non-IT strategic business planning.
• Responsible for Business Process streamlining.
• Project Management (PRINCE2 methodology) of all IT related projects across UK.

Business Analyst / Project Manager

NT CADCAM LTD - SOLIDWORKS Reseller

- Delivered SolidWorks classroom training as a Certified SolidWorks Instructor.
- Provided consultancy and onsite implementation of PDMWorks Enterprise.

SolidWorks Trainer/Consultant

WORK Group Inc. WORK Group Ltd.

* Previously RCCHR until acquisition by Work Group plc *

- Hands-on responsibility of all aspects of strategic planning, project management and deployment.
- Reduced the cost of buying IT and Infrastructure products and services by 25%.

IT & Infrastructure Manager

ADM Computing Limited

- Provided outsourced IT for an extensive customer-base in the North West.

IT Technical Consultant

AG/CAD Limited

- Responsible for day-to-day management of the support department.
- Implemented computerised logging system for support calls.

Technical Support Manager

EVOLUTION SYSTEMS LIMITED

- Provided Helpdesk support for SCO Unix & Windows systems.
- Implemented bespoke Commence CRM solutions.

taplio

The Battle

Deirdre Martin

Karl Sandland

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