eStrategy

From day to day, I'm helping companies like yours growth their business through Facebook advertising. 
I'm specialized in e-commerce and lead generation (B2C and B2B).

Digital Marketing Specialist

Hiveterminal

Project Manager

Novartis in Slovenia

Security Manager for Novartis Slovenia (ISS)

BBR SECURITY

Security Manager & Region Lead

I help coaches, consultants, agency owners optimize their lead strategies and boost annual profits by up to 60% with data-driven digital marketing strategy | Grew a business from 0.1M to 1.5M in 1Y | DM me & let’s chat.

Hello, I'm Dean, your navigator through the intricate world of digital marketing data towards unparalleled business success. As a coach, consultant, or agency owner, you understand that leads are just the start. What you need is a sophisticated system that not only captures these leads but also efficiently converts them into loyal, paying clients.

My approach centers around harnessing the power of your existing data. Often, the key to unlocking your business’s potential lies hidden within your own statistics – identifying both your strengths and the bottlenecks hindering your growth. By meticulously analyzing this data, we can make informed, impactful decisions that drive tangible success.

Think of it in terms of the butterfly effect: small, data-driven tweaks in your digital marketing strategy can lead to significant, transformative results for your business. It’s about understanding and leveraging these minor yet critical changes that create ripples, eventually leading to a powerful surge in your revenue and client base.

My strategy is not just about collecting data; it’s about interpreting it in a way that brings clarity and directs action. We’ll dive deep into your analytics, uncover the subtle nuances, and use these insights to build a robust, result-oriented marketing system. This system will work tirelessly, turning every lead into a potential success story.

Every lead in your system, every click on your site, holds the potential for remarkable growth. With the right data-driven approach, these aren't just numbers; they're the seeds of your future success.

Ready to turn data into money? Don't let your potential just be figures in a report. It's time to act on the insights that are waiting right under your nose. Let's uncover the hidden opportunities in your data and transform them into tangible results.

DM me "I'm in" to start rewriting your business success story.

I can help you with:
- data-driven digital marketing strategy
- Meta advertising
- Google advertising
- LinkedIn ghostwriting

Dejan Krivec

Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

For founders ready to scale their business and/or LinkedIn presence

>> How I can help you <<

Strategic Content Creation:
Develop compelling content that speaks directly to your ideal clients' biggest challenges and positions you as the solution they've been searching for.

Lead Generation via Cold Email & LinkedIn:
Book more qualified sales conversations using AI-powered outreach systems 

There are 2 ways we can work together:

Done-for-You: Complete hands-off execution while you focus on closing deals
Done-with-You: Collaborative approach where we build your systems together

Want to learn more? Visit https://www.platinumagency.io/

Sönke Venjacob

Stop wasting money on the wrong GTM tools. Here’s my top 20 that actually grow revenue.

Too many founders buy tools that look shiny but don’t move the needle.

Seen it. Lived it.

Your stack should do one thing: help you close more deals, faster.

Here’s my working list after helping 25+ B2B companies scale:

Listbuilding:

- Clay(gent)
- DiscoLike
- Storeleads
- Open Mart
- Apollo & Sales Nav (evergreen)
- Octave

Data:

- Prospeo
- Icypeas
- Leadmagic

Sequencing tools:

- Instantly
- Smartlead
- HeyReach
- Lemlist (multichannel)

CRM:

- Hubspot
- BreakCold (Social Selling)
- Freckle (CRM Enrichment)

LinkedIn Content:

- Scripe
- Chat GPT
- Figma/Canva/Photoshop

Notetaking:

- Fathom (free)

Backend Automations:

- Zapier
- N8N

Every tool earns its spot.

No filler. No hype.

Each one solves a real problem I see in GTM every week.

- Sequencing tools help you run campaigns at scale.
- Listbuilding tools keep your outreach targeted.
- Data tools make sure you’re actually someone.
- CRM keeps your deals moving.
- Content and notes keep your message sharp and your team in sync.
- Automations save time and let you focus on closing.

No single tool does it all.

But together, this stack covers every base you need to grow revenue.

Stop stacking random tools.

Start building a system.

Your stack should prove your value, every day.

What’s in your GTM stack? Drop your favorite tools below.

Finally made the trip to Skopje to visit the HeyReach team face-to-face. As a long-time expert partner, this has been on my bucket list for a while.

Once Vukasin sent over the info about the $10M ARR party, I didn't hesitate. Even convinced my friend Dominique to fly in from Switzerland to join the adventure.

Highlights of the week:

- Discovering that Skopje has amazing flat whites.
- Meeting "Berlin," HeyReach’s cutest co-worker.
- Catching up with GTM peers from Germany and France at the $10M Party.
- Finally meeting Bojana (who runs the Expert Program), Nick, Stefan & Ilija 
- Meeting more wonderful people like Tina & Done

Thank you, Macedonia, for the outstanding hospitality 🫶

10M+ impressions on LinkedIn. I built my agency from LinkedIn Content.

Sounds wild, right?

But that’s how Platinum Agency started.

No big ads. No cold calls. No fancy tricks.

Content.

That’s it.

I posted. Showed up. Told my story. Shared what worked. Shared what failed.

People noticed.

The DMs started. First, a few. Then a flood.

Deals closed.

Connections? Out of control.

I hit 10M+ impressions. Almost 22K Followers now.

But here’s the real story:

Content was the launchpad. It got me in the room with people I never thought I’d meet.

Revenue followed. Not overnight. Not magic. But consistent.

1.5 years in, I added outbound services. But content was always the engine.

Now we help founders do the same. We build their LinkedIn presence. We craft the narrative. We make sure the RIGHT people see them.

We tested every tool out there.

But Scripe changed the game for us.

Collaboration is smooth. Ghostwriting for clients is easy. Everyone stays in sync. We deliver faster. We deliver better.

Proud to be an official partner at Scripe now.

Big thanks to Carmen for running the partner cohort. If a co-founder spends time training the expert partners on their product, that's goals imo. 

LinkedIn content is not a side hustle. It’s a growth channel.

You want inbound? You want trust? You want deals?

Start posting.

Sales is evolving faster than ever. Here's where I see it heading in 2026:
 
In the past 5 years I've been watching closely, and here's what's coming for SDRs:
 
1️⃣ The Go-to-Market Engineer emerges. 
 
This hybrid role will master email infrastructure, automation, data enrichment, lead scoring, and copywriting.
 
One person with this skill set could replace multiple traditional SDRs. It might become one of the highest-paying careers in tech sales.
 
 
2️⃣ AI becomes your copilot, not your replacement.
 
Tools like Clay, Instantly, and HeyReach will be essential. But they'll augment human skills, not replace them.
 
The SDRs who learn to leverage these tools effectively will outperform everyone else.
 
 
3️⃣ Content creation becomes non-negotiable. 
 
Building your personal brand on LinkedIn isn't optional anymore.
SDRs who consistently share insights generate inbound leads while they sleep.
 
Your content opens doors your outreach never could.
 
 
4️⃣ The full-stack AE makes a comeback. 
 
As AI streamlines prospecting, we may see AEs handling the entire sales process again.
 
Finding talent who can manage both tech and closing? That's the real challenge. 
 
And it's where the biggest opportunities lie.
 
 
5️⃣ Personalization at scale becomes the standard Generic outreach is already dead. 
Tomorrow's GTM Engineers will blend AI-powered data with human creativity. 
 
The result? Hyper-relevant outreach that actually gets responses.
 
The winners in 2026 won't just be tech-savvy or people-oriented.
 
They'll be both.
 
What skills are you developing to stay ahead of this curve?

Multichannel isn’t new. But this update makes it actually usable for lean GTM teams.

I tried to run LinkedIn and email together before.

Pain.

Switch tools. Manual copy-paste. Missed replies. Data everywhere.

Now HeyReach.io talks to Instantly.ai.

No patchwork.

Here is how it goes:

- LinkedIn message goes out first.
- If no reply, Instantly emails next.
- Or flip it. Start with email, Instantly triggers LinkedIn if they open.

No lost leads.

No double work.

Everything connects.

I call this: simple stack, strong reach.

No more "What did we miss?" or "Did the follow-up go out?"

All covered.

I use this flow.

My clients use it.

It saves time. It avoids mistakes.

I wanted this for a LONG time.

Now it is here.

HeyReach 🤝 Instantly

Industry Standard: 3 months. My Agency: 9+ months.

Outbound and content agencies are notorious for high churn. Clients sign up, get disappointed by unrealistic promises, and leave after 90 days.

This year, we flipped the script.
Our churn rate is under 5%.

The secret isn't some magic AI tool or a proprietary database. It’s expectation management.

We define success differently depending on the stage of the company:

- Established Companies: We focus on scaling revenue.
- Pre-Seed Companies: We focus on market validation.

If a founder has no Product-Market Fit, I don't promise them leads; I promise them data. I promise to find out if the market actually wants what they are building.

By aligning our goals with reality, we avoid the "disappointment gap"

Does every client stay forever? No. Life happens. Unpredictable stuff happens.
But purely by being honest about what we can and can't deliver, we’ve tripled the industry average for client retention.

Would you rather have a quick sale or a long-term partner?

Founders & Sales Leads: Chasing static lists kills your pipeline.

Smart recommendations will change how you sell.

Static lists = dead data.

You don’t need more contacts — you need better timing.

Here’s what happens inside Bizzy:

Define your ICP — one line: “German IT consultancy, 20–100 employees, hiring sales roles.”

Bizzy Agent starts learning. It monitors your criteria and sends you 10–50 company recommendations weekly.

Each recommendation includes why to reach out — funding, hiring, leadership changes, tech signals.

You approve → push to HubSpot or other CRMs → start outreach.

No CSVs, no data crawling, no guessing.

You spend your time talking to the right companies — not filtering spreadsheets.

The secret:

If a company has multiple live signals → Bizzy moves it to the top.

No signals → you won’t see it.

It’s not about list volume anymore.
It’s about signal density.

Want to see the signal framework I use to qualify leads?

Comment “Signal Stack” and I’ll share the Notion playbook.

I burned through 1,000,000+ Clay credits so you don’t have to.

If Clay feels “insanely expensive”, it’s probably not Clay.

It’s your system.

When you treat Clay like magic instead of infrastructure, you burn money.

When you treat it like a system, every credit stretches 10x further.

Here’s what I learned after burning 7 figures worth of credits 👇

1 **Bring your own AI key**

Use your own OpenAI / Gemini / Anthropic key.

Default providers are convenient, but pricey. Your own key often runs at a fraction of the cost per run.

2 **Avoid native sequencers when you’re cost-sensitive**

Build in Clay, then export your table.

Upload to Instantly, HeyReach, or your sequencer of choice for outreach.

3 **Turn OFF auto-run by default**

Always build logic first.

Test 10–20 rows. Fix. Then scale.

4 **Watch credit usage like a hawk**

In table settings, monitor credits per column + total.

Kill or refactor any column that’s quietly draining you.

5 **Bring your existing tools**

Already pay for LeadMagic, Prospeo, Icypeas, etc.?

Pipe them into Clay instead of double-paying for the same enrichment.

6 **Reorder your waterfalls**

Put the cheapest providers first.

Never let the premium ones fire unless the cheap ones fail.

**7 Use external validators**

Tools like ZeroBounce can be cheaper at scale than built-in validation.

8 **Use the Clay DB, DiscoLike + Apify for lists**

Scrape company + contact lists via Apify and Clay’s database.

You’ll get the data you need without burning Clay credits on every lookup.

9 Credit Savers for Clay

Is this person even real?

I caught myself asking this on Instagram yesterday. I was looking at an account with perfect photos, perfect captions, and perfect engagement. Turns out, it wasn't a person. It was a GenAI project.

It made me look at LinkedIn differently.

We treat this platform as a safe haven. A place for "real work" and "real connections." But what if the wave that hit Instagram is coming here? And it will just wear a suit and tie.

This isn't a post about fear; it's about opportunity. We have maybe one year left where "just showing up" is enough to stand out.

One year to cement your reputation as a real person who solves real problems. One year before you have to compete with bots that never sleep and never get writer's block.

If you are sitting on the sidelines, waiting for the "perfect time" to start building your brand - this is it. The bar is about to get a lot higher.

Don't let the robots beat you to your own story.

What are your thoughts, will LinkedIn remain a safe place?

5 Instantly workflows that save us 2 hours every day

Mina's Top 3:

1. Done-For-You setup for domains and mailboxes. Instantly handles the whole thing. Domains, mailboxes, DNS. Fully prepped. Warmup starts on day one. Sender reputation stays clean. I don’t lift a finger.
2. Scaling infrastructure the right way. One mailbox = 20–30 cold emails daily. Max 5 mailboxes per domain. That’s it. No brute force. No burned domains. More volume, less risk. Safe scaling is real.
3. Reply-based branching inside campaigns. Filter leads by opens or clicks. Trigger a new sequence for anyone showing interest. It’s smart targeting-no wasted signals. Passive leads turn into active pipeline. I see the results every week.

My Top 2:

4. Instantly Co-Pilot audits my workspace. One click. Fast deliverability insights. I can check campaign health in seconds. Top performers stand out. Underperformers get fixed. No guessing.
5. Slack notifications for replies. Positive replies hit Slack right away. Speed to lead goes up. Dopamine hits too. No more inbox hunting. Every good reply is right in front of me.

Zero stress.
Maximum output.

If you want to scale outbound and stop wasting time, start here.

Ever felt like Spongebob with your outreach? Lost. Ignored. Stressed. Under the water?

You work on the list. Refine messaging. Create A/B tests. Hit send.

Silence.

Spam folder.

No replies.

I learned it’s usually deliverability.

Quick fixes:

- Keep emails short (under 100 words)
- No links, images, or HTML
- Use spintax
- Send slow, warm up addresses
- Only your name in the signature
- Validate every email

Still going silent?

If you get 0 replies: Your emails are most likely landing in spam.

PS: To all OGs, what is your favorite episode?

I hit 1,234,576 people and 2,577,212 impressions on LinkedIn this year.

If I had to do it again, I’d do it differently.

Here’s what I’d do now 👇

1️⃣ One clear lane
I don’t try to be “the everything guy”.
I talk to one person about one thing:

👉 B2B founders who want AI-powered outbound + LinkedIn systems that build pipeline without burning their time.

One ICP. One problem. One value path.

2️⃣ Lead with proof, not clever hooks
The flex isn’t the copy.
The flex is the work.

So I anchor posts in real numbers and workflows I actually built – impressions, credits burned, hours saved.
Earned signals > smart opinions.

3️⃣ Engage where it counts
No random “nice post!” comments. (Just kidding, I still support friends with that)
I show up on:

Founders who want inbound from LinkedIn

B2B teams fixing outbound

Operators who care about systems, not hacks

Every comment is a touchpoint with someone I can actually help.

4️⃣ A content mix that builds trust first
Rough ratio:

60% lived GTM stories

30% systems + breakdowns

10% offers

Stories create connection.
Systems create authority.
Offers land because the trust is already there.

Content works like outbound:
One clear ICP. One clear message. One clear system.

I’d rather post 4 sharp pieces a week than daily fluff.

If you’re a B2B founder who wants LinkedIn + outbound to work together (not in silos), DM me.

Want to call every prospect, not just email them? Here’s the system I use to find mobile numbers fast.

Speed matters in outbound.

If I want to reach decision makers, I can’t waste time on bad data.

I use FullEnrich to build hit lists that actually pick up the phone.

Here’s the workflow:

– Start with a name and company domain.
– Drop it into FullEnrich.
– Waterfall enrichment runs across 20+ premium data sources.
– Triple email verification means I don’t burn credits on bounced emails.
– Find verified mobile numbers, not just generic switchboards.

Simple.

Data looks messy. Names flipped, emojis in job titles, weird company names.

FullEnrich cleans it up before I even export.

Now I get direct dials and clean emails, ready for sequencing.

No more calling dead numbers.

No more guessing if the contact is real.

My CRM stays updated and fresh.

I can run outbound at full speed, knowing my hit rate goes up.

Every SDR, RevOps leader, or founder who cares about results needs this.

You want to book meetings, not chase ghosts.

I don’t trust my pipeline to luck or a single data vendor.

With FullEnrich, if the number exists, I find it.

I pay only for what I get-no wasted credits, no fluff.

Outbound gets easier when you work with better data.

#FullEnrichpartner

Brand partnership • Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

If you only had 150 shots this week-who would you pick?

Most people panic at LinkedIn’s 150/week cap.

They think more volume means more pipeline.

But volume hides weak targeting.

Spray-and-pray is not a strategy. It’s a liability.

Limits force you to get sharp.

You need to know who matters.

You must watch for real signals.

You have to personalize beyond a template.

You reach only the people who fit your ICP.

That’s a gift.

When you only get 150 shots, you treat each one like it matters.

No more lazy mass requests.

No more “Hi, can I add you to my network?” with zero context.

Here’s what I do:

- I find intent-first leads.
- I stack signals like job changes, content views, and engagement.
- I only hit “Connect” when I see the right mix.
- Cold email handles the big list. LinkedIn is my sniper rifle.
- Every message is 1:1, not a numbers game.

It forces me to focus.

I know every connection is a real shot at a conversation.

No more noise. No more wasted effort.

Want to win on LinkedIn?

Stop blaming the cap.

Start using it.

What’s your favorite targeting signal on LinkedIn?

If you’re still blasting generic outbound in 2025, you’re burning cash and missing deals daily.

You need to upgrade your motion if you want to win.

I sat down with Tom Veysey and he broke down 4 Clay workflows that are driving results for outbound and RevOps teams.

Job ads → instant pain-based outreach.

Track new roles in your ICP with Clay’s Find Jobs + Job Enrich. Pull the job description, map their pain to your product, and pair it with a case study. They tell you their problem. You reply with proof you solved it.

Product champions that follow you to their next job.

Upload your list of “winners.” Track when they join a new company. You get a warm door-opener, not a cold pitch. One Clay credit per signal. Easy win.

New-to-role campaigns that don’t feel creepy.

Start with Apollo for volume, clean in Clay, use Claygent and your offer PDF. Infer a pain point for every lead and match it to the right offer. Every “congrats on the new role” email hits with a real problem + solution.

RSS feed tracking = underrated GTM alpha.

Ingest RSS from Product Hunt or niche news. Score the articles. Find the right companies and buyers. Pair it with a solid email waterfall. This works for boomer industries where blasting emails fails.

Listen to the full episode to level up your Clay game: https://lnkd.in/duDWHVgV

The hardest part of building a founder brand isn't hitting "publish." It is the mental game that happens before you even write a word.

Many founders stay silent not because they don't have anything to say, but because the fear of judgment outweighs the desire to share.

On this week's episode of the GTM Advantage, Carmen Jenny (Co-Founder of Scripe) argues that the antidote to this fear is a clear system.

She details the "Content Buddy" method, which might be the most effective workflow I have seen for busy founders. Instead of staring at a blinking cursor, you simply record a conversation with a teammate. You then use tools like Scripe to turn that audio into a month of content.

Other key takeaways from the episode include:

The Purpose Framework: Moving from "what" to "why."

Data-Backed Pillars: The 4 content themes derived from analyzing 2 million posts.

Voice-First Creation: How to use voice notes to capture authenticity and kill writer's block.

Carmen reminds us that we aren't chasing likes; we are building long-term credibility.

You can listen to the full episode here: https://lnkd.in/eUsfFV8K

taplio

The Battle

Dejan Krivec

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance ScoreSönke Venjacob's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dejan Krivec

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sönke Venjacob's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSönke Venjacob's LinkedIn Performance