Triple Scale

Triple Scale helps media buyers and businesses profitably scale customer acquisition through paid ads with battle-tested strategies.

There are 3 ways I can help you:

→ Done for you Facebook and TikTok media buying services.
→ Done with you consultations.
→ Media buyer's education.

We provide free media-buying resources on Linkedin, and I share more elaborate strategies in my newsletter. 

We help e-commerce and info product businesses grow to $2M/month in predictable revenue without expensive creative production.

Subscribe to the weekly Triple Scale newsletter and get access to free resources.

https://www.detokaris.com/newsletter

OR

Book a FREE Strategy Call With Me: https://www.scaletriple.com/

Founder

Eligma.Agency

Senior Media Buyer

360 Mind

My Responsibilities:
• Facebook, Snapchat & TikTok Acquisition Channel Management & Strategy
• New Product Launches & Media Buying Strategies
• Creative Strategy & Implementation
• Research & Development

AdKings Agency

My Responsibilities:
• Implementation and management of advertising campaigns in Facebook, Snapchat & TikTok platforms
• Growing businesses using an omnichannel approach 
• Project & team management of services like CRO, Google & Email Marketing
• Management of creative production processes like copywriting, creatives, and video shoots
• Research & Development

Senior E-Commerce Growth Expert

My Responsibilities:
• Creative Work - briefing, storyboards, ideas
• Copywriting - direct response ad texts 
• Media Buying - daily account management
• Research - competitor & market research
• Supporting Senior - any tasks at hand

Junior E-Commerce Growth Expert

Comios Media

My responsibilities:
•	Supporting Senior Ecommerce Expert
•	Competitor research and other supporting activities
•	Ad management & training
•	Creative ordering
•	Copywriting

Junior E-commerce Growth Specialist

Vilnius University Student Investment Fund

My responsibilities:
•	Project management.
•	Team management.
•	Management of all social media channels.
•	Task delegation for team members.

Head of Communication and Marketing team

Creative Media Buyer | Sharing what I learned after generating $100M with Facebook and TikTok ads. Posts, newsletters and courses about the strategies I use

⚠️↓ Book a FREE Strategy Call With Me ↓⚠️

Deividas Tokaris

There are 7 things you MUST do to become a millionaire. 
(the only non-scam advice on Linkedin)

These are bulletproof ways to get rich quickly.

I tried them all.

It worked.

NOT.

Scale Your E-Commerce or Info Business To $2M+/mo Without Expensive Creative Production 🚀 Predictable Revenue With Facebook Ads, Creatives and Funnel Strategy

How To Make a Million

We're the fastest-growing Meta agency in the Baltics.
(imposter syndrome intensifies)
 
2019: Moved to a big city with a big dream
2025: 20-person team, big projects and $60M annual spend
 
The secret was to keep asking, "What's next?"
 
When I was a junior, I dreamt of being a senior.
When I was a senior, I dreamt of starting my agency.
 
Today, I'm already thinking of the next thing 😂 can't help it!
 
If you're ambitious and highly driven, use that.
 
The reality:
 
Most days still feel like I have no idea what I'm doing.
 
The average income in Lithuania is $17K/year. 

I was living on $3,000/year pocket money.

Before COVID duh
 
I had no:

- Mentor
- Clear plan
- Safety net
 
My parents migrated to survive. 

I got rejected from university the first time.
 
What saved me:

- Initiative
- Perseverance
- Consistency
 
Triple Scale focuses on 2 simple, yet important things:

- Meta ad management
- Creative production

Nothing else.
 
The secret formula is:

- Master one skill
- Repeat it 1,000 times
- Once you've got enough clients, start delegating
 
I was a Meta Ads media buyer myself for 5 years.

Scaling brands in the trenches.

Now my team does it together with me.

I always wanted to become a millionaire by 30.

At the end of the day, you realise that it's not about the end result.

It's about who you become in the process.

If I could go back and name 3 factors that made me remotely successful, those would be:

- Investing for the long term.

- Going with the gut feeling.

- Doing right by others.

At Triple Scale we serve clients.

B2B = human to human 

I built my career on simply being good with humans.

Let's see what's in store next.

Already got plans for 2026?

How Much I Made In My Career 

Stuck in your career and want to escape the rat race?

Is this you?

- Young and ambitious
- Hate commuting to work
- Don't want to work 9 - 5
- Want to travel the world
- Want to build a quality group of friends

You open your social media apps and see 20-year-olds crushing it.

You then start to question your life decisions.

Is that all I've got?

Is that it?

I've been there...

Set Yourself Ahead In 2026

This Black Friday has the potential to be the worst in this century.
(people are massively cutting back on spending)

Interesting stats:

- 86% of Americans are cutting back on spending.
- 46% are struggling to meet the monthly outgoings.
- Biggest European markets are expecting a decline in ad spend.

This means...

- Consumer will cancel unnecessary subscriptions.
- It will be difficult to sell an impulse product.

The uncertainty index is also at its peak.

This is a very concerning outlook for advertisers.

This is happening all while Meta is also making moves...

- A new way to test creative requires higher investments.
- ACE score penalises products with poor experience.

Some of our ecommerce brands can generate up to 70% of annual revenue in Q4 alone.

This year, we see brands cutting on spend as CPM's are too high.

Email is becoming the real MVP of the period.

My honest advice for every ecomm owner this year:

1. Go heavy on email and send 1 campaign per day.

2. Don't try to acquire users until the end of the year.

3. Focus on running multiple offers like bundles, BOGO's.

4. Start preparing for Q1 with new creative now to avoid the slump.

What's your Q4 been like so far?

97% of DTC brands face this problem after reaching $100K+ spend.
(it's not creative production)

Fast-paced growth can either make or break a business.

Most brands get lost in testing.

- Don't have a system for creative analysis.
- No creative testing direction.
- Ineffective testing.

A lot of brands get stuck.

- Winner creative is tanking.
- Creative team is out of ideas.
- Finding new winners is more difficult.

Solution:

→ Split testing campaigns in 4 for macro view.

→ Hire data analysts to conclude big chunks of data.

→ Focus on the output and repetition. Work in sprints.

→ Set a creative direction (50% iterate and 50% new ideas)

7 Reasons Why Your Scale Is Stuck

We helped Lukas to double the profits of his fashion and apparel brand in a month.

3 key areas where we focused 

- Acquisition channel optimisation.
- Email channel maximisation
- Business strategy

In the beginning, we lacked clarity on most parts of the business.

He went from a dropshipper mindset to a brand owner mindset.

Now, Lukas is on his way to becoming an 8-figure ecommerce business owner.

Triple Scale

You are losing on 30% potential revenue by only using Advantage+ scaling.

Facebook ads have NOT been the same after 2024.

Here is my take on the future of customer acquisition.

1. Running Ads Is Getting Easier

Distribution is becoming increasingly expensive - the problem will be the traffic cost. 

Many businesses will not be able to continue advertising profitably.

2. Organic Content = Your Secret Weapon

Ad costs are rising. 

Meanwhile, creators are going viral every day without spending a cent.

Organic content can help mitigate CPA increase.

3. Influencers Are Content Dealers

Work with influencers because they have become the masters of the platform. 

They know the audience and how to create engaging content.

We are at their mercy.

4. Media Buyers Will Have To Become Big Brains

Pushing buttons will not have enough leverage.

5. AI Is Your New Best Friend

In the next 5 years, it will change our lives. 

We can already create UGC, soundtracks, and generate footage. 

It's going to become even easier.

6. People Love Brands That Feel Like Friends

That is the reason why Alex Hormozi bought Skool. 

People feel lonely.

P.S. These are just my thoughts. How do you feel about 2026?

Scaling Strategies To Increase Performance By 30%

Should advertisers use the view-through attribution?

Why does attribution matter?

It's the food we feed to the algorithm:

→ Controls the quality of your data.
→ How your results are reported.
→ Conclusions you make.

View-through attribution = low-quality data.

It's low-intent people who just see the ad.

It's the #1 cause for over-attribution.

The click-based model is more accurate.

It's a huge problem for omnichannel businesses.

Solution?

→ Analyse attribution settings in column settings.
→ Test all attribution settings and look for correlations.

But should every business use the same attribution setting?

No.

High AOV = longer attribution window.

Here are 7 other things that affect performance:

→ Testing with low budgets = learning limited.
→ Lacking a variety of scaling strategies.
→ Running too many low-quality tests.
→ Relying solely on broad targeting.
→ Funnel ads > segmented ads.
→ Not testing enough creatives.
→ Killing the ads too late.

Do you use 3rd party attribution software like Hyros.com or Triple Whale?

Attribution Settings To Use

Juozas discovered Triple Scale through our client, which we helped scale from $1K/day to $20K/day in the Meta channel spend.

This year, we ran multiple product market entry tests.

This was one of the successful ones.

Before working with us:

- No creatives
- 0 data 
- New product

What we did:

- Research and avatars
- Initial scripts for creatives
- Creative production of videos and statics
- Initial campaign launch and product validation

We managed to reach a breakeven 1.6x ROAS from day 1 and validated that the product has a product-market fit.

The next steps?

1. Stock
2. Creatives
3. Scaling

Running Meta ads is NOT the same anymore...
 
The foundation is still the same, though.
 
It’s still about:
→ Find an offer that sells
→ Match it with scroll-stopping creative
→ Scale it with clean tracking + ruthless testing
 
The difference is, you just can’t half-ass any part of that equation anymore.
 
In 2019, you could run a dropship product with stolen creative and turn a profit.
 
In 2025, the algorithm will punish you. The customer will ignore you.
 
Why?

- Andromeda changed the way your ads are served.
- Algorithm is all about Advantage+ and automatic setup.
- ACE score evaluates your product experience and adjusts CPM's.
 
You need:

→ Native-first creatives that look like content, not ads

→ Funnels that don’t leak at every step

→ Media buyers who understand storytelling, psychology, and data
 
This is why the new breed of Creative Media Buyer is dominating.
 
They think like strategists, not button-pushers.

They obsess over avatars, not hacks.

Cumulative attention is a perfect representation of today's content consumption trends.

People are looking for:

↳ Quick dopamine hits.
↳ Entertainment first.
↳ Value.

The list goes in order of importance.

1. Quick dopamine hits

↳ The frame changes every second.
↳ Brain rot content
↳ Trends

2. Entertainment

↳ Make it fun and playful first
↳ Viral soundtrack 

3. Provide value

↳ Average watch time increases if the creative solves a problem
↳ Focus on creative relevancy

Continuous attention is a thing of the past.

Casey Parram | The Business Strategist

The Business Strategist - Fractional CMO & Coaching for Founders wanting to grow without uncertainty.

Fed up of being a slave to your business. Swapped the 9-5 for a 24/7? Dealing with overwhelm and inconsistency? 

I'll get you aligned on how to transform your business so it serves you:

Scaleable Marketing Systems > Get more outputs from your existing effort. (Guaranteed)
Proven Growth Strategies > Shortcut YEARS of learning & expensive mistakes.
Consistent Sales > Grow without uncertainty and inconsistency.

Danny T | International DJ & Producer

Manager to International DJ/Producer Danny T

Artist Manager

TAILORED ATHLETE

Self Employed

Business Growth Consultant

The Deltic Group

Oversaw the operation of a 2000 capacity venue.

Deputy Manager of the year 2017.

Deputy Manager

Tower Boots Ltd.

From the age of 18, I began as a sales advisor and worked my way up to assume a role under the director of London's best independent branded footwear company. I was working alongside the Company manager who was responsible for 3 Stores in North London & an on-line store based in our warehouse.

Under Director

Luminar PLC

Bartender

🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

taplio

The Battle

Deividas Tokaris

Casey Parram

Followers

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taplio

The Battle

Deividas Tokaris

Casey Parram

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Deividas Tokaris's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDeividas Tokaris's LinkedIn Performance